Alzheimer Scotland

What Alzheimer Scotland does

Alzheimer Scotland — Action on Dementia (legal entity; SC149069; OSCR-registered charity SC022315) is Scotland's national dementia charity, founded in the 1980s and headquartered at 69 North Gyle Terrace, Edinburgh. Its mission is to ensure people living with all forms of dementia, their families and carers do not face dementia alone; the primary service population comprises the ~90,000 people in Scotland estimated to have dementia (of whom ~3,000 are under 65 and ~66% have Alzheimer's disease), plus their informal carer networks. The operational portfolio spans a 24-hour Freephone Dementia Helpline (0808 808 3000), a Scotland-wide network of Dementia Advisors reachable on 0300 373 5774, Brain Health & Dementia Resource Centres, Post Diagnostic Support delivered via Link Workers, Allied Health Professionals (notably Occupational Therapy Home Based Memory Rehabilitation), community support groups (singing, Football Memories, walking, cinema/theatre, allotment, Dementia Cafés, dancing), and Carer support.

The technology stack is built around three named digital products — ADAM ("About Digital And Me"), the Virtual Resource Centre, and SafeConnect (a safeguarding service including GPS trackers) — alongside an Information Library, a public-facing Brain Health Quiz hosted on brainhealthplan.brainhealth.scot, and an information library. These tools complement rather than replace the physical centre network and are differentiated on ease-of-use and safety/security architecture rather than on proprietary AI. Distribution is multi-channel: the 24-hour helpline and Dementia Advisor line handle inbound demand; community support groups and resource centres deliver in-person care; and digital channels (e-news, Facebook, X, LinkedIn, Instagram, a quarterly Dementia in Scotland magazine, an Annual Conference and Dementia Awareness Week) drive awareness, fundraising, and campaign reach.

Alzheimer Scotland is a non-profit company limited by guarantee, operating under a donations-driven revenue model with four disclosed streams: individual/corporate/grant donations, paid fundraising events (Kiltwalk entries, running events at £25-£35 registration, Zipslide Strathclyde, Ride the North at £54, Sydney Marathon charity places at £200 with £2,300 minimum sponsorship), an annual membership programme, and merchandise sales routed through Dementia Scotland Ltd., a wholly owned trading subsidiary that runs the alzscot.shop storefront. The organisation states it needs to raise £20,000 every day to maintain services. Governance is by Board of Trustees; strategic priorities are set around the "Prevent, Care, Cure" framework with campaign-for-change initiatives (Fair Dementia Care, Long Term Care Commission, Active Voice) targeting national dementia care pathway reform. Cyber Essentials certification has been achieved.

Name

Alzheimer Scotland

Legal name

Alzheimer Scotland – Action on Dementia

Website

https://alzscot.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alzheimer Scotland is Scotland's national dementia charity providing advice, information, and practical support to people living with all forms of dementia, their families and carers, delivered through a 24-hour helpline, Dementia Advisors, Brain Health & Dementia Resource Centres, community groups, and digital tools across Scotland.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia Care Coordination & Care Planning (HSABAEAJ), Family Caregiver Training & Dementia Coaching (HSABAEAI), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Dementia support services
• Dementia care charity
• Carer support services
• Dementia helpline services
• Community dementia programs

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Charity receives donations from individuals, corporations, and grant-making organizations to fund vital services including the 24-hour helpline, Dementia Advisors, and resource centres.
2. Fundraising Events: Registration fees and minimum sponsorship targets for events including Kiltwalk, running events, cycling events, and challenge events. Every penny raised stays in Scotland.
3. Membership: People can join as members of Alzheimer Scotland, supporting the charity's mission.
4. Online Shop: Dementia Scotland Ltd, a wholly owned trading company of Alzheimer Scotland, operates the online shop selling merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels12 records

Core offering

Alzheimer Scotland delivers nationwide dementia support services across Scotland, including a 24-hour Freephone Dementia Helpline, a network of Dementia Advisors, Brain Health & Dementia Resource Centres, post-diagnostic support via Link Workers, and community groups such as Singing, Football Memories, Walking, and Dementia Café groups. The charity also provides digital support tools (ADAM, Virtual Resource Centre, SafeConnect safeguarding technology), Allied Health Professional services, and a Dementia Friends Scotland awareness program, complemented by fundraising events and an online shop operated by its trading subsidiary Dementia Scotland Ltd.

Product overview

Alzheimer Scotland operates as a national dementia charity providing an integrated portfolio of support services, digital tools, and community programs. The core offerings include a 24-hour Freephone Dementia Helpline and network of Dementia Advisors for immediate support, Brain Health & Dementia Resource Centres delivering therapeutic activities, and Post Diagnostic Support via Link Workers. Digital services include the Virtual Resource Centre, ADAM (About Digital And Me), and SafeConnect safeguarding technology. Community support encompasses various groups including Singing groups, Football Memories, Walking groups, Dementia Cafés, and Dancing groups. The organization also runs the annual Alzheimer Scotland Conference, manages an online shop through Dementia Scotland Ltd., and coordinates fundraising events including Kiltwalk, running events, and the Tea & Blether community fundraising program. Prevention initiatives include Brain Health Quiz and Dementia Friends Scotland awareness program. The portfolio is delivered through both physical centres and digital platforms, with services designed for people with dementia, families, carers, and professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Dementia Scotland Ltd. A wholly owned trading company of Alzheimer Scotland that operates the online shop.

Products and services

• 24-hour Freephone Dementia Helpline A 24/7 freephone helpline (0808 808 3000) providing listening, emotional support, and information to people with dementia, families, friends and carers across Scotland.
• Dementia Advisors Skilled Dementia Advisors offering confidential advice and support Monday to Friday, 9am-5pm, contactable on 0300 373 5774 or [email protected], for people with dementia, families and carers.
• Brain Health & Dementia Resource Centres Physical centres across Scotland providing therapeutic activities, information and community support for people with dementia, their families and carers.
• Post Diagnostic Support Support service delivered by Link Workers that helps people after a dementia diagnosis with personalised guidance and resources.
• Community Support Groups Local groups including Singing groups, Football Memories groups, Walking groups, Cinema & theatre groups, Allotment groups, Dementia Cafés and lunch groups, and Dancing groups supporting physical, mental and emotional wellbeing.
• Virtual Resource Centre Online platform providing digital support and resources for people with dementia and their families.
• ADAM – About Digital And Me A digital tool designed to support people with dementia in managing their daily lives and activities.
• SafeConnect Dementia safeguarding service that includes GPS trackers and technology solutions to help keep people with dementia safe.
• Allied Health Professionals Services Specialist therapeutic services including Occupational Therapy Home Based Memory Rehabilitation, delivered in partnership with health and social care partnerships across Scotland.
• Carer Support Specialized support services for carers of people with dementia, including education programs, support groups, and assistance accessing services.
• Information Library Comprehensive collection of information sheets and resources covering various types of dementia, care approaches, legal matters, and support services.
• Dementia Friends Scotland Awareness programme that educates communities across Scotland about dementia.
• Fundraising Events Programme Organised fundraising events including Men's 10k Glasgow, Women's 10k Glasgow, Zipslide Strathclyde, Scottish Half Marathon, Kiltwalk events, Ride the North, Sydney Marathon, and Edinburgh Marathon Festival.
• Online Shop Online retail store operated by Dementia Scotland Ltd., a wholly owned trading company of Alzheimer Scotland, selling merchandise and dementia-related products.
• Annual Conference Annual national conference bringing together professionals, people with dementia, families and carers for education, networking and awareness.
• Tea & Blether Community fundraising event initiative encouraging people to host gatherings over tea to raise funds and awareness, with free downloadable resources including posters, cake labels, and recipes.

Quantifiable outcome

• 845 responses to Better Care survey highlighting need for national dementia care pathway
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sports Heritage ScotlandcoreStrategic or Co-development PartnerPartnership to run Football Memories groups across Scotland. These groups are for anyone with dementia who enjoys reminiscing about old football games, players from the past and any other fond memories or interests in football.
• Police ScotlandcoreStrategic or Co-development PartnerCollaboration on the Herbert Protocol, an important form that gathers vital information to help police in the event of a person with dementia going missing. Alzheimer Scotland recommends the form be completed as a safeguard.
• Dementia Scotland LtdcoreOEM/ Whitelabel/ Licensing PartnerWholly owned trading company of Alzheimer Scotland that operates the online shop (alzscot.shop) for merchandise sales.
• Edinburgh Health and Social Care PartnershipcoreStrategic or Co-development PartnerPartnership to help care for and support people living with dementia and their loved ones in Edinburgh area. Provides Occupational Therapy Home Based Memory Rehabilitation.
• Connecting ScotlandminorStrategic or Co-development PartnerInitiative that provided over 300 devices (computers/tablets) to people living with dementia who were less digitally connected, following a risk assessment process.
• Care InspectoratecoreStrategic or Co-development PartnerRegulatory body that approved Alzheimer Scotland's alternative wellbeing home visit service during pandemic, allowing delivery of just under 3,000 visits.
• Various NHS Health BoardscoreStrategic or Co-development PartnerNHS health boards across Scotland partnered with Alzheimer Scotland for wellbeing home visit services in Dumfries & Galloway, Dundee, Western Isles, Edinburgh, Glasgow, Renfrewshire and Inverclyde.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/alzscot
• Facebookfacebook.com/AlzheimerScotland
• LinkedInlinkedin.com/company/alzscot
• Instagraminstagram.com/alzscot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer Scotland