What New Blue Interactive does

New Blue Interactive (NBI) is a Washington, D.C.-based, woman-owned boutique digital strategy firm founded in 2011 by Taryn Rosenkranz, a former Managing Director at the Democratic Congressional Campaign Committee. The firm provides end-to-end digital services — fundraising, advertising, creative, texting, social, influencer, GOTV, and ballot-initiative programs — to Democratic campaigns, progressive non-profits, labor unions, and PACs, and states its digital fundraising clients have collectively raised over $500 million. Service delivery is direct, consultative, and relationship-driven across all 50 states.

The core technology stack combines an AI-powered donor modeling layer (built jointly with Resonate, integrating 200+ data sources with voter file data), an in-house multi-DSP programmatic aggregation called the NBI Network, Automatic Content Recognition (ACR) technology that ties TV exposure to digital follow-up, and two proprietary data products: The Good List (a vetted progressive donor list rental reporting 150-350% ROAS) and DD3 (a deliverability/hygiene system with reporting tooling exceeding $250,000 in investment). Documented performance metrics include a 277% lift in targeting accuracy, 64% increase in dollars raised per email, and 68.9% email universe expansion on AI-driven programs.

NBI generates revenue primarily through professional-services fees for digital fundraising programs, multi-channel media buying (CTV, online video, display, social, audio, digital out-of-home), and data services including list rental, brokering, and hygiene. Go-to-market is sales-led and consultative with no channel partners; pricing is custom/quote-based per engagement. The firm is privately held, describes itself as a "multimillion-dollar company," operates as a union shop, and has won Campaigns & Elections' CampaignTech Company of the Year (2023) along with dozens of Reed and Pollie awards between 2021 and 2026.

Name

New Blue Interactive

Legal name

New Blue Interactive

Website

https://newblueinteractive.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

New Blue Interactive is a woman-owned, Washington, D.C.-based digital strategy firm providing AI-powered fundraising, multi-channel advertising, texting, social, and data services to Democratic campaigns, progressive non-profits, labor unions, and PACs.

Ownership category

akta.pro rank

Product category

Political Digital Campaign Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

Keywords

• Political digital strategy
• Digital fundraising services
• Programmatic political advertising
• Donor modeling analytics
• Campaign communications consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Fundraising Services: Holistic digital fundraising programs including email, texting, and integrated digital strategies. Claims to have raised over $500 million for clients collectively. Revenue generated through service fees for fundraising programs.
2. Digital Advertising & Media Buying: Multi-channel digital advertising including CTV, online video, display, social, audio, and digital out-of-home. Services include strategic planning, creative development, and media buying across multiple DSPs.
3. Data Services: List rental (The Good List), list brokering, list valuation, and data hygiene/management services. The Good List shows average ROAS of 150-350% for clients.
4. Texting Services: Strategic peer-to-peer and broadcast texting programs integrated as part of overall digital programs. Includes texting for fundraising, persuasion, advocacy, GOTV, and voter registration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

New Blue Interactive is a boutique digital strategy firm that provides end-to-end digital fundraising, digital advertising/media buying, texting, social media management, influencer campaigns, GOTV, and data services to Democratic candidates, progressive non-profits, PACs, and labor unions across all 50 states. The firm pairs campaign creative and messaging with proprietary technology — AI-powered predictive donor modeling, Automatic Content Recognition targeting, the DD3 deliverability system, The Good List rental product, and an in-house multi-DSP programmatic network (NBI Network) — and claims its clients have collectively raised over $500 million.

Product overview

New Blue Interactive is a unified digital marketing and campaign services platform providing comprehensive digital services for Democratic candidates, causes, and non-profits. The core offering combines AI-powered fundraising (Digital Fundraising with predictive donor modeling using 200+ data sources), Digital Persuasion (award-winning advertising and communications), and Digital Creative. Supporting services include Texting (450%+ return), Social Media Management (Pollie and Reed Award-winning), Influencer Campaigns, GOTV, and Ballot Initiatives. The platform includes proprietary tools: DD3 for data deliverability and The Good List for donor list acquisition (150%-350% ROAS). AI Informed Targeting powers audience selection across all services using Automatic Content Recognition (ACR) technology. The Enhanced Multi-Channel Digital Media Buying service covers CTV, online video, display, audio, and social across in-house DSP networks.

Differentiator

Problem solved

Functional benefit

Brands

• The Good List: A proven list rental solution for reaching progressive donors, run by New Blue Interactive, with an average ROAS between 150% - 350%.
• DD3 (Deliverability)
• Political TrailMix with Taryn

Products and services

• Digital Persuasion Award-winning digital advertising and communications service delivering targeted messages to the right audiences across influencer campaigns, awareness campaigns, Spanish-first campaigns, GOTV, direct mail chase, and rapid response campaigns for Democratic candidates and progressive causes.
• Digital Fundraising Comprehensive digital fundraising ecosystem integrating technology infrastructure, proven content, and latest tactics. Features AI-powered donor modeling using 200+ data sources for predictive targeting and bespoke acquisition strategies; NBI's clients have collectively raised over $500M.
• Digital Data Data services including list rental, list valuation and brokering, and data hygiene and management. Houses proprietary tools DD3 (Deliverability) and The Good List.
• Digital Strategic Communications Strategic communications consulting providing both strategic and daily guidance for organizations and campaigns to create digital roadmaps integrated with broader goals.
• Texting Strategic peer-to-peer and broadcast texting programs for fundraising, persuasion, advocacy, volunteer management, voter registration, and GOTV with industry-leading 450%+ texting return and expertise in deliverability.
• Social Media Management & Social Media Listening Award-winning social programs for breaking through noise, raising dollars, delivering persuasive messages, and driving turnout, including social listening services to gain real-time insights into audience sentiment.
• Influencer Campaigns Micro-targeted influencer campaigns bringing together political organizations, creators, and passionate individuals; influencers lend authentic voice to campaign messages delivering access to their followers.
• GOTV (Get Out The Vote) Strategic digital programs designed to turn out the right voters in the final weeks before Election Day through a multi-channel media mix of search, Meta video, native ads, texting, YouTube video, and NBI Network.
• Enhanced Multi-Channel Digital Media Buying Cross-platform digital programs combining Connected TV, online video, display, digital out of home, digital audio, text, and social advertising; features in-house buying over multiple DSPs with competitive rates through the NBI Network.
• Finding Your Next Donor AI-driven donor identification using advanced modeling that integrates 200+ data sources to find high-value prospects; includes integrated texting, bespoke acquisition strategies, and meticulous reporting.
• AI Informed Targeting Award-winning AI-powered targeting combining 200+ data sources with cross-platform fluency; features predictive modeling, ACR (Automatic Content Recognition) for political ad campaigns, and sophisticated audience segmentation.
• Ballot Initiatives Ballot initiative campaign work spanning gun safety to ranked choice voting to abortion access; combines digital persuasion advertising, texting, and email communications with data-driven outreach strategies.
• DD3 (Deliverability) Custom-built data deliverability solution ensuring messages reach the right audience; covers Data Hygiene, Data Protection, and Data Monitoring with third-party monitoring of spam scores, IP and domain scoring, and content optimization.
• The Good List Proven list rental solution for reaching progressive donors with average ROAS between 150%-350%; thoroughly vetted email and mobile numbers from competitive campaigns and battleground states, categorized by issue areas.
• Bespoke Acquisition Custom donor acquisition strategies using multiple tools including The Good List, list purchase and rental, search advertising, texting, direct to donate campaigns, and influencer partnerships.
• List Valuation & Brokering List valuation and brokerage services to recoup investments on lists; offers 50/50 split if client continues to house list, or 60/40 split if NBI houses list on their CRM.
• Digital Creative Creative design and content development including breakthrough creative work, graphic design, and campaign-approved messaging that stands out from typical political advertising.

Quantifiable outcome

• 277% lift in targeting accuracy using AI-powered predictive modeling
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• ResonatecoreStrategic or Co-development PartnerJoint development partner for AI-powered predictive donor modeling. Companies developed custom predictive model for political fundraising that achieved 277% lift in targeting accuracy, 68.9% email universe expansion, and 64% increase in dollars raised per email. Joint winners of Reed Award for Best Use of Data Analytics/Machine Learning in Online Fundraising.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/new_bluedc
• Facebookfacebook.com/newblueinteractive
• LinkedInlinkedin.com/company/new-blue-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Blue Interactive