MM Packaging
MM Packaging is the consumer packaging division of Austria's Mayr-Melnhof Karton AG, producing folding cartons, microflute, labels, and child-resistant and cold-chain packaging across 54 sites in Europe, Asia, and the Americas for multinational pharmaceutical, food and beverage, beauty, and premium consumer goods customers.
- Company typePrivate
- Founded1959
- HeadquartersVienna, Austria
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MM Packaging does
MM Packaging is the consumer packaging division of Mayr-Melnhof Karton AG (Vienna Stock Exchange: MMK), an Austrian publicly listed conglomerate headquartered in Vienna and operating since 1959. The business provides professional packaging and printing services to fast-moving consumer goods manufacturers, with a primary focus on pharmaceutical and healthcare, food and beverage, beauty and personal care, and premium consumer goods customers. Its manufacturing footprint spans 54 packaging sites across Europe, Asia, North America, and South America, supported by 5,001-10,000 employees as of mid-2026 (after the January 2026 divestiture of the Leeuwarden, Netherlands facility to Grenadier Packaging).
The company's product portfolio is organised into core packaging products and added-value services. Core products include folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp (MM Moulded Pulp), shaped cartons, two-piece cartons, and beverage multipacks. Added-value services include security and authentication packaging, serialisation and variable coding, smart packaging, and co-packing. Production is enabled by offset, gravure, flexo, and digital printing technologies, with finishing capabilities such as embossing, hot stamping, and cold transfer. Notable differentiated offerings include F1-certified child-resistant cartons (compliant with ISO 8317, EN 14375, and the US Poison Prevention Packaging Act), and the TempSight Time Temperature Indicator licensed from Advanced Material Development Limited for cold-chain vaccine and temperature-sensitive pharmaceutical applications. The company also holds ISO 27001 information security certification.
MM Packaging operates a direct B2B enterprise sales model, engaging multinational corporations and local manufacturers through quote-based pricing and multi-year contracts. Distribution is anchored by 54 manufacturing sites that enable local production proximity and a "Walk the Line" service delivering finished packaging directly to customer production lines. The go-to-market combines enterprise field sales with event-driven engagement in healthcare industry conferences (e.g., GS1 Healthcare Conference 2025). Revenue is generated through one-time sales of physical packaging products, with added-value services such as serialisation, smart packaging, and co-packing representing upsell opportunities. Pricing is not publicly disclosed and is tailored to customer specifications, volumes, and service bundles. The company operates as a wholly owned division under MM Group, with MM Pharma & Healthcare Packaging and MM Food & Premium Packaging serving as core operating sub-brands.
MM Packaging firmographics
Firmographics- Name
- MM Packaging
- Legal name
- Mayr-Melnhof Karton AG
- Website
- https://mm-packaging.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MM Packaging is the consumer packaging division of Austria's Mayr-Melnhof Karton AG, producing folding cartons, microflute, labels, and child-resistant and cold-chain packaging across 54 sites in Europe, Asia, and the Americas for multinational pharmaceutical, food and beverage, beauty, and premium consumer goods customers.
- Ownership category
- akta.pro rank
MM Packaging industry classification
Industry- Product category
- Consumer Packaging Manufacturing
- NAICS
- Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Corrugated and Solid Fiber Box Manufacturing (322211), Packaging and Labeling Services (56191)
- SIC
- Paperboard Containers & Boxes (2650), Papers & Allied Products (2600)
- akta.pro primary industry
- Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)
- akta.pro secondary industries
- Folding Carton & Paperboard Packaging Printing (IMALAKAH), Secondary Pharmaceutical Packaging (Cartons, Inserts, Leaflets) (IMALAIAC), Secondary & Gift Packaging (Folding Cartons, Sets, Rigid Boxes) (IMALAJAK), Secondary Packaging & Case Packing (Multipacks, Shrink, Cartoning) (AFAFAJAK), Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where MM Packaging is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
MM Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Folding cartons and primary/secondary packaging products: One-time sale of physical packaging products including folding cartons, labels, leaflets, special-shaped cartons, microflute, paper, moulded pulp, and other packaging solutions. Revenue is generated through product sales to enterprise customers in pharma, food, beauty, and consumer goods sectors.
- Added value and services: Value-added services including serialisation and variable coding, co-packing (product filling directly into packaging upon production), security and authentication packaging, smart packaging, and variable design packaging for small batches. These services are bundled with packaging products and represent an upsell opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing; quote-based and tailored to individual customer requirements, volumes, product specifications, and service bundles. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
MM Packaging product offering
Product offeringCore offering
MM Packaging manufactures folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp, shaped cartons, two-piece cartons, and beverage multipacks through 54 packaging sites globally. The company specialises in pharmaceutical packaging including child-resistant cartons, serialisation, traceability, and cold-chain smart packaging, serving pharma, food and beverage, beauty, pet care, home care, e-commerce, and premium consumer goods manufacturers.
Product overview
MM Packaging is a division of Mayr-Melnhof Karton AG offering a comprehensive portfolio of consumer packaging products organized into core packaging products and added value services. Core products include Folding Cartons, Litho-laminated Microflute, Fibre-based Flexible Packaging, Labels, Leaflets, MM Moulded Pulp, Shaped Cartons, Two-Piece Carton, and Beverage Multipack, along with specialized Child-Resistant Cartons for the pharma segment. Added value services include Security & Authentication, Serialisation & Variable Coding, Smart Packaging, and Co-packing. The company operates MM Pharma & Healthcare Packaging as a dedicated market segment providing traceability and cold chain solutions including TempSight® Time Temperature Indicator technology. A digital platform (MM digital) provides customer access to services. With 54 packaging sites globally, the company serves pharma, food & beverage, beauty, pet care, household, and e-commerce markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Folding Cartons Primary packaging product offering widely used across pharma, food, beverage, and consumer goods markets.
- Litho-laminated Microflute High-quality microflute packaging with litho lamination for premium visual presentation and structural protection.
- Fibre-based Flexible Packaging Sustainable flexible packaging solutions made from fibre-based materials for various consumer applications.
- Labels Label solutions including intelligent labels with temperature monitoring capabilities such as TempSight Time Temperature Indicator technology.
- Leaflets Informational leaflets and printed materials included with pharmaceutical and consumer product packaging.
- MM Moulded Pulp Sustainable moulded pulp packaging for protection and sustainability applications.
- Shaped Cartons Custom-shaped cartons designed for specific product forms and consumer experience enhancement.
- Two-Piece Carton Two-piece carton construction for pharmaceutical and consumer packaging applications.
- Beverage Multipack Multi-pack beverage packaging solutions for the food and beverage market segment.
- Child-Resistant Cartons Specialized pharmaceutical packaging with reinforced locking mechanisms certified as child-resistant under ISO 8317, EN 14375, and US Poison Prevention Packaging Act standards, while remaining accessible for elderly patients with visual or motor difficulties.
- Security & Authentication Secure, authenticated packaging solutions ensuring product integrity and compliance.
- Serialisation & Variable Coding Outsourced variable coding of cartons and labels to comply with serialisation and promotional requirements.
- Smart Packaging with TempSight Time Temperature Indicator Advanced smart packaging technology that elevates product safety, efficiency, and consumer engagement through integrated digital and physical features, including the TempSight Time Temperature Indicator for cold-chain vaccine and temperature-sensitive pharmaceutical monitoring.
- Co-packing Product filling directly into packaging upon production to facilitate timely delivery to customer lines (Walk the Line service).
Quantifiable outcome
- At least 85% of tested children (aged 3.5 to 4.25 years) fail to open child-resistant packaging within the test protocol
- +1 more outcomes
Companies that use MM Packaging
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
MM Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MM Packaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advanced Material Development Limited (AMD)coreMM Pharma and Healthcare Packaging signed a licensing deal with AMD to integrate TempSight Time Temperature Indicator technology into its pharmaceutical packaging solutions. The technology is based on AMD's proprietary Photonic Crystal 'nLight' platform developed with the University of Surrey. The partnership aims to provide WHO-compliant Vaccine Vial Monitor systems for temperature-sensitive vaccine distribution and expand application to broader temperature-sensitive pharmaceutical products globally.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MM Packaging competitors and assessment
Company assessmentDirect peers
- Stora Enso: Nordic paperboard and packaging major producing cartonboard and folding cartons for consumer goods; comparable to MM Packaging through its integrated board-and-packaging model and pharma/food customer mix.
- AR Packaging: European folding carton and flexible packaging specialist serving beauty, pharma, and FMCG customers — directly comparable to MM Packaging's premium consumer, pharma, and beauty segments following its acquisition by Graphic Packaging.
- Huhtamäki Oyj: Nordic-listed food and consumer packaging specialist with folding carton, flexible, and moulded fibre operations — directly comparable to MM Packaging's food & beverage and beauty packaging portfolio.
- Graphic Packaging Holding Company: US-listed folding carton specialist with strong position in food, beverage, and consumer goods packaging — the closest direct competitor to MM Packaging in folding carton technology and global customer accounts.
- Smurfit Westrock: Global paper-based packaging giant formed from the 2024 merger of Smurfit Kappa and WestRock; directly competes with MM Packaging in folding cartons, corrugated, and consumer packaging across pharma, food, and beauty end markets.
- Mondi Group: European-listed paper and packaging group operating across corrugated, flexible, and specialty paperboard packaging; competes with MM Packaging in consumer-facing folding cartons and fibre-based packaging.
Broad incumbents
- Sonoco Products Company: Diversified global packaging manufacturer with consumer, pharma, and industrial packaging divisions; overlaps with MM Packaging in pharma secondary packaging and folding cartons but operates across a wider portfolio.
- Pactiv Evergreen: North American food and beverage packaging manufacturer with cartons, cups, and food-service packaging; partial overlap with MM Packaging's beverage multipack and food packaging portfolio.
Others
- Mayr-Melnhof Karton AG (MM Board & Paper division): Internal peer — the parent company's board & paper division supplies cartonboard feedstock to MM Packaging and competes with other board suppliers; useful for assessing vertical integration but not a direct external competitor.
Regional players
- Koehler Group: German family-owned paper and packaging group producing specialty paperboard and folding cartons primarily for the European market; comparable product mix and end-markets to MM Packaging's food and consumer goods segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MM Packaging social profiles
Digital presenceMM Packaging compliance and trust
Trust signalCompliance5 records
MM Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
MM Packaging leadership team
Management profileNumber of profiles
MM Packaging subsidiaries and ownership
Company hierarchySubsidiaries3 records
MM Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MM Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MM Packaging
What does MM Packaging do?
MM Packaging manufactures folding cartons, litho-laminated microflute, fibre-based flexible packaging, labels, leaflets, moulded pulp, shaped cartons, two-piece cartons, and beverage multipacks through 54 packaging sites globally. The company specialises in pharmaceutical packaging including child-resistant cartons, serialisation, traceability, and cold-chain smart packaging, serving pharma, food and beverage, beauty, pet care, home care, e-commerce, and premium consumer goods manufacturers.
Is MM Packaging a public or private company?
MM Packaging is a private company. It is classified as corporate owned and is currently operating.
When was MM Packaging founded?
MM Packaging was founded in 1959. It employs 5,001 to 10,000 people.
Where is MM Packaging based?
MM Packaging is headquartered in Vienna, Austria, in the Europe region.
How does MM Packaging make money?
Two revenue lines are on record. Folding cartons and primary/secondary packaging products are the primary driver. The others are added value and services.
Who are MM Packaging's main competitors?
Direct peers on record are Stora Enso, AR Packaging, Huhtamäki Oyj, Graphic Packaging Holding Company, Smurfit Westrock and Mondi Group. Broad incumbents are Sonoco Products Company and Pactiv Evergreen. Mayr-Melnhof Karton AG (MM Board & Paper division) is listed as an others. Koehler Group is listed as a regional player.
Does MM Packaging have an API?
No public API is recorded for MM Packaging.
What industry is MM Packaging in?
MM Packaging's product category is Consumer Packaging Manufacturing. Its primary akta.pro industry code is IMAMAHAB, Folding Cartons & Paperboard Packaging Converting, with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 322212 and its SIC code is 2650.