DogTime Media
DogTime Media is a vertical digital publisher operating dogtime.com, delivering free dog health, training, breed, lifestyle, and product review content to pet owners. Revenue is generated through display advertising and affiliate commissions under Evolve Media Holdings.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DogTime Media does
DogTime Media operates dogtime.com, a vertical digital media property providing free editorial content to dog owners across health, training, grooming, safety, breed information, lifestyle, and rescue/animal welfare topics. The platform organizes content into thematic modules — Dog Breed Profiles, Dog Health Center, Training Resources, Grooming, Pet Safety, Lifestyle, News & Rescue Stories, and Product Reviews — designed to capture organic search traffic from pet parents researching care decisions. Content is freely accessible without registration, and the site maintains active distribution channels across Pinterest, Instagram, Facebook, Twitter/X, and TikTok, supplemented by email newsletters, comment sections, and user forums for community engagement.
The underlying technology is a conventional web-based content management and publishing platform with no documented APIs, SDKs, or proprietary systems; no native mobile applications are published. The platform integrates structured topical content (breed groups, characteristics, medical conditions, life stages) with article-style editorial, news reporting on shelter and rescue stories, and editorial product reviews. As a property of Evolve Media Holdings, LLC — a diversified digital media company also operating CatTime, Sherdog, and GameRevolution — DogTime benefits from shared corporate infrastructure and cross-portfolio audience flow.
The business model is advertising- and affiliate-supported. Revenue is generated primarily through third-party display advertising on the website and through affiliate commissions on recommended products, with additional income from sponsored product review content. All core content is provided free of charge to users; the company has not introduced subscriptions, paywalls, or direct product sales. Customer segments are horizontal: primarily individual dog owners seeking care information, with a secondary segment of adoption/rescue seekers and animal welfare advocates. The company is privately held with no disclosed institutional investors beyond the 2007 seed round led by Signia Venture Partners, and has not pursued venture capital or public-market financing since.
DogTime Media firmographics
Firmographics- Name
- DogTime Media
- Legal name
- Evolve Media, LLC
- Website
- https://dogtime.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DogTime Media is a vertical digital publisher operating dogtime.com, delivering free dog health, training, breed, lifestyle, and product review content to pet owners. Revenue is generated through display advertising and affiliate commissions under Evolve Media Holdings.
- Ownership category
- akta.pro rank
Where DogTime Media is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DogTime Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: DogTime displays third-party advertisements on its website pages to generate revenue. The platform uses targeted advertising based on user data and browsing behavior. This is the primary monetization method that enables free content access.
- Affiliate/Partner Links: DogTime earns commissions through affiliate and direct partner links for recommended products. The footer states that Evolve Media Holdings, LLC, and its subsidiaries may receive commissions from product sales through affiliate and direct partner links.
- Sponsored Content and Reviews: DogTime publishes product comparison reviews (such as the DEWEL Flea & Tick Collar ranking) that may include sponsored or partner-branded content. Third-party contributors like Rightboat also create content for the platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
DogTime Media product offering
Product offeringCore offering
DogTime operates dogtime.com, a free digital content publishing platform delivering dog health, training, grooming, safety, breed, lifestyle, news, and product review articles to pet owners. The site monetizes its audience through third-party display advertising and affiliate/partner commissions, with no subscription fee or product sales. It also runs community features (forums, comments) and maintains a multi-platform social presence to distribute content.
Product overview
DogTime Media operates dogtime.com as a comprehensive online resource for dog owners, offering a unified content platform that provides dog breed profiles, health information (including dental care, nutrition, and medical conditions), training resources, grooming guides, pet safety tips, lifestyle content, and independent product reviews. The site is part of Evolve Media Holdings, LLC, and functions as an advertising-supported digital media property serving the pet care vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- DogTime Website (dogtime.com) A free, comprehensive online resource for dog owners providing health information, breed profiles, training guidance, grooming tips, safety content, lifestyle articles, news and rescue stories, and product reviews. Operated as an advertising- and affiliate-supported content platform under Evolve Media Holdings, LLC.
Companies that use DogTime Media
Customer profileSegments2 records
Ideal customer profiles2 records
DogTime Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DogTime Media partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
DogTime Media competitors and assessment
Company assessmentDirect peers
- CatTime: CatTime is a sister property under Evolve Media Holdings targeting cat owners with the same editorial format (breeds, health, training, lifestyle) and identical advertising/affiliate monetization model, making it the closest direct comparator to DogTime.
- PetMD: PetMD is a leading veterinary-reviewed pet health and wellness content site, now owned by Chewy. It directly competes with DogTime's Dog Health Center for SEO traffic, ad dollars, and brand-sponsored content in the dog vertical.
- BeChewy: BeChewy is Chewy's owned content portal featuring pet health, behavior, and product-oriented editorial tied to Chewy commerce. It competes with DogTime for both informational queries and high-intent pet product reviews.
- The Bark: The Bark is a long-running dog-focused magazine and digital publication covering behavior, culture, and lifestyle. It competes with DogTime for engaged dog-owner audiences and offers an alternative dog-vertical editorial voice.
- PetPlace: PetPlace is an online pet health and care reference site offering condition and symptom content for dogs and cats, competing for the same veterinary-adjacent, ad-supported informational traffic as DogTime.
- Vetstreet: Vetstreet publishes veterinary-reviewed pet health, behavior, and lifestyle content originally incubated by veterinarians. It overlaps directly with DogTime's health and training content and shares the same ad-supported publishing business model.
- Whole Dog Journal: Whole Dog Journal is a subscription- and editorial-driven dog health and training publication that overlaps with DogTime's training and health content, although it monetizes via subscriptions rather than display ads.
- American Kennel Club (AKC): AKC.org operates authoritative dog breed profiles, training, and health content underpinned by its registry membership. It competes with DogTime in breed information and training traffic and benefits from a deeply trusted, non-commercial brand.
- The Spruce Pets: The Spruce Pets is a Dotdash Meredith-owned vertical publishing pet-care content (breeds, health, behavior) using a similar ad- and affiliate-supported model, competing for the same dog-owner search audience as DogTime.
Emerging players
- Rover Blog: Rover's blog publishes dog care, travel, and lifestyle content adjacent to its pet-sitting marketplace. While not a pure publisher, it competes with DogTime for dog-owner informational queries and SEO traffic in travel and lifestyle subcategories.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DogTime Media social profiles
Digital presenceDogTime Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
DogTime Media leadership team
Management profileNumber of profiles
DogTime Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DogTime Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DogTime Media
What does DogTime Media do?
DogTime operates dogtime.com, a free digital content publishing platform delivering dog health, training, grooming, safety, breed, lifestyle, news, and product review articles to pet owners. The site monetizes its audience through third-party display advertising and affiliate/partner commissions, with no subscription fee or product sales. It also runs community features (forums, comments) and maintains a multi-platform social presence to distribute content.
Is DogTime Media a public or private company?
DogTime Media is a private company. It is classified as corporate owned and is currently operating.
When was DogTime Media founded?
DogTime Media was founded in 2008. It employs 1 to 10 people.
Where is DogTime Media based?
DogTime Media is headquartered in San Francisco, United States, in the North America region.
How does DogTime Media make money?
Three revenue lines are on record. Advertising is the primary driver. The others are affiliate/Partner Links and sponsored Content and Reviews.
Who are DogTime Media's main competitors?
Direct peers on record are CatTime, PetMD, BeChewy, The Bark, PetPlace, Vetstreet, Whole Dog Journal, American Kennel Club (AKC) and The Spruce Pets. Rover Blog is listed as an emerging player.
Does DogTime Media have an API?
No public API is recorded for DogTime Media.