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Diablo/Freud Tools

Full company profile

uuid0008mxd

Namestring
Diablo/Freud Tools
Websiteurl
diablotools.com
Company typeenum
Private
Founded yearint
2000
Descriptiontext

Diablo/Freud Tools is a US-based manufacturer of premium cutting tools, abrasives, and power tool accessories, headquartered in High Point, North Carolina and operating with a workforce in the 1,001–5,000 range. The company produces specialized jigsaw and circular saw blades engineered for demanding applications including cement board and metal cutting, with product features focused on durability, cutting performance, dust reduction, and compatibility across saw models.

The company sells through hardware distribution channels, most notably the Do it Best co-op — a major network serving independent hardware stores and lumberyards — and was recognized as Do it Best's 2024 Vendor of the Year. Customer segmentation is horizontal, addressing both Professional Tradespeople (primary) and DIY Consumers (secondary) with overlapping SKU positioning. The company operates under the dual brand identity of Freud and Diablo in the hardware distribution channel.

No public revenue, funding, ownership, or financial disclosures are available in the source data. Pricing is not publicly disclosed. The business model is consistent with a branded industrial consumables manufacturer: transaction-based sales of replaceable tool accessories through third-party retail and co-op distribution, with revenue tied to unit volume of blades and accessories rather than enterprise contracts.

Short descriptiontext

Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories — including specialized jigsaw and circular saw blades for cement board and metal cutting — sold through hardware distributors like Do it Best to professional tradespeople and DIY consumers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersHigh Point, United States
HQ citystring
High Point
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
power tool accessories, cutting tools, jigsaw blades, circular saw blades, abrasive products
Industry2 codes
1Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures)
CodeIMAHADABPrimaryYes
2Tools & Tool Accessories Retail (Hand, Power, Pneumatic)
CodeCRAIADABPrimaryNo
NAICS code2 codes
  • Saw Blade and Handtool Manufacturing332216
  • Cutlery and Handtool Manufacturing33221
SIC code1 code
  • Cutlery, Handtools & General Hardware3420
Product category
Power Tool Accessories
No data
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories, including specialized jigsaw blades and circular saw blades engineered for demanding applications such as metal cutting and cement board cutting. The company sells under the Diablo Tools brand and is recognized as a leading supplier in the hardware distribution channel.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Diablo Tools is a single-brand product portfolio focused on professional-grade cutting tools. The company produces jigsaw blades designed for metal cutting and cement board applications, as well as circular saw blades optimized for cement board and metal cutting. Diablo Tools competes alongside Freud Tools as a recognized supplier in the hardware distribution channel, as evidenced by their recognition as a 2024 Vendor of the Year by Do it Best.

Product and service4 records
1Cement Board Circular Saw Blades
CategoryPower Tool Accessories
2Cement Board Jigsaw Blades
CategoryPower Tool Accessories
3Metal Cutting Jigsaw Blades
CategoryPower Tool Accessories
4Metal Cutting Circular Saw Blades
CategoryPower Tool Accessories
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Diablo/Freud Tools

Power Tool Accessoriesdiablotools.com

Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories — including specialized jigsaw and circular saw blades for cement board and metal cutting — sold through hardware distributors like Do it Best to professional tradespeople and DIY consumers.

What Diablo/Freud Tools does

Diablo/Freud Tools is a US-based manufacturer of premium cutting tools, abrasives, and power tool accessories, headquartered in High Point, North Carolina and operating with a workforce in the 1,001–5,000 range. The company produces specialized jigsaw and circular saw blades engineered for demanding applications including cement board and metal cutting, with product features focused on durability, cutting performance, dust reduction, and compatibility across saw models.

The company sells through hardware distribution channels, most notably the Do it Best co-op — a major network serving independent hardware stores and lumberyards — and was recognized as Do it Best's 2024 Vendor of the Year. Customer segmentation is horizontal, addressing both Professional Tradespeople (primary) and DIY Consumers (secondary) with overlapping SKU positioning. The company operates under the dual brand identity of Freud and Diablo in the hardware distribution channel.

No public revenue, funding, ownership, or financial disclosures are available in the source data. Pricing is not publicly disclosed. The business model is consistent with a branded industrial consumables manufacturer: transaction-based sales of replaceable tool accessories through third-party retail and co-op distribution, with revenue tied to unit volume of blades and accessories rather than enterprise contracts.

Diablo/Freud Tools firmographics

Firmographics
Name
Diablo/Freud Tools
Website
https://diablotools.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories — including specialized jigsaw and circular saw blades for cement board and metal cutting — sold through hardware distributors like Do it Best to professional tradespeople and DIY consumers.
Ownership category
akta.pro rank

Diablo/Freud Tools industry classification

Industry
Product category
Power Tool Accessories
NAICS
Saw Blade and Handtool Manufacturing (332216), Cutlery and Handtool Manufacturing (33221)
SIC
Cutlery, Handtools & General Hardware (3420)
akta.pro primary industry
Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
akta.pro secondary industry
Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

  • Power tool accessories
  • Cutting tools
  • Jigsaw blades
  • Circular saw blades
  • Abrasive products

Where Diablo/Freud Tools is headquartered

Location

Headquarters

HQ city
High Point
HQ country
United States
HQ region
North America

Markets served

Diablo/Freud Tools business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Diablo/Freud Tools product offering

Product offering

Core offering

Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories, including specialized jigsaw blades and circular saw blades engineered for demanding applications such as metal cutting and cement board cutting. The company sells under the Diablo Tools brand and is recognized as a leading supplier in the hardware distribution channel.

Product overview

Diablo Tools is a single-brand product portfolio focused on professional-grade cutting tools. The company produces jigsaw blades designed for metal cutting and cement board applications, as well as circular saw blades optimized for cement board and metal cutting. Diablo Tools competes alongside Freud Tools as a recognized supplier in the hardware distribution channel, as evidenced by their recognition as a 2024 Vendor of the Year by Do it Best.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cement Board Circular Saw Blades
  • Cement Board Jigsaw Blades
  • Metal Cutting Jigsaw Blades
  • Metal Cutting Circular Saw Blades

Companies that use Diablo/Freud Tools

Customer profile

Segments2 records

Ideal customer profiles2 records

Diablo/Freud Tools technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Diablo/Freud Tools partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Diablo/Freud Tools competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Diablo/Freud Tools financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Diablo/Freud Tools leadership team

Management profile

Number of profiles

Profiles1 record

Diablo/Freud Tools funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Diablo/Freud Tools M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diablo/Freud Tools

What does Diablo/Freud Tools do?

Diablo/Freud Tools manufactures premium cutting tools, abrasives, and power tool accessories, including specialized jigsaw blades and circular saw blades engineered for demanding applications such as metal cutting and cement board cutting. The company sells under the Diablo Tools brand and is recognized as a leading supplier in the hardware distribution channel.

Is Diablo/Freud Tools a public or private company?

Diablo/Freud Tools is a private company. It is classified as unknown and is currently operating.

When was Diablo/Freud Tools founded?

Diablo/Freud Tools was founded in 2000. It employs 1,001 to 5,000 people.

Where is Diablo/Freud Tools based?

Diablo/Freud Tools is headquartered in High Point, United States, in the North America region.

Does Diablo/Freud Tools have an API?

No public API is recorded for Diablo/Freud Tools.

What industry is Diablo/Freud Tools in?

Diablo/Freud Tools's product category is Power Tool Accessories. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures), with a secondary code of CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic). Its NAICS code is 332216 and its SIC code is 3420.

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Live signals
PR NewswireDiablo Tools Takes the Heat and the Plunge with AMPED™ Demo Demon™ Carbide Teeth Oscillating Multi-Tool (OMT) Blade for Nail-Embedded WoodDiablo Tools introduced the AMPED™ Demo Demon™ Carbide Teeth Oscillating Multi-Tool Blade, an industry-first product designed specifically for cutting nail-embedded wood. The blade features TiCo™ Carbide teeth that offer up to 50 times the lifespan of standard bi-metal blades and is available at The Home Depot and independent retailers.PR NewswireDIABLO TOOLS RECEIVES ELITE "BEST BRANDS" RECOGNITION FROM TOP HARDWARE RETAILER, ACE HARDWAREDiablo Tools has been named a 'Best Brand' by ACE Hardware Corporation, becoming one of only twelve brands to achieve this recognition and the first company to receive the honor since 2018. ACE Hardware is the world's largest retailer-owned hardware cooperative with over 5,800 locally owned stores across approximately 60 countries. The two companies have maintained a partnership since 2003, with Diablo supplying products including circular saw blades, router bits, drill bits, and reciprocating saw blades to ACE's network.PR NewswireDiablo Tools Introduces an Industry Leading Range of Carbide Teeth Rough-In Hole Saws That Takes Professionals to New Territory at Faster SpeedsDiablo Tools announced the launch of its Demo Demon™ Carbide Teeth Rough-In Hole Saw, described as the most innovative hole saw range currently available. The new product offers up to 50 times the cutting life and five times faster cutting speeds compared to standard hole saws, along with 60mm cutting depth versus the standard 40mm. The product range is available now in various sizes from 1-3/8" to 4-5/8" and is compatible with Diablo's SnapLock™ PLUS mandrel system.PR NewswireDiablo/Freud Tools Wins Two 2023 Company Workplace Awards Both Nationally and in AtlantaDiablo/Freud Tools has won two 2023 workplace awards: the Top Workplace Award among manufacturers from Energage, LLC, finishing 13th of 60 companies in the 150-499 employee category nationally, and a Best Places to Work award from Atlanta Business Chronicle, ranking 20th of 25 companies in the 100-499 employee headcount category. Both awards were based on anonymous employee surveys measuring workplace culture aspects including connection, alignment, and execution—this was the first time Diablo/Freud Tools participated in either award program. Russell Kohl, President and CEO of Diablo/Freud Tools, attributed the recognition to the company's 'People First' motto and noted fewer than 3% of eligible companies earn a Top Workplace distinction.PR NewswireDiablo/Freud Tools Announces World Class Warehouse & Distribution Center Expansion to Debut in Kernersville, NCDiablo Tools announced a new 531,000 sq. ft. warehouse and distribution facility ("Diablo Super Center") to open in Kernersville, North Carolina in early 2024. The facility will double the company's current U.S. storage capacity and feature advanced technology including high-speed sorters and carriers, enabling same-day shipping to all U.S. dealers. With this expansion, Diablo will grow its local workforce from roughly 100 to more than 200 jobs in the Piedmont Triad area.PR NewswireDiablo Tools Ignites the Jobsite with Next Generation Demo Demon™ Framing/Demolition Saw BladeDiablo Tools announced the launch of its Demo Demon Next Generation Ultimate Framing/Demolition saw blade, featuring Optimized Dura-Blend Carbide and nano grind tooth technology designed for modern jobsite conditions. The blade claims to deliver up to 15 times the cutting life of standard blades while maintaining precise cuts and energy efficiency. The product is now available through Home Depot and independent retailers as part of Diablo's strategy to address the growing challenge of cutting evolved, more abrasive building materials.PR NewswireDiablo/Freud Tools CEO Russell Kohl Named to Atlanta Business Chronicle Most Admired CEO ListRussell Kohl, President and CEO of Diablo/Freud Tools, has been named a 2023 Most Admired CEO by the Atlanta Business Chronicle for the Metro Atlanta region. The award recognizes CEOs with strong innovation in their fields, commitment to diversity, and significant contributions to the workplace and community. Kohl has led Diablo/Freud Tools since joining in 2000 and credits his 'People First' leadership approach for the company's operational performance and brand recognition.PR NewswireDiablo Revolutionizes Metal Cutting with Industry First Steel Demon™ Cermet Blade SeriesDiablo Tools announced the launch of its Steel Demon™ Cermet blade series for metal cutting, claiming the blades deliver up to 25X longer life, 50X cooler cuts, and 10X faster cuts compared to standard abrasive cut-off discs. The cermet-tipped blades, featuring Triple Chip Grind tooth geometry, are designed to cut mild and stainless steel with burr-free finishes while reducing sparks, heat, and harmful dust. The product line ranges from 5-3/8" to 14" diameters and is now available at Home Depot and independent retailers.PR NewswireDiablo Tools Introduces Revolutionary Industry First Hand Sanding Tool - The Reusable Hand Sanding BlockDiablo Tools announced on May 22, 2023 the launch of a new reusable angled hand sanding block, which the company calls an industry-first product featuring a dual-sided foam design for both contour and flat sanding applications. The block is engineered to work exclusively with Diablo's SandNET™ reusable sanding sheets, which the company claims last up to 10 times longer than traditional sanding sheets and can be cleaned and reused multiple times. The product is now available through retail channels including Home Depot and diablotools.com, with Diablo positioning it as a cost-effective solution for drywallers, woodworkers, carpenters, painters, and other trade professionals.PR NewswireDiablo Tools Introduces Groundbreaking Complete Range of Jig Saw Blades for ProfessionalsDiablo Tools announced the launch of a complete range of jig saw blades designed for both barrel grip and top handle corded and cordless jig saws, claiming the blades deliver up to 50X longer cutting life than standard blades on the market. The product line includes bi-metal blades offering 5X longer life with ultra-hard cutting edges and carbide T-Shank blades with Perma-SHIELD non-stick coating for extreme materials. The blades are now available through The Home Depot and independent retailers.