GreenStar Fertilizers

What GreenStar Fertilizers does

GreenStar Fertilizers Limited is a Chennai-headquartered Indian fertilizer manufacturer and marketer, founded in 2011 and operating as part of the AM Group (which includes SPIC, MPL, Tamil Nadu Petroproducts, and Tuticorin Alkali Chemicals). The company produces phosphatic fertilizers at its Tuticorin manufacturing facility in Tamil Nadu and simultaneously acts as a brand launch platform for organic and inorganic fertilizers, also importing products for sale in the Indian market. Its product portfolio spans 14+ categories including primary nutrients (NPK), secondary and micro nutrients, water soluble fertilizers, organic fertilizers, bio fertilizers, nano fertilizers, plant biostimulants, plant growth regulators, organic pesticides, and industrial products.

The company goes to market through a direct-to-farmer distribution model supported by a network of 30+ branch offices across India covering Tamil Nadu, Andhra Pradesh, Karnataka, Kerala, Maharashtra, Delhi, Uttar Pradesh, Bihar, and West Bengal. Marketing emphasizes farmer yield enhancement, income improvement, and agricultural sustainability. The company publishes the SPIC Pannai Cheithi (Farmer Journal) agricultural magazine on a subscription basis (₹90/₹180/₹270 for 1/2/3-year terms, six editions per year) as a recurring engagement channel.

The revenue model is one-time product sales of fertilizers to farmers and agricultural buyers; pricing is not publicly disclosed and is set via individual inquiry/quote. Capital allocation has historically included a ₹135 crore expansion program at Tuticorin announced in 2016, and the company participates indirectly in the AM Group's planned ₹2,000 crore capital expenditure across Tuticorin, Manali, and Gujarat. Headcount is reported in the 251–500 range, and the firm maintains an active investor relations page including board composition, annual returns, notices, and environmental compliance reports through 2025-2026.

Name

GreenStar Fertilizers

Legal name

Greenstar Fertilizers Limited

Website

https://greenstarfertilizers.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

GreenStar Fertilizers Limited is an Indian manufacturer and marketer of organic and inorganic fertilizers, producing phosphatic products at its Tuticorin facility and serving Indian farmers directly through a 30+ branch pan-India network as part of the AM Group.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Phosphatic Fertilizer Manufacturing (325312), Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL), Secondary Nutrient Fertilizers (Sulfur, Calcium, Magnesium) (AFABABAF)

Keywords

• Phosphate fertilizers
• Organic fertilizers
• Water soluble fertilizers
• Bio fertilizers
• Plant biostimulants

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Manufacturing and Sales: Greenstar manufactures phosphatic fertilizers at its Tuticorin facility and serves as a brand launch platform for organic and inorganic fertilizers. The company also imports fertilizers for sale in India.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

GreenStar Fertilizers manufactures phosphatic fertilizers at its Tuticorin facility in Tamil Nadu and operates as a brand launch platform for organic and inorganic fertilizers in India. Its portfolio spans primary, secondary, and micro nutrient fertilizers, water-soluble, bio, organic, non-edible de-oiled cake, liquid, nano, and beneficial element fertilizers, plus crop enhancement products such as plant growth regulators, plant biostimulants, and organic pesticides. The company also imports fertilizers for sale in the Indian market and publishes the SPIC Pannai Cheithi farmer journal.

Product overview

GreenStar Fertilizers Limited operates as a manufacturer and marketer of fertilizers in India, producing phosphatic fertilizers from Tuticorin in Tamil Nadu. The company functions as both a manufacturer and brand launch platform for organic and inorganic fertilizers. Their product portfolio spans multiple fertilizer categories including Primary Nutrients (NPK), Secondary Nutrients, Micro Nutrients, Water Soluble Fertilizers, Organic Fertilizers, Bio Fertilizers, and Nano Fertilizers. Beyond fertilizers, they offer crop protection and enhancement products including Organic Pesticides, Plant Growth Regulators, Plant Biostimulants, and Beneficial Element Fertilizers. The company also imports fertilizers for sale in India and publishes the SPIC Pannai Cheithi farmer journal magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Nutrients Fertilizers containing primary macronutrients (NPK) essential for plant growth, sold to Indian farmers through Greenstar's distribution network.
• Secondary Nutrients Fertilizers containing secondary macronutrients such as calcium, magnesium, and sulfur for Indian agricultural customers.
• Micro Nutrients Fertilizers containing trace elements (iron, zinc, manganese, copper, boron, molybdenum) essential for plant health, targeting Indian farmers.
• Water Soluble Fertilizers Fertilizers that dissolve completely in water for foliar application and fertigation systems, targeting farmers seeking precision nutrient delivery.
• Organic Fertilizers Fertilizers derived from natural organic sources for sustainable agriculture, offered to Indian farmers pursuing eco-friendly inputs.
• Non Edible De-Oiled Cake Fertilizers Organic fertilizers made from de-oiled cakes of non-edible oilseeds, marketed to Indian farmers as a sustainable nutrient source.
• Bio Fertilizers Fertilizers containing beneficial microorganisms that enhance soil fertility and plant nutrition, targeting Indian farmers.
• Organic Pesticide Organic-based pesticide products for pest management in agriculture, sold to farmers through Greenstar's distribution network.
• Plant Growth Regulator Products that regulate and stimulate plant growth processes for Indian agricultural customers.
• Plant Biostimulants Products containing substances or microorganisms that stimulate plant growth and development, marketed to farmers.
• Beneficial Element Fertilizer Fertilizers containing beneficial elements like silicon, cobalt, selenium, and sodium for enhanced crop quality, sold to Indian farmers.
• Liquid Fertilizer Liquid formulations of plant nutrients for easy application and rapid absorption, marketed to Indian farmers.
• Nano Fertilizer Nano-scale fertilizer products for improved nutrient use efficiency and targeted delivery, sold to Indian farmers.
• Industrial Products Industrial chemical products manufactured by the company for non-agricultural industrial buyers.
• SPIC Pannai Cheithi (Farmer Journal) Agricultural magazine subscription service published in 6 editions per year, providing farming tips and information to Indian farmers. Available in 1-year (₹90), 2-year (₹180), and 3-year (₹270) subscription plans.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AM International (AM Group)coreOthersAM Group comprises four listed companies including SPIC, MPL, Tamil Nadu Petroproducts, and Tuticorin Alkali Chemicals. Greenstar Fertilizers operates within this group structure. The group executed an internal turnaround over the past decade and plans around ₹2,000 crore in capital expenditure focused on brownfield expansion at Tuticorin, Manali, and Gujarat.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coromandel International: One of India's largest manufacturers of phosphatic fertilizers and NPK complexes, with operations in South India (Ennore, Vizag, Kakinada). Most direct head-to-head competitor to GreenStar's phosphatic manufacturing and distribution model.
• Indian Farmers Fertiliser Cooperative (IFFCO): India's largest fertilizer cooperative with a comprehensive NPK/phosphatic portfolio and nationwide farmer reach. Competes directly with GreenStar in Indian fertilizer manufacturing and direct farmer distribution.
• Chambal Fertilizers & Chemicals: Major Indian manufacturer of urea and NPK fertilizers with pan-India distribution. Directly competes in the same fertilizer categories with overlapping product mix and farmer customer base.
• Zuari Agro Chemicals: Indian manufacturer of NPK and DAP fertilizers with extensive dealer network across South and West India. Comparable NPK-focused manufacturing, marketing, and farmer distribution model.
• Gujarat State Fertilizers & Chemicals (GSFC): Public-sector Indian manufacturer of urea, DAP, and NPK fertilizers with broad fertilizer and agrochemical portfolio. Comparable product mix and Indian farmer customer base.
• Rashtriya Chemicals & Fertilizers (RCF): Public-sector Indian fertilizer producer of urea and NPK grades with nationwide distribution. Competes directly with GreenStar in Indian fertilizer manufacturing and farmer sales.
• Deepak Fertilisers and Petrochemicals Corporation: Indian manufacturer of fertilizers (NPK, specialty grades) and industrial chemicals. Overlaps with GreenStar on NPK manufacturing and offers comparable specialty fertilizer positioning.
• Mangalore Chemicals & Fertilizers: South India–based manufacturer of NPK fertilizers and urea. Geographic and product overlap with GreenStar's Tuticorin operations and South Indian farmer base.

Broad incumbents

• UPL Limited: Indian-headquartered global agrochemical and crop protection major with broad crop input portfolio including some specialty fertilizers. Operates at much larger scale across crop inputs, providing a broader competitive reference point.

Emerging players

• IPL Biologicals: Indian biofertilizer and biological crop input specialist. Direct overlap with GreenStar's biofertilizer and organic pesticide lines, representing a faster-moving niche competitor in the specialty segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenStar Fertilizers