What Skala Cosmetics does

Skala Cosméticos is a Brazilian branded cosmetics company that sells 100% vegan beauty and personal care products directly to Brazilian consumers through its owned e-commerce storefront at lojaskala.com.br. The legal operating entity is Platina Cosméticos Ltda (CNPJ 66.288.002/0001-36), headquartered at Av. Francisco Podboy, 1551 in Uberaba, Minas Gerais, with the firmographic record also listing Ituiutaba. The company was founded in 1986, employs between 1,001 and 5,000 people, and operates exclusively within Brazil. Skala is wholly owned by Grupo Bora (Bora Brasil Group), a Brazilian conglomerate that holds a portfolio of beauty and personal care brands.

The company's product offering is centered on a vegan cosmetics line, supported by a standard direct-to-consumer e-commerce platform with shopping cart and checkout functionality powered by FBITS' F-Store, and social login via Google and Facebook. Customer engagement is handled through Instagram, Facebook, WhatsApp, phone (0800 940 2532), and email. The company does not sell through third-party retailers or marketplaces based on available data. At the time of data collection, the virtual storefront was temporarily offline as the company prepared a new purchasing experience, although existing orders were still being fulfilled.

The business model is straightforward retail e-commerce: one-time-purchase sales of branded cosmetics at retail prices set per product at the cart stage. In June 2025, Skala expanded its portfolio by acquiring Lola Cosmetics for an undisclosed amount, adding a second brand to its Brazilian beauty footprint under Grupo Bora. No external funding rounds, public listing, named enterprise customers, or AI/ML capabilities are disclosed in the available data.

Name

Skala Cosmetics

Legal name

Platina Cosméticos Ltda

Website

https://lojaskala.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Skala Cosméticos is a Brazilian vegan cosmetics brand selling 100% vegan beauty and personal care products direct-to-consumer via lojaskala.com.br. Founded in 1986 and based in Uberaba, Minas Gerais, it operates under Grupo Bora and serves Brazilian retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ituiutaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Skala Cosméticos generates revenue through direct online sales of cosmetics and personal care products to Brazilian consumers via its e-commerce platform. The company sells at retail prices exclusively through its owned website with prices varying by product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Skala Cosméticos manufactures and sells a 100% vegan line of cosmetics and personal care products to Brazilian consumers through its own direct-to-consumer e-commerce storefront at lojaskala.com.br. The brand operates under Grupo Bora (Bora Brasil Group) and targets individual consumers in Brazil seeking cruelty-free beauty products for daily beauty routines.

Product overview

Skala Cosméticos operates as a Brazilian vegan cosmetics brand offering a unified e-commerce platform for its 100% vegan beauty and personal care products. The company runs its own online store (lojaskala.com.br) integrated with a checkout system (checkout.lojaskala.com.br) to serve customers directly. The product portfolio centers on vegan cosmetics, though specific product names or variations are not detailed in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Skala Cosméticos Vegan Cosmetics Line

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Grupo BoracoreOthersGrupo Bora (Bora Brasil Group) is the parent company and strategic owner of Skala Cosméticos. The group operates multiple beauty and personal care brands including Skala Cosméticos, positioning the company within a larger cosmetics portfolio with shared resources and distribution infrastructure.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Eudora: Brazilian direct-selling cosmetics brand under the Grupo Boticário ecosystem. Comparable to Skala as a Brazilian mass-market beauty brand reaching consumers through digital and direct channels.
• Natura &Co: Brazil's largest cosmetics group selling beauty, skincare, and personal care across multiple channels. Comparable to Skala as a Brazilian mass-market beauty and personal-care brand with a portfolio approach and similar consumer base.
• O Boticário: Major Brazilian beauty retailer and manufacturer with an extensive franchise and retail network. Comparable to Skala as a Brazilian mass-market cosmetics and personal-care brand targeting similar consumers.
• Quem Disse, Berenice?: Brazilian beauty brand under Grupo Boticário selling cosmetics through DTC e-commerce and physical stores. Comparable to Skala as a Brazilian beauty brand with similar mass-market positioning and omnichannel ambition.
• Lush: Global handmade cosmetics company with strong vegan and cruelty-free positioning. Comparable to Skala as a direct competitor in the vegan/ethical cosmetics category with a similar values-driven brand proposition.

Emerging players

• Sukin: Australian vegan and natural skincare brand sold globally through e-commerce and retail partners. Comparable to Skala as a value-aligned vegan beauty brand with a similar DTC orientation and ethical-positioning thesis.

Broad incumbents

• Avon: Global beauty company with a significant Brazilian presence selling cosmetics and personal care via direct selling and digital channels. Comparable to Skala as a mass-market beauty brand with strong Brazilian market reach.
• The Body Shop: Established global brand selling ethically positioned, vegan-friendly body care and cosmetics. Comparable to Skala as an incumbent in cruelty-free beauty with overlapping values-based positioning and broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/skalacosmeticos
• Instagraminstagram.com/skalacosmeticos
• Xx.com/SkalaCosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skala Cosmetics