What Lifetime Arts does

Lifetime Arts, Inc. is a 501(c)(3) nonprofit founded in 2008 that operates as the de facto national infrastructure organization for creative aging in the United States. The organization delivers professional training, consulting, and capacity-building services that equip arts organizations, public libraries, state arts agencies, healthcare and aging-services providers, and individual teaching artists to design and run arts programs for older adults. Its flagship offering, Creative Aging Foundations, is a six-hour modular training delivered as individual seats ($299) or customized cohorts (up to 25 seats for $10,250), and is bundled with one-year membership in the Creative Aging Collaborative (Co-Lab) — a recurring subscription community ($80-150/year, $8-15/month) that drives ongoing engagement with graduates.

The company's product portfolio also includes a ladder of consulting packages ($2,500 Discovery through $20,000 Network Builder), webinars, and Deep Dive seminars, alongside multi-sector initiatives such as Creative Aging in the West (a five-state cross-sector project), Creative Aging in Libraries (Wyoming and Missouri State Libraries with Califa Group and IMLS funding), Culture + Care (NYC neighborhood-based programming in Harlem, Brooklyn, and the Bronx), the NYS Creative Aging Leaders Network, and the Creative Aging on Prescription pilot with Southminster and Wake Forest NeuroArts Lab. Core technology is methodology and curriculum rather than software; supporting resources include the Creative Aging Resource Library, Creative Aging Resource Journal (Substack), and policy-advocacy publications.

Lifetime Arts is funded through a mix of foundation grants (Music Man Foundation, May & Stanley Smith Charitable Trust, Fan Fox & Leslie R. Samuels Foundation, IMLS, NASAA state arts agencies), tax-deductible donations, and earned revenue from training, consulting, and Co-Lab subscriptions. The organization operates as a fully remote team (~9 named staff, 11-50 total) with historical roots in New York City and a mailing address in Exeter, NH, and reports cumulative reach of 10,000+ practitioners trained, 850+ organizations supported, and 270,000+ older adults served across nearly all 50 states.

Name

Lifetime Arts

Legal name

Lifetime Arts, Inc.

Website

https://lifetimearts.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifetime Arts is a 501(c)(3) nonprofit that provides training, consulting, and multi-sector programs to help arts organizations, libraries, state agencies, and healthcare providers deliver creative aging services to older adults nationwide.

Ownership category

akta.pro rank

Product category

Creative Aging Training and Consulting

NAICS

Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lifelong Learning Institutes (Osher/OLLI-style) & Senior Academies (EDAAAMAA)

akta.pro secondary industries

Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Creative aging training
• Professional arts education
• Older adult programs
• Arts consulting services
• Nonprofit arts training

Headquarters

HQ city

New Rochelle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Services: Lifetime Arts generates revenue through professional training programs including Creative Aging Foundations cohort training ($10,250 for 25-person cohort), individual training ($299/person), and customized organizational training packages ranging from $2,500 to $20,000. Training is delivered virtually or in-person over 6 hours with ongoing alumni support.
2. Creative Aging Collaborative Membership: Annual and monthly subscription memberships providing access to an online community space with learning lounge seminars, peer power chats, jam sessions, virtual treasure trove resources, and backstage speaker series. Memberships auto-renew and are priced at $80-150/year or $8-15/month.
3. Consulting and Strategic Services: Fee-for-service consulting engagements including strategic planning support, program coaching, and capacity building packages. Services range from individual coaching sessions to comprehensive organizational transformation packages priced at $15,000-$20,000.
4. Grant Funding and Philanthropy: Lifetime Arts receives significant funding from foundations including The Music Man Foundation, May & Stanley Smith Charitable Trust, Fan Fox and Leslie R. Samuels Foundation, and state arts agencies through NASAA initiatives. The organization also accepts tax-deductible donations as a 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Lifetime Arts provides professional training, consulting, and capacity-building services focused on creative aging — arts-based programs designed for older adults. The organization delivers structured training curricula (Creative Aging Foundations), customized organizational packages, and an online community subscription (Creative Aging Collaborative) to arts and cultural institutions, state arts agencies, public libraries, healthcare organizations, and teaching artists.

Product overview

Lifetime Arts operates as a platform organization offering a portfolio of interconnected training programs, professional development resources, and multi-sector initiatives that together form a comprehensive creative aging ecosystem. The core offerings include Creative Aging Foundations Training (available as Essentials public course, Custom Cohort for teams, and specialized packages), the Creative Aging Collaborative (Co-Lab) online community for ongoing practitioner support, and National Network programs including multi-sector projects in libraries, state agencies, and geographic regions. Supporting resources include the Creative Aging Resource Library, Creative Aging Resource Journal, and policy advocacy materials such as the Creative Aging in the Healthy Aging Ecosystem Policy Brief. Services range from individual training ($299/person) to organizational packages ($2,500-$20,000) and network subscriptions ($80-150/year).

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Aging Foundations: The Essentials A six-hour virtual training course providing introduction to creative aging foundations and strategies for delivering inclusive, high-quality arts learning for older adults. Priced at $299 per person, includes live demonstration class and ongoing Creative Aging Collaborative membership.
• Creative Aging Foundations Cohort Training Cohort-style training designed for teams, fully customized to specific organization, community, or sector goals. Builds shared understanding, enhances facilitation and program design skills, and prepares teams to implement effective creative aging programs. Priced at $10,250 for up to 25 team members.
• Creative Aging Consulting and Capacity Building Packages Tiered consulting and capacity-building packages including Discovery Package ($2,500), Implementation Package ($5,000), Age Friendly Organization Package ($15,000), and Network Builder Package ($20,000). Includes strategic planning, program coaching, and organizational transformation support.
• Creative Aging Webinars and Deep Dive Seminars 60-minute virtual webinars ($2,000 for groups up to 100) introducing creative aging to organizations, and 90-minute deep dive seminars ($3,000 for up to 100 people) on topics including Undoing Ageism, Inclusive Design for Older Adults, and Making the Case for Creative Aging.
• Creative Aging Collaborative (Co-Lab) Interactive online community for Creative Aging Foundations Training graduates offering quarterly seminars, peer networking sessions, office hours with staff, resource center, and backstage speaker series. Annual subscriptions ($80-150/year) or monthly subscriptions ($8-15/month) with auto-renewal.
• Creative Aging in the West Multi-sector partnership initiative across Idaho, Montana, Nevada, Utah, and Wyoming developing up to 100 creative aging programs, strengthening partnerships, and establishing creative aging as essential to healthy aging practices through cross-sector collaboration.
• Creative Aging in Libraries Partnership with Wyoming State Library, Missouri State Library, and Califa Group to train librarians and deliver creative aging programs reaching older adults nationwide through online course and in-person training.
• Culture + Care: Healthy Aging Through the Arts in NYC Neighborhoods Neighborhood-based initiative activating cross-sector partnerships with Bronx Music Heritage Center, Harlem School of the Arts, and Cumbe: Center for African and Diaspora Dance to build sustainable arts programs for older adults in NYC neighborhoods.
• New York State Creative Aging Leaders Network Statewide initiative supported by NYSCA strengthening creative aging through six virtual convenings, four office hours sessions, and limited-seat Creative Aging Foundations training across New York State.

Quantifiable outcome

• 10,000+ practitioners trained and 850+ organizations supported since founding in 2008
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• Wake Forest University (NeuroArts Lab)flagshipStrategic or Co-development Partner · 4 March 2026Research partnership for the Creative Aging on Prescription study with Southminster. Wake Forest University researchers design referral systems, provide staff training, and document health outcomes over a two-year pilot program. This is the nation's first Creative Aging on Prescription study, creating a scalable model for integration of arts participation as a prescribed wellness intervention.
• SouthminsterflagshipStrategic or Co-development Partner · 4 March 2026Non-profit continuous care retirement community (CCRC) in Charlotte, NC hosting the Creative Aging on Prescription pilot program. Southminster integrates arts-based wellness programs within its health infrastructure as the first such initiative in the nation, inspired by the UK's Arts on Prescription movement.
• National Assembly of State Arts Agencies (NASAA)coreStrategic or Co-development PartnerLifetime Arts has partnered with more than 25 state arts agencies through NASAA initiatives over 17 years to expand creative aging nationwide. Services include customized professional development, teaching artist training, program design and evaluation support, and seeding new partnerships between arts organizations and community-based aging services.
• New York State Council on the Arts (NYSCA)coreStrategic or Co-development PartnerLongtime champion of creative aging that partnered with Lifetime Arts to deepen statewide leadership and peer learning. Funded the NYS Creative Aging Leaders Network with multi-phase partnership supporting convenings, office hours, and Creative Aging Foundations training for practitioners across New York State.
• Califa GroupcoreStrategic or Co-development PartnerCollaborative partnership with the Califa Group (library consortium) to advance creative aging through state library leadership. Together with Wyoming State Library and Missouri State Library, the initiative aims to equip library workers with skills and resources to implement creative aging programs.
• Wyoming State LibrarycoreStrategic or Co-development PartnerState library partner in the Advancing Creative Aging Through State Library Leadership initiative targeting libraries in Wyoming and Missouri with goal of reaching thousands of library workers nationally.
• Missouri State LibrarycoreStrategic or Co-development PartnerState library partner in the Advancing Creative Aging Through State Library Leadership initiative, expanding creative aging programs to serve older adults in Missouri communities.
• Arts Idaho (Idaho Arts Commission)coreStrategic or Co-development PartnerState arts agency partner in Creative Aging in the West initiative, collaborating with state libraries, veterans services, and aging services to expand creative aging across Idaho.
• Montana Arts CouncilcoreStrategic or Co-development PartnerState arts agency partner in Creative Aging in the West initiative. Partnership evolved from earlier work including field assessments and listening sessions, into the Western States Creative Aging Initiative with state library partnership.
• Nevada Arts CouncilcoreStrategic or Co-development PartnerState arts agency partner in Creative Aging in the West initiative, expanding creative aging programs to urban and rural communities across Nevada.
• Utah Division of Arts & MuseumscoreStrategic or Co-development PartnerState arts agency partner in Creative Aging in the West initiative, including hosting an in-person convening in Salt Lake City to solidify the Western States Leadership Council coalition.
• Wyoming Arts CouncilcoreStrategic or Co-development PartnerState arts agency partner in Creative Aging in the West initiative, collaborating with state library and aging services to expand creative aging statewide.
• Idaho Commission for LibrariescoreStrategic or Co-development PartnerState library partner in Creative Aging in the West initiative, supporting creative aging programming for older adults in Idaho communities.
• Idaho Division of Veterans ServicesminorStrategic or Co-development PartnerVeterans services partner in Creative Aging in the West initiative, expanding creative aging opportunities for veterans in Idaho.
• Montana State LibrarycoreStrategic or Co-development PartnerState library partner in Creative Aging in the West initiative, helping expand creative aging access across Montana's rural and urban communities.
• Wyoming State LibrarycoreStrategic or Co-development PartnerState library partner in Creative Aging in the West initiative, also partner in Advancing Creative Aging Through State Library Leadership project.
• Bronx Music Heritage CentercoreStrategic or Co-development PartnerNeighborhood team partner in the Culture + Care initiative serving the Bronx, NY. BMHC hosts creative aging programs at Bronx Music Hall, serving up to 100 older adults with culturally responsive programming.
• Harlem School of the ArtscoreStrategic or Co-development PartnerNeighborhood team partner in the Culture + Care initiative in Harlem, NY, in partnership with West Harlem Older Adult Alliance. Programs held at Jackie Robinson Older Adult Center.
• West Harlem Older Adult Alliance (WHOAA)coreStrategic or Co-development PartnerPartner in Culture + Care initiative alongside Harlem School of the Arts. Coalition building with Harlem Advocates for Seniors and West Harlem Development Corporation for comprehensive community reach.
• Cumbe: Center for African and Diaspora DancecoreStrategic or Co-development PartnerNeighborhood team partner in Culture + Care initiative in Downtown Brooklyn, in partnership with Griot Circle. Provides culturally grounded creative aging programs for older adults.
• Griot CirclecoreStrategic or Co-development PartnerPartner in Culture + Care initiative alongside Cumbe: Center for African and Diaspora Dance, serving older adult communities in Downtown Brooklyn.
• Delaware Division of the ArtsminorStrategic or Co-development PartnerPartnered with Lifetime Arts to develop and implement statewide creative aging initiative anchored in public library system. Provided training for teaching artists and library staff, programmatic coaching, and support with outreach, curriculum development, and needs assessment.
• Nebraska Arts CouncilminorStrategic or Co-development PartnerCollaborated with Lifetime Arts to support next steps after initial training: convening arts and aging stakeholders, building advocacy strategies, and strengthening cross-sector partnerships.
• North Dakota Council on the ArtsminorStrategic or Co-development PartnerPartner for targeted support to develop artist-designed creative kits for older adults in care settings. Model has since inspired similar efforts in neighboring states including South Dakota.
• Oklahoma Arts CouncilminorStrategic or Co-development PartnerEngagement included executive coaching for new program lead, training for teaching artists and organizations, statewide convening, and public presentation. Resulted in multi-year funding from Tobacco Settlement Endowment Trust (TSET).
• Tennessee Arts CommissionminorStrategic or Co-development PartnerPartnered for foundational training for teaching artists aligned with state grantmaking goals, plus customized training in inclusive design and accessibility with input from older adults with disabilities.
• Lincoln Center for the Performing ArtsflagshipStrategic or Co-development PartnerDeep collaboration to strengthen Lincoln Center Moments program for people with dementia and their care partners. Lifetime Arts provided professional development, program design guidance, collaborative change management, and resource development including co-creating a Field Guide.
• Grantmakers in AgingminorGTM or Marketing PartnerPartner in funder engagement strategy to connect funders with creative aging initiatives and demonstrate support for the field.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Center for Creative Aging: The most direct peer: a national nonprofit dedicated to creative aging that advances the field through training, research, and a member network of artists and aging-services professionals. Highly comparable mission, audience, and funding model to Lifetime Arts.
• Elders Share the Arts: NYC-based nonprofit creating intergenerational and older-adult arts programming, where Director of Program Strategy Julie Kline previously worked. Overlapping focus on older adult arts programming and teaching artist development makes it a near-direct comparator.
• EngAGE: Nonprofit providing arts, wellness, and lifelong learning programs in affordable senior housing communities, primarily in California. Same core thesis (arts + older adults + health) and similar nonprofit delivery model, with stronger geographic concentration.

Broad incumbents

• National Guild for Community Arts Education: The largest U.S. membership organization supporting community arts education, where Executive Director Heather Ikemire previously launched the Arts and Aging Toolkit. Broader mandate than Lifetime Arts but overlaps on professional development for teaching artists and advocacy for community arts.
• Americans for the Arts: National nonprofit advocating for the arts sector with programs touching on creative aging, lifelong learning, and community arts. Broader scope than Lifetime Arts but overlapping stakeholder base among state/local arts agencies and policymakers.
• Arts Midwest: Regional arts organization serving six midwestern states through grantmaking, programs, and partnerships. Operates as a state-arts-agency-adjacent intermediary in similar fashion to the role Lifetime Arts plays in multi-state initiatives like Creative Aging in the West.

Others

• Aroha Philanthropies: Foundation that has funded major creative aging initiatives (Seeding Vitality Arts, Arts for Brain Health). Functions as a funder in the same ecosystem rather than a competitor, but shapes the field alongside Lifetime Arts.
• Grantmakers in Aging: Membership organization of funders focused on aging, with which Lifetime Arts has a GTM partnership for funder engagement. Not a competitor but an adjacent ecosystem player that influences capital flow to creative aging.
• National Assembly of State Arts Agencies (NASAA): Strategic partner that has channeled more than 25 state arts agencies to Lifetime Arts over 17 years. Acts as both an upstream distribution channel and a coordinating body shaping state-level creative aging policy and funding.
• Lincoln Center for the Performing Arts: Flagship customer that engages Lifetime Arts for professional development on the Lincoln Center Moments dementia program. A major institutional buyer rather than a peer, but representative of the high-end performing arts organizations that Lifetime Arts serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lifetimearts
• YouTubeyoutube.com/lifetimearts
• Facebookfacebook.com/lifetimearts
• LinkedInlinkedin.com/company/lifetimearts
• Instagraminstagram.com/lifetime_arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Arts