Go Mini's

What Go Mini's does

Go Mini's Franchising, LLC is the franchisor of a portable storage and moving-container brand operating 200+ franchise and authorized dealer locations across 41 U.S. states, Canada, and Mexico. Founded in 2003 and headquartered in Fort Myers, Florida, the company licenses locally-owned operators to deliver, rent, and transport steel portable storage containers in three sizes — 12-foot, 16-foot, and 20-foot — to residential and commercial customers. Go Mini's is the only national portable storage franchise offering a 20-foot container, which provides 29% more cubic footage than the largest competing PODS unit. Proprietary container design features include steel-ventilated walls to mitigate mold and humidity, 8-inch ground clearance to avoid water damage, and polyurethane-coated padded wheels that protect driveways.

The revenue model is operated through a franchise architecture in which individual franchisees generate end-customer revenue primarily via monthly container rental fees (1-12 month durations) and ancillary moving services. At the system level, revenue streams include recurring monthly rentals (subscription), transaction-based moving and transportation fees, optional packing and loading services through partners, and affiliate referral income from a UBoxes partnership for packing supplies. Pricing is quote-based with stated transparent terms — no hidden fees, mileage charges, tolls, fuel, or insurance add-ons — and a fixed monthly price that does not rise if containers are kept longer than planned. Enterprise customers and use cases span property restoration (via the PuroClean partnership), construction, retail, hospitality, healthcare, education, and government.

The brand is sold to consumers through a self-serve instant-quote tool, location-based SEO, content marketing (a regularly updated blog and comparison pages versus self-storage, rental trucks, traditional movers, and PODS), email and SMS programs, and franchise-award credibility assets (Entrepreneur Top Franchise 2026, Franchise Business Review Top Franchise 2023, Franchise 500). Distribution is exclusively through franchise and authorized dealer operators; no direct corporate retail locations are evident. The most recent strategic moves include a flagship January 2026 national partnership with PuroClean (500+ restoration franchises), a 2021 Trademark License Agreement with Make Space, Inc. achieving 100% Canadian coverage, and ongoing multi-unit franchisee expansion led by Mark Nyman across the U.S. Southeast, Pacific Northwest, and Texas.

Name

Go Mini's

Legal name

Go Mini's Franchising, LLC.

Website

https://gominis.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Mini's is a portable storage container franchisor operating 200+ franchise and authorized dealer locations across the US, Canada, and Mexico. It rents steel ventilated containers in 12, 16, and 20-foot sizes to residential and commercial customers for moving, renovation, and storage.

Ownership category

akta.pro rank

Product category

Portable Storage and Moving Services

NAICS

Used Household and Office Goods Moving (484210), Lessors of Miniwarehouses and Self-Storage Units (531130), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

On-Site Portable Storage (Driveway/Jobsite) Container Placement (HSAKAIAC)

akta.pro secondary industries

Residential Portable Storage Container Rental & Moving (HSAKAIAA), Portable Storage Container Packing/Loading & Unloading Labor Services (HSAKAIAF), Portable Storage Container Long-Distance & Interstate Moves (HSAKAIAG)

Keywords

• Portable storage containers
• Moving and storage services
• Residential moving
• Commercial storage solutions
• Container rental franchise

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Container Rental - Recurring Monthly: Go Mini's generates revenue primarily through monthly rental fees for portable storage containers. Customers rent containers for specified durations (1-12 months) at their chosen location or at a Go Mini's storage facility. The rental includes delivery, pickup, and transportation of the container.
2. Local Moving Services: Transportation and moving services using portable containers for local and long-distance moves. Revenue generated from transporting containers between locations.
3. Packing and Loading Assistance: Optional professional packing and loading services offered through local moving partners.
4. Packing Supplies: Boxes, packing tape, and other moving supplies sold through UBoxes partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Go Mini's rents steel, ventilated portable storage containers in 12, 16, and 20-foot sizes for residential and commercial moving and storage needs. The company provides door-to-door delivery and pickup of containers, monthly rental periods of 1 to 12 months, and offers related moving services, storage options, packing/loading assistance, and a damage protection plan (MiniGuard™). Distribution is through 200+ franchise and dealer locations across the United States, Canada, and Mexico.

Product overview

Go Mini's offers a portfolio of portable moving and storage container solutions. The core offering consists of steel portable storage containers in three sizes (12 ft, 16 ft, 20 ft) that customers rent for moving or storage. The company provides related moving services (local, long-distance, military moves), storage services (on-site or facility-based), and packing/loading assistance through partners. Business solutions cover commercial, construction, restoration, education, healthcare, hospitality, retail, and government sectors. The MiniGuard™ Protection Plan offers damage coverage, and Go Mini's Miles provides long-distance moving with container transport.

Differentiator

Problem solved

Functional benefit

Brands

• MiniGuard™ Protection Plan: The company's protection plan for stored items and belongings.

Products and services

• Portable Storage Containers Steel, ventilated portable storage containers available in 12-foot, 16-foot, and 20-foot sizes for moving and storage needs. Containers feature padded wheels, 8-inch ground clearance, weather-resistant construction, and locking roll-up or swing doors. Used by residential and commercial customers.
• Moving Services Local, long-distance, and military moving services that use portable storage containers. Customers pack at their own pace, and Go Mini's transports the container to the destination.
• Storage Services Temporary and long-term storage solutions including secure storage and storage for home remodeling projects, with options to store the container at the customer's location or at a Go Mini's facility.
• Packing and Loading Assistance Professional packing and loading services provided through local moving partners to assist customers with loading belongings into Go Mini's containers.
• MiniGuard™ Protection Plan Optional damage protection plan offered to customers renting Go Mini's containers, providing coverage for belongings during transport and storage.
• Commercial Storage Solutions Business-focused storage and moving services covering commercial storage, commercial moving, restoration and remediation storage, construction storage, education and school storage, government storage, healthcare storage, hotel and hospitality storage, restaurant and bar storage, retail storage, and business renovation storage.
• Go Mini's Miles Long-Distance Moving Long-distance moving service that transports customer-packed containers across the country with mileage-based pricing.

Quantifiable outcome

• 29% more cubic feet compared to the largest PODS container
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• PuroCleanflagshipStrategic or Co-development Partner · 14 January 2026National strategic partnership announced January 14, 2026 between Go Mini's and PuroClean, a property restoration franchise with over 500 locations across North America. Under the agreement, every PuroClean franchise deploys Go Mini's portable storage containers on-site during water damage, fire, mold, or biohazard cleanup projects to protect customer belongings during restoration pack-outs. Customers receive a standardized 15% discount on container rentals and transportation costs, along with fast priority response and ground-level storage delivery. The partnership aims to enhance efficiency during disaster recovery.
• PuroCleanflagshipStrategic or Co-development Partner · 12 January 2026PuroClean partnership with Go Mini's enables PuroClean franchises to deploy Go Mini's portable storage containers on-site during restoration projects involving water damage, fire, mold, or biohazard cleanup. Standardized 15% discount on container rentals and transportation costs for all PuroClean customers across their network.
• Make Space, Inc.coreOEM/ Whitelabel/ Licensing Partner · 10 February 2021Go Mini's Franchising, LLC. entered a Trademark License Agreement with Make Space, Inc. effective February 10, 2021, enabling Make Space to use Go Mini's trademarks to operate portable moving and storage businesses in all geographic regions of Canada not already licensed to other parties. This partnership completed 100% coverage of the Canadian market as part of Go Mini's strategic growth plan across North America. Financial terms were not disclosed.
• UBoxesminorGTM or Marketing PartnerGo Mini's has partnered with UBoxes to provide quality moving and packing supplies (boxes, packing tape, furniture pads, etc.) to customers. UBoxes serves as the exclusive packing supplies provider linked from Go Mini's website.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CubeSmart: CubeSmart is a major self-storage REIT with national coverage. It competes with portable storage providers for traditional and temporary storage customers, and represents the closest large-capital substitute category.
• Public Storage: Public Storage is the largest self-storage REIT in the US with thousands of facilities. It serves as a substitute for portable storage for longer-term storage needs, competing with Go Mini's for the same residential and small business customer wallet.
• U-Haul (U-Box): U-Haul's U-Box program adds portable storage containers to U-Haul's massive truck/trailer rental network. While not its core offering, U-Box directly competes with Go Mini's for moving and storage customers across North America.
• Extra Space Storage: Extra Space Storage operates a national self-storage REIT footprint competing directly with portable storage for customers needing temporary or extended storage, especially in metro areas where on-site placement is constrained.

Direct peers

• SmartBOX Portable Storage: SmartBOX is a portable storage franchise operating across multiple US states, offering residential and commercial portable storage containers. Comparable franchise-based model and customer base to Go Mini's.
• Zippy Shell: Zippy Shell is a portable moving and storage company offering container delivery and storage across multiple US markets. It is a direct competitor with similar use cases and customer base to Go Mini's.
• PODS Enterprises: PODS is the leading national portable storage and moving container company, offering wood-walled containers in standardized sizes for residential and commercial moves. It is Go Mini's most direct and largest competitor across all 50 states.
• 1-800-Pack-Rat: 1-800-Pack-Rat operates an all-steel portable storage container fleet with local delivery and nationwide moving service. It is one of the closest direct competitors to Go Mini's on container construction quality and service offering.
• UNITS Moving and Portable Storage: UNITS is a national portable storage franchise with steel containers and a comparable franchise distribution model. It is one of Go Mini's closest franchise-format competitors with overlapping residential and commercial positioning.

Emerging players

• Make Space, Inc. Make Space is a tech-enabled moving and storage company that holds the Go Mini's trademark license for all of Canada. It also competes with Go Mini's in adjacent markets with its full-service moving and storage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/go_minis
• Facebookfacebook.com/gominis
• LinkedInlinkedin.com/company/go-minis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Mini's