Dana Fintech
Dana Fintech Limited is a Bangladesh-based fintech operating Dana AI (consumer app) and Dana Labs (B2B platform). It uses alternative data and AI credit scoring to match underserved Bangladeshi consumers with financial products and to provide white-label lending infrastructure to banks, NBFIs, and MFIs.
- Company typePrivate
- Founded2021
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Dana Fintech does
Dana Fintech Limited is a Bangladesh-incorporated fintech founded in 2021 and headquartered in Gulshan, Dhaka, operating two distinct product lines: Dana AI, a consumer-facing mobile application positioned as an AI-powered financial companion, and Dana Labs, a B2B platform for financial institutions. The company's underlying technology uses alternative data sources — mobile transaction history, utility payments, mobile wallet data, and behavioral signals — to construct a proprietary 'Cash Flow Score' that assesses creditworthiness for Bangladeshis who lack formal credit history. This score feeds an AI-driven matchmaking engine that connects consumers to loans, credit cards, lenders, and bank sales officers, while also providing gamified financial education and rewards (videos, quizzes, points, cashback) designed to drive engagement and retention.
Dana Labs monetizes the same AI infrastructure by offering white-label BNPL, embedded lending, AI credit scoring, digital loan and credit card onboarding, and lead generation to banks, non-banking financial institutions (NBFIs), fintechs, and microfinance institutions (MFIs). Named B2B partners include LankaBangla Financial, United Commercial Bank (UCB), Sajida, and LCP. On the consumer side, Dana AI operates a freemium subscription model with tiers ranging from a free Basic plan to ৳299/month (Ultra) for individuals, and a separate set of sales officer tiers priced up to ৳999/month (Ultra Plus). The company is privately held, led by co-founders Gazi Yar Mohammed (CEO) and Zia Hassan Siddique (COO), with 11–50 employees and no disclosed institutional funding beyond two early-stage rounds in 2021 (SBK and Accelerating Asia). Operations are confined to Bangladesh, with compliance postures aligned to SOC 2 Type II, GDPR, and Bangladeshi data protection law.
Dana Fintech firmographics
Firmographics- Name
- Dana Fintech
- Legal name
- Dana Fintech Limited
- Website
- https://dana.money
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dana Fintech Limited is a Bangladesh-based fintech operating Dana AI (consumer app) and Dana Labs (B2B platform). It uses alternative data and AI credit scoring to match underserved Bangladeshi consumers with financial products and to provide white-label lending infrastructure to banks, NBFIs, and MFIs.
- Ownership category
- akta.pro rank
Dana Fintech industry classification
Industry- Product category
- AI-powered Fintech Software (alternative credit scoring and embedded lending)
- NAICS
- Credit Bureaus (561450), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where Dana Fintech is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Dana Fintech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Membership - User Plans: Premium subscription tiers (Perk at ৳99/month, Ultra at ৳299/month) providing enhanced AI query limits and increased sales officer request allocations for individual users seeking better financial matchmaking services.
- Subscription Membership - Sales Officer Plans: Professional subscription tiers (Perk Plus at ৳499/month, Ultra Plus at ৳999/month) for bank and NBFI sales professionals, offering campaign creation features and expanded user reach per campaign.
- Rewards Program Management: Gamified rewards program featuring points, cashback, and vouchers earned through financial literacy activities. While rewards themselves are a cost center, the engagement drives premium subscription conversions and partner engagement.
- B2B Lending Infrastructure Licensing: White-label and embedded lending solutions offered to financial institutions (banks, fintechs, MFIs) for BNPL, credit scoring, and digital onboarding infrastructure. Revenue generated through licensing or usage-based fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features for new users exploring AI financial tools |
| Subscription | Monthly | Enhanced plan for growing users with increased AI query limits and officer reach |
| Subscription | Monthly | Premium plan for established users with maximum AI query limits and officer access |
| Freemium | Monthly | Free tier for sales officers with basic campaign creation |
| Subscription | Monthly | Advanced plan for sales professionals with expanded campaign capabilities |
| Subscription | Monthly | Ultimate enterprise plan for sales professionals with maximum features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Dana Fintech product offering
Product offeringCore offering
Dana Fintech sells AI-powered financial software in two forms. Dana AI is a consumer mobile app that uses alternative data (transaction history, mobile wallet data, utility payments, digital footprints) to build a Cash Flow Score and match users in Bangladesh to credit products, lenders, and financial advisors, paired with gamified financial education and rewards. Dana Labs is a B2B platform that licenses white-label BNPL, AI credit scoring, digital loan/credit card onboarding, and lead generation infrastructure to banks, fintechs, and microfinance institutions.
Product overview
Dana Fintech operates a dual-product portfolio consisting of Dana AI (consumer-facing AI-powered financial assistant) and Dana Labs (B2B platform for financial institutions). Dana AI provides smart financial matchmaking using alternative credit scoring, gamified financial education with rewards, and connects users with loans, credit cards, and banking sales officers. Dana Labs offers lending infrastructure to banks, fintechs, and MFIs including AI credit scoring (Cash Flow Score), digital onboarding, white-label BNPL, embedded lending, and lead generation. The products share data infrastructure and serve both consumers seeking financial access and institutions seeking automated, high-intent lead generation.
Differentiator
Problem solved
Functional benefit
Brands
- Dana Labs: Platform supporting data-driven credit scoring and digital lending in partnership with microfinance institutions (MFIs), fintechs, and licensed lenders. Provides white-label BNPL solutions, digital loan onboarding, and AI credit scoring engine.
Products and services
- Dana AI AI-powered consumer fintech mobile app that builds a Cash Flow Score from alternative data (transaction history, mobile wallet data, digital footprints) and matches users in Bangladesh to suitable loans, credit cards, lenders, and financial advisors, while offering gamified financial literacy content with points, cashback, and voucher rewards.
- Dana Labs B2B AI-powered financial infrastructure platform for banks, fintechs, MFIs, and credit unions, offering white-label BNPL, an AI credit scoring engine, digital loan and credit card onboarding with automated KYC, and AI-driven lead generation for sales officers.
Quantifiable outcome
- Loan decisions powered by alternative data analysis of thousands of data points in seconds, enabling fast credit access for underserved populations
- +1 more outcomes
Companies that use Dana Fintech
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Dana Fintech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Dana Fintech partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LankaBangla FinancialcoreLankaBangla Financial is listed as a trusted partner using Dana Labs AI-powered financial solutions. As a leading financial institution in Bangladesh, they leverage Dana's intelligent banking infrastructure for enhanced customer service and lending capabilities.
- United Commercial Bank (UCB)coreUnited Commercial Bank partners with Dana Labs for AI-powered banking solutions. UCB utilizes Dana's intelligent systems to enhance their digital banking capabilities and customer engagement through features like lead generation and smart recommendations.
- SajidacoreSajida (Sajida Foundation/social enterprise) partners with Dana Labs for financial inclusion initiatives. Their collaboration focuses on leveraging Dana's alternative credit scoring and lending infrastructure to serve underserved populations in Bangladesh.
- LCPminorLCP is listed among trusted partners on the Dana Labs platform, representing a financial institution leveraging Dana's AI-powered financial solutions for enhanced banking services.
- Microfinance Institutions (MFIs)coreDana Labs operates in partnership with microfinance institutions (MFIs), fintechs, and licensed lenders for data-driven credit scoring and digital lending. These partnerships are fundamental to Dana's B2B lending infrastructure business.
- Fintech CompaniescoreDana Labs partners with fintech companies to provide lending infrastructure, white-label solutions, and AI credit scoring capabilities. These partnerships enable fintechs to digitize lending workflows without building from scratch.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dana Fintech competitors and assessment
Company assessmentDirect peers
- Branch International: Branch provides instant digital loans to underserved consumers in emerging markets using alternative data, paralleling Dana AI's value proposition. Comparable business model: mobile app + data-driven underwriting.
- LenddoEFL (EFL): EFL specializes in alternative credit scoring and identity verification for emerging-market lenders using psychometrics, telco, and digital data. Directly comparable to Dana's alternative-data credit decisioning layer powering Dana Labs.
- Tala: Tala is a global digital lender using alternative data (smartphone-based behavioral signals) to underwrite thin-file consumers in emerging markets, mirroring Dana's Cash Flow Score thesis. Both serve the underbanked with mobile-first AI credit decisioning.
- Perfios: Perfios is a B2B fintech data and decisioning platform serving lenders with credit underwriting, verification, and analytics. Comparable to Dana Labs' B2B credit infrastructure / data decisioning offering for banks, MFIs, and fintechs.
Broad incumbents
- CRED: CRED is a larger, established financial-services personalization and credit management platform in India. Comparable AI-powered financial product matching and rewards-driven user engagement, but at much greater scale and breadth.
- MoneyLion: MoneyLion is a broader consumer financial wellness and digital banking platform offering credit, banking, and wealth products. Comparable AI-driven product matching and freemium/subscription monetization, though operating at much larger scale in the US.
Regional players
- bKash: bKash is Bangladesh's dominant mobile financial services platform. Comparable because it sits on top of consumer transaction data that Dana's Cash Flow Score could leverage, and represents the natural partner or competitor for consumer credit access in Bangladesh.
- Nagad: Nagad is a major Bangladesh mobile financial services provider and a likely source of transaction data for alternative credit scoring. Comparable in market and target customer base to Dana's consumer product.
Emerging players
- iFarmer: iFarmer is a Bangladesh-based fintech focused on agricultural and SME credit access using alternative data. Comparable as a Bangladesh-headquartered fintech addressing thin-file credit demand, though in an agri-focused vertical.
- Karza Technologies: Karza provides data, verification, and decisioning APIs to financial institutions in India, including credit and KYC data. Comparable as a B2B fintech data/decisioning vendor serving banks and lenders.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dana Fintech social profiles
Digital presenceDana Fintech compliance and trust
Trust signalCompliance3 records
Dana Fintech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dana Fintech leadership team
Management profileNumber of profiles
Profiles3 records
Dana Fintech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dana Fintech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dana Fintech
What does Dana Fintech do?
Dana Fintech sells AI-powered financial software in two forms. Dana AI is a consumer mobile app that uses alternative data (transaction history, mobile wallet data, utility payments, digital footprints) to build a Cash Flow Score and match users in Bangladesh to credit products, lenders, and financial advisors, paired with gamified financial education and rewards. Dana Labs is a B2B platform that licenses white-label BNPL, AI credit scoring, digital loan/credit card onboarding, and lead generation infrastructure to banks, fintechs, and microfinance institutions.
Is Dana Fintech a public or private company?
Dana Fintech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dana Fintech founded?
Dana Fintech was founded in 2021. It employs 11 to 50 people.
Where is Dana Fintech based?
Dana Fintech is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Dana Fintech make money?
Four revenue lines are on record. Subscription Membership - User Plans are the primary driver. The others are subscription Membership - Sales Officer Plans, rewards Program Management and B2B Lending Infrastructure Licensing.
Who are Dana Fintech's main competitors?
Direct peers on record are Branch International, LenddoEFL (EFL), Tala and Perfios. Broad incumbents are CRED and MoneyLion. Regional players are bKash and Nagad. Emerging players are iFarmer and Karza Technologies.
Does Dana Fintech have an API?
No public API is recorded for Dana Fintech.
What industry is Dana Fintech in?
Dana Fintech's product category is AI-powered Fintech Software (alternative credit scoring and embedded lending). Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning). Its NAICS code is 561450 and its SIC code is 6141.