Engage Digital Partners
Engage Digital Partners is a London-headquartered, full-service sports marketing and fan engagement agency serving 40+ enterprise clients — governing bodies, teams, and sponsors — via ten service modules, proprietary rights and content tooling, and a 400+ staff global delivery network across four continents.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Engage Digital Partners does
Engage Digital Partners is a London-headquartered, full-service sports marketing and fan engagement agency founded in 2012 and operating as a subsidiary of the Brave Bison group. The company serves 40+ enterprise clients across three vertical segments: sports governing bodies, sports teams, and sports sponsors. Its service offering is structured as ten modular components — audience development strategy, content studios and production, influencer and creator partnerships, channel management, research and insights, rights management, a plug-and-play tech stack, monetisation consultancy, performance marketing, and paid media — supplemented by proprietary research products including The Loyal Fans Index and The Rise of the Second Club Fan Report, and a monthly content series called The Commentary Box.
Underlying the services is a "tech-enabled" platform comprising proprietary rights management, rights-cleared delivery tools, and bespoke integrations branded as a plug-and-play tech stack, plus a Research and Insights module for audience mapping and performance analysis. Operationally, the firm runs a global collective of 400+ specialist staff across offices in New York, London, Bangalore, and Melbourne, enabling round-the-clock production and campaign delivery across four time zones and producing 500k+ assets per year.
The business model is professional services: full-service agency work delivered on a project or retainer basis to enterprise sports clients, complemented by monetisation consultancy and performance/paid media execution. Go-to-market is sales-led and direct, supplemented by distribution through Brave Bison's broader network, including its YouTube Certified Partner status and Preferred Partner relationships. Pricing is quote-based with no publicly disclosed rates, and revenue is not publicly reported.
Engage Digital Partners firmographics
Firmographics- Name
- Engage Digital Partners
- Legal name
- Engage Digital Partners
- Website
- https://engagedigitalpartners.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Engage Digital Partners is a London-headquartered, full-service sports marketing and fan engagement agency serving 40+ enterprise clients — governing bodies, teams, and sponsors — via ten service modules, proprietary rights and content tooling, and a 400+ staff global delivery network across four continents.
- Ownership category
- akta.pro rank
Engage Digital Partners industry classification
Industry- Product category
- Sports Marketing and Fan Engagement Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
- akta.pro secondary industries
- Creator Talent Management & Representation (MPAAAHAB), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Engage Digital Partners is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Engage Digital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services and Agency Fees: Full-service agency model providing comprehensive fan engagement, content creation, channel management, and marketing services to sports organizations on a project or retainer basis.
- Monetisation Consultancy: Strategy-led consultancy unlocking commercial opportunities from platform revenue to brand partnerships.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Engage Digital Partners product offering
Product offeringCore offering
Engage Digital Partners is a full-service sports fan engagement agency that provides strategy, content production, channel management, rights management, influencer and creator partnerships, performance marketing, paid media, and monetisation consultancy to sports governing bodies, teams, and sponsors. It combines ten modular service offerings delivered by 400+ specialist staff across New York, London, Bangalore, and Melbourne, supported by a proprietary tech stack and a content output of 500k+ assets per year.
Product overview
Engage Digital Partners is a full-service fan engagement agency specializing in sports marketing, founded in 2012 and headquartered in London. The company operates a modular service offering that combines ten distinct service modules—audience development strategy, content studios and production, influencer and creator partnerships, channel management, research and insights, rights management, a plug-and-play tech stack, monetisation consultancy, performance marketing, and paid media—alongside proprietary research products including The Loyal Fans Index and The Rise of the Second Club Fan Report, and a content series called The Commentary Box. The portfolio is anchored by a global operational model with offices in New York, London, Bangalore, and Melbourne, supported by 400+ specialist staff serving 40+ clients including governing bodies, sports teams, and sponsors. The company is part of the Brave Bison group, which holds YouTube Certified and Preferred Partner status.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Development Strategy Growth strategy service that expands audiences for sports brands through platform-specific strategy, content calendars, and performance tracking, supporting both launches from zero and global scaling.
- Content Studios and Production Original content creation service spanning short-form social to high-production campaigns, tailored to platform, audience, and brand voice, for sports governing bodies, teams, and sponsors.
- Influencer and Creator Partnerships Partnership service connecting sports brands with trusted voices and creators to drive reach, engagement, and authenticity, from talent sourcing through full campaign delivery.
- Channel Management Ongoing presence management across key social channels with growth optimisation, high-tempo publishing, and KPI delivery for sports clients.
- Research and Insights Data transformation service providing audience mapping and performance analysis to shape content and strategy decisions for sports brands.
- Rights Management Asset management service ensuring that sports content rights are secure, accessible, and fully utilised through seamless management, reporting, and control.
- Plug and Play Tech Stack Technology solution offering ready-to-go tools designed for scale, speed, and collaboration, including rights-cleared delivery platforms and bespoke integrations, sold as part of the agency's sports marketing service offering.
- Monetisation Consultancy Commercial consultancy unlocking revenue opportunities from platform revenue to brand partnerships for sports clients, delivered as a strategy-led, results-driven engagement.
- Performance Marketing Data-led campaign building combining creative with smart targeting to drive ROI across channels for sports brands.
- Paid Media Precision-targeted paid media campaign amplification for sports clients, with strategies designed to maximise reach and ROI while optimising for performance at scale.
- The Loyal Fans Index Proprietary research index measuring fanbase loyalty across Australia and New Zealand sports clubs, analysing attendance strength, social engagement, on-field success, competition context, and market pressure to rank which clubs have the most devoted supporters.
- The Rise of the Second Club Fan Report Proprietary research report exploring multi-club fandom trends and how sports rights holders can understand, win, and monetise fans who support multiple clubs.
Quantifiable outcome
- 500k+ assets created every year
Companies that use Engage Digital Partners
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Engage Digital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Engage Digital Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iVisit BoxingcoreBrave Bison's Media Network (including Engage Digital Partners) manages iVisit Boxing's YouTube channel end-to-end, providing strategic oversight across live event streaming, content strategy and programming, optimisation, audience development, and rights management. The partnership aims to deliver and scale the Iconic Boxing League (IBL) - a global city-vs-city franchise league exclusively available on YouTube.
- Boxing NewscoreWorking with Boxing News as part of the Brave Bison partnership with iVisit Boxing to drive sustained reach and engagement for the Iconic Boxing League through creator collaborations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Engage Digital Partners competitors and assessment
Company assessmentDirect peers
- Two Circles: Sports fan engagement and data analytics agency (acquired by Endeavor), directly competing with Engage Digital Partners across sports rights holders, teams, and sponsors with a comparable mix of content, data, and technology services.
- Hive (formerly PT Sport): UK-based sports digital agency serving leagues, teams, and brands with audience development, content production, and campaign activation — a closely comparable offering to Engage Digital Partners.
- Livewire: Sports and entertainment marketing agency providing influencer, content, and brand partnership services to rights holders and brands, directly overlapping Engage Digital Partners' creator partnerships and sponsor activation modules.
- Whalar Group: Global creator marketing agency with a strong sports and entertainment vertical, comparable to Engage Digital Partners' Influencer and Creator Partnerships service and broader brand-activation offering.
- Billion Dollar Boy: UK-based creator marketing agency serving brand clients with influencer campaigns and content production, overlapping Engage Digital Partners' creator partnerships and performance marketing services.
Broad incumbents
- Octagon: One of the largest global sports marketing agencies (IPG), serving the same governing body, team, and sponsor clients with a broader portfolio spanning sponsorship consulting, athlete management, and content.
- Wasserman: Major sports marketing, talent management, and content agency competing with Engage Digital Partners across sports properties and brand sponsors with substantially larger scale and scope.
- Dentsu Sports International: Sports and entertainment division of Dentsu offering media, sponsorship activation, and content services to the same global sports property and brand client base.
- WPP Sports & Entertainment (ESP): WPP's dedicated sports and entertainment practice offering sponsorship, content, and media services to the same enterprise sports client base at significantly larger scale.
Regional players
- Mailman Group: Digital sports marketing agency headquartered in China serving global sports brands in APAC, comparable in offering but operating primarily in a different geography than Engage Digital Partners' London/NY core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Engage Digital Partners social profiles
Digital presenceEngage Digital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engage Digital Partners leadership team
Management profileNumber of profiles
Profiles15 records
Engage Digital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engage Digital Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engage Digital Partners
What does Engage Digital Partners do?
Engage Digital Partners is a full-service sports fan engagement agency that provides strategy, content production, channel management, rights management, influencer and creator partnerships, performance marketing, paid media, and monetisation consultancy to sports governing bodies, teams, and sponsors. It combines ten modular service offerings delivered by 400+ specialist staff across New York, London, Bangalore, and Melbourne, supported by a proprietary tech stack and a content output of 500k+ assets per year.
Is Engage Digital Partners a public or private company?
Engage Digital Partners is a private company. It is classified as corporate owned and is currently operating.
When was Engage Digital Partners founded?
Engage Digital Partners was founded in 2012. It employs 101 to 250 people.
Where is Engage Digital Partners based?
Engage Digital Partners is headquartered in London, United Kingdom, in the Europe region.
How does Engage Digital Partners make money?
Two revenue lines are on record. Professional Services and Agency Fees are the primary driver. The others are monetisation Consultancy.
Who are Engage Digital Partners's main competitors?
Direct peers on record are Two Circles, Hive (formerly PT Sport), Livewire, Whalar Group and Billion Dollar Boy. Broad incumbents are Octagon, Wasserman, Dentsu Sports International and WPP Sports & Entertainment (ESP). Mailman Group is listed as a regional player.
Does Engage Digital Partners have an API?
No public API is recorded for Engage Digital Partners.
What industry is Engage Digital Partners in?
Engage Digital Partners's product category is Sports Marketing and Fan Engagement Services. Its primary akta.pro industry code is MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships), with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 711410 and its SIC code is 7311.