What iData Research does

iData Research is a private healthcare market intelligence and consulting firm founded in 2003 and headquartered in Burnaby, Canada, with a US office in Dover, Delaware. The company provides procedure-driven market intelligence to medical device manufacturers, pharmaceutical companies, dental firms, healthcare startups, and investors, covering over 9,000 market segments across 60-70 countries. Its core product portfolio includes syndicated market reports delivered in four tiers (MedSuite, MedCore, MedPro, MedView), MedSKU brand-level and SKU-level pricing analytics built on purchase order data from 3,500+ reporting hospitals and ASCs, the Procedure Tracker sales accelerator covering 70,000+ ICD/CPT/DRG codes and 100M+ procedures, Medical Market Surveys with access to 5.8 million physicians in 70 countries, the iData Pharma sub-brand covering pharmaceutical markets across 65+ countries, and Custom Consulting services. Distribution is sales-led through product consultants with website CTAs and an integrated iData Online platform providing searchable cross-device access.

The company's business model combines one-time report licenses, recurring subscription contracts (base $20K/year yielding $24K-$28K purchasing power), and project-based custom consulting. Named enterprise clients include Medtronic, Stryker, Abbott, Johnson & Johnson, Olympus, Teleflex, Dentsply Sirona, Zimmer Biomet, and Envista, alongside mid-market and startup customers. The company derives its value proposition from a multi-source proprietary methodology combining primary research, purchase order data, and procedure-code analytics, differentiated from top-down market sizing competitors. Credibility is reinforced by ESOMAR membership and BBB accreditation. The Subscription Model is explicitly positioned as a new offering, and the company has launched the bundled Total Sales Solution for startups, indicating active product and pricing evolution. No funding rounds, acquisitions, parent company, or leadership changes are documented in the source material.

Name

iData Research

Legal name

iData Research

Website

https://idataresearch.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

iData Research is a private healthcare market intelligence firm founded in 2003 that provides procedure-driven market reports, brand-level analytics, and custom consulting to MedTech, pharmaceutical, and dental companies across 60-70 countries.

Ownership category

akta.pro rank

Product category

Healthcare Market Intelligence

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Healthcare market research
• Medical device intelligence
• Procedure volume analytics
• Pharmaceutical market consulting
• Brand-level SKU tracking

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Market Research Reports: Sale of syndicated market research reports (MedSuite, MedCore, MedPro, MedView) covering various healthcare segments including medical devices, biologics, pharmaceuticals, dental, and healthcare IT. Reports provide market sizing, procedure analysis, unit sales, pricing analysis, forecasting, and competitive analysis.
2. Subscription Model: Annual or two-year subscription model providing purchasing power allocation across multiple solutions. The $20,000/year subscription provides $24,000 purchasing power for a one-year plan or $28,000 for a two-year plan. Clients receive automatic updates for acquired reports/solutions and can upgrade subscription levels at any time. Billing occurs annually.
3. MedSKU Brand Analysis Consulting: Custom consulting service providing brand-level and SKU-level tracking for medical device markets. Includes data delivered in Excel pivot tables/charts or Tableau visualization, with monthly, quarterly, semi-annual, or annual updates. Separate licensing fees apply for Tableau users.
4. Procedure Tracker: Sales accelerator subscription providing procedure volume tracking data with customizable dashboards. Targets MedTech sales teams with national, regional, and physician-level procedure analytics.
5. Medical Market Surveys: Custom survey services including online web-based surveys, in-depth telephonic interviews, and conjoint analysis. Pricing varies based on scope, geographic coverage, and respondent count.
6. Custom Consulting: Tailored research and consulting services designed to fill gaps in research and uncover hidden market insights. Includes unique research strategies, primary market segments, unit sales, ASPs, procedure volume, competitive landscape, and voice-of-the-customer surveys.
7. iData Pharma: Specialized pharmaceutical market consulting covering Immunology, Cancer, Oncology, Anesthesia, and Vaccines drug markets. Includes epidemiology-based research, revenue and market size analysis, market share by drug, SWOT competitive analysis, units sold, annual drug cost analysis, and patent expiry analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

iData Research provides syndicated healthcare market research reports, brand-level and SKU-level analytics, procedure volume tracking, physician surveys, and custom consulting to medical device, pharmaceutical, dental, and healthcare IT companies. The firm covers over 9,000 market segments across 60+ countries, delivering procedure-driven market sizing, competitor analysis, pricing intelligence, and forecasting through its iData Online platform and consultant-led engagements.

Product overview

iData Research offers a comprehensive healthcare market intelligence platform combining syndicated market reports, brand-level analytics, procedure tracking, and custom consulting services. The core product portfolio includes: Healthcare Market Reports (delivered via MedSuite, MedCore, MedPro, and MedView tiers), MedSKU Brand Analysis for SKU-level competitor intelligence, Procedure Tracker for sales acceleration, and Medical Market Surveys for voice-of-customer insights. Additional offerings include iData Pharma (pharmaceutical consulting), Total Sales Solution (bundled package), Custom Consulting, and a Subscription Model. Access is provided through iData Online platform. The company covers over 9,000 market segments across medical devices, biologics, healthcare IT, dental, and pharmaceutical industries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• iData Pharma: Specialized Pharmaceutical Market Consulting service covering Immunology, Cancer, Oncology, Anesthesia, and Vaccines drug markets.
• iData Online
• MedSKU
• Procedure Tracker

Products and services

• iData Online Platform Integrated online platform providing access to reports and custom solutions, allowing users to search thousands of market segments, charts, and Excel tables from personal computers, tablets, and cell phones. Targets healthcare industry professionals seeking self-service market intelligence.
• Healthcare Market Reports Syndicated market research reports covering medical devices, biologics, IT, equipment, dental, and pharmaceutical industries across global markets, with data on unit sales, average selling prices, market shares, and forecasting. Delivered in MedSuite, MedCore, MedPro, and MedView tiers.
• MedSKU Brand Analysis Brand-level and SKU-level custom consulting service providing competitor pricing analysis, unit volumes, average selling prices, and revenue data through an interactive dashboard, using data from 3,500+ reporting hospitals and ASCs.
• Procedure Tracker Sales accelerator tool that tracks procedure volumes by hospital, ASC, physician, and payer level using over 70,000 ICD, CPT, and DRG codes across more than 100 million procedures to identify high-value clients and sales opportunities.
• Medical Market Surveys Voice-of-customer survey service providing insights on product preference, brand awareness, customer satisfaction, and price optimization through online surveys, in-depth telephonic interviews, and conjoint analysis across 70 countries and 5.8 million physicians worldwide.
• Total Sales Solution A bundled package combining syndicated reports, MedSKU brand analysis, and Procedure Tracker data, designed for startups and companies seeking capital financing, market analysis, and procedure-based targeting.
• Custom Consulting Custom research and consulting service implementing unique strategies to fulfill specific market research gaps, including niche market analysis, segmentation, competitor analysis, and growth strategy development.
• iData Pharma Specialized pharmaceutical market consulting focusing on Immunology, Cancer, Oncology, Anesthesia, and Vaccines drug markets, providing epidemiology-based research, market sizing, drug-level segmentation, and competitive analysis across 65+ countries.
• Subscription Model Flexible subscription model offering purchasing power allocation across any combination of reports, MedSKU, Procedure Tracker, surveys, and custom consulting, with annual and two-year plans providing 20% to 40% additional purchasing power above the subscription fee.

Quantifiable outcome

• Subscription model provides $4,000 additional purchasing power per year on one-year plan ($20K subscription = $24K value), and $8,000 additional purchasing power per year on two-year plan ($20K subscription = $28K value)
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EvaluatePharma (Evaluate, now part of Norstella): EvaluatePharma provides drug sales forecasting, market sizing, and competitive intelligence for the pharmaceutical industry. It is a direct competitor to iData's iData Pharma offering in oncology, immunology, and vaccine market intelligence.
• Frost & Sullivan: Frost & Sullivan is a global market research and consulting firm with a deep healthcare and life sciences practice spanning medical devices, pharma, and healthcare IT. It is the most direct peer to iData in terms of syndicated multi-vertical healthcare market intelligence, custom consulting, and growth strategy advisory.
• GlobalData Healthcare: GlobalData Healthcare provides syndicated reports, market sizing, and competitive intelligence across pharma, medical devices, and healthcare IT, with a strong presence in MedTech procedure and forecast analytics. It is a direct competitor to iData's syndicated MedSuite/MedCore reports and MedSKU-style brand tracking.
• MarketResearch.com: MarketResearch.com is an aggregator and publisher of syndicated market research including healthcare and life sciences. It overlaps with iData on the distribution and discovery side of syndicated MedTech and pharma reports.

Broad incumbents

• IQVIA: IQVIA is the largest healthcare data, analytics, and consulting company globally, providing syndicated market intelligence, real-world evidence, and commercial analytics to MedTech and pharma. While iData operates at a smaller scale, IQVIA is the dominant incumbent whose MedTech/Procedure Tracker equivalents set the competitive ceiling for iData's enterprise deals.
• Clarivate (Decision Resources Group): Clarivate's Decision Resources Group (DRG) provides syndicated market research, forecasting, and consulting for pharma and MedTech, including procedure- and claims-based analytics. It is a broad incumbent competing with iData across pharma market intelligence and MedTech consulting.

Emerging players

• Definitive Healthcare: Definitive Healthcare provides healthcare commercial intelligence including claims-based procedure analytics, hospital and physician intelligence, and CRM-style sales targeting. Its analytics products overlap with iData's Procedure Tracker in helping MedTech sales teams identify high-value accounts.
• Grand View Research: Grand View Research is a global market research publisher offering syndicated reports across medical devices, pharma, and healthcare IT. It competes with iData primarily on price-sensitive syndicated report buyers rather than enterprise MedSKU and procedure analytics.
• Mordor Intelligence: Mordor Intelligence is a digital-first market research firm offering syndicated reports across healthcare and life sciences at lower price points than iData. It competes indirectly for SMB and mid-market MedTech buyers who view iData's enterprise pricing as a barrier.

Others

• ResearchAndMarkets.com: ResearchAndMarkets.com is a market research distribution platform that aggregates and sells third-party syndicated reports. It is an indirect competitor to iData's direct sales motion for syndicated reports, while not competing in the custom MedSKU or Procedure Tracker services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/iDataResearch
• Facebookfacebook.com/iDataResearch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iData Research