SimplyFI
SimplyFI provides AI-powered process automation platforms to banks, trade finance institutions, NBFCs and supply chain operators, combining seven specialized banking AI agents, NBFC-in-a-Box lending software, and Hyperledger Fabric-based blockchain services.
- Company typePrivate
- Founded2016
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimplyFI does
SimplyFI is a Bangalore-based, private enterprise-software company (founded 2016, 11-50 employees) that sells AI-powered process automation platforms to banks, non-bank financial companies, trade-finance operators, supply-chain participants and, more recently, healthcare organizations. Its core proposition is replacing manual, document-heavy workflows in letters of credit, import/export, lending and supply-chain logistics with machine-vision/OCR-based digitization, NLP-based document classification, predictive analytics and rule-based compliance checks aligned with international trade standards (ISBP 745, UCP 600, URC 522, URR 725).
The platform is composed of a core SimplyFI automation engine plus three branded product lines: SimplyFI BaaS (a Hyperledger Fabric-based Blockchain-as-a-Service enabling enterprise-grade permissioned networks in 5-10 days versus the 3-6 month norm), NBFC-in-a-Box (an AI-powered loan origination and management platform spanning origination to collections), and AI Agents for Banking (a suite of seven autonomous agents covering customer support, personalized financial advisory, loan underwriting, fraud detection, compliance and risk management, trade finance automation, and customer retention). The stack integrates with ERPs, core banking, payment gateways, trade platforms and IoT systems; trademarks are registered in the United States, Singapore and India.
Go-to-market is enterprise field sales with sales-led conversion, quote-based multi-year contracts, a 'Request Demo' engagement model, and demand generation through a corporate blog, LinkedIn, YouTube and Instagram. Publicly visible enterprise relationships include EY, KPMG, NTT Data, IDFC First Bank and Tamil Nadu eGovernance Agency; pricing is not disclosed and the company has no reported external funding rounds to date.
SimplyFI firmographics
Firmographics- Name
- SimplyFI
- Legal name
- SimplyFI
- Website
- https://simplyfi.tech
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimplyFI provides AI-powered process automation platforms to banks, trade finance institutions, NBFCs and supply chain operators, combining seven specialized banking AI agents, NBFC-in-a-Box lending software, and Hyperledger Fabric-based blockchain services.
- Ownership category
- akta.pro rank
SimplyFI industry classification
Industry- Product category
- Trade Finance Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Underwriting Automation & Income/Employment Verification (FSAGAHAD), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where SimplyFI is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
SimplyFI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS/Platform Licensing: SimplyFI operates as a SaaS/platform provider offering AI-powered process automation solutions. The company provides enterprise-grade platforms for trade finance, blockchain, lending, and supply chain operations on a subscription or licensing basis. Contact-based pricing indicates enterprise B2B model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise solutions with custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
SimplyFI product offering
Product offeringCore offering
SimplyFI is an AI-powered smart process automation platform that integrates artificial intelligence and blockchain to digitize and streamline complex trade finance, import/export, supply chain, and lending operations for enterprise organizations. The platform is sold as a suite of named products including SimplyFI BaaS (blockchain infrastructure), NBFC-in-a-Box (loan origination and management), and AI Agents for Banking (seven specialized agents for customer support, underwriting, fraud detection, compliance, and trade finance).
Product overview
SimplyFI is an AI-powered smart process automation platform that delivers precision, efficiency, and regulatory compliance for global trade and supply chain operations. The company offers a unified platform architecture consisting of SimplyFI as the core platform, supplemented by specialized solutions including SimplyFI BaaS (Blockchain-as-a-Service built on Hyperledger Fabric for enterprise blockchain deployment), NBFC-in-a-Box (AI-powered loan origination and management platform), and AI Agents for Banking (suite of seven AI agents for customer support, underwriting, fraud detection, compliance, and trade finance). The core SimplyFI platform integrates with these modules to provide trade finance, import/export, and supply chain automation, combining artificial intelligence and blockchain technology to digitize and streamline complex global trade operations.
Differentiator
Problem solved
Functional benefit
Brands
- SIMBA TRADE AI: AI-powered trade automation solution mentioned in enquiry form options for trade-related inquiries.
- NBFC-in-a-Box
- SimplyFI BaaS
Products and services
- SimplyFI Platform AI-powered smart process automation platform that delivers precision, efficiency, and regulatory compliance for global trade and supply chain operations for enterprise organizations.
- SimplyFI BaaS Blockchain-as-a-Service platform built on Hyperledger Fabric enabling organizations to deploy and operate enterprise-grade permissioned blockchain networks without managing infrastructure, including smart contract deployment, network governance, and real-time analytics.
- NBFC-in-a-Box AI-powered Loan Origination and Management Platform for NBFCs and lending institutions that covers origination, credit scoring, KYC/AML verification, approval and disbursement, document management, portfolio monitoring, and collections.
- AI Agents for Banking Suite of seven AI agents for banks covering Customer Support, Personalized Financial Advisory, Loan Processing & Underwriting, Fraud Detection & Prevention, Compliance & Risk Management, Trade Finance Automation, and Customer Retention & Engagement.
- Trade Finance AI and blockchain-powered automation solution that simplifies trade finance by automating document review, eliminating inefficiencies, and reducing fraud risk across documentary collections, guarantees and SBLCs, release of goods, and borrowing base processes.
- Import / Export AI-powered, blockchain-secured platform that simplifies and automates trade processes for importers and exporters, handling document organization, review, stakeholder communications, compliance, and sanctions screening.
- Supply Chain AI-powered supply chain intelligence platform that optimizes operations and eliminates inefficiencies by improving forecast accuracy, reducing manufacturing waste and rework, and optimizing carrier routes for manufacturers, suppliers, and logistics providers.
Quantifiable outcome
- Up to 25% reduction in operational costs
- +11 more outcomes
Companies that use SimplyFI
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
SimplyFI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
SimplyFI partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
SimplyFI competitors and assessment
Company assessmentRegional players
- Setu: India-based embedded-finance and API infrastructure provider for banks, NBFCs, and fintechs. Comparable to SimplyFI's embedded lending and BaaS positioning within the Indian market.
- Signzy: India-based digital trust and KYC/AML verification platform for banks and fintechs. Overlaps with SimplyFI's Compliance & Risk Management AI, Fraud Detection AI, and KYC/AML modules.
Direct peers
- Bolero International: Long-standing electronic trade documentation and presentation platform for banks and corporates. Highly comparable to SimplyFI's documentary digitization and rule-based (UCP 600) automation.
- Marco Polo Network (TradeIX): Enterprise trade and working-capital platform built on R3 Corda, serving banks and corporates for open-account trade finance. Competes head-to-head with SimplyFI's blockchain-enabled trade-finance automation.
- Upstart: AI lending platform using alternative data for credit decisioning, serving banks and credit unions. Comparable to SimplyFI's NBFC-in-a-Box on alternative-data underwriting and predictive default reduction.
- essDOCS: Provider of electronic bill of lading and trade documentation solutions for banks and shippers. Comparable to SimplyFI's import-export document digitization and electronic presentation workflows.
- Zest AI: AI underwriting software for banks and credit unions, focused on explainable machine-learning credit models. Closely comparable to SimplyFI's Loan Processing & Underwriting AI agent.
- Vayana Network: India-headquartered trade-finance and supply-chain finance platform connecting exporters, importers, and banks. Closest regional comparable for SimplyFI's India trade-finance and import-export modules.
- Contour (formerly Voltron): Digital letter-of-credit network built on R3 Corda, used by major global banks. Directly comparable to SimplyFI's LC automation and trade-finance compliance use cases.
- Komgo: Blockchain-based trade finance network used by global banks, energy traders, and commodity houses. Directly comparable to SimplyFI's Trade Finance and BaaS offerings, both targeting digitization of letters of credit and documentary compliance.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SimplyFI social profiles
Digital presenceSimplyFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplyFI leadership team
Management profileNumber of profiles
Profiles6 records
SimplyFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplyFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplyFI
What does SimplyFI do?
SimplyFI is an AI-powered smart process automation platform that integrates artificial intelligence and blockchain to digitize and streamline complex trade finance, import/export, supply chain, and lending operations for enterprise organizations. The platform is sold as a suite of named products including SimplyFI BaaS (blockchain infrastructure), NBFC-in-a-Box (loan origination and management), and AI Agents for Banking (seven specialized agents for customer support, underwriting, fraud detection, compliance, and trade finance).
Is SimplyFI a public or private company?
SimplyFI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplyFI founded?
SimplyFI was founded in 2016. It employs 11 to 50 people.
Where is SimplyFI based?
SimplyFI is headquartered in Bangalore, India, in the Asia region.
How does SimplyFI make money?
One revenue line is on record: saaS/Platform Licensing.
Who are SimplyFI's main competitors?
Regional players on record are Setu and Signzy. Direct peers are Bolero International, Marco Polo Network (TradeIX), Upstart, essDOCS, Zest AI, Vayana Network, Contour (formerly Voltron) and Komgo.
Does SimplyFI have an API?
No public API is recorded for SimplyFI.
What industry is SimplyFI in?
SimplyFI's product category is Trade Finance Automation Software. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 5182 and its SIC code is 7370.