Wiz

What Wiz does

Wiz is a Japanese IT general trading company (IT総合商社) founded in April 2012 by Shun Yamazaki, headquartered in Toshima, Tokyo. The company operates a multi-vertical distribution platform aggregating approximately 300 IT, IoT, energy, and life-infrastructure products and services aimed at consumers, SMBs, and mid-market enterprises. Its operations are organized around four business domains: DX Promotion (IT services sales agency), GX Promotion (decarbonization and energy services), BPO (digital outsourcing), and Regional Revitalization (centered on Kagoshima). Wiz reaches customers through roughly 10 branch offices, an in-house field sales force of several hundred representatives, and a network of 211+ partner/agent companies.

Wiz has built a proprietary technology stack layered on top of its distribution business. Core platforms include Wiz Cloud (a matching service connecting businesses to DX solutions), Home AIoT (a connected-home automation service), Dokoyorimo KEY (a smart lock with face/fingerprint authentication integrated with the SESAME ecosystem), Dokoyorimo DENWA (a cloud PBX), Furosauna TV (digital signage targeting bathhouse and sauna facilities), and Rebnise Vision (regional digital signage). The company has also cultivated an ecosystem of 30+ group companies spanning SaaS, HR, regional operations, BPO, cybersecurity, food, and beauty verticals, supporting cross-sell and platform-level coordination.

The business model combines one-time product resale, recurring subscriptions (cloud PBX, smart locks, signage media), advertising revenue from digital signage networks (Furosauna TV targeting 300 facilities by 2026), BPO professional services, and consulting/research revenue through its MS&Consulting subsidiary. Customer segments span toC (individual consumers, including detached-house buyers), toB (SMBs such as retail stores), and toM (mid-market accounts such as Thermae-yu Shinjuku, real estate and office operators). The combined Wiz Group headcount reached approximately 1,142 employees as of April 2025 (925 company + 217 group), with no public IPO at present.

Name

Wiz

Legal name

株式会社Wiz

Website

https://012grp.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wiz is a Japanese IT general trading company operating a multi-vertical distribution platform across DX, GX, BPO, and regional revitalization, serving consumers, SMBs, and mid-market enterprises through ~10 branch offices, a 200+ partner network, and 30+ group companies distributing roughly 300 IT, IoT, and energy products across Japan.

Ownership category

akta.pro rank

Product category

IT Services Distribution / DX Solutions

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Managed Wi‑Fi & WLAN Services (Campus/Branch) (HDAIAGAB)

akta.pro secondary industries

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI), Networking & Wi‑Fi Equipment Retail (Routers, Mesh, Switches) (CRACABAE), Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance) (HDAFAGAJ)

Keywords

• IT services distribution
• Digital transformation solutions
• Smart home products
• Business process outsourcing
• Digital signage advertising

Headquarters

HQ city

Toshima

HQ country

Japan

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. IT Service Sales Agency (ITサービス販売代理業): DX and GX services sold through sales network, generating revenue from commissions on IT service sales to individual, business, and middle-market customers.
2. Product Sales: Sales of approximately 300 diverse products including smart locks, security cameras, solar panels, water servers, WiFi services, and various IT/IoT solutions.
3. Digital Signage Advertising: Digital signage media services including Furosauna TV, Real Estate Signage, and RevNation Vision generating advertising revenue through content delivery.
4. BPO Services: Digital BPO services including sales outsourcing, secretary services, customer management, and recruitment support.
5. Digital Signage Service Expansion: Plans to expand digital signage service to 300 facilities across Japan by 2026, with no initial setup or monthly fees for participating venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wiz is an IT general trading company (IT総合商社) that distributes approximately 300 IT, DX (digital transformation), GX (green transformation), and life-infrastructure products through a nationwide sales network of ~1000 employees across 10 branch offices and 211+ partner companies. Its product portfolio spans smart locks, cloud PBX phones, mobile and store WiFi, water servers, solar panels, security cameras, digital signage media, AI-powered home automation, and BPO services for toC, toB, and toM segments across Japan.

Product overview

Wiz operates as an IT general trading company (ITの総合商社) offering a diversified portfolio of IT services, DX solutions, and life infrastructure products across four business domains: DX Promotion (IT services sales and agency), GX Promotion (decarbonisation/energy services), BPO (digital outsourcing), and Regional Revitalisation (Kagoshima-focused). The portfolio is structured around a multi-category product platform with approximately 300 distinct products distributed through an extensive nationwide sales network of ~1,000 employees across 10 branches. Key product lines include cloud-based communication tools (在哪裡よりもでんわ/Cloud Phone, квартал.desk W with IVR), smart home/access solutions (SESAME smart locks, どこよりもキー), connectivity services (どこよりもWiFi, レブナイズWi-Fi), wellness-oriented digital signage (フロサウナTV for sauna facilities, レブナイズビジョン for regional deployment), water servers (どこよりもウォーター), and AI-powered home automation (在哪裡よりもAioT). Supporting platforms include Wiz cloud (IT marketplace), レジ.choice (POS comparison), and Kaiten Portal (store digitisation). The multi-brand architecture is supported by ~30 group companies covering SaaS, HR, cybersecurity, regional activation, and BPO services.

Differentiator

Problem solved

Functional benefit

Brands

• Wiz cloud: IT matching platform for DX services
• フロサウナTV
• レブナイズWi-Fi
• どこよりもキー
• どこよりもWiFi
• どこよりもウォーター
• どこよりもでんわ
• さつまおごじょ
• KANBEI
• nene
• Real Estate Signage
• SATSUMA NOIR
• BIOND

Products and services

• Dokoyorimo Water (\u3069\u3053\u3088\u308a\u3082\u30a6\u30a9\u30fc\u30bf\u30fc)
• Dokoyorimo WiFi (\u3069\u3053\u3088\u308a\u3082WiFi) Mobile Wi-Fi rental service offering internet connectivity without line installation for individuals and businesses requiring flexible portable internet.
• Dokoyorimo Denwa / Cloud Phone (\u3069\u3053\u3088\u308a\u3082\u3067\u3093\u308f) Cloud-based PBX telephone service enabling 24/7 inbound and outbound calling from PCs and smartphones without dedicated phone lines or installation work, targeted at SMBs and offices.
• Home AIoT Service (\u5728\u54ea\u88e1\u3088\u308a\u3082AioT\u30b5\u30fc\u30d3\u30b9) AI-powered connected home platform aggregating and managing home appliances and facilities through a unified system with scenario-based automation for residential DX customers.
• Furosauna TV (\u30d5\u30ed\u30b5\u30a6\u30caTV) Digital signage media designed for sauna and bath facilities, delivering wellness content, sauna information, and advertising to guests in bathing areas. Initial setup and monthly fees are free for participating venues, with revenue from advertisers.
• Rebnise Wi-Fi (\u30ec\u30d6\u30ca\u30a4\u30baWi-Fi) Store-facing free Wi-Fi service under the Wiz Wi-Fi brand providing communication infrastructure for retail stores and supporting the Kagoshima Rebnise basketball team.
• Regi Choice (\u30ec\u30b8.choice) POS register comparison and recommendation platform for restaurants and retail stores, with over 6,000 consultation cases handled via subsidiary Kaigyo Cheetah.
• Wiz cloud (\u30ef\u30a4\u30ba\u30af\u30e9\u30a6\u30c9) IT services matching platform aggregating DX solutions, SaaS, sales outsourcing, operational efficiency, and cost-reduction services for corporate clients. Operated by wholly-owned subsidiary Wiz cloud.
• Dokoyorimo Key (\u3069\u3053\u3088\u308a\u3082\u30ad\u30fc) Smart Lock Bundle Smart lock system supporting facial and fingerprint recognition with no installation work required. Sold as a SESAME 5 / HUB3 / SESAME Touch set at \u00a5980/month including installation and troubleshooting, targeting both detached houses and commercial facilities.
• Real Estate Signage (\u4e0d\u52d5\u7523\u30b5\u30a4\u30cd\u30fc\u30b8) Digital signage media targeting customers at real estate stores during property contract discussions; installed across 58 stores in Tokyo and Kagoshima with nationwide expansion planned.
• SATSUMA NOIR (\u30b5\u30c4\u30de\u30ce\u30ef\u30fc\u30eb) Basque Cheesecake Brand Basque cheesecake specialty brand launched jointly by Wiz and Myoken Ishihara-so targeting regional confectionery markets, sold in Kagoshima stores and online.

Quantifiable outcome

• Partner companies: 211+
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 株式会社お宿ポータル (Oyado Portal)coreStrategic or Co-development Partner · 16 June 2026Subsidiary operating accommodation DX business. Oyado Portal provides accommodation facility consulting including digital products and cost reduction solutions. Operates Furosauna TV digital signage in partnership with Wiz. 100% subsidiary of Wiz.
• 株式会社妙見石原荘coreStrategic or Co-development Partner · 11 June 2026Joint business partnership to M&A SOUL CAKE SHOP and launch new brand 'SATSUMA NOIR' Basque cheesecake. Combined with Kagoshima RevNation for co-branded products.
• 株式会社ア・トスフーズcoreStrategic or Co-development Partner · 11 June 2026Joint operation partnership for Michinoeki Hiwaki YuYukan. Wiz and A-Tos Foods selected as operators. Combines DX technology with HACCP food management for facility renovation.
• 合同会社KBcreationcoreStrategic or Co-development Partner · 8 June 2026Capital and business alliance for VEGE & me chopped salad restaurant chain. Wiz supports 100-store expansion goal by 2030 through store development, marketing, and DX promotion.
• 株式会社MS&ConsultingcoreStrategic or Co-development Partner · 4 June 2026Strategic partnership combining MS&Consulting's 620,000 consumer monitoring panel with Wiz's product/service portfolio. Wiz CEO Yamazaki appointed as MS&Consulting's Board Chairman. Focus on research, consulting, cost optimization, and AI/DX promotion.
• 株式会社メトス (Metos)minorGTM or Marketing Partner · 25 May 2026Support and cooperation partner for Furosauna TV stamp rally event. Provides bath-related products as prizes for the national stamp rally campaign.
• UUUMminorGTM or Marketing Partner · 1 April 2026Content distribution partnership for Furosauna TV. UUUM creator videos are being distributed on Furosauna TV digital signage network starting April 2026.
• 株式会社MS&ConsultingcoreStrategic or Co-development Partner · 1 October 2025Equity acquisition of MS&Consulting shares. Partnership for research & consulting domain expansion combining CX grid with Wiz's product portfolio.
• 株式会社IFOOminorStrategic or Co-development Partner · 1 November 2024Joint venture company 'Calm Film' established for local revitalization through hotel/minshuku operations. IFOO contributes to international tourism promotion.
• 株式会社やまびこの郷minorStrategic or Co-development Partner · 1 October 2024Capital partnership for Isab SAG and ISA rice flour paste product expansion. Part of local agricultural product distribution strategy.
• 株式会社バイオアースminorStrategic or Co-development Partner · 1 August 2024Capital partnership for BIOND organic silk skincare products. D2C sales promotion of natural silk and kuwa tea products from Kagoshima.
• 株式会社1129minorStrategic or Co-development Partner · 1 July 2024Capital and business partnership for Kagoshima Kuroge Washugyu (Kagoshima black hair wagyu beef) distribution. Promotes local specialty products internationally.
• 岸博幸 (Hiroyuki Kishi)minorOthers · 1 February 2024Former Ministry of Economy, Trade and Industry official and Keio University professor serving as Wiz advisor since February 2024. Contributes strategic counsel.

Scale indicators10 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Internet Initiative Japan (IIJ): Japanese network services and cloud provider offering managed connectivity, cloud PBX, and IoT. Closely comparable to Wiz on managed network services, cloud phone (Dokoyorimo Denwa analog), and connectivity products for SMB/enterprise.
• Otsuka Corporation: Japan's largest B2B IT distribution company (IT商社), aggregating ~150,000+ products and distributing through a large direct sales force. Wiz mirrors this general trading model but with stronger digital signage / DX services emphasis and broader consumer (toC) reach.
• Septeni Holdings: Japanese digital advertising and digital-out-of-home company. Most directly comparable to Wiz's Furosauna TV, Rebnise Vision, and Real Estate Signage advertising business.
• USEN-NEXT HOLDINGS: Japanese holding company operating store-facing Wi-Fi, network services, and B2B IT distribution. Closely comparable to Wiz on store Wi-Fi (Rebnise Wi-Fi analog), managed network services, and SMB/retail DX products.

Broad incumbents

• NTT Communications: Major Japanese telecom with enterprise cloud communications, managed networks, and DX services. Comparable to Wiz on cloud PBX and managed connectivity, but operating as a carrier rather than an IT trading company.
• Ricoh Japan: Japanese IT solutions distribution business with strong direct sales force covering office IT, communications, and document services. Comparable to Wiz's office DX / enterprise sales motion and partner-led distribution.
• FUJIFILM Business Innovation: Japanese IT solutions distribution arm of FUJIFILM, offering office IT, communications, and DX services through direct sales. Comparable to Wiz's office DX products and direct sales-led distribution model.
• KDDI: Japanese telecom carrier offering enterprise network services, IoT, and managed Wi-Fi. Comparable to Wiz on managed connectivity, telecom reselling, and DX services distribution, but at carrier scale rather than trading-company scale.
• SoftBank Corp: Major Japanese telecom carrier with significant IT services distribution and enterprise Wi-Fi/network offerings. Overlaps with Wiz on connectivity (Dokoyorimo WiFi, Rebnise Wi-Fi) and IT services sales agency, but operates at vastly larger scale and as a network owner.
• TIS Inc. Japanese IT services company offering BPO, system integration, and DX consulting. Comparable to Wiz's BPO services, digital outsourcing, and enterprise DX support offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wizch
• Xx.com/wiz_public
• Facebookfacebook.com/012wiz
• LinkedInlinkedin.com/company/wizgrp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries31 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiz