Nae

What Nae does

Nae (legal entity: Nae Comunicacions SL) is a telecommunications consulting firm headquartered in Barcelona, Spain, with additional offices in Madrid and Bogotá. Founded in 2005, the firm delivers end-to-end advisory services across four service lines: Technology (network strategy, deployment, operations, IT infrastructure, cloud, hiperconnectivity, and IT governance), Operations (operations strategy, digital operations, target operating models, and program management), Customer (value proposition, marketing, sales, CRM, and customer experience), and Deal & Strategy (due diligence, carve-outs, post-merger integration, business strategy, and performance transformation). The firm also publishes proprietary industry research including the Barómetro Telco and the FTTH Ecosystem Map.

The firm does not develop proprietary technology products; its deliverables are expert consulting services performed by specialized teams. Notable technical engagements include PMO leadership for the government-backed 5G Catalunya pilot (2020) alongside Cellnex Telecom and Grupo MásMóvil, 5G deployment PMO work for railway infrastructure operator Adif, and a machine-learning proof of concept using DataRobot's automated ML platform for banking fraud detection. Methodology frameworks cited include PMP, ITIL, and eTOM for process and network optimization work.

Nae's business model is project-based professional services sold through direct enterprise engagement and industry-event-driven demand generation (Mobile World Congress, Give & Take workshops). Pricing is quote-driven and project-scoped, typically structured as multi-year contracts. The primary customer segment is telecom operators, with secondary segments in energy, transport/logistics, banking, and retail. Revenue is not publicly disclosed. The firm is privately held by its founding partners (Cristóbal Escoda as co-CEO) with no external investment or parent company identified.

Name

Nae

Legal name

Nae Comunicacions SL

Website

https://nae.global

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nae is a Barcelona-headquartered telecommunications consulting firm providing end-to-end advisory services—spanning technology, operations, customer strategy, and M&A deal support—to telecom operators and adjacent enterprises in Spain and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Nae generates revenue through consulting engagements with telecommunications companies. Services include technology advisory, network strategy, operations consulting, customer experience, and deal strategy. Revenue is project-based and relationship-driven, typically involving long-term engagements from strategic definition through implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Nae is a telecommunications-focused consulting firm that advises telecom operators and enterprises on technology, network, operations, customer, and deal & strategy matters. It delivers project-based advisory services from offices in Barcelona (headquarters), Madrid, and Bogotá, and produces proprietary sector research including the Barómetro Telco and the FTTH Ecosystem Map.

Product overview

Nae is a telecommunications consulting firm offering end-to-end advisory services organized across four main service lines: Technology (covering network strategy, deployment, operations, IT infrastructure, cloud, hiperconnectivity, and IT governance), Operations (including operations strategy, digital operations, target operating models, and program management), Customer (covering value proposition, marketing, sales, CRM, and customer experience), and Deal & Strategy (including due diligence, carve-outs, post-merger integration, and performance transformation). The firm also publishes proprietary industry research including the Barómetro Telco. Nae does not offer a software product; its offerings are exclusively consulting and advisory services delivered by expert teams to telecommunications operators and enterprises undergoing digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Consulting

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cellnex TelecomcoreStrategic or Co-development Partner · 1 January 2020Cellnex Telecom led the 5G Catalunya pilot project with Nae providing project management support. The initiative consisted of seven use cases in areas including education, industry, commerce, mobility, security, 5G network services, and live event transmission. Nae handled planning, governance, risk, and quality management for the project.
• Grupo MásMóvilcoreStrategic or Co-development Partner · 1 January 2020Grupo MásMóvil co-led the 5G Catalunya pilot project alongside Cellnex Telecom. The project explored various 5G applications and use cases in Catalonia.
• Parlem TelecomminorStrategic or Co-development PartnerParlem Telecom participated as a telecom operator partner in the 5G Catalunya project, contributing to the ecosystem of companies working on 5G use cases.
• OniviaminorGTM or Marketing PartnerOnivia partnered with Nae to organize the Give & Take workshop for telecom operators on customer acquisition and retention strategies.
• InterxionminorGTM or Marketing PartnerInterxion co-hosted the Give & Take workshop with Nae and Onivia, providing their Madrid office venue for the event focused on telecom operator challenges.
• NetmentoraminorStrategic or Co-development PartnerNae joined the Netmentora network, Europe's largest collective intelligence and cross-innovation network. Nae provides advisory services in marketing, sales, business strategy, and organizational culture to entrepreneurs and startups within the network.
• Red.escoreStrategic or Co-development PartnerRed.es, a Spanish public entity, drove and funded the 5G Catalunya project. The initiative was promoted by Red.es as part of Spain's digital transformation efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Analysys Mason: Specialist global TMT consulting firm providing strategy, transaction, and regulatory advisory to telecom operators and digital infrastructure players. Closest comparable peer to Nae given its telecom-only focus, multi-service-line model, and proprietary research publications.
• Arthur D. Little: Global management consulting firm with a dedicated Telecommunications, Information, Media & Electronics (TIME) practice. Comparable to Nae in offering strategy and operational transformation to telecom operators across multiple geographies.
• Cartesian: Boutique consultancy specializing in telecommunications, media, and technology strategy with a particular focus on regulatory, pricing, and commercial due diligence. Comparable as a specialist TMT advisory serving operators and infrastructure investors.
• Delta Partners: Boutique strategy consultancy exclusively serving the telecommunications, media, and digital sectors globally. Closely comparable to Nae's specialist telecom-only positioning and transformation focus.

Broad incumbents

• Roland Berger: Global strategy consultancy with a strong Telecommunications & Digital practice advising operators on transformation, network strategy, and digital operations. A larger incumbent offering similar services to Nae's Technology and Operations lines.
• BCG (Boston Consulting Group): Global strategy consultancy with a Tech, Media & Telecom practice serving operators on transformation, customer experience, and deal strategy. Larger incumbent overlapping with Nae's Customer and Deal & Strategy service lines.
• McKinsey & Company: Global management consultancy with TMT practice advising telecom operators on strategy, operations, and digital transformation. Overlaps with Nae's four-pillar service offering at significantly larger scale.
• Accenture (Communications & Media): Global professional services firm with a dedicated Communications & Media industry group serving telecom operators on network transformation, customer experience, and operational consulting. Larger broad incumbent overlapping substantially with Nae's service portfolio.
• Deloitte (TMT practice): Big Four professional services firm with a global Technology, Media & Telecommunications practice offering strategy, technology implementation, and operations consulting. Large incumbent competing for telecom operator transformation mandates that Nae also targets.

Regional players

• Axon Partners Group: Spain-based consulting and investment firm specializing in telecommunications, ICT, and digital infrastructure with services spanning strategy, transaction advisory, and proprietary research. Strong regional peer to Nae given overlapping Iberian market, telecom focus, and boutique structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nae_es
• Xx.com/nae_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nae