Brys Estate

Name

Brys Estate

Legal name

Brys Estate Vineyard and Winery

Website

https://brysestate.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate wines
• Wine club
• Tasting room
• Vineyard tours
• Wine tourism

Headquarters

HQ city

Traverse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. On-site Tasting Room Sales: Direct retail sales through the tasting room including wine flights, glasses of wine, bottle sales, and food items such as salads, sandwiches, cheese and charcuterie boards
2. E-commerce / Direct Shipping: Online sales through the website with direct shipment to customers in most US states. Orders by credit card only (Visa, MasterCard, American Express). Federal Express Ground shipping with market rate pricing.
3. Wine Club Membership: Recurring subscription-based wine club with scheduled order releases, exclusive member events, and Elite Status tier for top members. Members receive discounts, complimentary experiences, and early access to new releases.
4. Events and Private Tastings: Revenue from private wine tasting bookings, seated wine country experiences with reservations, and special events at venues including the Upper Deck, Secret Garden, and Lawn Bar

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brys Estate is a family-owned winery that produces estate-grown cool-climate wines from a 44-acre vineyard on a 155-acre Old Mission Peninsula estate, across reds, whites, rosés, sparkling wines, and an Artisan Series. It sells wines directly to consumers through its tasting room, an e-commerce shop with direct shipping, a recurring wine club membership, and through retail partners, complemented by tasting room experiences, wine wagon tours, private tastings, the Secret Garden, and on-site guest accommodations.

Product overview

Brys Estate Vineyard and Winery is a 155-acre estate on Old Mission Peninsula producing cool-climate wines from 44 acres of vines planted in 2001. The core product offering centers on estate-grown wines across varietals including Reds (Merlot, Pinot Noir, Cabernet Franc), Whites (Chardonnay, Pinot Grigio, Riesling, Pinot Blanc, Gewürztraminer), Rosés, and Sparkling wines, supplemented by premium Artisan Series releases. The product portfolio is complemented by Wine Club membership (with Elite Status tier), experiential offerings including Tasting Room, Upper Deck, Secret Garden, Wine Wagon Tours, and Private Tastings, guest accommodations, and recipe/cooking resources that showcase wine pairing recommendations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pinot Noir production: 1,200-1,500 cases per season from 8.8 acres at 2-4 tons per acre
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Black Star Farms: Northern Michigan estate winery with on-site tasting, inn accommodations, and an equestrian/event component — directly comparable to Brys on experiential estate model, regional tourism positioning, and hospitality layering.
• Biltmore Estate Winery: Large estate winery in North Carolina combining vineyard production with a major hospitality/destination complex. Comparable to Brys on estate-led experiential model and on-site accommodations layered with wine production.
• Mari Vineyards: Old Mission Peninsula winery producing premium cool-climate wines including Italian varietals, with strong tasting-room and DTC orientation. Closely aligned with Brys on geography, varietal mix, and DTC business model.
• Willamette Valley Vineyards: Oregon publicly-traded cool-climate estate winery (Pinot Noir, Pinot Gris, Chardonnay) with strong DTC and tasting-room model. Closely comparable on cool-climate varietal mix, estate narrative, and DTC revenue emphasis.
• King Estate Winery: Oregon estate winery focused on cool-climate Pinot Noir and Pinot Gris with a large tasting-room and DTC operation. Comparable to Brys on cool-climate terroir positioning, estate narrative, and DTC-led revenue mix.
• Chateau Grand Traverse: Long-established winery on Old Mission Peninsula producing cool-climate varietals with a tasting room and direct-to-consumer focus. Directly comparable to Brys on terroir, varietal mix, DTC model, and Traverse City destination dynamic.
• Peninsula Cellars: Multi-generation Old Mission Peninsula winery with a tasting room and DTC focus, producing cool-climate varietals. Comparable on location, estate-style operations, and direct-to-consumer orientation.
• 2 Lads Winery: Boutique Old Mission Peninsula winery producing small-lot cool-climate wines with a modern tasting room. Comparable on craft production scale, varietal mix, and DTC tasting-room experience.
• Wente Vineyards: Multi-generation California estate winery with tasting room, wine club, dining, and on-site experiences. Comparable to Brys on family-owned estate roots, wine club DTC model, and layered hospitality offering.

Broad incumbents

• St. Julian Winery: Michigan's largest and oldest winery with broad varietal and price-point coverage across retail and wholesale. Comparable as a Michigan incumbent operating at much greater scale in the same regulatory and regional context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brysestate
• Facebookfacebook.com/brysestate
• LinkedInlinkedin.com/company/brys-winery-lc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brys Estate