Stumptown Coffee Roasters

What Stumptown Coffee Roasters does

Stumptown Coffee Roasters is a Portland, Oregon-based specialty coffee roaster and retailer founded in 1999 by Duane Sorenson and owned by JAB Holdings. The company pioneered the Direct Trade sourcing model in 2003, building multi-year relationships with coffee producers across four continents; over 90% of its 2024 coffee purchases came through partnerships of three or more consecutive years. Operations span two roasting facilities (Portland, OR and Queens, NY, the latter consolidated from four Brooklyn buildings in 2020), nine company-owned cafes across Portland, New York, Los Angeles, and Kyoto, Japan, plus DTC e-commerce and wholesale distribution through grocery (Whole Foods, Trader Joe's), hospitality (Omni Hotels), and airline (Alaska Airlines, Hawaiian Airlines) partners.

The core product portfolio is organized into three lines: whole-bean coffee (signature blends such as Hair Bender and Holler Mountain, single-origin offerings from Honduras, Guatemala, Ethiopia, Indonesia, and Costa Rica, plus decaf and half-caf), ready-to-drink cold brew (Original, Chocolate, and Horchata varieties co-developed with Oatly, plus Nitro Cold Brew and concentrate), and the Stumptown Coffee Club subscription with flexible weekly-to-eight-week cadence and subscriber-exclusive Roaster's Pick and Blend Shuffle rotations. Single-origin coffees price at $23-$25 per 12oz bag and signature blends at $19-$20. B Corp certification was achieved in 2018 and recertified in 2021 with a 9.7-point score improvement; the Portland roastery installed a Regenerative Thermal Oxidizer in 2012 to reduce emissions to near zero.

The revenue model combines one-time DTC e-commerce purchases (free shipping over $45), subscription recurring revenue, cafe retail, B2B wholesale, and brewing gear/merchandise. Primary customer segments are specialty coffee enthusiasts and subscription customers, with secondary segments in single-origin connoisseurs and B2B wholesale partners. The company employs 501-1,000 people and does not publicly disclose revenue. No AI/ML, API, or programmatic data capabilities are evidenced in current operations.

Name

Stumptown Coffee Roasters

Legal name

Stumptown Coffee Roasters

Website

https://stumptowncoffee.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stumptown Coffee Roasters is a Portland-based specialty coffee roaster and retailer, founded in 1999 and owned by JAB Holdings, serving DTC consumers, subscription members, cafe visitors across 9 US/Japan locations, and B2B wholesale partners including hotels, airlines, and grocers with direct-trade roasted coffee, cold brew, and brewing gear.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster

NAICS

Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

Keywords

• Specialty coffee roaster
• Direct trade coffee
• Ready to drink cold brew
• Coffee subscription service
• Single origin coffee beans

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Stumptown generates revenue through direct online sales on their e-commerce website, selling whole bean coffee, ground coffee, cold brew products, and coffee gear. One-time purchases with free shipping on orders over $45.
2. Coffee Subscriptions: Subscription revenue from the Stumptown Coffee Club program, offering recurring deliveries of coffee with flexible scheduling (weekly to every 8 weeks), subscriber discounts, and exclusive access to limited coffees. Subscribers receive 15% off first five orders.
3. Cafe Retail: Revenue from 9 physical cafe locations serving coffee beverages and food. Cafes located in Portland (4), New York (3), Los Angeles (1), and Kyoto (1).
4. Wholesale Distribution: Wholesale revenue through grocery retail partners, hotel partnerships (Omni Hotels), and airline partnerships (Alaska Airlines). Includes bulk ordering for business customers.
5. Coffee Gear and Merchandise: Sales of coffee brewing equipment, accessories, and branded merchandise including travel mugs, Chemex brewers, AeroPress, scales, tumblers, and apparel.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Stumptown Coffee Roasters roasts and sells specialty coffee under its Direct Trade sourcing model, offering signature blends and single-origin whole bean coffees, ready-to-drink cold brew (including Oatly co-branded and nitro varieties), coffee subscriptions through the Stumptown Coffee Club, and brewing gear, distributed via direct e-commerce, company-owned cafes, and B2B wholesale.

Product overview

Stumptown Coffee Roasters is a specialty coffee company offering a portfolio of roasted coffee products organized into three main categories: (1) Whole Bean Coffee including signature blends (Hair Bender, Holler Mountain, Founder's Blend, French Roast, Homestead, Hundred Mile) and single-origin offerings (Honduras El Puente, Guatemala El Injerto Bourbon, Ethiopia Mordecofe, Indonesia Bies Penantan, Costa Rica Decaf, Sunrider); (2) Ready-to-Drink Cold Brew including Original, Chocolate, and Horchata varieties with Oatly, plus Nitro Cold Brew and Concentrate formats; and (3) Coffee Subscriptions through the Stumptown Coffee Club offering flexible delivery with subscriber exclusives and early access. The company also sells brewing gear (Chemex, AeroPress, Kalita Wave, French Press, grinders) and operates physical cafe locations in Portland, New York, Los Angeles, and Kyoto. Stumptown pioneered the Direct Trade sourcing model in 2003 and is B Corp certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Bender Stumptown's signature espresso blend featuring notes of citrus, dark chocolate, and raisin; used as the go-to espresso in Stumptown cafes and sold for home brewing as pour-over, drip, or French press.
• Holler Mountain Signature organic coffee blend with notes of caramel and berry jam, combining complexity for espresso with versatility for daily drip coffee. A hometown favorite since Stumptown's founding.
• Founder's Blend Easy-drinking organic blend combining certified organic beans from South and Central America with organic coffee from Sumatra, Indonesia; notes of cocoa and honey.
• French Roast Classic dark roast blend with notes of clove, bittersweet chocolate, and toasted marshmallow; bold and smoky for dark-roast drinkers.
• Homestead Light roast blend with notes of chocolate, candied fruit, and nougat; bright, juicy, and complex.
• Hundred Mile Organic blend with notes of toffee, apple jam, and chocolate; smooth with a chocolatey backbone.
• Echo Canyon Half-Caff Blend combining brown sugar and dried fruit notes; roast level 5 with approximately half the caffeine of regular coffee.
• Trapper Creek Decaf Full-flavored decaf blend with notes of graham and cocoa; roast level 5.
• Honduras El Puente Single origin coffee from Finca El Puente in Marcala, Honduras, with notes of plum, vanilla, and lemon; roast level 3.
• Guatemala El Injerto Bourbon Single origin from the Aguirre Family's Finca El Injerto in Huehuetenango, Guatemala; notes of milk chocolate, orange, and caramel undertones; roast level 3.
• Ethiopia Mordecofe Single origin from Haile Gebre's farms and washing station in the Guji highlands of southern Ethiopia; complex and floral with notes of nectarine, jasmine, and melon.
• Indonesia Bies Penantan Organic certified single origin from Sumatra with notes of baking spice and tropical fruit; roast level 5.
• Costa Rica Montañas de Fuego Decaf Single origin decaf from Costa Rica with notes of milk chocolate, vanilla, and orange; roast level 5.
• Sunrider Single Origin Cold Brew Stumptown's first single origin whole bean cold brew from Costa Rica's Coopeatenas cooperative; notes of juicy melon, tropical citrus, and caramel sweetness; available in 12oz and 5lb whole bean formats for $23.
• Original Cold Brew with Oatly Ready-to-drink cold brew made with Oatly oat milk; smooth, refreshing dairy-free cold brew sold in cans, 4-packs, and 12-packs.
• Chocolate Cold Brew with Oatly Chocolate-flavored ready-to-drink cold brew made with Oatly oat milk; sold in cans, 4-packs, and 12-packs.
• Horchata Cold Brew with Oatly Horchata-flavored ready-to-drink cold brew made with Oatly oat milk; plant-based, sweet, and spiced.
• Original Nitro Cold Brew Cold-extracted coffee infused with nitrogen gas for a creamy, cascading pour without dairy or sweeteners.
• Hair Bender Nitro Cold Brew Signature Hair Bender blend cold-extracted and infused with nitrogen for a creamy, cascading pour.
• Cold Brew Concentrate Brewed intentionally strong cold brew designed to be diluted 1:1 with water, milk, or oat milk.
• Cold Brew Decaf Smooth, slow-steeped cold brew without caffeine.
• Stumptown Coffee Club Subscription Recurring coffee subscription service with flexible delivery schedules (weekly to every 8 weeks), subscriber discounts (15% off first 5 orders with code 15OFF5), free shipping, gift subscription options (3, 6, 12 months), and subscriber-exclusive coffees.
• Roaster's Pick Subscription Subscription-only curated offering featuring rotating single-origin coffees hand-selected by Stumptown's sourcing team; selection changes every four weeks with subscriber-exclusive lots.
• Blend Shuffle Subscription Subscription offering a rotation of Stumptown's iconic blends, switching every two weeks for variety.
• Best Sellers Bundle Bundle featuring Stumptown's two best-selling blends, Hair Bender and Holler Mountain; saves $4 versus individual purchase.
• Day & Night Bundle Bundle featuring Hair Bender and Trapper Creek Decaf for caffeinated and decaf drinkers; saves $4 versus individual purchase.
• Passport Trio Bundle Gift set bundling three single-origin coffees — Indonesia Bies Penantan, Ethiopia Mordecofe, and Guatemala El Injerto Bourbon — for tasting across origins.
• Chemex Brewer with Wood Collar Manual pour-over coffee brewer with wooden collar sold for $50 as part of Stumptown's brewing gear lineup.
• AeroPress Original Coffee Maker Portable AeroPress coffee press sold for $46 as part of Stumptown's brewing gear lineup.
• OXO Compact Cold Brewer 24oz countertop cold brew maker sold for $40 as part of Stumptown's brewing gear lineup.
• Baratza Encore Burr Grinder Electric Baratza Encore burr coffee grinder sold for $150 as part of Stumptown's brewing gear lineup.
• Stumptown Cafe Locations Physical cafe retail service operating nine locations across Portland (4), New York (3), Los Angeles/Pasadena (1), and Kyoto, Japan (1), serving coffee beverages and food.

Quantifiable outcome

• 90%+ of coffee purchases from 3+ year partnerships
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Alaska AirlinescoreChannel Partner/ Reseller/ Distributor · 16 June 2026Alaska Airlines launched exclusive Stumptown Cold Brew on select flights as part of refreshed summer 2026 beverage lineup, marking Stumptown's entry into the airline channel. The partnership positions Stumptown as a premium onboard coffee option for Alaska's passengers.
• Hawaiian AirlinesminorChannel Partner/ Reseller/ Distributor · 16 June 2026Hawaiian Airlines partnership complements Alaska Airlines beverage programs. New Tide & Vine Main Cabin wine program with portion of proceeds supporting Mālama Maunalua's ocean restoration efforts in Hawaii.
• Omni Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 21 January 2026Omni Hotels partnership with Peet's Coffee family brands including Stumptown, Intelligentsia, and Caribou Coffee. Select Omni properties debut specialty-branded cafes including Stumptown at Omni Dallas Hotel, Omni Austin Hotel Downtown, and Omni Los Angeles Hotel.
• OatlycoreStrategic or Co-development PartnerOatly partnership for cold brew production creating Chocolate Cold Brew with Oatly, Original Cold Brew with Oatly, and Horchata Cold Brew with Oatly. The Horchata variety is a plant-based innovation sweet, spiced, and smooth.
• Coopeatenas CooperativecoreStrategic or Co-development PartnerCoopeatenas cooperative in Costa Rica's West Valley region, founded in 1969. Over 1,300 member producers. Stumptown's partner for Sunrider single origin cold brew and other Costa Rican coffees. Coopeatenas provides agricultural services, supermarket, gas station, and is one of largest employers in the region.
• Finca El Puente (Moisés Herrera and Marysabel Caballero)coreStrategic or Co-development PartnerLong-term partnership since 2004 with husband-and-wife team operating in Marcala, Honduras. One of 35 distinct farms in their operation, Finca El Puente produced the first lot Stumptown bought from them. Family continually works to improve quality and efficiency while caring for environment.
• Finca El Injerto (Aguirre Family)coreStrategic or Co-development PartnerPartnership since 2003 with father-and-son team Arturo Aguirre Sr. and Jr. in Guatemala. More than half of El Injerto land is protected forest—the largest in Huehuetenango. Became first Guatemalan farm to obtain Carbon Neutral Certification in 2017.
• Mordecofe (Haile Gebre)coreStrategic or Co-development PartnerPartnership since 2006 with Haile Gebre who owns two farms and a washing station in Guji highlands of southern Ethiopia. Mordecofe provides farmers with seedlings and education on harvesting, cherry selection, and organic practices. Core principle: 'Let us grow together.'
• Agroforestry PartnersminorStrategic or Co-development PartnerStumptown among five coffee brands (alongside Algrano, Equator Coffees, Nespresso, Illycaffè) profiled for adopting shade-grown practices, traceability systems, and certification programs across Brazil, Colombia, Ethiopia, and Central America.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intelligentsia Coffee: Chicago-based specialty coffee roaster and cafe operator; also owned by JAB Holdings and is co-featured with Stumptown in the Omni Hotels partnership. Closest comparable as a third-wave direct-trade roaster with cafes, wholesale, and DTC.
• Counter Culture Coffee: Durham-based specialty roaster founded around the same third-wave era as Stumptown; comparable Direct Trade sourcing model, single-origin emphasis, educational focus, and subscription program.
• Blue Bottle Coffee: Oakland-origin specialty roaster and cafe operator acquired by Nestlé; compete directly on premium DTC, subscriptions, and cafe experience for discerning third-wave consumers.
• La Colombe Coffee Roasters: Philadelphia-based specialty roaster with broad retail draft latte and RTD distribution, multi-city cafes, and DTC subscriptions — directly overlapping Stumptown in DTC, RTD cold brew, and B2B hospitality.
• Verve Coffee Roasters: Santa Cruz specialty roaster with cafes, DTC, and a strong direct-trade / farmer-relations narrative; similar scale and positioning as a premium west-coast specialty competitor.
• Ritual Coffee Roasters: San Francisco third-wave roaster with cafes, wholesale, and DTC; competes for the same premium single-origin consumer and B2B cafe accounts.

Broad incumbents

• Peet's Coffee: Sister JAB Holdings brand and the larger specialty roaster in the same portfolio; competes in grocery, cafes, and DTC with broader scale and lower price points than Stumptown.
• Caribou Coffee: Another JAB Holdings-owned specialty coffee chain with broader cafe footprint and grocery distribution; overlapping audience and channels but at a more value-tier positioning.
• Philz Coffee: Bay Area specialty coffee chain with multi-city cafes and DTC; broader cafe footprint than Stumptown and overlapping audience for premium coffee experience.

Emerging players

• Heart Coffee Roasters: Portland-based specialty roaster; smaller scale but geographically and philosophically close to Stumptown, competing for the same craft-coffee Portland wholesale market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/StumptownCoffeeRoasters
• Facebookfacebook.com/stumptowncoffee
• Instagraminstagram.com/stumptowncoffee/?hl=en
• TikToktiktok.com/@stumptowncoffee
• Pinterestpinterest.com/stumptowncoffee
• Xx.com/stumptowncoffee
• LinkedInlinkedin.com/company/stumptown-coffee-roasters

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stumptown Coffee Roasters