Jane DO
Jane DO is a privately held US boutique fitness brand founded by two former Radio City Rockettes, operating studios across New Jersey and Charleston, SC that deliver five signature dance-based group fitness classes (DANCE, STEP, HIIT, SCULPT, TRAMP) to women via memberships, class packs, digital subscriptions, merchandise, and a 2024-launched franchise program.
- Company typePrivate
- Founded2014
- HeadquartersJersey City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Jane DO does
Jane DO (legal entity Sports Barre LLC) is a US-based boutique fitness brand founded in 2014 by Jacey Lambros and Danielle DeAngelo, both former Radio City Rockettes. The company operates women's-focused group fitness studios delivering five signature 50-minute total-body class formats — DANCE, STEP, HIIT, SCULPT, and TRAMP (the last using JumpSport mini trampolines) — designed for all fitness levels with no prior experience required. Physical operations span five locations in Jersey City, Hoboken, Morristown (all New Jersey) and Charleston, South Carolina, supported by a mobile app, livestream digital classes, branded merchandise, instructor certification, and experiential retreats.
The underlying technology stack is intentionally lightweight and third-party dependent: bookings and payments run on Walla, class scheduling and digital checkout run on Arketa (app.arketa.co/janedo), and the company's website is built on Squarespace. There are no disclosed APIs, proprietary AI/ML systems, or in-house data assets; the closest thing to proprietary technology is the choreography-driven class methodology and the JumpSport equipment relationship that powers TRAMP.
Revenue is generated through a mix of recurring subscriptions (Basic 5 classes/month, Essential 10 classes/month, Ultimate unlimited), prepaid class packs, a digital/app subscription at $12.99/month, branded merchandise sales, $499 trainer certification fees, and experiential retreat tickets. The company also offers a franchise program launched in 2024 to extend unit growth. Customer base is almost entirely retail consumer, with no enterprise B2B revenue disclosed, and the company remains privately held with no external funding rounds on record.
Jane DO firmographics
Firmographics- Name
- Jane DO
- Legal name
- Sports Barre LLC
- Website
- https://janedo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jane DO is a privately held US boutique fitness brand founded by two former Radio City Rockettes, operating studios across New Jersey and Charleston, SC that deliver five signature dance-based group fitness classes (DANCE, STEP, HIIT, SCULPT, TRAMP) to women via memberships, class packs, digital subscriptions, merchandise, and a 2024-launched franchise program.
- Ownership category
- akta.pro rank
Jane DO industry classification
Industry- Product category
- Boutique Fitness Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- HIIT & Circuit Bootcamps (HSADABAA), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where Jane DO is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Jane DO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Memberships: Monthly recurring memberships (Ultimate, Essential, Basic tiers) providing access to unlimited or tiered class attendance at studio locations.
- Class Packages: Prepaid class packs available for purchase at individual studio locations, offering discounted per-class pricing.
- Digital/Jane DO App: Mobile app subscription providing digital class access, with first month free for Ultimate members followed by $12.99/month.
- Merchandise Sales: Branded merchandise sales with 10% discount for Essential and Ultimate members.
- Training Program Certification: Instructor training program with virtual training intensive ($499 fee) for prospective trainers.
- Retreats: Travel retreats (e.g., Tuscany Retreat 2027) offering experiential fitness experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultimate - Unlimited classes per month |
| Subscription | Monthly | Essential - 10 classes per month |
| Subscription | Monthly | Basic - 5 classes per month |
| Unit Pricing | Pay-as-you-go | Per-class pricing |
| Unit Pricing | Pay-as-you-go | Class Packs |
| One time/ perpetual license | Pay-as-you-go | Trainer Training Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Jane DO product offering
Product offeringCore offering
Jane DO is a boutique fitness brand operating studio locations that deliver five signature class formats (DANCE, STEP, HIIT, SCULPT, TRAMP) combining strength, cardio, and flexibility in 50-minute workouts for women of all fitness levels. The company supplements its in-studio offerings with a digital livestream platform, mobile app, branded merchandise, instructor certification programs, experiential retreats, and a franchise network.
Product overview
Jane DO is a boutique fitness studio brand offering in-studio and digital group fitness classes. The core offering consists of five signature total-body workout classes (DANCE, STEP, HIIT, SCULPT, and TRAMP) that combine strength, cardio, and flexibility training in 50-minute sessions. Classes are available at four physical studio locations (Jersey City, Hoboken, Charleston, and Morristown) as well as through Jane DO Digital and a mobile app. The company also operates a franchise program for expansion. Membership options include Ultimate (unlimited), Essential (10 classes/month), and Basic (5 classes/month) tiers. The brand was founded by two former Radio City Rockettes and positions itself as a women-focused, empowerment-centered fitness community.
Differentiator
Problem solved
Functional benefit
Products and services
- DANCE Class
- STEP Class
- HIIT Class
- SCULPT Class
- TRAMP Class
- Jane DO Digital
- Jane DO Mobile App
- Jane DO Memberships
- Jane DO Trainer Certification Program
- Jane DO Retreat 2027
- Jane DO Merchandise
- Jane DO Franchise Program
Companies that use Jane DO
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Jane DO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Jane DO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Hunterdon Health (Season Presenting Sponsor)minorHunterdon Health served as Season Presenting Sponsor for 'Healthy in the Garden State' episode featuring Jane DO among other Hudson County fitness experiences.
- JumpSportcoreCollaboration with JumpSport, the pioneer in safety and quality mini trampolines, for TRAMP classes. JumpSport provides equipment featuring industry-leading safety features. The partnership created a distinctive selling point for franchisees and supports the company's TRAMP signature class.
- First DescentsminorNonprofit adventure organization providing free rock climbing trips for young adults with cancer. Jane DO community member shared experience participating in First Descents trip to Colorado. Partnership through community storytelling rather than formal sponsorship.
- Brooklynettes (NBA's Brooklyn Nets Dance Team)coreJane DO announced as official fitness sponsor of the Brooklynettes professional dance team. The partnership leverages Jane DO's dance-based fitness methodology for professional dancers to maintain conditioning in-season and off-season. Co-founder Jacey Lambros noted the methodology is deeply rooted in dance, musicality, strength training, and flexibility.
- Walla (Booking Platform)coreThird-party booking and payment processing platform powering class reservations, membership management, and point-of-sale. All payment data handled and stored by Walla.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Jane DO competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jane DO social profiles
Digital presenceJane DO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jane DO leadership team
Management profileNumber of profiles
Profiles2 records
Jane DO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jane DO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jane DO
What does Jane DO do?
Jane DO is a boutique fitness brand operating studio locations that deliver five signature class formats (DANCE, STEP, HIIT, SCULPT, TRAMP) combining strength, cardio, and flexibility in 50-minute workouts for women of all fitness levels. The company supplements its in-studio offerings with a digital livestream platform, mobile app, branded merchandise, instructor certification programs, experiential retreats, and a franchise network.
Is Jane DO a public or private company?
Jane DO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jane DO founded?
Jane DO was founded in 2014. It employs 51 to 100 people.
Where is Jane DO based?
Jane DO is headquartered in Jersey City, United States, in the North America region.
How does Jane DO make money?
Six revenue lines are on record. Studio Memberships are the primary driver. The others are class Packages, digital/Jane DO App, merchandise Sales, training Program Certification and retreats.
Does Jane DO have an API?
No public API is recorded for Jane DO.
What industry is Jane DO in?
Jane DO's product category is Boutique Fitness Studios. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADABAA, HIIT & Circuit Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.