Movimento Group

Name

Movimento Group

Legal name

Movimento

Website

https://movimentogroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive ECU Reflash Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Automotive ECU flashing
• Vehicle software reflash
• ECU programming hardware
• Reflash campaign services
• Automotive firmware updates

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. On-Site Reflash Services: Production and post-production on-site reflash services including emergency campaigns, preproduction flash support, and long-term in-plant flash/reflash operations. Revenue is generated through service contracts and project-based engagements with automotive manufacturers.
2. Hardware Sales and Rentals: Sale and deployment of proprietary hardware including PUMA handheld devices (PUMA 5), ECU stations, Rig Hubs, and High Volume Reflash systems. Hardware is provided both for purchase and rental use.
3. Nuvolo Cloud Services: Cloud-based fleet management and reflash services providing remote software update capabilities for connected vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Movimento provides on-site flash and reflash services for automotive Electronic Control Units (ECUs), supported by proprietary hardware (PUMA handheld devices, ECU stations, Rig Hubs, High Volume Reflash systems) and a cloud-based fleet management platform (Nuvolo). Services span preproduction flash support, in-plant flash/reflash operations on production lines, and 24/7 emergency reflash campaigns for automotive OEMs across more than 15 countries.

Product overview

Movimento Group provides a comprehensive portfolio of automotive flash and reflash technology combining hardware, software, and professional services. The hardware lineup centers on the PUMA line of handheld portable devices, ECU Stations for in-plant operations, Rig Hubs for test rig integration, and High Volume Reflash solutions for production environments. These hardware products are complemented by a suite of reflash services including Emergency On-Site Reflash Campaigns (with 24-hour deployment capability), Preproduction Flash support, In-Plant Flash/Reflash services, and Nuvolo Cloud Services for cloud-based fleet management. The company operates as a division of Aptiv, delivering integrated solutions for vehicle electronic control unit (ECU) software updates across preproduction, in-plant, and post-production phases.

Differentiator

Problem solved

Functional benefit

Products and services

• PUMA 5 Handheld portable device for flash and reflash operations, enabling on-site ECU programming and updates for automotive OEMs.
• ECU Stations In-plant flash stations providing long-term flash and reflash support for ECUs during vehicle manufacturing production lines.
• Rig Hubs Centralized hardware components that support the connection and operation of test rigs and reflash equipment in manufacturing environments.
• High Volume Reflash Hardware solutions designed for high-volume reflash operations in automotive manufacturing and production environments.
• Reflash Campaigns (Emergency On-Site) Production and post-production on-site reflash services including 24/7, 365-days-a-year emergency campaigns for automotive OEMs, with deployment in as little as 24 hours.
• Preproduction Flash On-site team support for preproduction flash and reflashing activities during vehicle development phases, with over-the-air (OTA) support in development.
• In-Plant Flash/Reflash Long-term flash and reflash support provided in-plant using In-Plant Flash (IPF) stations or PUMA devices that ride down the production line.
• Nuvolo Cloud Services Cloud-based fleet reflash and management services enabling remote software updates and monitoring for vehicle ECUs.

Quantifiable outcome

• 99.9% overall flash and reflash success rate
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AptivcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Movimento was acquired by Delphi Automotive in 2017. Later that same year, Delphi split into two separate companies, and Movimento became a division of Aptiv. Aptiv is a global technology leader with more than 200,000 people across more than 131 manufacturing facilities and 11 major technical centers worldwide. Movimento operates as a branded division under Aptiv's corporate umbrella, leveraging parent company's global infrastructure and resources while maintaining its specialized flash and reflash services identity.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vector Informatik: Vector Informatik provides automotive ECU development, testing, calibration, and flashing tools (e.g., vFlash, CANape) used by OEMs and Tier 1 suppliers. Directly competes with Movimento in ECU programming and calibration workflows.
• ETAS (Bosch): ETAS, a Bosch subsidiary, offers ECU development tools, calibration, and flashing solutions (e.g., INCA, LABCAR) for automotive OEMs. Closely comparable to Movimento in hardware/software tooling for ECU reflash and validation.
• Elektrobit (Continental): Elektrobit provides automotive embedded software and OTA update solutions. Directly comparable to Movimento in delivering software lifecycle services and update tooling to automotive OEMs.
• Airbiquity: Airbiquity specializes in over-the-air (OTA) software update and connected vehicle service delivery for automotive OEMs. Directly competes with Movimento's Nuvolo cloud offering for remote software update orchestration.
• Wind River Systems: Wind River (also an Aptiv company) provides embedded software platforms and OTA infrastructure for automotive. Sister-company under the Aptiv umbrella with overlapping scope in vehicle software lifecycle management.

Broad incumbents

• Robert Bosch: Bosch is a global automotive Tier 1 with broad capabilities in vehicle software, ECU production, and aftermarket services. Could displace Movimento through bundled solutions or by leveraging ETAS tooling internally.
• Continental AG: Continental is a global automotive Tier 1 with software, electronics, and connected vehicle capabilities. Competes with Movimento through Elektrobit and its broader vehicle software portfolio.
• Harman International (Samsung): Harman (Samsung-owned) provides connected car solutions, OTA software platforms (via Redbend acquisition), and automotive cybersecurity. Competes with Movimento in cloud-managed software delivery and vehicle update services.

Emerging players

• Redbend (Harman): Redbend (acquired by Harman) provides OTA software update management for automotive and IoT. Comparable to Movimento's Nuvolo cloud for remote ECU update delivery and fleet management.
• KPIT Technologies: KPIT provides automotive software engineering, embedded services, and ECU integration for OEMs and Tier 1s. Adjacent competitor in software lifecycle services for the automotive vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/aptiv
• Facebookfacebook.com/movimentoauto
• LinkedInlinkedin.com/company/52439
• Xx.com/MovimentoAuto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movimento Group