eHow
- Company typePrivate
- Founded1999
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
eHow firmographics
Firmographics- Name
- eHow
- Website
- https://ehow.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where eHow is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eHow business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising: eHow generates revenue through display advertising on its website pages. The site prominently features 'Advertisement' sections and monetizes its content through ad placements alongside articles.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
eHow product offering
Product offeringCore offering
eHow is a free, ad-supported web platform that publishes how-to articles, tutorials, recipes, and step-by-step instructional guides across lifestyle categories including home improvement, cleaning, cooking, crafts, sewing, and holiday/event planning. The content is organized into four main editorial sections (Home Sweet Home, Chow Down, Get Crafty, Let's Celebrate) and is produced by a mix of staff and contributing writers for general consumer readers seeking accessible DIY guidance.
Product overview
eHow is a how-to content platform providing editorial articles, tutorials, and guides across lifestyle categories. The platform is organized into five main content sections: Home Sweet Home (covering home improvement, cleaning, DIY decor, carpentry, maintenance, and gardening), Chow Down (featuring recipes across main dishes, desserts, snacks, copycat recipes, drinks, and food hacks), Get Crafty (offering sewing tutorials, DIY crafts, and art projects), and Let's Celebrate (providing celebration and holiday planning content). The platform operates as a unified content website with a newsletter subscription service as an additional engagement feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Sweet Home Editorial section of the eHow platform covering home improvement topics including hacks and tips, cleaning and housekeeping, DIY decor, carpentry and remodeling, maintenance and repair, and gardening. Aimed at homeowners and DIY enthusiasts seeking step-by-step guidance for household projects.
- Chow Down Editorial food section of eHow featuring recipes across main dishes, desserts, snacks, copycat recipes, drinks and cocktails, sides and appetizers, vegetarian and vegan recipes, and food hacks. Targeted at home cooks looking for accessible recipe ideas and cooking tips.
- Get Crafty Editorial craft section of eHow featuring sewing tutorials, DIY crafts, and art projects. Designed for DIY enthusiasts and hobbyists looking for project inspiration and step-by-step instructions.
- Let's Celebrate Editorial celebration planning section of eHow covering holidays and events including Valentine's Day, Christmas, Halloween, weddings, birthdays, baby showers, and gift guides. Targeted at consumers planning parties and seasonal events.
- eHow Newsletter Free email newsletter service from eHow that delivers updates on new how-to articles and content across all editorial categories to subscribers who sign up via the website.
Companies that use eHow
Customer profileSegments1 record
Ideal customer profiles1 record
eHow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
eHow partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
eHow competitors and assessment
Company assessmentDirect peers
- Hunker: A lifestyle publisher covering home decor, cleaning, cooking, and DIY, with the same ad-supported, how-to article format and DIY-consumer target market as eHow.
- wikiHow: The closest direct peer to eHow: a free, web-based how-to content platform publishing step-by-step articles across DIY, home, food, crafts, and lifestyle categories, monetized through advertising.
- Instructables: A DIY-focused how-to platform with strong overlap in crafts, home projects, and maker content; serves the same DIY-enthusiast audience as eHow's Get Crafty and Home Sweet Home verticals.
- The Spruce: A Dotdash Meredith lifestyle property publishing expert-reviewed how-to articles across home, food, and crafts; directly comparable in editorial model, audience, and category coverage.
- Allrecipes: A leading recipe and cooking how-to platform that overlaps substantially with eHow's Chow Down vertical, monetized through display advertising and serving home-cooking consumers.
Broad incumbents
- Pinterest: A broader visual discovery platform where users search for DIY, home, food, and craft inspiration; competes for the same DIY consumer intent and advertising dollars, but offers a much wider feature set.
- Dotdash Meredith: A large portfolio of lifestyle and information publishers (including The Spruce, Better Homes & Gardens, and Investopedia) that competes with eHow across overlapping verticals with significantly greater scale and resources.
- BuzzFeed (Tasty): A major digital media company with strong food, lifestyle, and DIY content; competes for the same consumer audience and ad budgets, but operates at substantially larger scale.
- Better Homes & Gardens: An established home, garden, and lifestyle publisher with comparable content categories (home improvement, gardening, recipes, crafts) targeting the same DIY/home enthusiast audience as eHow.
- YouTube: The dominant video platform where consumers increasingly search for how-to content; represents the primary format competitor to eHow's text-based how-to articles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
eHow social profiles
Digital presenceeHow financial estimates
Financial estimateRevenue estimate
Valuation estimate
eHow leadership team
Management profileNumber of profiles
eHow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eHow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eHow
What does eHow do?
eHow is a free, ad-supported web platform that publishes how-to articles, tutorials, recipes, and step-by-step instructional guides across lifestyle categories including home improvement, cleaning, cooking, crafts, sewing, and holiday/event planning. The content is organized into four main editorial sections (Home Sweet Home, Chow Down, Get Crafty, Let's Celebrate) and is produced by a mix of staff and contributing writers for general consumer readers seeking accessible DIY guidance.
When was eHow founded?
eHow was founded in 1999. It employs 1 to 10 people.
Where is eHow based?
eHow is headquartered in Bellevue, United States, in the North America region.
How does eHow make money?
One revenue line is on record: advertising.
Who are eHow's main competitors?
Direct peers on record are Hunker, wikiHow, Instructables, The Spruce and Allrecipes. Broad incumbents are Pinterest, Dotdash Meredith, BuzzFeed (Tasty), Better Homes & Gardens and YouTube.
Does eHow have an API?
No public API is recorded for eHow.