What The Spice Tailor does

The Spice Tailor is a UK-based consumer packaged food brand founded in 2011 by TV chef and cookery writer Anjum Anand, producing a range of ethnic meal kits and pastes designed to enable home cooks to prepare restaurant-quality dishes in roughly 10 to 30 minutes. The portfolio spans seven core lines — Indian Curry Kits, Indian Curry Pastes, Asian Curry & Noodle Kits, Lentil Daal Kits, Biryani Kits, Chinese Sauces Kits, and Mexican Kits — unified by a three-step cooking method (sizzle whole spices, add base sauce, add main sauce with protein or vegetables). Most products are vegetarian-friendly and allow the consumer to adjust heat level.

The company sells through two channels: UK supermarket and grocery retail, plus a direct-to-consumer e-commerce site at uk.thespicetailor.com. Pricing is not publicly disclosed in the input. The brand maintains a content-led marketing strategy anchored by a recipe library covering seven cuisine categories and a content partnership with BOSH! (the plant-based food brand) for vegan recipe inspiration. Social presence spans Instagram, Facebook and YouTube.

In July 2022 The Spice Tailor was acquired by Premier Foods Group Limited for USD 57.10 million and now operates as a wholly-owned subsidiary within that group's UK food portfolio. There is no public revenue disclosure; firmographics report a headcount of 1-10, consistent with a brand managed inside the parent's broader sales, manufacturing and distribution infrastructure rather than as a standalone operating company.

Name

The Spice Tailor

Legal name

The Spice Tailor

Website

https://thespicetailor.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Spice Tailor is a UK-based consumer food brand, founded in 2011 by TV chef Anjum Anand and now a subsidiary of Premier Foods, selling ethnic meal kits and pastes (Indian, Asian, Mexican, biryani, daal) through UK grocery retail and DTC e-commerce to home cooks seeking restaurant-quality meals in roughly 10-30 minutes via a three-step method.

Ownership category

akta.pro rank

Product category

Ethnic Packaged Foods & Meal Kits

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal Kits Featuring Meat/Seafood (Heat-and-Eat Components) (AFANAFAG)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Wet Seasonings & Pastes (Curry Pastes, Harissa, Gochujang, Spice Pastes) (AFAJANAI), Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Indian cooking kits
• Curry pastes
• Asian meal kits
• Ethnic packaged foods
• Ready-to-cook sauces

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: The Spice Tailor generates revenue through the sale of consumer packaged food products including Indian Curry Kits, Asian Curry & Noodle Kits, Lentil Daal Kits, Biryani Kits, Chinese Sauces Kits, Mexican Kits, and Indian Curry Pastes. Products are sold as retail items through supermarket/retailer channels and potentially direct-to-consumer through their website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Spice Tailor manufactures and sells a range of Indian and Asian cooking kits and pastes designed to enable home cooks to prepare restaurant-quality ethnic meals in 10–30 minutes using a simple 3-step method (sizzle whole spices, add base sauce, add main sauce with protein or vegetables). The product portfolio spans Indian Curry Kits, Indian Curry Pastes, Asian Curry & Noodle Kits, Lentil Daal Kits, Biryani Kits, Chinese Sauces Kits, and Mexican Kits, distributed through UK supermarkets and a direct-to-consumer e-commerce site.

Product overview

The Spice Tailor is a consumer food products company offering a portfolio of flavour kits and pastes designed for quick, at-home meal preparation. The product range consists of seven core kit product lines (Indian Curry Kits and Accompaniments, Indian Curry Pastes, Asian Curry & Noodle Kits, Lentil Daal Kits, Biryani Kits, Chinese Sauces Kits, and Mexican Kits) plus featured individual products such as Original Tikka Masala, Fiery Goan Curry, and Butter Chicken Curry Paste. All products follow a unified 3-step cooking method (sizzle whole spices, add base sauce, add main sauce with protein or vegetables) and are vegetarian-friendly. The company operates under parent company Premier Foods Group Limited following its acquisition in July 2022. A recipe content partnership with BOSH! extends the product ecosystem into plant-based cooking inspiration.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SpiceNights
• Facebookfacebook.com/TheSpiceTailor
• Instagraminstagram.com/thespicetailor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Spice Tailor