Celly
Celly (also operating as Celly Nutrition) is a privately held Portland, Oregon company developing science-driven wellness and recovery supplements while its team concurrently builds a successor consumer app called SPRITEVILLE to replace the discontinued original Celly mobile social-networking application.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Celly does
Celly, also operating under the trade name "Celly Nutrition," is a privately held Portland, Oregon-based company that, as of 2024, describes itself as developing science-driven solutions in the wellness and recovery supplement market. The entity was originally founded in 2011 by Russell Okamoto (cofounder and CEO) around a mobile social-networking application called Celly, which enabled users to create mobile social networks for friends, schools, communities, businesses, and movements; that app is now discontinued and is no longer available. The company currently operates with 1-10 employees and is not publicly listed.
The company's stated capital deployment in 2024 is directed at building a wellness and recovery supplement business under the Celly Nutrition brand, while the team is concurrently developing a successor consumer application called SPRITEVILLE (spriteville.com) to replace the original Celly app. A 2024 private placement offering priced at US$0.03 per share had raised approximately US$363,804 in aggregate by September 2024, with a planned continuation of the round up to US$3,000,000 at US$0.05 per share; the earlier large venture round on record is a US$1,400,000 financing closed on 2013-02-20, led by Oregon Venture Fund with Portland Seed Fund and Upstart Labs.
The business model, customer base, and revenue mechanics are not disclosed. No pricing, distribution, marketing channels, partnerships, certifications, patents, named customers, or revenue figures are provided in the source material. The only public contact is [email protected], and there is no app currently available, no public API or SDK, and no documented integrations, leaving the company's current monetization — if any — opaque. The single operating status flag in the source data reads "operating," indicating the entity remains active while it develops both the supplement line and the SPRITEVILLE app.
Celly firmographics
Firmographics- Name
- Celly
- Legal name
- Celly Nutrition
- Website
- https://cel.ly
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Celly (also operating as Celly Nutrition) is a privately held Portland, Oregon company developing science-driven wellness and recovery supplements while its team concurrently builds a successor consumer app called SPRITEVILLE to replace the discontinued original Celly mobile social-networking application.
- Ownership category
- akta.pro rank
Celly industry classification
Industry- Product category
- Mobile Social Networking Software
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Telephone Apparatus Manufacturing (33421)
- SIC
- Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Community/Group Chat Platforms (BPAMACAH)
- akta.pro secondary industry
- Team Messaging & Chat (BPAMAMAA)
Keywords
Where Celly is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Celly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Celly product offering
Product offeringCore offering
Celly created mobile social networks that allowed users to form and join private group communication hubs ("cells") for friends, schools, communities, businesses, and movements. The platform enabled real-time group messaging and collaboration within self-organizing mobile networks. The original Celly app has been discontinued, and the team is developing a successor product called SPRITEVILLE.
Product overview
Celly operated as a wellness and recovery supplement company offering science-driven solutions in the wellness and recovery supplement market. The company's original product (Celly app) is no longer available, and the team is currently developing a new application called SPRITEVILLE as a replacement.
Differentiator
Problem solved
Functional benefit
Brands
- SPRITEVILLE: New app being developed by the Celly team, replacing the previous Celly app.
Companies that use Celly
Customer profileIdeal customer profiles4 records
Celly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Celly partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Celly competitors and assessment
Company assessmentDirect peers
- Mighty Networks: Mighty Networks lets creators, brands, and communities build branded social networks and courses — directly comparable to Celly's original premise of 'mobile social networks for schools, communities, businesses and movements.'
- Geneva: Geneva operates group-based communities (servers/channels) around shared interests, schools, and workplaces, mirroring Celly's group/community-led mobile networking model.
- Circle: Circle is a modern community platform for creators and brands to launch branded group communities with chat, posts, and events — overlapping directly with Celly's positioning.
- GroupMe: GroupMe (Microsoft) is a mobile-first group chat app that lets users create group conversations around shared activities — a direct analog to Celly's mobile group networking experience.
- BAND: BAND is a mobile group communication app purpose-built for clubs, schools, teams, and communities — closely aligned with Celly's original positioning around mobile social networks for groups and movements.
Broad incumbents
- Discord: Discord is a massive, well-funded chat-and-community platform organized around servers/channels; it is a broad incumbent in the same group-chat community space Celly operated in.
- Slack: Slack dominates team/group messaging in the workplace — a broader incumbent with overlapping group-chat and community functionality that competes for the same kinds of use cases as Celly.
- Telegram: Telegram offers public/private group communities and channels at internet scale; it overlaps with Celly's group/community thesis as a much larger, broadly available incumbent.
- WhatsApp Communities: WhatsApp's 'Communities' feature groups multiple group chats under a single umbrella for organizations, schools, and movements — a broad-incumbent analog to Celly's group/community model.
Emerging players
- Yours.app: Yours.app is a smaller, newer entrant in the hosted-community/space platform category, comparable to a relaunched Celly or SPRITEVILLE going after niche group communities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Celly social profiles
Digital presenceCelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celly leadership team
Management profileNumber of profiles
Profiles1 record
Celly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celly
What does Celly do?
Celly created mobile social networks that allowed users to form and join private group communication hubs ("cells") for friends, schools, communities, businesses, and movements. The platform enabled real-time group messaging and collaboration within self-organizing mobile networks. The original Celly app has been discontinued, and the team is developing a successor product called SPRITEVILLE.
Is Celly a public or private company?
Celly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Celly founded?
Celly was founded in 2011. It employs 51 to 100 people.
Where is Celly based?
Celly is headquartered in Portland, United States, in the North America region.
Who are Celly's main competitors?
Direct peers on record are Mighty Networks, Geneva, Circle, GroupMe and BAND. Broad incumbents are Discord, Slack, Telegram and WhatsApp Communities. Yours.app is listed as an emerging player.
Does Celly have an API?
No public API is recorded for Celly.
What industry is Celly in?
Celly's product category is Mobile Social Networking Software. Its primary akta.pro industry code is BPAMACAH, Community/Group Chat Platforms, with a secondary code of BPAMAMAA, Team Messaging & Chat. Its NAICS code is 517112 and its SIC code is 4812.