Labor First
LaborFirst provides high-touch healthcare navigation and advocacy services to US unions, multiemployer plans, public sector employers, and commercial employers, serving 550+ clients and 435,000 lives via RetireeFirst and HealthActive platforms delivered through 180+ in-house US advocates.
- Company typePrivate
- Founded2005
- HeadquartersMount Laurel, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Labor First does
LaborFirst is a US-based healthcare navigation and advocacy company founded in 2005 by John P. Dulczak, headquartered in Mount Laurel, New Jersey with a western regional office in Scottsdale, Arizona. The company serves unions, multiemployer plans, public sector employers, commercial employers, and associations, with 550+ clients and 435,000 covered medical and pharmacy lives across all 50 states. LaborFirst employs 225+ people, of which 180+ are in-house US-based member advocates, and reports 99.9% client retention and a sustained NPS above 90 since May 2022.
The company operates a dual-product platform. RetireeFirst is the flagship solution for comprehensive retiree benefits management, covering Group Medicare Advantage, Medicare Part D Prescription Drug, Medicare Supplement, and Coordination of Benefits plans, with end-to-end bid support, carrier selection, and member advocacy. HealthActive extends the same navigation and advocacy model to active employees and early retirees on self-insured plans, including provider guidance, point solutions integration, gaps-in-care identification, and pre-65 Medicare maximization through SSDI eligibility screening. Technology is built on Salesforce and Box cloud platforms, both HITRUST r2 certified, and the company holds URAC Core Accreditation.
LaborFirst generates revenue primarily through recurring PMPM and subscription-based service fees charged to plan sponsors (unions, employers, public sector entities) for benefits administration and advocacy. Distribution is multi-channel: direct enterprise field sales supported by Regional Vice Presidents, broker and consultant partnerships (Bolton Health, Connor Strong & Buckelew, Source 1 Benefits), and carrier partnerships with UnitedHealthcare, Humana, and Anthem. The company is privately held, founder-led, and has grown organically with no disclosed external funding.
Labor First firmographics
Firmographics- Name
- Labor First
- Legal name
- LaborFirst, LLC
- Website
- https://laborfirst.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LaborFirst provides high-touch healthcare navigation and advocacy services to US unions, multiemployer plans, public sector employers, and commercial employers, serving 550+ clients and 435,000 lives via RetireeFirst and HealthActive platforms delivered through 180+ in-house US advocates.
- Ownership category
- akta.pro rank
Labor First industry classification
Industry- Product category
- Healthcare Navigation and Advocacy Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)
- akta.pro secondary industries
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration (HLAEAAAG)
Keywords
Where Labor First is headquartered
LocationHeadquarters
- HQ city
- Mount Laurel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Labor First business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Retiree Benefits Management Services: Service fees charged to plan sponsors (unions, employers, public sector entities) for end-to-end retiree healthcare benefits administration, Medicare plan management, and advocacy services. Revenue is recurring based on per-member-per-month (PMPM) administration fees and potentially performance-based components.
- HealthActive Navigation Services: Healthcare navigation and advocacy services for self-insured plans covering active employees and early retirees. B2B service model with fees based on plan size and services provided.
- Broker and Consultant Support: Specialized expertise and behind-the-scenes support services for brokers and consultants, complementing their existing book of business with health benefits solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise retiree benefits management |
| Subscription | Annual | Active employee navigation |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Labor First product offering
Product offeringCore offering
LaborFirst delivers high-touch healthcare navigation and advocacy services to labor unions, multiemployer plans, public sector plans, and commercial employers through two core solutions: RetireeFirst, a comprehensive retiree benefits management platform covering Medicare Advantage, Part D, Supplements, and Coordination of Benefits; and HealthActive, a healthcare navigation and advocacy solution for self-insured plans serving active employees and early retirees. Every member receives a dedicated in-house US-based Advocate team to guide them through complex healthcare decisions, resolve issues, and access entitled benefits.
Product overview
LaborFirst offers a dual-product platform centered on healthcare navigation and advocacy services. The core portfolio consists of RetireeFirst (for retiree benefits management covering Medicare Advantage, Part D, Medicare Supplement, and Medicare Marketplace options) and HealthActive (for self-insured plans serving active employees and early retirees). Both solutions share a common high-touch advocacy backbone with dedicated in-house Advocate teams, supplemented by Medicare Maximization, Gaps in Care Program, and Bid Support & Strategy modules. The platform combines human-centric service with technology-driven insights to drive value while preserving benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- RetireeFirst Comprehensive Retiree Benefits Management solution for plan sponsors offering Medicare Advantage, Part D Prescription Drug, Medicare Supplement, and Medicare Marketplace pathways with dedicated advocacy support for union, multiemployer, and public sector retirees.
- HealthActive Healthcare navigation and advocacy solution for self-insured health plans combining personalized advocacy with technology-driven insights to help active employees and early retirees navigate their healthcare journey, including provider guidance, point solutions integration, and member engagement.
Quantifiable outcome
- 90+ Net Promoter Score (NPS) every month since May 2022
- +4 more outcomes
Companies that use Labor First
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Labor First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Labor First partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- UnitedHealthcarecoreProud collaboration with UnitedHealthcare to provide comprehensive services for self-insured health plans. UnitedHealthcare provides Medicare Advantage and other health plan products while LaborFirst delivers advocacy and navigation services.
- HumanacoreCarrier partnership for Medicare Advantage with Prescription Drug Coverage (MAPD) and other Medicare products. Humana serves as the central processor for Medicare GLP-1 Bridge program.
- AnthemcoreCarrier partnership providing Medicare plan options as part of LaborFirst's comprehensive retiree benefits management solution.
- Bolton HealthcorePartnership with Bolton Health as consultant partner. Mark Lynne, Principal and Vice President, describes LaborFirst as helping clients find solutions that benefit everybody while consultants look good and retirees receive compassionate advocate support.
- Connor Strong & BuckelewcorePartnership with Connor Strong & Buckelew, a Taft-Hartley & Labor Practice consultant. Peter Abitanto describes LaborFirst as an extension of their services providing specialized Medicare expertise from quoting through implementation.
- Source 1 BenefitscorePartnership with Source 1 Benefits, serving public and labor segment. Jack Byrnes, VP Sales, notes that LaborFirst's Advocates are a shining example of exceptional service going above and beyond for members.
- Health Insurance Services, Inc.coreGeneral agent partnership for Western Michigan Health Insurance Pool. Health Insurance Services collaborated on strategic solution for seven groups achieving 30% average annual savings and $22.7 million OPEB liability reduction.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Labor First competitors and assessment
Company assessmentBroad incumbents
- Mercer: Mercer, a Marsh McLennan business, is a global benefits consulting and administration incumbent with deep public sector and multiemployer practice. It competes with LaborFirst in retiree health consulting, OPEB valuation, and benefits administration for large plan sponsors.
- Alight Solutions: Alight provides benefits administration, healthcare navigation, and retiree support across large employer and public sector clients. It competes with LaborFirst in self-insured plan administration, navigation, and retiree benefits engagement for large enterprises.
- Segal Group: Segal Group is a benefits, compensation, and HR consulting firm deeply rooted in the multiemployer and public sector plan market. It is a broad incumbent that LaborFirst regularly partners with and competes against for union and government plan sponsors.
- Willis Towers Watson (WTW): WTW is a global advisory and brokerage firm with a significant retiree health, OPEB, and benefits administration practice. It is a broad incumbent competing against LaborFirst for large employer and public sector retiree benefits mandates.
- Aon: Aon's retiree health solutions practice serves large public sector and corporate plan sponsors with benefits consulting and exchange-based retiree coverage. It is a broad incumbent competing for the same large union, government, and commercial retiree benefits RFPs as LaborFirst.
- UnitedHealthcare Retiree Solutions: UnitedHealthcare's Group Retiree Solutions business is both a core carrier partner and a competitive incumbent offering Group Medicare Advantage and retiree administration at scale. It is a broad incumbent shaping the same buyer relationships LaborFirst depends on.
Emerging players
- Chapter: Chapter is a technology-led Medicare advisory platform that helps employers and individuals navigate retiree Medicare coverage decisions. It is an emerging competitor in retiree Medicare navigation, overlapping with LaborFirst's RetireeFirst solution on the member experience layer.
Direct peers
- Health Advocate: Health Advocate is a direct healthcare navigation and advocacy peer, providing dedicated advocates and benefits support to members of employer-sponsored and union health plans. It competes head-to-head with LaborFirst's HealthActive solution for self-insured and union plan advocacy business.
- OneDigital: OneDigital is a large US benefits brokerage and consulting firm with dedicated retiree benefits and individual Medicare exchange practices. It is a direct competitor for union, multiemployer, and public sector retiree benefits management mandates where LaborFirst also bids.
- Allsup: Allsup is a direct healthcare and benefits navigation specialist with strong Medicare, Social Security Disability, and retiree benefit expertise. It overlaps with LaborFirst in Medicare eligibility, SSDI-driven Medicare Maximization, and retiree advocacy services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Labor First social profiles
Digital presenceLabor First compliance and trust
Trust signalCompliance2 records
Labor First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labor First leadership team
Management profileNumber of profiles
Profiles17 records
Labor First funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labor First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labor First
What does Labor First do?
LaborFirst delivers high-touch healthcare navigation and advocacy services to labor unions, multiemployer plans, public sector plans, and commercial employers through two core solutions: RetireeFirst, a comprehensive retiree benefits management platform covering Medicare Advantage, Part D, Supplements, and Coordination of Benefits; and HealthActive, a healthcare navigation and advocacy solution for self-insured plans serving active employees and early retirees. Every member receives a dedicated in-house US-based Advocate team to guide them through complex healthcare decisions, resolve issues, and access entitled benefits.
Is Labor First a public or private company?
Labor First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Labor First founded?
Labor First was founded in 2005. It employs 51 to 100 people.
Where is Labor First based?
Labor First is headquartered in Mount Laurel, United States, in the North America region.
How does Labor First make money?
Three revenue lines are on record. Retiree Benefits Management Services are the primary driver. The others are healthActive Navigation Services and broker and Consultant Support.
Who are Labor First's main competitors?
Broad incumbents on record are Mercer, Alight Solutions, Segal Group, Willis Towers Watson (WTW), Aon and UnitedHealthcare Retiree Solutions. Chapter is listed as an emerging player. Direct peers are Health Advocate, OneDigital and Allsup.
Does Labor First have an API?
No public API is recorded for Labor First.
What industry is Labor First in?
Labor First's product category is Healthcare Navigation and Advocacy Services. Its primary akta.pro industry code is FSAIAFAG, Taft-Hartley / Union Multiemployer Group Health Plans, with a secondary code of HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC). Its NAICS code is 524292 and its SIC code is 6324.