BellSant

What BellSant does

BellSant, doing business as Hundred Health, is a US-based direct-to-consumer health intelligence platform founded in 2022 and headquartered in Sacramento, California. The company sells an annual membership that bundles 100+ advanced lab tests, wearable data sync, medical-record import, and a clinician-reviewed 100-day personalized health protocol into a single subscription product priced at $199/year (Core) or $499/year (Premium).

The underlying technology is an AI-assisted clinical intelligence layer that aggregates biomarker results from partner labs (Quest Diagnostics, BioReference, LabCorp), continuous telemetry from Apple Health, Oura, and Garmin, and longitudinal records from 450+ health systems, then outputs a personalized protocol covering nutrition, supplements, exercise, and lifestyle. Protocols are reviewed by an in-house medical team and an advisory board drawn from Harvard, Stanford, and NIH-affiliated clinicians and researchers, and the platform is HIPAA-compliant with CLIA-certified and CAP-accredited lab partners.

Commercially, Hundred runs a product-led, self-serve DTC model: customers sign up online or via iOS/Android apps, order a testing kit or visit a partner lab, receive biomarker analysis benchmarked against peers, and can purchase supplements through an integrated marketplace with member pricing that offsets 50–75% of the membership cost. Growth is driven by community/influencer marketing and content, targeting health-conscious consumers seeking deeper testing and ongoing optimization beyond a standard annual physical.

Name

BellSant

Legal name

Hundred

Website

https://bellsant.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

BellSant (Hundred Health) is a DTC health intelligence platform selling an annual $199–$499 membership that combines 100+ lab tests, wearable and medical-record data, and AI-driven 100-day personalized health protocols for health-conscious US consumers.

Ownership category

akta.pro rank

Product category

Preventive Health & Wellness Services

NAICS

Medical and Diagnostic Laboratories (6215), Food (Health) Supplement Retailers (456191)

SIC

Services-Medical Laboratories (8071), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC)

akta.pro secondary industries

Ambulatory & Physician Practice EHRs (HLACAAAB), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Preventive health testing
• Biomarker analysis
• Personalized health protocols
• Wearable health integration
• Longevity and wellness

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Annual Subscription (Core): Annual subscription providing 100+ lab tests, unified health data, 100-day personalized protocol, clinician review, and member pricing on supplements. Billed annually at $199.
2. Annual Subscription (Premium): Premium tier at $499/year with additional features including personalized prescription therapies and enhanced AI clinical intelligence.
3. Supplement Marketplace: Supplement sales with member discounts, which can offset 50-75% of membership cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

BellSant (operating as Hundred Health) sells an annual direct-to-consumer health membership that bundles 100+ advanced lab tests, wearable data sync, medical record imports from 450+ health systems, biomarker intelligence, and a clinician-reviewed 100-day personalized health protocol. A Premium tier adds personalized prescription therapies and enhanced AI clinical intelligence, and members also get access to a curated supplement marketplace with member pricing.

Product overview

Hundred Health offers a single unified membership platform that combines comprehensive at-home and in-lab health testing with AI-powered clinical intelligence. The core offering includes 100+ advanced lab tests across heart, metabolic, hormones, thyroid, kidney, liver, inflammation, vitamins, and aging biomarkers, paired with wearable device sync (Apple Health, Oura, Garmin), medical record import from 450+ health systems, and a clinician-reviewed 100-day personalized health protocol. The platform differentiates through biomarker intelligence — explaining every marker with optimized ranges and providing ongoing clinician guidance. Supplement marketplace and member community events are add-on services within the same membership ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Hundred Health Membership Comprehensive annual health membership for individual consumers combining 100+ advanced lab tests at partner labs with wearable data sync (Apple Health, Oura, Garmin), medical record imports from 450+ health systems, clinician-reviewed biomarker intelligence, and a personalized 100-day health protocol; offered as Core ($199/year) and Premium ($499/year) annual subscriptions with HSA/FSA eligibility.
• Hundred Marketplace (Supplement Store) Curated supplement marketplace offering member-priced supplements to Hundred Health members, used to recommend and fulfill the supplement portion of members' personalized 100-day protocols at member-exclusive pricing.

Quantifiable outcome

• 100+ biomarkers tested vs ~20 in typical annual physical
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Quest DiagnosticscoreTechnology or IntegrationPrimary lab testing partner for Hundred Health. Provides 100+ lab tests through Quest's network of 5,000+ patient service centers nationwide. HIPAA compliant and CLIA certified testing services.
• BioReference LaboratoriescoreTechnology or IntegrationSecondary lab testing partner providing additional lab testing capacity and coverage across the 5,000+ lab network.
• LabCorpcoreTechnology or IntegrationThird lab testing partner in the network providing comprehensive lab testing services alongside Quest Diagnostics and BioReference.
• Apple HealthcoreTechnology or IntegrationWearable data integration partner enabling synchronization of health data from Apple Watch and iOS Health ecosystem into Hundred's unified health dashboard.
• Oura RingcoreTechnology or IntegrationWearable integration partner for Oura smart ring data, allowing continuous health metrics from Oura devices to be included in personalized health protocols.
• GarmincoreTechnology or IntegrationWearable data integration partner enabling health data from Garmin devices (watches, fitness trackers) to be included in the unified health profile.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cue Health: At-home diagnostic testing platform; overlapping on consumer-facing testing model though narrower biomarker scope than Hundred's 100+ panel.
• AG1 (Athletic Greens): Subscription supplement powerhouse with daily-nutrition positioning; adjacent to Hundred's supplement marketplace and competes for the same health-conscious consumer wallet share.
• Levels Health: Continuous glucose monitoring-driven metabolic health subscription; competes for the same health-conscious persona with a single-biomarker depth approach versus Hundred's breadth.

Broad incumbents

• Ro: DTC health platform spanning diagnostics, telehealth, and supplements; comparable on subscription health economics, integration of lab and prescription therapies, and PLG GTM.
• Hims & Hers Health: Public DTC telehealth and wellness platform with recurring subscription model; broader portfolio but overlapping on consumer health subscription dynamics and PLG acquisition.

Direct peers

• InsideTracker: Pioneer in DTC blood biomarker analysis with personalized longevity and wellness recommendations; overlapping product, target customer, and lab-driven model.
• Function Health: Direct competitor offering annual biomarker testing memberships with clinician-reviewed protocols; the closest analog and most direct head-to-head in the DTC biomarker testing category.
• Thorne: Vertically integrated supplements + biomarker testing (after InsideTracker acquisition); directly comparable as they bundle testing, supplements, and AI-driven personalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HundredHealth
• YouTubeyoutube.com/@MyHundredHealth
• LinkedInlinkedin.com/company/bellsant
• Instagraminstagram.com/hundredhealth
• TikToktiktok.com/@myhundredhealth
• Facebookfacebook.com/bellsantco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BellSant