Smith & Wesson Holding
- Company typePublic
- Founded1852
- HeadquartersSpringfield, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Smith & Wesson Holding firmographics
Firmographics- Name
- Smith & Wesson Holding
- Legal name
- Smith & Wesson Brands, Inc.
- Website
- https://smith-wesson.com
- Company type
- Public
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Smith & Wesson Holding industry classification
Industry- Product category
- Firearms Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)
Keywords
Where Smith & Wesson Holding is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smith & Wesson Holding business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Firearms Sales: Primary revenue from manufacturing and selling handguns (pistols and revolvers) and long guns (rifles). Q4 FY2026 revenue of $178.4 million with 26.7% YoY growth. Full-year FY2026 revenue of $523.8 million, up 10.4%.
- Parts & Accessories: Aftermarket parts, magazines, grips, slides, barrels, and accessory sales through direct retail and dealer channels. Products range from $7 to $839.
- Branded Merchandise: Apparel and branded gear including t-shirts, hoodies, hats, mugs, and accessories sold through company website and dealers.
- Training Services: Smith & Wesson Academy providing training to law enforcement, military, and consumers. Plans to relaunch at new 30-acre Tennessee facility offering free training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Revolver products priced from $449 to $3,499 |
| Unit Pricing | Pay-as-you-go | Pistol products including M&P series, Shield, Bodyguard |
| Unit Pricing | Pay-as-you-go | Long gun products including M&P rifles and Model 1854 lever-action |
| Unit Pricing | Pay-as-you-go | Parts and accessories |
| Unit Pricing | Pay-as-you-go | Branded merchandise and apparel |
| Other | Pay-as-you-go | Military & Law Enforcement Rebate Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Smith & Wesson Holding product offering
Product offeringCore offering
Smith & Wesson designs, manufactures, and markets a comprehensive line of firearms including M&P-series pistols, revolvers (J-frame, K-frame, L-frame, N-frame), modern sporting rifles (M&P15, Volunteer), and the M&P FPC folding pistol carbine. The company also produces Gemtech-brand suppressors, handcuffs and restraints, branded accessories, apparel, and offers firearms training through the S&W Academy, serving civilian, law enforcement, and military customers.
Product overview
Smith & Wesson is a firearms manufacturer offering a comprehensive portfolio of handguns, long guns, and accessories. The product lineup centers on two main handgun platforms: the M&P (Military & Police) series of semi-automatic pistols including Shield subcompact models and Bodyguard micro-compact pistols, alongside traditional revolvers in J-frame, K-frame, L-frame, and N-frame configurations. Long gun offerings include the M&P FPC pistol-caliber carbines, Model 1854 lever-action rifles, and M&P15 AR-style rifles under the M&P brand, along with Volunteer value rifles. The company operates the Performance Center as a custom/competition sub-brand and sells accessories including parts, magazines, grips, and branded apparel. Suppressor products are offered through the licensed Gemtech brand. Services include S&W Academy training for law enforcement and consumers. The company also serves law enforcement/military markets with specialized products and a rebate program.
Differentiator
Problem solved
Functional benefit
Brands
- M&P (Military & Police): Pistol and firearms product line
- Performance Center
- Bodyguard
- Shield
Quantifiable outcome
- Q4 FY2026 revenue of $178.4 million exceeded consensus estimates by approximately $23 million
- +4 more outcomes
Companies that use Smith & Wesson Holding
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Smith & Wesson Holding technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smith & Wesson Holding partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights5 records
Smith & Wesson Holding competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Smith & Wesson Holding social profiles
Digital presenceSmith & Wesson Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith & Wesson Holding leadership team
Management profileNumber of profiles
Profiles3 records
Smith & Wesson Holding funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith & Wesson Holding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith & Wesson Holding
What does Smith & Wesson Holding do?
Smith & Wesson designs, manufactures, and markets a comprehensive line of firearms including M&P-series pistols, revolvers (J-frame, K-frame, L-frame, N-frame), modern sporting rifles (M&P15, Volunteer), and the M&P FPC folding pistol carbine. The company also produces Gemtech-brand suppressors, handcuffs and restraints, branded accessories, apparel, and offers firearms training through the S&W Academy, serving civilian, law enforcement, and military customers.
Is Smith & Wesson Holding a public or private company?
Smith & Wesson Holding is a public company. It is classified as public and is currently operating.
When was Smith & Wesson Holding founded?
Smith & Wesson Holding was founded in 1852. It employs 1,001 to 5,000 people.
Where is Smith & Wesson Holding based?
Smith & Wesson Holding is headquartered in Springfield, United States, in the North America region.
How does Smith & Wesson Holding make money?
Four revenue lines are on record. Firearms Sales are the primary driver. The others are parts & Accessories, branded Merchandise and training Services.
Does Smith & Wesson Holding have an API?
No public API is recorded for Smith & Wesson Holding.
What industry is Smith & Wesson Holding in?
Smith & Wesson Holding's product category is Firearms Manufacturing. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection). Its NAICS code is 332994 and its SIC code is 3480.