What RTR Vehicles does

RTR Vehicles offers OEM performance parts and vehicles to car and truck. They offer product including mustang RTR parts (18-22), mustang RTR parts (15-17), mustang RTR parts (05-14), mustang RTR wheels, and mustang RTR bundles. The company offers RTR center cap logo metal signs, RTR vehicles round metal signs, and RTR vehicle parking only metal signs.

Name

RTR Vehicles

Legal name

RTR Vehicles

Website

https://www.rtrvehicles.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

RTR Vehicles develops products for Ford vehicles.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Performance Parts

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

Keywords

• Aftermarket vehicle parts
• Performance vehicle tuning
• Ford Mustang modifications
• Off-road vehicle packages
• Motorsport vehicle engineering

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Complete Vehicle Sales (Mustang RTR & Bronco RTR): RTR Vehicles generates revenue from selling fully built vehicle packages (Mustang RTR Spec 2/3/5, Bronco RTR, Bronco RTR ROVR, Bronco Sport RTR, Mach-E RTR) through Ford Authorized Dealers and directly. Prices range from $18,195 for Bronco RTR to $33,995 for Mustang RTR Spec 3. Revenue is one-time per vehicle sale, though orders flow through dealer network.
2. Aftermarket Parts & Components: Sale of individual RTR-branded parts including wheels, aero components, suspension, grilles, lighting, and interior parts for Mustang, Bronco, Ranger, F-150, Maverick, and Mach-E vehicles. Also includes performance parts from Whipple, K&N, Borla, and Ford Performance. Revenue is one-time per transaction.
3. RTR Signature Package: A bespoke customization service starting at $12,500, allowing existing Spec 2 and Spec 3 owners to further personalize their vehicles at the RTR Lab with exclusive components, designer consultation, and performance upgrades. An additional $2,500 for Whipple Stage 2 Upgrade on Spec 3 vehicles.
4. Merchandise & Apparel: Sale of RTR-branded merchandise including apparel (t-shirts, outerwear, hats), team gear, collectibles, and accessories. Includes limited-edition collaborations with Ford and motorsport team merchandise.
5. Bundles & Packages: Pre-configured component bundles (e.g., RTR Lower Aero Package, S650 Cold Air Package, Bronco Trail Protection Bundle) offered at discounted bundle pricing versus individual parts, driving higher average order values.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

RTR Vehicles designs, engineers, and sells aftermarket performance and styling packages, individual parts, and complete vehicle packages primarily for Ford Mustang, Bronco, and other Ford vehicles. Offerings range from complete co-developed vehicle packages (Mustang RTR Spec 2/3/5, Bronco RTR, Bronco RTR ROVR) sold through Ford Authorized Dealers, to individual aftermarket parts (wheels, aero components, suspension, exhaust, lighting), and bespoke customization services through the RTR Signature Package at the RTR Lab in Concord, NC.

Differentiator

Problem solved

Functional benefit

Brands

• Mustang RTR: Aftermarket tuning and performance packages for Ford Mustang vehicles, including Spec 2, Spec 3, and Spec 5 variants.
• Bronco RTR
• Mustang Mach-E RTR
• Bronco Sport RTR
• RTR Signature Package
• RTR Lab

Products and services

• 2026 Mustang RTR Spec 2 A complete Ford Mustang performance and styling package built from a 2026 Mustang GT chassis. Features aggressive RTR styling components, OEM-quality body parts, and tactical performance suspension. Starting at $18,995, sold through Ford Authorized Dealers and the RTR e-commerce site.
• 2026 Mustang RTR Spec 3 A premium Ford Mustang performance package featuring a 3.0L Ford Performance Whipple Supercharger delivering 810 horsepower and 615 lb-ft of torque from the 5.0L V8, with staggered RTR wheels. Starting at $33,995, sold through Ford Authorized Dealers.
• 2026 Mustang RTR Spec 5 The most exclusive and capable Mustang RTR variant, limited to 50 units for the 2026 model year. Pricing is not publicly disclosed. Sold through Ford Authorized Dealers.
• 2025 Bronco RTR An OE+ vehicle package for the Ford Bronco (2021+) providing visual enhancement and functional off-road improvements. Starting at $18,195, sold through Ford Authorized Dealers and the RTR storefront.
• 2025 Bronco RTR ROVR An adventure-focused, holistic off-road package for the Ford Bronco with enhanced off-road capability. Starting at $26,595, sold through Ford Authorized Dealers and the RTR storefront.
• RTR Signature Package A bespoke customization service allowing existing Spec 2 and Spec 3 Mustang RTR owners to collaborate one-on-one with RTR's design team to create a fully personalized Mustang RTR build, including custom graphics, painted aero components, powder-coated wheels, RTR Tactical Performance Coilovers, and the RTR by Borla cat-back exhaust. An optional Whipple Stage 2 Upgrade pushes the 5.0L V8 to 870 horsepower. Starting at $12,500, with an additional $2,500 for the Whipple Stage 2 Upgrade.
• 2027 Ford Bronco RTR An upcoming collaborative off-road SUV between Ford and RTR Vehicles, featuring RTR's signature Hyper Lime color scheme on the interior. Available winter 2027.
• RTR Aftermarket Parts & Wheels A direct-to-consumer catalog of individual RTR-branded aftermarket parts including wheels (Aero 5, Evo 6), aero components (chin splitters, rear decklid spoilers), suspension (RTR Tactical Performance Coilovers), grilles, lighting, and interior parts for Mustang, Bronco, Ranger, F-150, Maverick, Mach-E, and Explorer vehicles. Also features performance parts from Whipple, K&N, Borla, and Ford Performance. Part prices range from $19.99 (valve stem caps) to $2,985.99 (Borla ATAK Exhaust). Free US shipping on orders $300+.
• RTR Merchandise & Apparel RTR-branded merchandise including apparel (t-shirts, outerwear, hats, kids gear), team gear, motorsports apparel, stickers, accessories, collectibles, limited-edition Hot Wheels diecasts (including autographed versions), and limited-edition Ford collaboration merchandise. Sold through the RTR e-commerce storefront.
• RTR Parts Bundles Pre-configured component bundles such as the RTR Lower Aero Package, S650 Cold Air Package ($1,852.99), and Bronco Trail Protection Bundle, offered at discounted pricing versus buying individual parts to drive higher average order values.

Quantifiable outcome

• Mustang RTR Spec 3 achieves 810 horsepower and 615 lb-ft of torque with Whipple Supercharger
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and secondary.

• Ford Motor CompanycoreStrategic or Co-development Partner · 6 April 2026RTR Vehicles is an official Ford partner that co-develops and co-brands vehicle packages with Ford. Ford and RTR jointly produce Mustang RTR and Bronco RTR vehicles on Ford factory production lines. The partnership allows RTR to offer OE-quality vehicle packages through Ford's dealer network and leverages Ford's engineering and manufacturing infrastructure.
• Carrara MediaminorOthers · 6 April 2026Carrara Media is the publisher of 'Ready to Rock,' a book authored by Vaughn Gittin Jr. documenting the story of RTR Vehicles. Published in Summer 2026 with 200+ pages covering Gittin Jr.'s journey and RTR's brand story.
• Ford PerformancecoreTechnology or Integration · 8 October 2025Ford Performance, Ford Motor Company's performance parts division, supplies key components for RTR vehicles including the Whipple superchargers (Ford Performance by Whipple), engine calibrations, suspension components, and other Ford Performance parts integrated into RTR vehicle packages and sold through RTR's parts catalog.
• Whipple SuperchargerscoreTechnology or IntegrationWhipple Superchargers is a key performance technology partner supplying supercharger kits (Stage 1 and Stage 2 upgrades) for Mustang, F-150, Bronco, and Bronco Raptor vehicles sold through RTR. Whipple EcoBoost Mega Coolers and Crusher Induction Systems are also distributed via RTR's parts catalog.
• K&N Performance Air FilterssecondaryTechnology or IntegrationK&N supplies high-performance cold air intake systems and elevated snorkel air intakes for various Ford vehicles (Mustang, Bronco, Explorer, F-150) sold through RTR's parts catalog. Products are featured as RTR-branded offerings alongside K&N branding.
• Borla Performance IndustriessecondaryTechnology or IntegrationBorla supplies exhaust systems (ATAK, S-Type) for Mustang GT and Dark Horse models sold through RTR. RTR has co-developed the 'RTR by Borla' cat-back exhaust system exclusive to the Signature Package, engineered to match RTR's performance and sound character requirements.
• RIGIDsecondaryTechnology or IntegrationRIGID supplies LED lighting products integrated into RTR's Bronco parts lineup, including Ford Performance by RIGID Mirror-Mounted Off-Road Light Kits and other RIGID LED products sold through RTR's parts catalog.
• Hot WheelsminorOthersRTR Vehicles offers limited-edition Hot Wheels 1/64 scale diecast models of RTR vehicles (e.g., 2024 Ford Mustang RTR Spec 5-FD) through its e-commerce storefront, with autographed versions available.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shelby American: Iconic Ford performance tuner producing Shelby GT350/GT500 Mustangs and Shelby trucks. Closest direct comparable to RTR — same OEM focus, same vehicle packages, similar price points ($30K-$80K+), and similar enthusiast customer base.
• Roush Performance: Long-established Ford performance company producing Roush Mustangs and F-150s through its own dealer network. Directly comparable on Ford-only focus, complete-vehicle packages, supercharged offerings, and enthusiast distribution model.
• Saleen: Performance vehicle manufacturer historically built around Ford Mustangs (S7, S302) with similar complete-vehicle packages and aftermarket parts catalog. Direct competitor in the Ford-based premium tuner segment.
• Steeda Autosports: Ford Mustang and F-150 specialty tuner offering performance parts, suspension, and complete-vehicle builds. Closely aligned with RTR on platform focus (Mustang/Ford trucks), parts-led revenue model, and enthusiast community.
• Hennessey Performance: Texas-based aftermarket performance company producing supercharged vehicles (including VelociRaptor for Ford) with 1,000+ HP offerings. Comparable on the high-horsepower supercharger positioning and complete-vehicle package business model.
• Callaway Cars: Performance vehicle manufacturer producing supercharged Corvettes and previously Mustangs, with a complete-vehicle-and-parts model. Comparable on premium supercharged packages and limited-edition vehicle production.

Broad incumbents

• Ford Performance: Ford Motor Company's in-house performance parts division, which is simultaneously a partner and a broad incumbent. Sells Whipple superchargers, performance parts, and factory performance trims that compete with and supply RTR's catalog.

Others

• Whipple Superchargers: Supercharger manufacturer and named RTR partner supplying Stage 1/Stage 2 kits integrated into Mustang, Bronco, and F-150 packages. Adjacent ecosystem participant rather than direct competitor.
• Borla Performance Industries: Exhaust system manufacturer co-developing the 'RTR by Borla' cat-back system for the Signature Package. RTR supplier/partner rather than competitor; comparable in the broader aftermarket ecosystem.

Emerging players

• VMP Performance: Smaller Ford Mustang and F-150 performance specialist offering supercharger packages and tuning. Niche comparable on platform focus and supercharger-led product mix, but at meaningfully smaller scale than RTR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rtr_vehicles
• LinkedInlinkedin.com/company/rtr-vehicles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTR Vehicles