WJAR-TV

What WJAR-TV does

WJAR-TV, branded as NBC 10, is a local broadcast television station headquartered in Providence, Rhode Island, serving the Providence-New Bedford DMA and Southern New England. Founded in 1949-1950, the station operates as the market's NBC network affiliate, carrying NBC primetime programming, national news, and premium sports rights including the Olympics and World Cup. WJAR-TV is wholly owned by Sinclair Broadcast Group (NASDAQ: SBGI), one of the largest U.S. television broadcasting companies, which provides corporate resources, advertising sales support, and operational infrastructure.

The station's product portfolio centers on a core news platform (NBC 10 News) supplemented by specialized content franchises: Storm Team 10 for local weather and severe weather alerting, the NBC 10 I-TEAM for investigative journalism, Studio 10 for lifestyle programming, Money Matters for financial education in partnership with Washington Trust, and Summer of Fun for seasonal features. Technical infrastructure includes FCC-licensed over-the-air broadcast, multi-platform digital distribution via turnto10.com, native iOS and Android applications, live streaming, and active social media presence across Facebook, X, Instagram, TikTok, YouTube, and Pinterest. The station distributes through cable and satellite providers (Cox, Comcast, DirecTV, Dish) as well as NBC's broader streaming ecosystem.

Revenue is generated primarily through three streams: (1) local and national television advertising sold against news, primetime, and sports programming; (2) broadcast rights and network compensation arrangements with NBC for carrying network programming; and (3) digital advertising across the website, mobile apps, and streaming inventory. The customer base consists of Southern New England viewers on the demand side and a fragmented mix of local/regional SMB advertisers and national brand advertisers on the supply side. The station does not sell products or services directly to consumers; advertising rates are quote-based and not publicly disclosed.

Name

WJAR-TV

Legal name

Sinclair Broadcast Group

Website

https://turnto10.com

Company type

Public

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

WJAR-TV (NBC 10) is an NBC-affiliated local broadcast television station serving the Providence-New Bedford market and Southern New England with news, weather, sports, and lifestyle programming, owned by Sinclair Broadcast Group.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local broadcast television
• News programming
• Weather forecasting
• Investigative journalism
• NBC affiliate station

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Television Advertising: Revenue generated from local and national advertising spots aired during news programming, primetime shows, and sports broadcasts. Includes branded content and sponsored segments such as Money Matters and Studio 10 features.
2. Broadcast Rights and Network Affiliation: Revenue arrangement with NBC network for carrying network programming, including primetime shows, sports events (Olympics, World Cup), and national news content.
3. Digital Advertising and Streaming: Revenue from digital advertising on turnto10.com website and mobile applications, including pre-roll and display advertising on streaming content.

Distribution channels4 records

Marketing channels5 records

Core offering

WJAR-TV (branded as NBC 10) is a local broadcast television station and NBC affiliate serving Providence, Rhode Island and Southern New England. The station delivers local and national news, weather forecasting through Storm Team 10, sports coverage, investigative journalism via the NBC 10 I-TEAM, and lifestyle/community programming such as Studio 10. Revenue is generated by selling advertising spots and digital ad inventory on its broadcast, website, and mobile app properties to local and national advertisers.

Product overview

WJAR-TV (NBC 10 Providence) is a local broadcast television station operating as an NBC network affiliate. The station offers a unified portfolio of news, weather, sports, and lifestyle content organized as a core news platform supplemented by specialized sub-brands including Studio 10 (lifestyle), Money Matters (financial content), and Summer of Fun (seasonal features). Additional offerings include the NBC 10 I-TEAM investigative unit, mobile apps for iOS and Android, and live streaming capabilities. The content architecture follows a single-platform model with multiple topical sections rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC 10 News Local and national news coverage for Providence, Rhode Island and Southern New England, including breaking news, local stories, nation & world news, and investigative reporting. Targeted at general audience viewers in the Providence-New Bedford DMA.
• Storm Team 10 Weather Weather forecasting and severe weather coverage including current conditions, radar, maps, webcams, hurricane tracker, and beach forecasts for the Southern New England region. Targeted at viewers in Rhode Island and Southern New England.
• NBC 10 I-TEAM Investigative journalism unit covering consumer advocacy, on-your-dime investigations, the Ask Alison feature, and crisis in the classroom reporting. Targeted at Southern New England viewers.
• Studio 10 Lifestyle programming segment featuring food/cooking content (Mario Eats), animals/pets (Place a Pet), artists/artisans, events, fitness, health and beauty, home and garden, and local community features. Targeted at Southern New England viewers.
• Money Matters Financial content and advice covering topics such as funding trusts, construction loans, interest rates, refinancing, mortgage guidance, and banking advice. Presented in partnership with Washington Trust. Targeted at Southern New England viewers.
• NBC 10 WJAR Mobile Apps Native mobile applications for iOS and Android devices that allow users to access WJAR-TV news, weather forecasts, live streaming, and local content on mobile devices. Targeted at Southern New England viewers and news consumers on the go.
• Watch / Live Streaming Live TV streaming and video content access for NBC 10 programming, available via the turnto10.com website and mobile apps. Targeted at viewers who want to watch WJAR-TV content online or on mobile devices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sinclair Broadcast GroupcoreOthersWJAR-TV is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides corporate resources, advertising sales support, and operational infrastructure for the station.
• NBC (National Broadcasting Company)coreStrategic or Co-development PartnerWJAR-TV operates as an NBC affiliate, carrying NBC network programming including primetime shows, Olympics coverage, World Cup sports events, and national news content. The affiliation provides access to national programming while the station provides local coverage.
• Washington TrustminorGTM or Marketing PartnerWashington Trust Bank sponsors the Money Matters financial segment on NBC 10, providing financial education content to viewers while gaining brand visibility.
• Keches Law GroupminorGTM or Marketing PartnerKeches Law Group sponsors the Place a Pet segment, promoting their personal injury law practice while supporting animal rescue organizations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WPRI-TV: CBS-affiliated (CBS 12) broadcast television station in Providence, Rhode Island, operating in the same DMA as WJAR-TV. Directly competes for local news audience, advertising dollars, and primetime network viewership in the Providence-New Bedford market.
• WLNE-TV: ABC-affiliated (ABC 6) broadcast television station in Providence, Rhode Island, serving the same Southern New England DMA. Competes head-to-head with WJAR-TV for local news viewers, weather audiences, and regional advertising revenue.
• WNAC-TV: Fox-affiliated (Fox 64) broadcast television station serving the Providence market. Direct competitor for local primetime network programming viewership and regional ad spend alongside WJAR-TV.

Regional players

• WHDH: NBC-affiliated television station in Boston, Massachusetts. Comparable as a fellow NBC affiliate in New England with similar local news, weather, and investigative programming franchises; competes for Southern New England spillover audience.
• WVIT: NBC-affiliated television station in Hartford/New Haven, Connecticut, also owned by Sinclair Broadcast Group. Sister Sinclair NBC affiliate with comparable local news, weather, and digital platform strategy; benchmark for NBC affiliate operating model under Sinclair ownership.

Others

• WJAR sister Sinclair NBC affiliates (e.g., WBFF, KOMO, WTTE): Other Sinclair-owned local broadcast television stations operating under the same corporate structure, digital platform (Sinclair Storyline), and operating playbook. Useful comparables for unit economics, staffing models, and digital monetization benchmarks.

Broad incumbents

• Tegna Inc. Major US television broadcasting company owning multiple network-affiliated local stations (including NBC, CBS, ABC, and Fox affiliates). Comparable as a multi-station broadcast operator pursuing similar digital, OTT, and data-driven ad-tech strategies at scale.
• Gray Television: Large publicly traded US broadcast television company owning hundreds of local network-affiliated stations. Comparable as a scaled local broadcast operator with overlapping affiliate mix and parallel digital transformation initiatives.
• Nexstar Media Group: Largest US television broadcast operator by station count, owning CW, NBC, CBS, ABC, and Fox affiliates nationwide. Closest scaled public-market peer to Sinclair and a useful comparable for station-level economics, retransmission consent, and digital ad-tech strategy.
• The E.W. Scripps Company: Diversified media company operating local broadcast television stations and national networks. Comparable as a mid-to-large public broadcast operator navigating the same transition from linear TV ad revenue to digital/OTT monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/nbc10
• YouTubeyoutube.com/user/wjar10
• Facebookfacebook.com/nbc10
• Instagraminstagram.com/nbc10wjar
• TikToktiktok.com/@nbc10wjar
• Pinterestpinterest.com/nbc10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJAR-TV