Mantrose-Haeuser Co., Inc.

What Mantrose-Haeuser Co., Inc. does

Mantrose-Haeuser Co., Inc. is a specialty coatings and ingredients company that develops, manufactures, and sells edible coatings, food ingredients, pharmaceutical coatings, cosmetic polymers, and industrial shellac-based products to B2B customers across nine product categories. Its core technology centers on shellac-based formulations, natural polymers (including Zein and cellulosics), and vitamin/mineral-based preservation systems developed over a 100-year heritage. Notable proprietary technologies include NatureSeal (jointly patented with USDA-ARS for fresh-cut produce shelf-life extension up to 21 days), MantroShield (encapsulated food acids for confectionery), Poly-Soleil (natural film former for sunscreen applications, patent pending), and VerdeCoat (BPI-certified compostable barrier coatings for food packaging). The company operates through multiple sub-brands — Mantrose-Haeuser, NatureSeal, Profile Food Ingredients (acquired Dec 2019), and Holton Food Products (acquired Feb 2016) — plus a UK subsidiary (Mantrose UK Ltd. / Agricoat NatureSeal Ltd.).

Mantrose-Haeuser serves enterprise customers in pharmaceutical, confectionery, food, dairy, bakery, beverage, fresh-cut produce, cosmetics/personal care, and industrial segments, with documented users including Kraft Heinz and Tru Blu Beverages of Australia. The company is a wholly-owned subsidiary of RPM International Inc. (NYSE: RPM), a $7.4 billion diversified multinational headquartered in the U.S. It maintains headquarters in Fairfield, CT (with a former Westport address), an R&D facility in Lincoln, RI, and a regional office in Great Shefford, UK, and claims a growing international presence across Europe, South America, Asia, and Africa.

Revenue is generated through direct B2B sales of specialty coatings and ingredients, with a multi-year contract billing cadence and no public pricing disclosed. Go-to-market relies on direct sales representatives, brand-specific websites (NatureSeal.com, ProfileFoodIngredients.com, HoltonFP.com), and industry trade shows (IFT First, AACT, Chicago IFT Suppliers Night, Toronto Tabletop Suppliers Night). The company targets technical decision-makers in food processing, pharmaceutical manufacturing, and cosmetics R&D, supported by 'Request Technical Data' forms across product pages and active memberships in industry associations (AACT, ACA, BPI, IFT, NCA, PMCA, SCC, TAPPI, UL, WCC). The company maintains 101–250 employees and has a leadership team that includes a Technology Director with 15+ years of tenure.

Name

Mantrose-Haeuser Co., Inc.

Legal name

Mantrose-Haeuser Co., Inc.

Website

https://mantrose.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Mantrose-Haeuser Co., Inc. is a specialty coatings and ingredients company that develops and sells edible coatings, food ingredients, pharmaceutical glazes, cosmetic polymers, and industrial shellac-based products to B2B customers across food, pharma, confectionery, packaging, and cosmetics verticals, operating as a wholly-owned subsidiary of RPM International Inc. (NYSE: RPM).

Ownership category

akta.pro rank

Product category

Specialty Edible Coatings and Functional Ingredients

NAICS

Paint and Coating Manufacturing (325510), Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Care & Cosmetic Ingredients (IMAEABAJ)

akta.pro secondary industries

Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin) (CRADAOAD), Preservatives & Antimicrobials (Sorbates, Benzoates, Natamycin, Cultured Dextrose) (CRADAOAF), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Edible coatings
• Specialty food ingredients
• Pharmaceutical coatings
• Confectionery glazes
• Shelf-life extension

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Coatings and Ingredients Sales: Mantrose-Haeuser generates revenue through the manufacture and direct sale of specialty edible coatings, confectionery glazes, pharmaceutical coatings, food ingredients, food packaging barrier coatings, cosmetics ingredients, and industrial solutions. Products are sold to B2B customers including food processors, pharmaceutical companies, confectionery manufacturers, cosmetics producers, and industrial manufacturers. Revenue is derived from product sales across nine product categories spanning multiple end-use industries.
2. Profile Food Ingredients (Subsidiary): Profile Food Ingredients, a subsidiary of Mantrose-Haeuser, provides custom-formulated stabilizer and emulsifier systems for dairy, bakery, and beverage processors. Revenue generated through dry food packaging, blending, and technical formulation support services.
3. Holton Food Products (Subsidiary): Holton Food Products, a subsidiary of Mantrose-Haeuser, provides texture and stability improvement ingredients for baked goods, desserts, and prepared foods, including clean-label ingredient systems with freeze-thaw stability and shelf-life extension properties.
4. NatureSeal Division: NatureSeal, the fresh-cut produce shelf-life extension division, provides vitamin and mineral-based formulations to fresh-cut produce processors and foodservice markets. Developed jointly with USDA-ARS and now a patented product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mantrose-Haeuser develops and manufactures specialty edible coatings, confectionery glazes, pharmaceutical coatings, food ingredients, food packaging barrier coatings, cosmetics/personal care ingredients, and industrial solutions for B2B customers. Its portfolio includes shellac-based glazes (Crystalac, Certiseal), encapsulated food acids (MantroShield), compostable barrier coatings (VerdeCoat), HPMC products (Mantrocel), shelf-life extension formulations (NatureSeal), and natural film formers (Poly-Soleil, Poly-Tresse) sold to manufacturers in pharmaceutical, confectionery, food, fresh-cut produce, cosmetics, and industrial sectors.

Product overview

Mantrose-Haeuser Co., Inc. is a specialty coatings and ingredients company with a diversified portfolio spanning multiple product categories. The company operates through its main brands and subsidiaries: Mantrose-Haeuser (core coatings), NatureSeal (fresh-cut produce shelf-life extension), Profile Food Ingredients (stabilizer/emulsifier systems for dairy/bakery/beverage), and Holton Food Products (bakery and prepared food ingredients). The product portfolio includes confectionery coatings (Crystalac, Certicoat, Certiseal), pharmaceutical coatings (Crystalac pharmaceutical glazes, Mantrocel HPMC, MantroClear premixes), food ingredients (Mantrocel HPMC, Reducit, spice adhesives), food packaging coatings (VerdeCoat compostable barriers), industrial solutions (shellac-based products), and cosmetics/personal care ingredients (Poly-Soleil, Poly-Tresse). The company also launched MantroShield, a proprietary line of fat-free encapsulated food acids for confectionery applications.

Differentiator

Problem solved

Functional benefit

Brands

• NatureSeal: Fresh-cut produce shelf-life extension technology; patented proprietary blends of vitamins and minerals which inhibit oxidation of fresh-cut fruit and vegetables
• Profile Food Ingredients
• Holton Food Products
• VerdeCoat
• MantroShield
• Crystalac
• Certiseal
• Poly-Soleil
• Reducit

Products and services

• VerdeCoat High-performance compostable and biodegradable barrier coatings for molded fiber and paper food packaging. BPI Certified, meeting ASTM 6400 and EN13432 standards; repulpable, recyclable, microwaveable, and heat sealable; provides water, moisture, oil, and grease barrier performance as an eco-friendly alternative to petroleum-based coatings.
• NatureSeal Patented line of fresh-cut produce shelf-life extension formulations jointly developed with USDA-ARS. Proprietary blends of vitamins and minerals inhibit oxidation of fresh-cut fruit and vegetables, maintaining natural taste, texture, and color for up to 21 days. Allergen-free, sulfite-free, Kosher certified, and several formulations are OMRI Listed for certified organic produce use.
• Profile Food Ingredients Custom formulation of stabilizer and emulsifier systems for dairy, bakery, and beverage processors through dry food packaging and blending operations with technical formulation support. All products meet Kosher, HALAL, natural, and organic claims.
• Holton Food Products Ingredient solutions for bakery, prepared foods, sauces, dressings, and desserts. Specializes in texture and stability improvement with clean-label ingredient systems for freeze-thaw stability and shelf-life extension.
• MantroShield Proprietary fat-free line of encapsulated food acids for confectionery products. Uses a controlled-release coating process to tackle sugar inversion, hygroscopicity, moisture contact, and storage temperature issues. Coating weight is approximately one-fifth or less of heavily coated products, enabling fast acid flavor release and reduced usage levels.
• Crystalac Confectionery glazes and polishes providing brilliant gloss, scuff resistance, and anti-sticking properties for jellies, gummies, hard-panned candies, and chocolate-enrobed products. Available in 1-step polish, powder polish, organic, low VOC, non-GMO, and Halal formulations.
• Certiseal Aqueous coating systems for pharmaceutical, confectionery, and food applications. Includes aqueous polishes and pharmaceutical glazes for immediate release formulations.
• Poly-Soleil Patent-pending natural film former processed into fine particulate powder from renewable resources for sunscreen and skin care applications. Provides 80-minute water resistance, maintains active ingredients on skin, is allergen-free and GMO-free, and offers broad compatibility with SPF actives. FDA and FCC approved for cosmetic applications.
• Poly-Tresse All-natural functional film former for hair care formulations including hair sprays, mousses, straighteners, and curl revitalizers, providing excellent hold, curl retention, and moisturizing properties.
• Mantrocel HPMC Hydroxypropyl Methylcellulose (HPMC) products for food applications including bakery ingredients, fried food coatings, and meat glazes. Allergen-free, GMO-free, Kosher certified, and USP Grade for pharmaceutical applications.
• Reducit Sodium bisulfate-based natural acidulant for food and beverage applications. Used in beverages, thermal processed products, sodium reduction, and decreases acrylamide content in french fries and snack chips by 60%.
• Certiseal SA Fat-free, low moisture liquid adhesive system for adhering seasonings, seeds, herbs, and spices on bakery and snack items.
• Cosmetics & Personal Care Product Line Natural polymers including shellacs with film forming, thickening, stabilization, and adhesive properties for color cosmetics, hair care, and sun/skin care formulations. Products include Poly-Tresse, Poly-Soleil, Certified R-49, Crystalac Flake, aqueous dispersions, and custom blends.
• Industrial Solutions Industrial products including adhesives, abrasives, hat stiffeners, lighting adhesives, paints, printing inks, and wood finishing solutions. Based on shellac resin technology including Lemon #1 flake, bleached shellac, and Crystalac dewaxed flake shellacs.
• Naturally Flavored Glazes Naturally flavored confectionery glazes available in cherry, cinnamon spice, red hot cinnamon, cool mint, peppermint, green chile, hot pepper, lemon, lime and orange flavors. Kosher certified and GMO-free with organic formulation options.
• Modified Release / Granulations Pharmaceutical glaze products including USP/NF certified glazes, Crystalac custom formulated shellac-based glazes, and organic formulations for modified release and granulation applications.

Quantifiable outcome

• Fresh-cut produce shelf life extended up to 21 days with NatureSeal formulations
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• USDA-Agricultural Research Service (USDA-ARS)coreStrategic or Co-development PartnerNatureSeal was jointly developed and patented with the USDA-ARS through a Cooperative Research and Development Agreement (CRADA). What started as a single CRADA has grown into a full product line of fresh-cut solutions. The USDA-ARS relationship provided the foundational research that enabled the commercial development of the NatureSeal shelf-life extension technology, which now serves processors and foodservice markets worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Colorcon: Colorcon is a global specialty supplier of film coatings, modified-release excipients, and functional ingredients for the pharmaceutical and nutritional supplement industries. It competes head-to-head with Mantrose's Certiseal/Crystalac USP/NF pharmaceutical glazes and shares the same direct B2B technical sales model.
• Balchem Corporation: Balchem supplies encapsulated food acids, choline, and ingredient systems for food, nutrition, and pharma. Its encapsulation technology overlaps directly with Mantrose's MantroShield line, and both serve confectionery and snack food manufacturers with controlled-release ingredient formats.
• Agricoat NatureSeal Ltd: Agricoat NatureSeal is a UK-based subsidiary of Mantrose-Haeuser itself, offering pre- and post-harvest edible coatings for whole and cut fruits and vegetables. It is included to acknowledge that Mantrose's fresh-cut technology has a dedicated European operating entity that competes directly with regional postharvest coating suppliers.

Broad incumbents

• Sensient Technologies: Sensient is a large public specialty ingredients company producing colors, flavors, and coatings for food, beverage, cosmetic, and pharmaceutical applications. It overlaps with Mantrose across confectionery polishes, food coatings, and cosmetic film formers but serves a much wider portfolio of customers and end markets.
• International Flavors & Fragrances (IFF): IFF is one of the largest global ingredient houses for food, beverage, health, and beauty applications. Its Nourish and Scent segments directly overlap with Mantrose's flavor-acidulant (Reducit/MantroShield), cosmetic film former (Poly-Soleil), and food ingredient categories, but at substantially greater scale and geographic breadth.
• DSM-Firmenich: DSM-Firmenich is a major science-based nutrition, health, and beauty ingredient company. It serves the same personal care (Poly-Soleil/Poly-Tresse), food (HPMC/Reducit), and pharma excipient segments as Mantrose with a globally integrated R&D and sales footprint.
• Ingredion: Ingredion is a leading global ingredient solutions provider for food, beverage, and brewing, with a sizable specialty/clean-label platform. Its texturizers, stabilizers, and clean-label ingredient systems compete with Mantrose's Holton Food Products and Profile Food Ingredients subsidiaries in bakery, dairy, and prepared foods.
• Kerry Group: Kerry Group is a global taste and nutrition company with deep food ingredient, flavor, and functional systems capabilities. It competes with Mantrose across bakery, beverage, dairy, and prepared-food ingredient systems through both direct sales and channel partners.
• Roquette: Roquette is a global leader in plant-based ingredients including starches, polyols, and pharmaceutical excipients. Its pharma excipients and plant-based food coating systems directly overlap with Mantrose's HPMC (Mantrocel) and Certiseal pharmaceutical lines.

Regional players

• Glanbia Nutritionals: Glanbia is a global nutrition and dairy ingredient company with significant U.S. operations. It serves the same dairy, beverage, and bakery functional-systems customers as Profile Food Ingredients, but at much larger scale and with broader geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mantrose-haeuser-co-inc-
• Facebookfacebook.com/mantrosehaeuser

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mantrose-Haeuser Co., Inc.