Polkomtel Sp. z o.o.

What Polkomtel Sp. z o.o. does

Polkomtel Sp. z o.o. is a Polish mobile network operator and broadband provider trading under the Plus brand, headquartered in Warsaw and operating as a wholly-owned subsidiary within the listed Grupa Cyfrowy Polsat (WSE:CPS). The company was founded in 1995 and serves primarily Polish consumers and businesses with mobile telephony, mobile internet, prepaid services, fiber-optic broadband, fixed-line telephony, and integrated TV/streaming services. Its core technical infrastructure comprises a 5G network reaching nearly 28 million residents (approximately 75% of Poland's population and 36% of the country's geographical area) via 492 base stations, an LTE/4G overlay, a fiber-optic footprint covering more than 24 million residents, and a 450 MHz spectrum-based MCX (Mission-Critical Communications) network for utilities and public safety. Distribution spans owned retail stores, e-commerce (plus.pl), the iPlus mobile application, a mobile advisor (Mobilni Doradcy) home-visit sales force, plus partner channels such as Żabka and Lagardere convenience stores for prepaid, and dedicated B2B and government tender sales.

The company's revenue model is built on recurring subscription streams (postpaid mobile, prepaid under Plus Na Kartę and PLUSH, fiber/TV, B2B, energy, streaming bundles) supplemented by hardware sales of smartphones, smartwatches, and accessories through installment plans of up to 36 months, plus trade-in programs (Plus Odkup) and device exchange programs (Plus Wymiana). Pricing is in Polish złoty with multi-tier installment bundles (e.g., flagship Samsung devices priced at PLN 7,049 to PLN 10,298 over 36 installments), subscription add-ons (streaming bundles starting at PLN 25/month), and roaming packages (European 10 GB for PLN 30; global 1-10 GB for PLN 35-200). Customer segments span B2C consumers (including a youth-focused PLUSH sub-brand), B2B small/medium/large enterprises (telecommunications, IT outsourcing, energy), and government/public sector (e.g., a four-year PLN 1.89 million Ministry of Finance fixed telephony contract awarded as sole bidder). Strategic positioning rests on quadruple-play bundling with sister Cyfrowy Polsat entities (Polsat Box TV, content, and energy), strong brand equity built since 1998 (including a 28+ year Polish Volleyball Federation sponsorship), and ISO/IEC 27001:2022 certification for B2B and government work.

Name

Polkomtel Sp. z o.o.

Legal name

Polkomtel Sp. z o.o.

Website

https://plus.pl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Polkomtel Sp. z o.o. is a Polish mobile network operator and broadband provider operating under the Plus brand, serving Polish consumers, businesses, and government institutions with 5G, fiber, fixed-line, and bundled TV/streaming services.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

akta.pro secondary industry

Private Cellular Networks for Utilities (Private LTE/5G Core, RAN, SIM/eSIM) (EUADAIAF)

Keywords

• Mobile telecommunications services
• Fiber broadband internet
• Prepaid mobile plans
• Business telecom solutions
• 5G network services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Mobile Postpaid Subscriptions: Monthly subscription fees for mobile telephony and mobile internet services, including unlimited internet plans. Revenue from both individual consumers and business customers.
2. Prepaid Services (Plus Na Kartę, PLUSH): Prepaid mobile services where customers purchase airtime credit. Includes PLUSH brand targeting younger demographics. Prepaid packages range from daily to monthly validity with data, voice, and SMS inclusions.
3. Fixed-line Internet and TV (Światłowód + Telewizja): Fiber-optic broadband internet subscriptions combined with television services (Polsat Box satellite and internet TV). Bundled services offered at discounted rates.
4. Fixed Telephony - B2G: Fixed-line communication services provided to government institutions. Won Ministry of Finance tender worth PLN 1.89 million over 4 years.
5. Device Sales (Smartphones, Smartwatches): Retail sales of smartphones (Samsung, Apple, Motorola, Xiaomi, HONOR, OPPO, realme, Huawei), smartwatches, and accessories through installment plans (up to 36 rat), full-price purchases, and trade-in programs.
6. Roaming Services: International roaming packages for postpaid and prepaid customers including European bundle (10 GB for PLN 30) and global bundles (1-10 GB with voice/SMS for PLN 35-200).
7. B2B Enterprise Services: Telecommunications, IT outsourcing, energy supply (electricity and gas), and advertising services for business customers. Includes wholesale services.
8. Streaming Service Partnerships: Revenue from bundled streaming subscriptions (Disney+, Max, SkyShowtime, Polsat Box Go Plus) offered as add-on packages starting from PLN 25/month.
9. Advertising: Sale of advertising emissions across Polsat TV channels and digital platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Polkomtel operates under the Plus brand as one of Poland's leading mobile network operators, selling mobile postpaid and prepaid telephony subscriptions, mobile and fiber-optic broadband internet, satellite and internet TV (Polsat Box), smartphone and device retail with installment plans, and international roaming packages. The company additionally serves B2B customers with bundled enterprise telecommunications, IT outsourcing, and energy supply services, and operates 450 MHz MCX mission-critical communications and private 5G campus networks for utilities, public safety, and industrial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Plush: A prepaid sub-brand offering flexible telecommunications services including voice, data, and SMS packages.

Products and services

• Plus Mobile Postpaid Subscription (Abonament) Monthly postpaid mobile telephony and mobile internet plans with unlimited internet options, available to Polish consumers and businesses under the Plus brand.
• Plus Na Kartę / PLUSH Prepaid Mobile Prepaid mobile services where customers purchase airtime credit. PLUSH targets younger demographics with daily-to-monthly validity packages including data, voice, and SMS; Plus Na Kartę bundles Eleven Sports streaming and large data allowances (e.g., 750 GB/month).
• Światłowód Fiber-Optic Broadband Internet Fiber-optic fixed broadband internet service for Polish households, with coverage reaching over 24 million residents and speeds up to 2 Gb/s, often combined with Polsat Box TV.
• Polsat Box Television (Satellite and Internet TV) Television service offered via Polsat Box satellite and internet TV, distributed and bundled by Plus as part of combined home entertainment packages.
• Smartphone and Device Sales (Samsung, Apple, Motorola, Xiaomi, HONOR, OPPO, realme, Huawei) Retail sale of smartphones, smartwatches, and accessories through installment plans (up to 36 monthly payments with initial down payment), full-price purchases, and trade-in programs.
• International Roaming Packages European bundle (10 GB for PLN 30) and Global bundles (1 GB for PLN 35 up to 10 GB with voice and SMS for PLN 200) for postpaid and prepaid customers traveling abroad.
• Plus B2B Enterprise Telecommunications, IT Outsourcing, and Energy Supply Bundled enterprise services including mobile, fixed telephony, fiber internet, IT outsourcing, and energy (electricity and gas) supply for small, medium, and large Polish enterprises, plus wholesale services for MVNO partners.
• Fixed Telephony for Government (B2G) Fixed-line communication services provided to Polish government institutions via competitive public tenders, including a PLN 1.89 million four-year contract won with the Ministry of Finance as sole bidder.
• Streaming Service Bundles (Disney+, Max, SkyShowtime, Polsat Box Go Plus) Add-on streaming subscription packages bundled with Plus mobile, fiber, or TV plans, including Disney+, Max, SkyShowtime, and Polsat Box Go Plus, starting from PLN 25 per month.
• Private 5G Campus Networks (Enterprise) Private 5G network solutions for enterprise and industrial customers, developed and deployed in partnership with Ericsson and GlobalLogic.
• Plus MCX Mission-Critical Communications (450 MHz) Mission-critical communications network using 450 MHz spectrum for utilities and public safety organizations, with successful deployment in Poland as part of the broader 450 MHz ecosystem.
• Plus Wymiana Device Exchange Program Phone upgrade program allowing customers to exchange devices every 2 years, including an iPhone exchange program for Apple devices.
• Plus Odkup Device Buyback Program Device buyback program where Plus purchases used smartphones from customers trading them in for new devices.

Quantifiable outcome

• 5G coverage reached 28 million Polish residents (75% of population) covering 36% of geographical area
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Polish Volleyball Federation (Polska Siatkówka)coreGTM or Marketing Partner · 23 July 2026Plus has sponsored the Polish Volleyball Federation since 1998, representing one of the longest-running sports sponsorships in Polish telecommunications. The partnership covers national men's and women's volleyball teams and the Polish Volleyball League. Extended in 2026 for another four years, making it a 28+ year partnership.
• Żywiec Męskie GranieminorGTM or Marketing Partner · 13 July 2026Plus serves as technological partner for the Żywiec Męskie Granie concert tour, providing data services over fiber-optic infrastructure and deploying mobile antennas and Wi-Fi networks at concert venues.
• SkyShowtimeminorGTM or Marketing Partner · 7 April 2025Partnership to provide SkyShowtime streaming service to Plus, Polsat Box, and Polsat Box Go customers. Group Polsat Plus announced as distribution partner for SkyShowtime in Poland.
• EricssoncoreTechnology or Integration · 29 January 2025Plus and Ericsson partnership for creating private 5G campus networks (5G private networks) for enterprise and industrial customers. Collaboration includes development and deployment of private network solutions.
• Plus MCX (Mission-Critical Communications)coreTechnology or Integration · 15 January 2025Plus operates MCX (Mission-Critical Communications) network using 450 MHz spectrum for mission-critical communications in utilities and public safety sectors. Part of broader 450 MHz ecosystem deployments.
• NetiacoreStrategic or Co-development Partner · 31 July 2024Plus and Netia partnership expanded fixed internet coverage by additional 2.1 million homes and apartments in Poland. Combined network infrastructure provides wider fiber-optic reach.
• Disney+ and Max (Streaming)minorGTM or Marketing PartnerStreaming partnerships offering Disney+ and Max bundled with Plus services starting from PLN 25/month. Includes packages with Polsat Box Go Plus streaming platform.
• GlobalLogicminorStrategic or Co-development PartnerPartnership with GlobalLogic alongside Ericsson for deployment of private 5G networks. GlobalLogic provides software development and integration services for private 5G solutions.
• SamsungcoreChannel Partner/ Reseller/ DistributorMajor device distribution partner for Samsung smartphones (Galaxy S series, Z Fold, Z Flip), smartwatches (Galaxy Watch), and accessories. Includes exclusive pre-sales offers, trade-in programs, and promotional pricing.
• ApplecoreChannel Partner/ Reseller/ DistributorApple device distributor offering iPhone, iPad, Apple Watch, and accessories. Includes iPhone installment plans, iPhone 16e launch, and Plus Wymiana (exchange) program.
• MotorolaminorChannel Partner/ Reseller/ DistributorMotorola device distributor including razr foldable phones and edge series. Includes cashback promotions up to PLN 1,500.
• JSW Jastrzębski WęgielminorGTM or Marketing PartnerSports sponsorship of JSW Jastrzębski Węgiel volleyball team as part of broader volleyball sponsorship strategy.
• Ślepsk Malów SuwałkiminorGTM or Marketing PartnerSports sponsorship of Ślepsk Malów Suwałki volleyball team.
• Żywiec (Browar Żywiec)minorGTM or Marketing PartnerSponsorship of Żywiec Męskie Granie music festival (sponsored by Żywiec brewery) with Plus as technological partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Orange Poland (Orange Polska S.A.): One of the four major Polish MNOs; competes head-to-head with Plus for mobile subscribers and fixed broadband in Poland. Directly comparable on 5G coverage, quad-play bundles, and B2B/government contracts, and notably gained 19,834 ported numbers in Q2 while Plus lost 35,677.
• T-Mobile Poland (Polska Telefonia Komórkowa / Deutsche Telekom): One of the four major Polish MNOs and a Deutsche Telekom subsidiary; competes with Plus on mobile, fixed broadband, and quad-play bundles. A direct pricing, network, and brand competitor in the Polish consumer and enterprise market.
• Play (P4 Sp. z o.o.): One of the four major Polish MNOs, owned by France's Iliad; competes with Plus in mobile, prepaid (especially youth segments), and increasingly in fixed broadband. Comparable GTM motion (digital-led, prepaid-heavy) and overlapping customer segments.
• Netia S.A. Polish fixed broadband and voice operator within Grupa Polsat Plus; expands Polkomtel's fiber footprint by 2.1M homes under their partnership. Closely comparable on fiber/IPTV services and partially a partner rather than pure competitor.

Regional players

• UPC Poland (Cable TV): Polish cable broadband and pay-TV operator now part of Vodafone/CO2-neutral Liberty Global portfolio; competes with Polkomtel's Światłowód fiber and Polsat Box TV bundles on fixed broadband and TV in overlapping geographies.

Broad incumbents

• Vodafone Group: Global telecom incumbent and historic minority investor in Polkomtel (2009). Vodafone's European operating companies overlap with Plus's enterprise/network customer segments and serve as a benchmark for MNO strategy, capex, and 5G monetization.
• Deutsche Telekom AG: Parent of T-Mobile Poland and a pan-European telecom incumbent with extensive 5G and fixed-network experience. Comparable to Polkomtel at the consolidated MNO/fixed-line level and a relevant benchmark for convergence strategy and capital allocation.
• Iliad / Free Mobile: Parent of Polish MNO Play; a European telecom group known for aggressive pricing and rapid 4G/5G rollout. Comparable to Polkomtel's Polish operations as a multi-country MNO consolidator with a similar scale-up playbook.

Others

• Cyfrowy Polsat S.A. (parent entity): Listed parent of Polkomtel and the broader Grupa Polsat Plus; together with Polsat Box pay-TV and Netia it provides the convergence content and fiber assets that Polkomtel bundles. Not a competitor but an adjacent ecosystem entity materially relevant to Polkomtel's product strategy.
• Ericsson (Poland): Polkomtel's core 5G RAN and private 5G partner; not a competitor but a strategic vendor whose private 5G campus network offering (with GlobalLogic) underpins Polkomtel's enterprise/B2B growth thesis. Relevant as a technology ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/polkomtel
• Xx.com/plus_polska
• Facebookfacebook.com/plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polkomtel Sp. z o.o.