J&J Ventures
- Company typePrivate
- Founded1929
- HeadquartersBoston, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
J&J Ventures firmographics
Firmographics- Name
- J&J Ventures
- Legal name
- J&J Gaming
- Website
- https://jjventures.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
J&J Ventures industry classification
Industry- Product category
- Video Gaming Terminal Operations
- NAICS
- Other Gambling Industries (713290), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)
- akta.pro secondary industry
- Parts, Refurbishment, Maintenance & Field Service for Machines (MPAEAJAJ)
Keywords
Where J&J Ventures is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
J&J Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Gaming Terminal Placement & Revenue Share: J&J Gaming places video gaming terminals in partner establishments (bars, taverns, convenience stores, fraternal halls). Revenue is generated through a share of gaming profits, with flexible payouts deposited directly to partner accounts. Partners benefit from increased foot traffic and supplemental revenue without managing the machines themselves.
- Amusement Equipment Services: Provides and services dart machines, pool tables, jukeboxes, and ATM machines to partner establishments. Revenue comes from equipment placement and ongoing service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Revenue Share Model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
J&J Ventures product offering
Product offeringCore offering
J&J Ventures (operating as J&J Gaming) places, services, and operates video gaming terminals and amusement equipment—including dart machines, pool tables, jukeboxes, and ATMs—in partner establishments such as bars, taverns, convenience stores, and fraternal halls across 10+ U.S. states. The company operates on a revenue-share model, providing end-to-end route management that includes licensing, regulatory compliance, equipment installation and maintenance, 24/7 support, and transparent reporting through its J&J Connect portal.
Product overview
J&J Gaming operates a dual-core business model combining video gaming terminals (VGT) and amusements. The video gaming division provides electronic gaming machines to approximately 5,100+ locations across 10 states (Illinois, Indiana, Missouri, Montana, Nevada, Nebraska, North Carolina, Pennsylvania, plus Kentucky and Wisconsin for amusements), with over 41,100 machines in operation. The amusements division supplies dart machines, pool tables, jukeboxes, and ATM services. J&J Connect serves as a reporting and portal add-on for partners, while state-specific offerings like Golden Edge (Nevada rewards) and Skill Gaming (Nebraska) provide regional customization. Services include 24/7 support, licensing, compliance, and route management.
Differentiator
Problem solved
Functional benefit
Brands
- Golden Edge: Rewards program for Nevada gaming operations
- J&J Connect
- FlexPay
Products and services
- Video Gaming Terminals (VGT)
- Amusement Equipment Services
- ATM Services
- Skill Gaming
- Golden Edge Rewards Program
Quantifiable outcome
- Revenue increase for partner establishments through video gaming terminal placement
- +1 more outcomes
Companies that use J&J Ventures
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
J&J Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
J&J Ventures partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Illinois Gaming Systems, LLCcoreJ&J Gaming acquired Illinois Gaming Systems, LLC, a gaming operations company based in Naperville, Illinois. The acquisition expanded J&J Gaming's service footprint to nearly 3,300 locations across gaming and amusements and integrated IGS's operations and expertise into the company.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
J&J Ventures competitors and assessment
Company assessmentBroad incumbents
- Everi Holdings: Provides gaming machines, FinTech, and loyalty solutions to casino and route operators. Serves similar end-markets with broader product portfolio including financial services adjacent to ATM operations J&J provides.
- International Game Technology (IGT): Global gaming machine and lottery technology provider with VGT and video lottery offerings overlapping J&J's core business. Operates at much larger scale but supplies or competes in adjacent segments of the same market.
- PlayAGS: Public gaming machine manufacturer and content supplier whose Class II and Class III terminals are commonly placed in distributed gaming venues. Comparable technology and customer base even though primarily a manufacturer rather than operator.
- Light & Wonder: Global gaming content and equipment supplier (formerly Scientific Games). Supplies terminals and content to many distributed gaming operators and competes indirectly with J&J's amusement portfolio through its broader entertainment footprint.
- Inspired Entertainment: Provides gaming content, terminals, and interactive technology to VGT operators including route operators like J&J. Sits upstream in the value chain as a supplier but serves the same end-market and competes for placement decisions.
Direct peers
- Golden Entertainment: Operates taverns and distributed gaming route operations across Nevada and other states. Comparable distributed gaming model with both company-owned locations and third-party route placements similar to J&J's approach.
- Century Gaming: Regional VGT and amusement route operator active in multiple U.S. states. Closely mirrors J&J's dual VGT + amusements model across comparable geographies including Montana and Nevada.
- Accel Entertainment: Public VGT route operator headquartered in Illinois with thousands of partner locations. Direct competitor to J&J Gaming in Illinois and overlapping amusements offerings — the most closely comparable business model in the U.S. VGT space.
Regional players
- Torch Electronics: Mentioned alongside J&J Ventures as a co-lobbyist in Missouri video lottery efforts. A regional gaming operator with overlapping bar/tavern placement strategy, particularly relevant to Missouri competitive dynamics.
Others
- Konami Gaming: Major gaming machine manufacturer with strong presence in distributed and route-based gaming deployments. Functions as a potential upstream supplier/partner to J&J rather than a direct route competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
J&J Ventures social profiles
Digital presenceJ&J Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
J&J Ventures leadership team
Management profileNumber of profiles
Profiles1 record
J&J Ventures subsidiaries and ownership
Company hierarchySubsidiaries1 record
J&J Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
J&J Ventures M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about J&J Ventures
What does J&J Ventures do?
J&J Ventures (operating as J&J Gaming) places, services, and operates video gaming terminals and amusement equipment—including dart machines, pool tables, jukeboxes, and ATMs—in partner establishments such as bars, taverns, convenience stores, and fraternal halls across 10+ U.S. states. The company operates on a revenue-share model, providing end-to-end route management that includes licensing, regulatory compliance, equipment installation and maintenance, 24/7 support, and transparent reporting through its J&J Connect portal.
Is J&J Ventures a public or private company?
J&J Ventures is a private company. It is classified as family owned and is currently operating.
When was J&J Ventures founded?
J&J Ventures was founded in 1929. It employs 251 to 500 people.
Where is J&J Ventures based?
J&J Ventures is headquartered in Boston, United States, in the North America region.
How does J&J Ventures make money?
Two revenue lines are on record. Video Gaming Terminal Placement & Revenue Share is the primary driver. The others are amusement Equipment Services.
Who are J&J Ventures's main competitors?
Broad incumbents on record are Everi Holdings, International Game Technology (IGT), PlayAGS, Light & Wonder and Inspired Entertainment. Direct peers are Golden Entertainment, Century Gaming and Accel Entertainment. Torch Electronics is listed as a regional player. Konami Gaming is listed as an others.
Does J&J Ventures have an API?
No public API is recorded for J&J Ventures.
What industry is J&J Ventures in?
J&J Ventures's product category is Video Gaming Terminal Operations. Its primary akta.pro industry code is MPAEAJAG, Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops), with a secondary code of MPAEAJAJ, Parts, Refurbishment, Maintenance & Field Service for Machines. Its NAICS code is 713290 and its SIC code is 7900.