SoftMoc
SoftMoc is a privately held Canadian footwear retailer founded in 1990, operating 135+ physical stores across Canada and the softmoc.com e-commerce platform, selling branded and private-label footwear for women, men, and kids.
- Company typePrivate
- Founded1990
- HeadquartersWhitby, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What SoftMoc does
SoftMoc, legally Soft-Moc Inc., is a privately held Canadian footwear retailer founded in 1990 and headquartered at 1400 Hopkins Street in Whitby, Ontario. The company operates a hybrid retail and e-commerce model, running more than 135 physical store locations across all Canadian provinces (with documented concentrations in Calgary, Edmonton, Vancouver, Toronto, Montreal, Ottawa, Winnipeg, and Halifax) alongside the softmoc.com online storefront. Its assortment spans sneakers, casual shoes, dress shoes, sandals, clogs, performance running shoes, hiking footwear, slippers, moccasins, boots, winter boots, safety/work shoes, backpacks, accessories, and shoe-care products, sourced from 50+ brand-name partners (Birkenstock, HOKA, New Balance, Skechers, Nike, Adidas, UGG, Crocs, Converse, Dr Martens, Brooks, Asics, Timberland, Clarks, Saucony, Merrell, Cole Haan, and others) plus its own SoftMoc private label.
The technology backbone is a standard e-commerce platform (powered by MWF Group) supporting product catalog browsing, order management, loyalty-program integration, in-store pickup routing, and multiple payment integrations including Apple Pay, Google Pay, PayPal, Affirm, and Sezzle. Customer-facing features include a size-conversion guide covering women, men, kids, toddler, and infant categories, a Running Shoes Buyer's Guide with pronation-type and brand guidance, a 60-day return policy, pre-order functionality, and free shipping and in-store pickup on most orders.
SoftMoc monetizes primarily through one-time retail transactions on third-party brand-name and proprietary-label footwear, with no disclosed subscription or recurring revenue stream. The SoftMoc Rewards loyalty program (1 point per dollar spent, points that never expire, redeemable as $10–$40 store credits) drives repeat purchases. A separate Corporate Rewards B2B program allows organizations to distribute employee footwear discounts. The company serves three primary consumer segments — women, men, and kids — plus the secondary B2B/organizational segment. SoftMoc's revenue is not publicly disclosed; based on the 1,001–5,000 employee range and 135+ store footprint, the company appears to operate at mid-market specialty-retail scale within Canada.
SoftMoc firmographics
Firmographics- Name
- SoftMoc
- Legal name
- Soft-Moc Inc.
- Website
- https://softmoc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SoftMoc is a privately held Canadian footwear retailer founded in 1990, operating 135+ physical stores across Canada and the softmoc.com e-commerce platform, selling branded and private-label footwear for women, men, and kids.
- Ownership category
- akta.pro rank
SoftMoc industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where SoftMoc is headquartered
LocationHeadquarters
- HQ city
- Whitby
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
SoftMoc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Footwear Sales: Revenue generated through sale of footwear products (sneakers, casual shoes, boots, sandals) for women, men, and children at 135+ retail locations across Canada and through softmoc.com e-commerce platform. The company sells national and international brand-name products acquired from manufacturers' distributors in Canada and the United States, as well as proprietary SoftMoc brand products sourced through reputable agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SoftMoc Rewards Program - earn 1 point per $1 spent |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SoftMoc product offering
Product offeringCore offering
SoftMoc is a Canadian-owned footwear retailer selling sneakers, casual shoes, dress shoes, sandals, boots, slippers, performance running shoes, hiking footwear, safety/work shoes, and accessories for women, men, and kids through 135+ physical retail stores across Canada and its softmoc.com e-commerce platform. The assortment combines SoftMoc's own private label brand with 50+ major footwear brands including Birkenstock, HOKA, Nike, Adidas, Skechers, UGG, Crocs, New Balance, Brooks, Clarks, and Converse. Supporting offerings include the SoftMoc Rewards loyalty program, gift cards, a Corporate Rewards B2B program, and shoe care accessories.
Product overview
SoftMoc is a Canadian footwear retailer operating as a multi-channel platform combining e-commerce (softmoc.com) and physical retail (125+ stores across Canada). The core offering is a wide selection of brand-name footwear for women, men, and kids, including sneakers, casual shoes, boots, sandals, and performance runners. The product portfolio centers on their private label SoftMoc brand alongside major third-party brands (Birkenstock, HOKA, New Balance, Skechers, Nike, Adidas, UGG, Crocs, Converse, Dr Martens, Brooks, Asics, Salomon, Timberland, and many others). The platform is complemented by loyalty programs (SoftMoc Rewards with points-based redemption), gift cards, a Corporate Rewards B2B program, in-store pickup, and educational resources like the Running Shoes Buyer's Guide and Shoe Size Guide. E-commerce functionality includes Google Pay, Apple Pay, PayPal, Affirm, and Sezzle payment integrations, pre-order capabilities, and a 60-day return/exchange policy.
Differentiator
Problem solved
Functional benefit
Brands
- SoftMoc Footwear: Private label footwear brand sold exclusively at SoftMoc stores and website.
Products and services
- SoftMoc Private Label Brand SoftMoc's proprietary private label footwear line sold exclusively at SoftMoc retail stores and softmoc.com, spanning sneakers, sandals, boots, slippers, clogs, and casual shoes for women, men, and kids.
- SoftMoc Rewards Free loyalty program where members earn 1 point per dollar spent, receive 100 bonus points upon joining, never expire points, and can redeem points for shopping credits (200 pts = $10, 300 pts = $20, 400 pts = $30, 500 pts = $40) toward future SoftMoc purchases.
- SoftMoc Gift Cards Gift cards redeemable both online at softmoc.com and in SoftMoc retail stores across Canada. Cards can be registered under a SoftMoc Rewards account for balance protection.
- Corporate Rewards B2B program allowing companies and organizations to provide SoftMoc coupons, exclusive discounts, advance notice of promotions, and VIP customer care to their employees, members, and affiliates.
- SoftMoc Shoe Care Shoe care products and accessories for maintaining and protecting footwear, available under the SoftMoc brand in women's, men's, and kids' assortments.
Companies that use SoftMoc
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
SoftMoc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
SoftMoc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MWF GroupcoreMWF Group provides e-commerce platform technology powering softmoc.com. The partnership enables the company's online retail operations including website hosting, order management, and digital commerce capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
SoftMoc competitors and assessment
Company assessmentDirect peers
- ALDO Group: Montreal-based global footwear and accessories retailer operating multi-brand specialty stores (ALDO, Call It Spring, Globo) across 100+ countries. Directly comparable to SoftMoc as a Canadian-headquartered multi-brand footwear specialty retailer with a strong physical retail and e-commerce hybrid model.
- Foot Locker: US-headquartered global athletic and casual footwear specialty retailer operating ~2,500 stores across North America, Europe, and Asia. Directly comparable to SoftMoc in carrying Nike, Adidas, New Balance, HOKA, and Puma, with a similar multi-brand mall-based store footprint and rewards program.
- Designer Brands (DSW): US footwear specialty retailer (DSW Designer Shoe Warehouse) carrying a broad assortment of branded and private-label footwear. Directly comparable to SoftMoc in multi-brand footwear specialty retail, value-oriented pricing, and an integrated store + e-commerce model with a private label (Vince Camuto).
- Genesco: US footwear specialty retailer operating Journeys, Schuh, and Johnston & Murphy stores. Directly comparable to SoftMoc as a multi-brand footwear retailer with a comparable mall-store footprint, branded assortment, and family-segment targeting (kids/teens via Journeys).
- Shoe Carnival: US family footwear specialty retailer operating ~400 stores across the US. Directly comparable to SoftMoc in family-segment targeting (women, men, kids), broad brand assortment of athletic and casual footwear, and value-oriented mall and off-mall store model.
- JD Sports Fashion: UK-headquartered global athletic and casual footwear specialty retailer (JD Sports, Finish Line). Directly comparable to SoftMoc in premium athletic-brand-led assortment (Nike, Adidas, HOKA, New Balance) and mall-based multi-brand retail.
- Caleres: US footwear company operating Famous Footwear retail (1,000+ stores) and a wholesale business (Sam Edelman, Vince Camuto). Directly comparable to SoftMoc in multi-brand family footwear retail and in balancing branded wholesale with owned-brand offerings.
- C. & J. Clark International (Clarks): UK-based footwear brand and retailer combining owned-brand manufacturing with global retail stores. Comparable to SoftMoc as both a brand owner with vertical retail presence and as a supplier whose Clarks brand is stocked by SoftMoc.
Broad incumbents
- Nordstrom: US-based multi-category department store with a sizeable footwear department and Nordstrom Rack off-price banner. Comparable to SoftMoc as a broader incumbent carrying many of the same premium footwear brands and competing for the same family footwear customer.
- Hudson's Bay Company (HBC): Canadian heritage multi-category department store retailer (Hudson's Bay, Saks Fifth Avenue). Comparable to SoftMoc as a Canadian incumbent with physical mall-based department stores selling footwear alongside broader apparel categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftMoc social profiles
Digital presenceSoftMoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftMoc leadership team
Management profileNumber of profiles
Profiles1 record
SoftMoc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftMoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftMoc
What does SoftMoc do?
SoftMoc is a Canadian-owned footwear retailer selling sneakers, casual shoes, dress shoes, sandals, boots, slippers, performance running shoes, hiking footwear, safety/work shoes, and accessories for women, men, and kids through 135+ physical retail stores across Canada and its softmoc.com e-commerce platform. The assortment combines SoftMoc's own private label brand with 50+ major footwear brands including Birkenstock, HOKA, Nike, Adidas, Skechers, UGG, Crocs, New Balance, Brooks, Clarks, and Converse. Supporting offerings include the SoftMoc Rewards loyalty program, gift cards, a Corporate Rewards B2B program, and shoe care accessories.
Is SoftMoc a public or private company?
SoftMoc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftMoc founded?
SoftMoc was founded in 1990. It employs 1,001 to 5,000 people.
Where is SoftMoc based?
SoftMoc is headquartered in Whitby, Canada, in the North America region.
How does SoftMoc make money?
One revenue line is on record: retail Footwear Sales.
Who are SoftMoc's main competitors?
Direct peers on record are ALDO Group, Foot Locker, Designer Brands (DSW), Genesco, Shoe Carnival, JD Sports Fashion, Caleres and C. & J. Clark International (Clarks). Broad incumbents are Nordstrom and Hudson's Bay Company (HBC).
Does SoftMoc have an API?
No public API is recorded for SoftMoc.
What industry is SoftMoc in?
SoftMoc's product category is Footwear Retail. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 458210 and its SIC code is 5661.