American Equipment Holdings

What American Equipment Holdings does

American Equipment Holdings, operating through the AmQuip brand since 1969, is a privately held, full-service material handling equipment solutions provider headquartered in Salt Lake City, Utah. The company designs, manufactures, sells, services, and modernizes industrial overhead cranes, hoists, and related lifting equipment for manufacturing plants, warehouses, steel mills, foundries, automotive facilities, power generation plants, construction sites, mining operations, and government/defense customers across the continental United States and Alaska. Its customer base includes named accounts such as the Department of the Navy and Rio Tinto, alongside broader industrial and commercial segments served through more than 700 trained professionals and 17+ locations. The company holds ISO 9001:2015 certification (since 2009) and operates NCCCO-certified operator training programs.

The core product portfolio spans overhead bridge cranes (up to 300 tons), gantry cranes, jib cranes (up to 5 tons), workstation cranes (250 to 4,000 lbs), and overhead hoists (wire rope and chain, up to 200 tons). These are complemented by add-on modules including crane automation systems with variable frequency drives (up to 500 HP, 40:1 to 1000:1 speed range), anti-collision systems with 150-foot detection range, wireless remote diagnostics, laser positioning, energy supply systems (conductor bars, festoon, cable reels rated up to 900 FPM), and below-the-hook lifting devices. Service offerings include OSHA-compliant inspection, 24/7 emergency repair, preventative maintenance, modernization (marketed at up to 50% savings versus new equipment), NCCCO-certified training (publicly priced at $250 per person), and a multi-OEM parts inventory covering Gorbel, Columbus McKinnon, Yale/Shaw Box, Harrington, Stahl, Demag, Spanco, Coffing, Magnetek, Electromotive Systems, Insul-8, and Conductix-Wampfler components.

Revenue is generated through a mix of one-time equipment sales (bridge, gantry, jib, workstation cranes; hoists; automation systems), recurring parts and service contracts (24/7 parts supply, inspection, maintenance, modernization, 24-hour emergency repair), and training services. The go-to-market is enterprise field sales targeting facility managers, operations directors, and procurement teams at industrial sites, supported by digital marketing (website, LinkedIn, Facebook, YouTube) and earned-media press releases distributed through News Direct. Pricing is predominantly quote-based for equipment and services, with only training publicly listed. The company has pursued an aggressive roll-up strategy, completing six acquisitions between March 2022 and January 2023 to consolidate regional crane service operators and expand its national footprint.

Name

American Equipment Holdings

Legal name

American Equipment

Website

https://amquipinc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Equipment Holdings is a privately held industrial material handling solutions provider founded in 1969 and headquartered in Salt Lake City, UT. The company designs, sells, services, and modernizes overhead cranes, hoists, and automation systems for manufacturing, warehousing, heavy industrial, and government customers across the continental US and Alaska.

Ownership category

akta.pro rank

Product category

Industrial Overhead Cranes and Material Handling Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Overhead crane systems
• Industrial hoist equipment
• Material handling solutions
• Crane inspection services
• Crane operator training

Headquarters

HQ city

South Salt Lake

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crane and Hoist Equipment Sales: Sale of new industrial overhead bridge cranes, gantry cranes, jib cranes, workstation cranes, and hoists. Products range from standard overhead traveling cranes to custom-built systems including nuclear-specification, spark-resistant, and explosion-proof cranes.
2. Parts and Components Supply: Supply of crane parts, hoist parts, and lifting equipment for any make, model, and manufacturer. Inventory includes cables, festoon systems, motors, anti-collision systems, below-the-hook lifting devices, and crane controls. Available 24/7 for critical downtime situations.
3. Inspection, Maintenance, and Repair Services: Ongoing crane inspection, load testing, preventative maintenance, and repair services. OSHA-required annual inspections, ASME certification testing, and 24-hour emergency repair services.
4. Crane Operator Training and Certification: NCCCO-certified crane operator training courses for mobile and overhead cranes. Additional training for crane inspectors and repair technicians. Training provided at customer facilities or at American Equipment locations across the US.
5. Crane Modernization: Modernization of existing crane systems as a cost-effective alternative to purchasing new cranes. Company states modernization can save up to 50% compared to a new crane, while completely revamping existing equipment.
6. Crane Automation Systems: Supply and installation of automated crane systems including automation for jib cranes, bridge cranes, gantry cranes, monorail cranes, ASRS cranes, and stacker cranes. Incorporates motion control products to streamline material handling processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

American Equipment Holdings designs, manufactures, installs, services, modernizes, and trains on industrial overhead crane and hoist systems for manufacturing plants, warehouses, and heavy industrial facilities. Its core offerings span overhead bridge cranes, gantry cranes, jib cranes, workstation cranes, and hoists, complemented by automation systems, controls, energy supply systems, below-the-hook lifting devices, fall protection, replacement parts, and a full suite of inspection, maintenance, repair, modernization, and NCCCO-certified operator training services delivered through a national footprint.

Product overview

American Equipment Holdings operates as a full-service material handling equipment solutions provider, offering a comprehensive portfolio of overhead crane systems, hoists, and related equipment complemented by professional services. The core product lineup includes Overhead Bridge Cranes, Gantry Cranes, Jib Cranes, and Workstation Cranes as the primary lifting systems, with various Overhead Hoists (electric, air, and manual chain configurations) serving as the lifting mechanisms. These core products are supported by add-on modules including Crane Automation Systems (with motion control and analytics), Energy Supply Systems (cable management and electrification), Crane Controls (adjustable frequency drives and radio remotes), and Material Handling Equipment (vacuum lifters, conveyors, and ergonomic assist devices). The portfolio also includes safety-oriented products such as Fall Arrest Systems and Below-the-Hook Lifting Devices, along with an extensive Crane Parts inventory. Services include inspection, installation, maintenance, and operator training. The company has expanded through multiple acquisitions including Shannahan Crane & Hoist, Patriot Crane & Hoist, Industrial Hoist & Crane, Systems Specialties Incorporated, and ASR Crane.

Differentiator

Problem solved

Functional benefit

Products and services

• Overhead Bridge Cranes

Quantifiable outcome

• Crane modernization can save up to 50% compared to purchasing a new crane
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• GorbelcoreTechnology or IntegrationGorbel is a key supplier and technology partner for workstation cranes, articulating jib cranes, mast type jib cranes, wall cantilever jib cranes, and enclosed track workstation bridge cranes. American Equipment specializes in Gorbel workstation cranes and carries a variety of other Gorbel products alongside equipment from other leading manufacturers.
• Conductix-WampflercoreTechnology or IntegrationConductix-Wampfler supplies cable/hose carriers, cable/hose reels, and festoon systems used in crane energy supply systems. Listed as a key supplier for crane electrification and energy management components.
• MagnetekcoreTechnology or IntegrationMagnetek supplies adjustable frequency drives, wireless diagnostics systems, and controls for overhead cranes. American Equipment uses Magnetek IMPULSE Link 4.1 Wireless Diagnostics System (WDS) for remote drive monitoring and troubleshooting.
• Columbus McKinnoncoreTechnology or IntegrationColumbus McKinnon (CMCO) supplies hoists, chain rigging equipment, and crane components. Listed as a key manufacturer for crane parts and replacement components.
• Harrington Hoists and CranescoreTechnology or IntegrationHarrington Hoists and Cranes supplies hoists and crane equipment. Listed as a manufacturer whose parts and equipment are supplied by American Equipment.
• Yale (Shaw Box)coreTechnology or IntegrationYale/Shaw Box supplies hoists and crane components. Listed as a key manufacturer for crane parts, hoist parts, and replacement components.
• Stahl Crane SystemscoreTechnology or IntegrationStahl Crane Systems supplies crane systems and components. Listed as a manufacturer whose parts and equipment are supplied by American Equipment.
• DemagcoreTechnology or IntegrationDemag (Driven By Demag) supplies crane drives and components. Listed as a manufacturer whose parts and equipment are supplied by American Equipment.
• SpancocoreTechnology or IntegrationSpanco supplies fall arrest systems and crane systems. Listed as a manufacturer whose parts and equipment are supplied by American Equipment.
• Coffing HoistscoreTechnology or IntegrationCoffing Hoists supplies hoists and crane components. Listed as a manufacturer whose parts and equipment are supplied by American Equipment.
• Electromotive SystemscoreTechnology or IntegrationElectromotive Systems supplies Black Max and Blue Max motors for crane applications. American Equipment uses these motors as companions to their pre-engineered single motion crane controls.
• Insul-8 (Wabtec)coreTechnology or IntegrationInsul-8 supplies conductor bar systems for crane electrification, including insulated conductor bar designs from 40 to 6,000 amperes rated for speeds up to 900 FPM.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Konecranes: Global leader in overhead cranes, port cranes, and service. Directly comparable to American Equipment's overhead bridge crane business but operates at global scale with broader product breadth and significant Lifting Businesses service annuity.
• Terex Corporation: Diversified industrial equipment manufacturer with material handling and crane product lines (including rough-terrain and industrial cranes). Comparable as a broader industrial incumbent with overlapping heavy-lifting capabilities and global scale.

Others

• Conductix-Wampfler: Supplier of energy supply systems, cable/hose carriers, festoon systems, and conductor bars used in crane electrification. Core technology partner for American Equipment's energy supply systems product line and a critical enabler of overhead crane infrastructure.
• Magnetek (Columbus McKinnon): Supplier of adjustable frequency drives, wireless diagnostics, and crane controls. Embedded in American Equipment's automation stack as a core technology partner and indicative of the broader controls/electrification ecosystem the company depends on.

Direct peers

• Gorbel: Leading manufacturer of workstation cranes, jib cranes, and fall-protection systems. American Equipment is a strategic distributor of Gorbel products, making Gorbel both a partner and a competitive benchmark in the ergonomic lifting category.
• Columbus McKinnon: Manufacturer of hoists, rigging, and crane components under multiple brands (CM, Yale, Shaw-Box). A core supplier to American Equipment and a direct competitor across hoists and crane components for industrial and service markets.
• Stahl CraneSystems: Manufacturer of crane and hoist systems, including explosion-proof and process cranes. Listed as a key supplier/partnership for American Equipment and competes in industrial overhead crane installations across steel, power, and chemical end markets.
• Spanco: Manufacturer of jib cranes, workstation bridge cranes, gantry cranes, and fall-protection systems. A component supplier to American Equipment and a direct competitor in ergonomic and fall-arrest lifting solutions.
• Harrington Hoists: Manufacturer of hoists, cranes, and below-the-hook products. Supplies American Equipment with hoisting equipment and competes directly in standard and custom industrial lifting solutions across North America.
• Demag (Konecranes): Industrial crane and drives brand now under Konecranes; supplies drives and components to American Equipment and competes in standard and process crane installations across heavy industrial end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/americanequipmentinc
• Facebookfacebook.com/American-Equipment-Inc-369370176534651
• LinkedInlinkedin.com/company/american-equipment-holdings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Equipment Holdings