Chango
Chango is a Toronto-based programmatic advertising platform founded in 2008 that raised roughly $18.6M from Canadian VCs between 2010 and 2012 to serve advertisers through automated ad buying technology.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Chango does
Chango is identified in the firmographic record as a Toronto, Canada-based programmatic advertising platform founded in 2008, operating as a private for-profit company with 101-250 employees. According to the funding history, the company raised approximately $18.6M across four disclosed rounds between June 2010 and November 2012 from a Canadian VC syndicate comprising Extreme Venture Partners, Inovia Capital, Mantella Venture Partners, Compound, and Rho Canada Ventures, with Rho Canada Ventures and Compound acting as named leads. The disclosed leadership team is CTO-led (Mazdak Rezvani as CTO, with VP Finance Chad Leger, Directors Duncan Hill and Marc Michel, and Sr. Director of Market Development Marc Abrams), indicating an engineering-and-commercial structure typical of a mid-stage demand-side platform. No product feature inventory, customer logos, technical architecture details, or post-2012 operational milestones are present in the source material, and the most recent capital event is November 2012, leaving current operating status and scale ambiguous.
Data caveat: the scraped website content under the chango.com URL describes a separately incorporated New York-based residential interior and architectural design studio operating as Chango & Co. LLC. That entity is structurally inconsistent with the firmographic, funding, and leadership records for the Toronto programmatic-advertising Chango and is treated here as a same-domain data collision rather than a description of this subject company. The analysis above is grounded exclusively in the structured firmographic, funding, and leadership records for the Toronto adtech entity.
Chango firmographics
Firmographics- Name
- Chango
- Legal name
- Chango & Co. LLC
- Website
- https://chango.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Chango is a Toronto-based programmatic advertising platform founded in 2008 that raised roughly $18.6M from Canadian VCs between 2010 and 2012 to serve advertisers through automated ad buying technology.
- Ownership category
- akta.pro rank
Chango industry classification
Industry- Product category
- Residential Interior Design Services
- NAICS
- Interior Design Services (54141), Architectural Services (54131)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Chango is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Chango business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Residential Interior Design Services: Full-service residential interior and architectural design services, likely project-based with consultation and design fee structures typical of high-end residential design firms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Chango product offering
Product offeringCore offering
Chango Interior & Architectural Design Studio (also known as Chango & Co.) is a full-service residential interior and architectural design firm that provides end-to-end design services for high-net-worth homeowners, including new construction, renovations, and complete home transformations. The studio handles all room types and property styles (beach houses, townhouses, farmhouses, lake houses, urban lofts) and documents its work through an extensive before-and-after portfolio covering projects across multiple U.S. regions.
Product overview
Chango (also known as Chango & Co.) is a full-service residential design studio that builds beautiful homes for nice people with open minds. The company offers comprehensive interior and architectural design services for high-end residential properties. Their service portfolio covers all room types and spaces within a home, from entries and living areas to specialized spaces like home theaters, pool houses, wine cellars, and outdoor living areas. The company showcases their work through an extensive Before & After portfolio demonstrating transformative residential projects across various property styles including beach houses, townhouses, farmhouses, lake houses, and urban lofts in locations throughout the United States.
Differentiator
Problem solved
Functional benefit
Brands
- chango.co: A sub-brand/product line referenced separately on the main website with its own URL at chango.co
Products and services
- Residential Interior Design Services Full-service residential interior design covering all room types including living rooms, dining areas, kitchens, bedrooms, bathrooms, home offices, theaters, and specialty spaces such as pool houses and wine cellars; targeted at high-net-worth individual homeowners seeking comprehensive, personality-driven residential design.
- Architectural Design Services Architectural design services for residential properties, including new construction, renovations, and transformations of existing homes, delivered alongside the firm's interior design work.
Companies that use Chango
Customer profileSegments1 record
Ideal customer profiles1 record
Chango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chango partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Chango competitors and assessment
Company assessmentDirect peers
- Bunny Williams Interior Design: Long-established New York–based residential interior design practice serving high-net-worth clients on full-scope home projects. Most comparable direct peer—same HNW segment, same residential focus, same full-service model with strong portfolio-driven acquisition.
- Alexa Hampton: New York–based interior designer renowned for high-end residential projects across the U.S. Direct peer in clientele (HNW homeowners), service scope (full-service interior design), and brand-led acquisition via portfolio and press.
- Victoria Hagan Interiors: New York–based luxury residential interior design firm with deep experience in primary residences, apartments, and country homes. Direct peer—same HNW focus, same full-service orientation, comparable portfolio-driven brand.
- Cullman & Kravis: NYC-based, multi-generational interior design firm specializing in luxury residential projects, often collaborating with architects on renovations and new builds. Direct peer—matches Chango's combination of interior design and architectural coordination for high-end homes.
- Fox-Nahem Associates: New York interior design firm known for high-end residential projects spanning traditional and modern styles. Direct peer—same HNW homeowner clientele and similar full-service design delivery with strong portfolio presence.
- Suzanne Lovell Inc. Boutique luxury interior design firm based in NYC and the Hamptons, serving HNW clients on primary residences and coastal properties. Direct peer—overlapping geography (Hamptons, NYC) and comparable project typologies (single-family luxury renovations).
Broad incumbents
- Robert A.M. Stern Architects: Major architecture firm with a celebrated residential practice designing high-end homes for HNW clients across the U.S. Broad incumbent—occupies adjacent space (luxury residential architectural design) at a larger scale; relevant for understanding competitor benchmarks on the architectural-design side of Chango's offering.
- Gensler: Global design and architecture firm with practices in workplace, hospitality, and residential interior design. Broad incumbent—not a focused HNW residential competitor, but reflects how large-scale firms approach residential interiors and serves as a benchmark for operating scale and process maturity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chango social profiles
Digital presenceChango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chango leadership team
Management profileNumber of profiles
Chango funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chango
What does Chango do?
Chango Interior & Architectural Design Studio (also known as Chango & Co.) is a full-service residential interior and architectural design firm that provides end-to-end design services for high-net-worth homeowners, including new construction, renovations, and complete home transformations. The studio handles all room types and property styles (beach houses, townhouses, farmhouses, lake houses, urban lofts) and documents its work through an extensive before-and-after portfolio covering projects across multiple U.S. regions.
Is Chango a public or private company?
Chango is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chango founded?
Chango was founded in 2008. It employs 51 to 100 people.
Where is Chango based?
Chango is headquartered in New York, United States, in the North America region.
How does Chango make money?
One revenue line is on record: residential Interior Design Services.
Who are Chango's main competitors?
Direct peers on record are Bunny Williams Interior Design, Alexa Hampton, Victoria Hagan Interiors, Cullman & Kravis, Fox-Nahem Associates and Suzanne Lovell Inc.. Broad incumbents are Robert A.M. Stern Architects and Gensler.
Does Chango have an API?
No public API is recorded for Chango.
What industry is Chango in?
Chango's product category is Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of HSAPAEAB, Architectural Reconfiguration & Structural Alterations. Its NAICS code is 54141.