ePassi

What ePassi does

ePassi is a Helsinki-based fintech founded in 2007 that operates a pan-European digital employee-benefits platform connecting employers, employees, and service providers. Its core product, the Epassi mobile application (available on iOS, Android, and Huawei AppGallery), aggregates tax-advantaged workplace benefits — including lunch, sport, culture, massage, commuting, bicycle, health, and dental allowances — into a single digital wallet with QR-code and app-based payment verification. The platform serves 50,000+ employers and 30+ million end-user employees, with a merchant network of 100,000+ service providers across 9 European countries (Finland, Sweden, Germany, Netherlands, Italy, UK, Ireland, Spain, Portugal, France).\n\nThe company operates a tiered product suite: Epassi Go (prepaid self-serve for SMBs under 10 employees), Epassi Plus (flexible subscription for 10+ employees with HR/payroll integration), Epassi Flex (multi-benefit budget pooling), and a Marketplace for merchant onboarding. Supporting features include OmaRaha/MyMoney for personal-funds top-up via MobilePay, Apple Pay, Google Pay, or bank transfer; Epassi Resta for contract catering and Incomes Register compliance; Epassi Savings for in-app discounts; and Epassi Extra Time, which decouples benefit usage from service selection.\n\nePassi generates revenue through merchant transaction commissions (3.5% on lunch benefits, 5.0% on sport, culture, and wellbeing benefits) and employer service fees via prepaid and subscription billing models (10–30% advance invoicing for Plus tier). Additional revenue comes from mobile payment processing fees for Alipay, WeChat Pay, and Siirto acceptance by Finnish merchants. The company is majority-owned by TA Associates and Warburg Pincus following their August 2023 acquisition from Bregal Milestone, and has executed two strategic acquisitions — Smartum (September 2024, Finland) and Alleo (November 2025, Netherlands) — to accelerate product breadth and geographic expansion. Epassi holds ISO 27001 certification and complies with Finnish digital accessibility law and national tax-authority benefit-limit regulations.

Name

ePassi

Legal name

Epassi Finland Oy

Website

https://epassi.fi

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ePassi is a Helsinki-based fintech that operates a pan-European digital employee-benefits platform, connecting 50,000+ employers, 30+ million employees, and 100,000+ service providers across 9 countries via a mobile app for tax-advantaged lunch, sport, culture, commute, and wellness benefits.

Ownership category

akta.pro rank

Product category

Employee Benefits Technology

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Benefits Administration (BPACAPAC)

Keywords

• Employee benefits platform
• Digital workplace benefits
• Corporate wellness solutions
• Mobile payment processing
• Benefits administration software

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Merchant Transaction Commissions: Commission fees charged to service providers on each transaction processed. Rates vary by benefit type: 3.5% for lunch, 5.0% for sport/culture/wellbeing benefits. No registration, monthly, or annual fees for merchants. Settlements automatic four times monthly or monthly on preference.
2. Employer Service Fees: Revenue from employer customers subscribing to Epassi benefits platforms. Epassi Go prepaid service and Epassi Plus subscription model with invoicing based on benefit values (10-30% advance invoicing for Plus). Employers pay for employee benefits administration.
3. Mobile Payment Processing (Alipay, WeChat Pay, Siirto): Payment processing fees for international mobile payment methods targeting Chinese tourists and Finnish consumers. Epassi provides merchant interface for accepting these payment types.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ePassi operates a multi-sided digital employee benefits platform that enables employers to provide tax-free workplace benefits (lunch, sport, culture, massage, commuting, dental, health, bicycle) to their employees. Employers subscribe to Epassi Go (prepaid, SMBs under 10 employees) or Epassi Plus (flexible subscription for larger companies) and distribute benefit allowances via the Epassi App. Employees use the mobile app to pay at over 40,000 merchant locations in Finland and 100,000+ service providers across 9 European countries, with merchants paying transaction commissions (3.5–5%) to ePassi.

Product overview

Epassi is an employee benefits technology platform offering a comprehensive digital ecosystem for workplace benefits administration and payments. The core product is the Epassi App, which serves as the central interface for employees to access and manage all benefit types. The platform operates on a modular architecture with Epassi GO (prepaid service for small businesses under 10 employees) and Epassi PLUS (flexible solution for larger organizations) as the primary service tiers. Epassi Flex packages combine multiple benefit categories into single budgets. The product portfolio encompasses lunch benefits, sport and culture benefits, massage, health, dental, and commuting allowances, along with EpassiBIKE for bicycle benefits. Supporting features include OmaRaha (personal funds for covering co-payments), Epassi Marketplace for merchant discovery, and Epassi Resta for contract catering management. The platform connects over 100,000 service providers and serves employees across multiple European countries, processing payments through mobile app, online, and phone number-based methods. Epassi has pursued market expansion through acquisitions including Smartum (2024) and Alleo (2025).

Differentiator

Problem solved

Functional benefit

Brands

• Epassi Flex: Flexible employee benefits package combining multiple benefits into one budget
• Epassi GO
• Epassi PLUS
• Epassi BIKE
• Epassi Marketplace
• Epassi Savings
• Epassi Resta

Products and services

• Epassi App Mobile application serving as the primary interface for employees to manage and use all employee benefits (lunch, sport, culture, massage, commuting, dental, health). Features include balance checking, payment processing, merchant search, Epassi Stories for usage tips, and OmaRaha (MyMoney) top-up functionality.
• Epassi GO Prepaid employee benefits service designed for companies with under 10 employees. Offers self-service ordering, lunch benefit, and optional add-ons (sport, culture, massage, health, dental, commute). Invoicing is 100% prepaid with unused benefits credited the following year.
• Epassi PLUS Flexible employee benefits subscription solution for companies with over 10 employees. Features include Epassi BIKE, unlimited main user accounts, invoicing at 10-30% advance, OmaRaha (MyMoney) for co-payments, and automatic benefit distribution per employer settings.
• Epassi Flex

Quantifiable outcome

• 96% benefit utilization rate achieved at Coxa hospital (450+ employees)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AlleocoreStrategic or Co-development Partner · 27 November 2025Amsterdam-based Alleo was acquired by Helsinki-based Epassi to develop a unified employee benefits platform and expand presence in the Dutch market. The combined platform aims to offer personalized benefits while reducing administrative complexity for HR teams.
• SmartumcoreStrategic or Co-development Partner · 10 September 2024Epassi acquired Finnish company Smartum to support expansion across Europe. The deal enables Epassi to enhance product development and diversify service offerings. Smartum becomes part of Epassi Group operating in several European countries.
• Pelastakaa Lapset (Save the Children Finland)minorStrategic or Co-development Partner · 10 September 2024CSR partnership where Epassi supports disadvantaged children in Finland through donations to Pelastakaa Lapset's Eväitä Elämälle program. Users can also donate via the Epassi app during holiday campaigns. Demonstrates corporate social responsibility commitment.
• EmeraldcoreStrategic or Co-development PartnerEmerald partnered with Epassi UK to provide preventive health services to approximately 12 million employees across UK and Irish businesses. This partnership extends the value proposition beyond traditional benefits into health services, integrated through Epassi's platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Up: French employee benefits and payment platform offering lunch vouchers (Titre-Restaurant), gift cards, and mobility benefits. Directly comparable to ePassi in core lunch benefit product and target SMB/enterprise employer segments.
• Benefex: UK-based employee benefits and reward platform serving mid-market and enterprise customers with flexible benefits, recognition, and wellbeing programs. Comparable to ePassi in serving UK/Ireland employers (overlapping with ePassi's UK/Ireland geographic reach via the Emerald partnership).
• Swile: French employee benefits platform offering lunch, mobility, and wellness benefits via a multi-sided app. Directly comparable to ePassi in product scope (lunch, sport, culture, mobility), business model (take-rate on merchant transactions), and target customer (employers of all sizes), making it ePassi's closest head-to-head competitor in continental Europe.

Broad incumbents

• Pluxee: Sodexo's spun-off benefits and rewards division, publicly traded with operations across ~30 countries offering lunch, gift, mobility, and wellness benefits. Comparable benefits product suite and employer customer base, though substantially larger and more established than ePassi.
• Sodexo Benefits & Rewards: Global food services and benefits division of Sodexo Group, offering meal vouchers and employee benefit programs across dozens of countries. Competitor in the broader employee benefits intermediation market, though with legacy paper-voucher heritage that Pluxee now houses.
• Personio: European HR management software for SMBs spanning payroll, recruiting, and people management across multiple European countries. Competes in the broader employer HR-tech ecosystem where ePassi's benefits administration operates, with potential for benefits integration partnerships or competition.
• Edenred: Publicly traded global leader in employee benefits (Ticket Restaurant, Ticket Mobilité) with multibillion-euro revenue and presence in 45+ countries. Overlaps with ePassi across lunch, mobility, and wellness benefits but operates at significantly larger scale and broader geographic footprint.
• Payfit: European payroll and HR software platform operating across multiple European countries with employer-focused SaaS. Adjacent competitor in HR/benefits admin with overlap in employer customer base, though its core product is payroll rather than benefits payments.

Regional players

• Visma: Nordic-headquartered provider of business software and HR/payroll solutions with deep presence in Finland and Sweden. Relevant as ePassi's regional HR/payroll integration partner and as a potential competitor for employer customers in the Nordic market.

Emerging players

• Zest Benefits: UK employee benefits platform focused on flexible benefits technology for mid-market employers. Comparable in product (flexible benefits, multi-category budgets) and SMB/mid-market employer target, though at smaller scale and UK-only geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EpassiFinland
• LinkedInlinkedin.com/company/eventbrokers-ebs-oy-sporttipassi-
• Instagraminstagram.com/epassifinland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePassi