Purplefish
Purplefish is an employee-owned Bristol-based PR and communications agency serving technology, property, and social impact organizations across the UK through retainers, project work, and strategic counsel.
- Company typePrivate
- Founded2010
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Purplefish does
Purplefish is a Bristol-headquartered, employee-owned public relations and communications agency operating across the United Kingdom. Founded around 2010-2012, the firm is B Corp certified, accredited as a Living Wage employer, and structures itself around three core verticals: Technology (including advanced technologies such as compound semiconductors, fintech, and SaaS), Property and Real Estate (housebuilders, commercial property, planning communications), and Social Impact and Community (charities, non-profits, public sector). The agency is privately held as Purplefish PR Ltd and has no disclosed external institutional funding.
The company's service portfolio spans Public Relations, Creative & Design, Digital Marketing & Content, Strategy & Insight, Public Affairs & Government Relations, and Employee Experience. Its proprietary technology asset is RepScale, an interactive reputation assessment scorecard launched in 2025 that evaluates brand health across 20 questions and five pillars, used as a lead generation tool. The firm also operates the Purple POV podcast and produces downloadable whitepapers on topics including AI-Enhanced PR and Generative Engine Optimization. Technology stack relies on standard productivity tools (Microsoft Teams, Google Workspace) with generative AI used for content workflows and data-driven analytics for campaign measurement.
Purplefish generates revenue through three primary streams: ongoing PR and communications retainers with dedicated account teams, project-based engagements for specific campaigns or launches, and hourly consulting for strategic counsel. Pricing is customized and not publicly disclosed. The go-to-market is sales-led and event-driven, combining direct outreach, inbound inquiries, content marketing through RepScale and the podcast, and active participation in sector communities and conferences. Notable named customers include Redrow, CBRE, Grainger Plc, Allison Homes, Redcliffe Homes, TestGorilla, Mobile UK, CSconnected, Weston Hospicecare, and the Office of the Police and Crime Commissioner for Avon and Somerset.
Purplefish firmographics
Firmographics- Name
- Purplefish
- Legal name
- Purplefish PR Ltd
- Website
- https://purplefish.agency
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Purplefish is an employee-owned Bristol-based PR and communications agency serving technology, property, and social impact organizations across the UK through retainers, project work, and strategic counsel.
- Ownership category
- akta.pro rank
Where Purplefish is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Purplefish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- PR and Communications Retainers: Ongoing retainer arrangements providing consistent PR and communications support with dedicated account management, regular deliverables, and strategic counsel. This forms the backbone of client relationships.
- Project-based Communications: One-time or campaign-based engagements for specific initiatives such as product launches, rebrands, event support, or crisis communications. Pricing based on scope and deliverables.
- Hourly Consulting: Flexible hourly billing for strategic counsel, workshops, and specialized communications support as needed by clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom retainer arrangements for ongoing PR support |
| One time/ perpetual license | Pay-as-you-go | Project-based pricing for specific campaigns or initiatives |
| Other | Pay-as-you-go | Hourly consulting for strategic counsel and specialized support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Purplefish product offering
Product offeringCore offering
Purplefish is a full-service PR and communications agency that delivers strategic public relations, media relations, creative and design, digital marketing and content, strategy and insight, public affairs, and employee experience services. It sells retainer-based ongoing PR support, project-based campaigns for product launches and rebrands, and hourly strategic consulting to enterprise and mid-market clients across technology, property, and social impact sectors.
Product overview
Purplefish is a full-service PR and communications agency offering a integrated suite of services including Public Relations, Creative & Design, Digital Marketing & Content, Strategy & Insight, Public Affairs & Government Relations, and Employee Experience. The agency has developed proprietary tools including RepScale (an interactive reputation assessment scorecard) and produces original content through the Purple POV Podcast. Their service portfolio is complemented by downloadable research resources on PR, AI, and marketing topics. The agency operates across three core sectors: Technology, Property, and Social Impact & Community.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Strategic PR service designed to shape and amplify brand reputation across earned media channels, including media relations, press office support, crisis communications, and executive profiling for enterprise and mid-market clients.
- Creative & Design
- Digital Marketing & Content
- Strategy & Insight
- Public Affairs & Government Relations
- Employee Experience
- RepScale Interactive reputation assessment tool that evaluates brand health across 20 questions covering five key reputation pillars (media presence and visibility, online reputation and search presence, crisis preparedness and management, thought leadership and authority, and stakeholder relationships and trust), providing personalised scores out of 100 with expert recommendations.
Quantifiable outcome
- 29.6% increase in new website traffic per 90 days (Greenway)
- +8 more outcomes
Companies that use Purplefish
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Purplefish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature1 record
Purplefish partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Purplefish competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Purplefish social profiles
Digital presencePurplefish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purplefish leadership team
Management profileNumber of profiles
Profiles3 records
Purplefish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purplefish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purplefish
What does Purplefish do?
Purplefish is a full-service PR and communications agency that delivers strategic public relations, media relations, creative and design, digital marketing and content, strategy and insight, public affairs, and employee experience services. It sells retainer-based ongoing PR support, project-based campaigns for product launches and rebrands, and hourly strategic consulting to enterprise and mid-market clients across technology, property, and social impact sectors.
Is Purplefish a public or private company?
Purplefish is a private company. It is classified as management employee owned and is currently operating.
When was Purplefish founded?
Purplefish was founded in 2010. It employs 11 to 50 people.
Where is Purplefish based?
Purplefish is headquartered in Bristol, United Kingdom, in the Europe region.
How does Purplefish make money?
Three revenue lines are on record. PR and Communications Retainers are the primary driver. The others are project-based Communications and hourly Consulting.
Does Purplefish have an API?
No public API is recorded for Purplefish.