CentroMotion
CentroMotion is a Waukesha-based industrial conglomerate consolidating seven legacy brands that manufacture motion control, braking, friction, and hydraulic components for OEM and industrial customers across 70 countries.
- Company typePrivate
- Founded2023
- HeadquartersWaukesha, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What CentroMotion does
CentroMotion is a privately held industrial manufacturing conglomerate formed in 2023 and headquartered in Waukesha, Wisconsin. The company consolidates seven legacy industrial brands: Carlisle Brake & Friction, Elliott Manufacturing, Gits MFG, maximatecc, Power-Packer, Weasler Engineering, and CrossControl. Together these businesses design and manufacture motion control, braking, friction, hydraulic actuation, and power transmission components supplied to OEM and industrial customers worldwide.
The company operates from more than 20 global locations and serves customers across 70 countries, reflecting a multi-region manufacturing and distribution footprint. Its product portfolio spans engineered braking and friction systems, hydraulic and pneumatic actuation, clutches, motion control electronics, and drivetrain components used in heavy equipment, off-highway vehicles, agricultural machinery, and industrial applications. CentroMotion's underlying technology is rooted in mechanical and electromechanical engineering rather than software-defined platforms, with products integrated into long-lifecycle OEM equipment.
CentroMotion generates revenue by selling specified components and sub-systems to equipment manufacturers and industrial customers, monetizing through volume-based OEM contracts and aftermarket service channels. The company is owned by Lone Star Funds following a September 2023 acquisition, and is led by CEO Carl Beckwith, CCO Tom VanderLaan, and CIO Claudio D'Agostino. The business model combines the operational scale of a multi-brand industrial platform with the customer relationships of long-tenured component suppliers.
CentroMotion firmographics
Firmographics- Name
- CentroMotion
- Legal name
- CentroMotion
- Website
- https://centromotion.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CentroMotion is a Waukesha-based industrial conglomerate consolidating seven legacy brands that manufacture motion control, braking, friction, and hydraulic components for OEM and industrial customers across 70 countries.
- Ownership category
- akta.pro rank
CentroMotion industry classification
Industry- Product category
- Industrial Engineered Components
- NAICS
- Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Aerospace Product and Parts Manufacturing (33641)
- SIC
- Motor Vehicle Parts & Accessories (3714), Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft & Parts (3720)
- akta.pro primary industry
- Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)
- akta.pro secondary industries
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Wheels, Tires, Brakes & Suspension Components Manufacturing (IMACAOAH), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where CentroMotion is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
CentroMotion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- OEM Component Sales: Sale of highly engineered, application-specific components and systems directly to original equipment manufacturers for integration into their machines and vehicles. Products include brake assemblies, friction materials, hydraulic actuators, power transmission components, and thermal management systems.
- Aftermarket Parts and Replacement: Sale of replacement parts, service components, and aftermarket solutions through authorized dealer networks. This includes spare parts for cab tilt systems and other maintenance items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial components - quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CentroMotion product offering
Product offeringCore offering
CentroMotion designs and manufactures highly engineered industrial components through seven specialized sub-brands, supplying OEMs with brake assemblies, friction products, hydraulic and electro-hydraulic actuation, flexible shafts, PTO driveline solutions, thermal management valves, instrument clusters, gauges, engine monitoring displays, and vehicle electronics/display systems. Products are tailored for heavy-duty and on-/off-highway applications in agriculture, construction, mining, transportation, marine, and healthcare markets.
Product overview
CentroMotion is a global manufacturing company comprising seven specialized sub-brands that collectively offer highly engineered, application-specific systems for friction products, mechanical power transmission, thermal and motion control, and operator information solutions. The portfolio includes: Carlisle Brake & Friction (brake assemblies, hydraulic actuation, and friction materials for wet brake, dry brake, clutch and transmission applications); Elliott Manufacturing (flexible drive shaft systems and push-pull actuation); Gits MFG Co (engine air flow and thermal management solutions including EGR valves, turbo actuators); maximatecc (operator information and control solutions including gauges, clusters, displays, senders and sensors with CAN/SAE J1939 compatibility); Power-Packer (hydraulic position and motion control products for cab tilt, stabilization, medical actuation); Weasler Engineering (agricultural driveline solutions including PTO driveshafts, clutches, gearboxes); and CrossControl (on-board computing platforms, smart terminals, and HMI solutions for vehicle intelligence). All products are specifically designed to provide configurability fitting OEM and aftermarket application needs across agriculture, construction, mining, transportation, marine, healthcare, and industrial markets.
Differentiator
Problem solved
Functional benefit
Brands
- Carlisle Brake & Friction: Innovative brake system and transmission friction solutions that enhance safety, reliability, and performance for industrial applications
- Elliott Manufacturing
- Gits MFG Co
- maximatecc
- Power-Packer
- Weasler Engineering
- CrossControl
Products and services
- Brake Assemblies (Park, Service, Combo Caliper) Engineered brake assembly solutions including park, service, and combo caliper designs for heavy-duty OEM applications, supplied under the Carlisle Brake & Friction brand.
Quantifiable outcome
- Longest wear life of any friction material currently available on the market
- +2 more outcomes
Companies that use CentroMotion
Customer profileSegments9 records
Ideal customer profiles1 record
CentroMotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
CentroMotion partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
CentroMotion competitors and assessment
Company assessmentDirect peers
- Parker Hannifin: Global motion and control technologies manufacturer with hydraulics, fluid handling, and aerospace systems. Directly comparable to CentroMotion's Power-Packer (hydraulic actuation) and Elliott (flexible shafts/aerospace) product lines, serving overlapping off-highway, aerospace, and industrial OEM customers.
- Eaton: Diversified industrial manufacturer with vehicle clutches, brakes, hydraulics, and powertrain systems. Closely comparable to CentroMotion across Carlisle Brake & Friction (brakes), Power-Packer (hydraulics), and Weasler (drivetrain) in commercial vehicle, agricultural, and construction markets.
- Bosch Rexroth: Leading hydraulics, electric drives, and gear technology supplier. Comparable to Power-Packer (hydraulic motion control) and Weasler (gearboxes), serving the same off-highway construction, agriculture, and material handling OEMs.
- Dana Incorporated: Driveline, sealing, and thermal-management technologies supplier for commercial vehicles and off-highway markets. Highly comparable to Weasler (agricultural drivelines/PTO driveshafts) and Gits (thermal management) for shared customer base in trucks, ag, and construction.
- Regal Rexnord: Power transmission products, motors, bearings, and gearing systems manufacturer. Comparable to Weasler (gearboxes, driveshafts) and Elliott (flexible shaft couplings), serving industrial and off-highway customers.
- Danfoss Power Solutions: Hydraulics, electronics, and software for off-highway and mobile equipment. Directly comparable to Power-Packer (hydraulic actuation) and CrossControl (vehicle electronics/displays), serving the same agricultural, construction, and material handling OEM customers.
- Allison Transmission: Manufacturer of fully automatic transmissions and propulsion solutions for commercial vehicles, defense, and off-highway. Comparable to CentroMotion's driveline/friction technology portfolio (Carlisle, Weasler) in commercial vehicle and specialty vehicle markets.
- Knorr-Bremse: Global leader in braking and other systems for rail and commercial vehicles. Directly comparable to Carlisle Brake & Friction for braking systems in commercial vehicle and industrial applications.
- Haldex: Brake and air suspension solutions provider focused on commercial vehicles. Comparable to Carlisle Brake & Friction for braking systems serving heavy-duty trucks, trailers, and buses.
Broad incumbents
- Meritor: Now part of Cummins, manufactures drivetrain, mobility, braking, and aftermarket solutions for commercial vehicle, defense, and industrial markets. Broad incumbent with overlapping products to Weasler (drivelines) and Carlisle (brakes) but a much larger portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CentroMotion social profiles
Digital presenceCentroMotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
CentroMotion leadership team
Management profileNumber of profiles
Profiles6 records
CentroMotion subsidiaries and ownership
Company hierarchySubsidiaries7 records
CentroMotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CentroMotion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CentroMotion
What does CentroMotion do?
CentroMotion designs and manufactures highly engineered industrial components through seven specialized sub-brands, supplying OEMs with brake assemblies, friction products, hydraulic and electro-hydraulic actuation, flexible shafts, PTO driveline solutions, thermal management valves, instrument clusters, gauges, engine monitoring displays, and vehicle electronics/display systems. Products are tailored for heavy-duty and on-/off-highway applications in agriculture, construction, mining, transportation, marine, and healthcare markets.
Is CentroMotion a public or private company?
CentroMotion is a private company. It is classified as private equity controlled and is currently operating.
When was CentroMotion founded?
CentroMotion was founded in 2023. It employs 1,001 to 5,000 people.
Where is CentroMotion based?
CentroMotion is headquartered in Waukesha, United States, in the North America region.
How does CentroMotion make money?
Two revenue lines are on record. OEM Component Sales are the primary driver. The others are aftermarket Parts and Replacement.
Who are CentroMotion's main competitors?
Direct peers on record are Parker Hannifin, Eaton, Bosch Rexroth, Dana Incorporated, Regal Rexnord, Danfoss Power Solutions, Allison Transmission, Knorr-Bremse and Haldex. Meritor is listed as a broad incumbent.
Does CentroMotion have an API?
No public API is recorded for CentroMotion.
What industry is CentroMotion in?
CentroMotion's product category is Industrial Engineered Components. Its primary akta.pro industry code is IMACAIAB, Steering Systems & Components (Columns/Racks/EPS Pumps & Motors), with a secondary code of IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 336340 and its SIC code is 3714.