Elewa
Elewa is a Kenya-based IT agency with Belgian headquarters, offering product development and Odoo ERP consulting to startups and SMEs across the EU, UK, and South Africa using its proprietary three-stage "Elewa Way" methodology.
- Company typePrivate
- Founded2015
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elewa does
Elewa is a privately held IT agency and product development consultancy founded in 2015 by Jente Rosseel. The company is operationally headquartered in Brussels, Belgium (Elewa Investment BV) with its delivery hub in Nairobi, Kenya (Elewa Company Limited), serving startups and SMEs across the European Union, United Kingdom, and South Africa. Elewa employs 22+ consultants and operates without external institutional funding.
Elewa's service portfolio is anchored by "The Elewa Way," a proprietary three-stage methodology that guides clients from idea to plan (solution design and architecture), plan to product (MVP/prototype development), and product to scale (continuous improvement, help desk, and staffing). Core offerings include Solution Design & Architecture, MVP/Prototype Development, Scalable Tech Resourcing (CTO-level), and, since 2024, Odoo ERP Consulting as a certified Odoo partner. The firm claims an "AI-Native" approach across design, service, and operations, though no proprietary AI assets are disclosed. Named customers include Spotlights (Real Estate), Syndic4you (Property Management), Omnifreight (Logistics), and Goodless (Events), spanning engagements of three years or more.
Elewa generates revenue through professional services — project-based, quote-driven engagements with multi-year contract cadences. Go-to-market is consultative and founder-led, leveraging Calendly for discovery meetings, WhatsApp for direct communication, and a self-serve quote portal via the Elewa Odoo platform. The company markets itself as a "one-stop from zero to exit" partner, emphasizing its cross-border contracting capability and ten years of execution experience across Accounting, FinTech, AgriTech, HRTech, B2C-Apps, and TransportTech verticals. In April 2026, Elewa was selected into the Innovate Now assistive-tech accelerator (Cohort 11), signaling entry into AI-powered accessibility and inclusive education verticals.
Elewa firmographics
Firmographics- Name
- Elewa
- Legal name
- Elewa Investment BV
- Website
- https://elewa.ke
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elewa is a Kenya-based IT agency with Belgian headquarters, offering product development and Odoo ERP consulting to startups and SMEs across the EU, UK, and South Africa using its proprietary three-stage "Elewa Way" methodology.
- Ownership category
- akta.pro rank
Elewa industry classification
Industry- Product category
- IT consulting and software product development services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Elewa is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices2 records
Markets served
Elewa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Development Services: Full-scope IT services including solution design, MVP development, and scalable tech resourcing for startups and SMEs. Revenue is generated through project-based engagements with long-term partnership focus.
- Odoo ERP Consulting: Odoo implementation and customization services as a certified Odoo partner since 2024. Includes business process mapping and custom module development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Elewa product offering
Product offeringCore offering
Elewa is an IT agency that designs, develops, and scales software products for startups and SMEs across Europe, the UK, and South Africa. Its core offering bundles solution design/architecture, MVP and prototype development, scalable technical resourcing (CTO-level), and Odoo ERP consulting under a proprietary three-stage methodology called "The Elewa Way." Engagements are delivered by a 22+ consultant team operating from Brussels (HQ) and Nairobi, with cross-border contracting capabilities.
Product overview
Elewa is an IT agency and product development consultancy offering a unified portfolio of services built around The Elewa Way methodology — a three-stage approach (Idea to Plan, Plan to Product, Product to Scale) for bringing products from concept to market. Core offerings include Solution Design & Architecture, MVP/Prototype Development, Scalable Tech Resourcing, and Odoo ERP Consulting. The company positions itself as a one-stop partner for startups and SMEs, AI-Native in design, service, and operations, serving clients across EU, UK, and South Africa from offices in Belgium and Kenya.
Differentiator
Problem solved
Functional benefit
Products and services
- The Elewa Way Methodology Branded, sector-agnostic product development methodology that guides clients through three stages: Idea to Plan (tangible business case/prototype with budget estimation), Plan to Product (MVP development), and Product to Scale (continuous improvement, staffing, help desk). Sold as a structured engagement framework to startups and SMEs building new software products.
- Solution Design & Architecture (DES) Professional solution design and architecture service that helps clients clarify their vision and map it to technical requirements and a clear investment/budget estimate. Sold as a stand-alone early-stage engagement to startups and SMEs building new products.
- MVP / Prototype Development Rapid development of a prototype or minimum viable product, producing a market-ready product within weeks of engagement start. Sold as a core service to startups and SMEs needing fast time-to-market for new software products.
- Scalable Tech Resourcing (CTO) CTO-level technical resourcing offering scalable staffing solutions to clients as their engineering needs grow. Sold as a long-term resourcing/staffing service to scaling startups and SMEs that need embedded technical leadership or extended engineering capacity.
- Odoo ERP Consulting Odoo ERP implementation and consulting offering, established via a 2024 Odoo partnership; covers business process mapping, custom app development, API design, and module customization for clients in Transport, Agriculture, Manufacturing, and other sectors.
Companies that use Elewa
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Elewa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elewa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OdoocoreElewa became a proud Odoo partner in 2024, offering expertise in implementing Odoo's versatile software. Services include mapping business processes, custom app development, API design, and module customization for clients across Transport, Agriculture, Manufacturing, and other sectors.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Elewa competitors and assessment
Company assessmentEmerging players
- Toptal: Global marketplace connecting companies with top freelance software developers, designers, and consultants. Comparable to Elewa's scalable tech resourcing offering through a different marketplace delivery model.
- Brainvire Infotech: IT consulting and Odoo ERP implementation partner offering custom development, CRM/ERP services, and digital transformation. Direct competitor in the Odoo partner ecosystem that Elewa joined in 2024.
- SerpentCS: Odoo Gold Partner offering ERP implementation, custom module development, and integration services globally. Comparable to Elewa's new Odoo consulting practice with deeper specialization in the Odoo ecosystem.
- Turing: Remote tech talent platform providing vetted developers to companies globally, with significant emerging-market engineer base. Comparable to Elewa's scalable tech resourcing and cross-border delivery positioning.
Broad incumbents
- EPAM Systems: Large IT services and digital engineering firm offering custom software development, solution architecture, and consulting globally. Comparable in service mix to Elewa but at vastly greater scale and enterprise focus.
- Genpact: Global professional services firm focused on digital transformation, IT services, and business process consulting for large enterprises. Comparable in consultative IT services delivery but at much broader scale and enterprise orientation.
- ThoughtWorks: Global technology consultancy offering custom software development, product engineering, and digital strategy for enterprise clients. Comparable to Elewa's MVP/product-development services but at much larger scale and with a broader enterprise footprint.
Regional players
- Craft Silicon: Kenyan IT services and software development company offering custom solutions, digital banking, and ERP implementations across East Africa. Closest direct regional peer to Elewa within Kenya's IT services ecosystem.
- BBD (Software): South African custom software development and consulting firm serving enterprise clients across Africa, UK, and beyond. Direct regional parallel to Elewa with similar full-scope software delivery and long-term partnership model.
Direct peers
- Andela: Africa-based technology talent company connecting vetted African engineers with global companies for software development and product engineering. Closely matches Elewa's Kenya-based delivery model serving EU/US clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Elewa social profiles
Digital presenceElewa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elewa leadership team
Management profileNumber of profiles
Profiles1 record
Elewa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elewa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elewa
What does Elewa do?
Elewa is an IT agency that designs, develops, and scales software products for startups and SMEs across Europe, the UK, and South Africa. Its core offering bundles solution design/architecture, MVP and prototype development, scalable technical resourcing (CTO-level), and Odoo ERP consulting under a proprietary three-stage methodology called "The Elewa Way." Engagements are delivered by a 22+ consultant team operating from Brussels (HQ) and Nairobi, with cross-border contracting capabilities.
Is Elewa a public or private company?
Elewa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elewa founded?
Elewa was founded in 2015. It employs 11 to 50 people.
Where is Elewa based?
Elewa is headquartered in Nairobi, Kenya, in the Africa region.
How does Elewa make money?
Two revenue lines are on record. Product Development Services are the primary driver. The others are odoo ERP Consulting.
Who are Elewa's main competitors?
Emerging players on record are Toptal, Brainvire Infotech, SerpentCS and Turing. Broad incumbents are EPAM Systems, Genpact and ThoughtWorks. Regional players are Craft Silicon and BBD (Software). Andela is listed as a direct peer.
Does Elewa have an API?
No public API is recorded for Elewa.
What industry is Elewa in?
Elewa's product category is IT consulting and software product development services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541511 and its SIC code is 7371.