ATRAM

What ATRAM does

ATRAM is the Philippines' largest independent asset and wealth manager, operating through two regulated entities — ATR Asset Management, Inc. (SEC-licensed mutual funds) and ATRAM Trust Corporation (BSP-licensed UITFs and trust services). Founded as a standalone business group in 2009 (spun out of ATR KimEng Capital Partners) and headquartered in Makati City, the firm manages PHP 460.5 billion (~USD 8 billion) in assets under management across 68 UITFs and 10 mutual funds spanning local and global equity, fixed income, and multi-asset strategies. It holds approximately 45% market share in the Philippine global feeder fund space and has been the recipient of multiple AsianInvestor and CFA Society Philippines awards.

The company runs a fee-based revenue model, earning management and trust fees of 0%–2.1% per annum on AUM, with tiered A-unit (standard) and D-unit (lower-fee digital) share classes. Its technology stack centers on two proprietary platforms — Seedbox (the Philippines' first local digital wealth management platform, launched 2016) and ATRAM Prime (a mobile-first onboarding app launched in 2024 with 8-minute account opening) — supplemented by risk-profiler, returns-calculator, and fund-selector tools. Distribution is multi-channel: direct digital self-serve, dedicated relationship managers for HNW and institutional clients, GCash GInvest for mass-market fintech, Pru Life UK's agency force for insurance-linked products, and (post-2025 merger) UnionBank's branch and digital network of 15M+ clients.

ATRAM serves four primary customer segments — retail investors, HNW/wealth clients, institutional investors, and PERA/retirement savers — through tailored solutions including PERA tax-advantaged accounts, institutional portfolio management, and financial advisor partnership programs. Following a 2025 investment agreement, UnionBank of the Philippines holds 27.5% of ATR Asset Management Inc., and the trust subsidiaries (UBIMTC and ATC) have merged under ATC as the surviving entity, creating a combined PHP 485 billion AUM platform. Recent strategic actions include thematic feeder fund launches with J.P. Morgan Asset Management and BSP PERA pilot-partner status, signaling continued product and ecosystem expansion within the Philippine domestic market.

Name

ATRAM

Legal name

ATRAM Group

Website

https://atram.com.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

ATRAM is the Philippines' largest independent asset and wealth manager, operating through ATR Asset Management and ATRAM Trust Corporation to offer 68 UITFs and 10 mutual funds with PHP 460.5 billion in AUM, serving retail, HNW, institutional, and retirement clients via digital platforms and partner channels including GCash and UnionBank.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Asset management
• Mutual funds
• Unit investment trust funds
• Wealth management services
• Investment management

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management and Trust Fees: ATRAM earns management/trust fees on assets under management across its mutual funds and UITFs. Fee rates vary by fund class and product, ranging from 0% to 2.1% p.a. across its 68 UITFs and 10 mutual funds. As a feeder fund manager, fees are applied on the Philippine-regional wrapper layer.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

ATRAM is a Philippines-based independent asset and wealth manager operating through two entities: ATR Asset Management, Inc. (managing 10 mutual funds) and ATRAM Trust Corporation (managing 68 Unit Investment Trust Funds, trust services, and investment management accounts). The firm serves individual retail investors, high-net-worth wealth clients, and institutional clients with diversified equity, fixed income, and multi-asset funds, retirement products (PERA), wealth advisory, and institutional mandates, distributed via proprietary digital platforms (ATRAM Prime, Seedbox) and partner channels (GCash, UnionBank, Pru Life UK).

Product overview

ATRAM operates as a leading independent asset and wealth manager in the Philippines through two main entities: ATR Asset Management, Inc. (managing Mutual Funds) and ATRAM Trust Corporation (managing UITFs, trust services, and IMAs). The core product portfolio consists of 68 Unit Investment Trust Funds and 10 Mutual Funds spanning equity, fixed income, and multi-asset categories across PHP and USD currencies. These funds are distributed through multiple channels including the proprietary ATRAM Prime mobile platform, Seedbox digital platform, GCash GInvest integration, and direct sales. The company serves individual investors (retail and wealth clients), institutions, and business partners through tailored solutions including PERA retirement accounts, institutional portfolio management, and advisory services. ATRAM Group manages approximately PHP 460.5 billion in assets under management as of Q1 2026, with approximately 45% market share in the Philippine global feeder fund space.

Differentiator

Problem solved

Functional benefit

Brands

• ATRAM Prime: A mobile-first investment platform that aims to create worry-free futures by growing long-term wealth and simplifying the investment process.
• Seedbox

Products and services

• Unit Investment Trust Funds (UITFs) Professionally managed investment funds regulated by the Bangko Sentral ng Pilipinas (BSP), offering diversified investment across equity, fixed income, and multi-asset categories with 68 available funds.
• Mutual Funds SEC-regulated investment funds managed by ATR Asset Management, Inc., offering 10 mutual funds including equity, fixed income, and multi-asset strategies in PHP and USD denominations.
• ATRAM Prime Mobile-first investment platform enabling all-digital account opening in as fast as 8 minutes with no paperwork, providing access to professionally managed funds with dedicated client advisor support.
• Wealth Management Personalized investment solutions for individuals and families including tailored portfolios, multi-asset strategies, and comprehensive wealth management focused on growing, protecting, and optimizing long-term wealth.
• Institutional Fund Management Custom portfolio management solutions for institutions built on research-driven strategies and robust governance to help achieve long-term investment objectives with confidence.
• PERA (Personal Equity and Retirement Account) Tax-advantaged retirement savings product under RA 9505, offering tax credits up to 5,000 pesos (10,000 for OFWs), tax-exempt earnings, and estate tax exemption with contributions starting at 1,000 pesos.
• Trust Services Fiduciary services provided through ATRAM Trust Corporation including trust accounts, investment management accounts (IMAs), and comprehensive trust solutions for individual and institutional clients.
• ATRAM Nasdaq Equity Income Feeder Fund UITF providing equity income strategy that invests in the JPMorgan Nasdaq Equity Premium Income Active UCITS ETF, offering monthly income distributions with exposure to Nasdaq-100 listed companies through a covered call strategy; targets 9-11% annual income historically.
• ATRAM Global Artificial Intelligence Feeder Fund UITF providing exposure to companies driving artificial intelligence transformation; marketed as the first AI feeder fund in the Philippines, offering access to global AI-related equity securities.

Quantifiable outcome

• Assets Under Management grew from PHP 100 billion (2017) to PHP 314 billion (end 2023) to PHP 460.5 billion Q1 2026, demonstrating sustained growth and market trust.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• J.P. Morgan Asset ManagementcoreTechnology or Integration · 1 January 2025ATRAM partnered with J.P. Morgan Asset Management as the target fund provider for the ATRAM Nasdaq Equity Income Feeder Fund. The fund invests in the JPMorgan Nasdaq Equity Premium Income Active UCITS ETF, which employs a covered call strategy on the Nasdaq-100 Index. J.P. Morgan is described as the world's largest active ETF provider. The partnership enables ATRAM to bring covered call income strategies to Philippine investors through the feeder fund structure.
• Bangko Sentral ng Pilipinas (BSP)coreOthers · 1 January 2025ATRAM is a pilot partner institution in the BSP's expanded Personal Equity and Retirement Account (PERA) program. The BSP signed agreements with banks and financial firms including ATRAM to expand voluntary PERA program, projecting PHP 100 billion ($1.7 billion) could flow annually into domestic capital market if one million Filipinos participate.
• Maya PhilippinesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Maya Philippines is a pilot partner institution for the BSP's expanded PERA program, alongside ATRAM, G-Exchange Inc., Rizal Commercial Banking Corp., and Union Bank of the Philippines.
• Rizal Commercial Banking Corp. (RCBC)minorChannel Partner/ Reseller/ Distributor · 1 January 2025RCBC is a pilot partner institution for the BSP's expanded PERA program alongside ATRAM, Maya, G-Exchange Inc., and Union Bank of the Philippines.
• G-Exchange Inc.minorChannel Partner/ Reseller/ Distributor · 1 January 2025G-Exchange Inc. is a pilot partner institution for the BSP's expanded PERA program alongside ATRAM, Maya, RCBC, and Union Bank of the Philippines.
• UnionBank of the PhilippinescoreStrategic or Co-development Partner · 1 January 2024UnionBank acquired 27.5% ownership stake in ATR Asset Management Inc. while existing ATRAM shareholders retain 72.5%. The merger consolidates Union Bank Investment Management and Trust Corporation (UBIMTC) and ATRAM Trust Corporation (ATC), with ATC as the surviving entity. Combined AUM of over PHP 485 billion creates a leading trust industry player. UnionBank contributes digital expertise while ATRAM provides innovative asset management solutions. The merger is subject to regulatory approvals.
• Pru Life UKcoreStrategic or Co-development Partner · 1 August 2023Strategic partnership announced August 2023. PAMTC (Pru Life UK's trust entity) trust operations and fiduciary portfolio transferred to ATRAM Trust Corporation in November 2023 following BSP approval. ATRAM Investment Management Partners Corp. to acquire PAMTC entity by 2024. Pru Life UK and ATRAM co-develop and launch innovative customer-centric investment solutions. Partnership enables Pru Life UK agents to offer ATRAM's fund products alongside insurance products.
• GCash GInvestcoreChannel Partner/ Reseller/ Distributor · 1 January 2021ATRAM expanded product distribution through GCash GInvest platform starting in 2021, offering funds including the ATRAM Global Artificial Intelligence Feeder Fund to GCash's large user base. The partnership democratizes investing by enabling account opening using existing personal data from partner institutions.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BPI Wealth: The wealth and asset management arm of the Bank of the Philippine Islands, offering UITFs, mutual funds, and private wealth services — directly comparable to ATRAM across retail fund products, institutional mandates, and digital wealth distribution in the Philippines.
• BDO Private Bank: BDO Unibank's trust and wealth management division offers UITFs, trust services, and private banking for affluent and HNW clients — a direct competitor to ATRAM's wealth and institutional segments in the Philippine market.
• Metrobank Trust Banking Group: Metrobank's trust and investment management arm provides UITFs, institutional trust, and personal trust services — directly competing with ATRAM Trust Corporation for both retail UITF assets and corporate/institutional mandates in the Philippines.
• First Metro Investment Corporation: One of the Philippines' leading investment houses, offering mutual funds, UITFs, and institutional asset management — a close comparable to ATRAM across investment products, market position, and target retail/institutional segments.
• Sun Life Philippines: Sun Life of Canada (Philippines) operates Sun Life Asset Management and offers investment-linked insurance products and mutual funds — directly overlapping with ATRAM's mutual fund business and its insurance-linked product partnership with Pru Life UK.
• Manulife Investment Management Philippines: Manulife Philippines offers UITFs, mutual funds, and investment-linked insurance through its agent network — a direct competitor to ATRAM for retail and wealth client fund products, and an analogue to its Pru Life UK insurance channel partnership.
• Security Bank Trust and Asset Management: Security Bank's trust banking group offers UITFs, personal management accounts, and institutional trust services — a direct competitor to ATRAM in the Philippine retail UITF and institutional trust segments.
• PNB Trust Banking Group: Philippine National Bank's trust banking group provides UITFs, trust services, and institutional asset management — a direct peer to ATRAM across Philippine retail and institutional fund management.
• Philam Asset Management: The asset management arm of Philam Life (AIA-affiliated), offering mutual funds, UITFs, and investment-linked funds — directly comparable to ATRAM's mutual fund operations and insurance-channel distribution model.

Emerging players

• Eastspring Investments Philippines: The Philippine affiliate of Asian asset manager Eastspring (part of Prudential plc), offering UITFs and feeder funds — competing in the same Philippine retail and institutional fund space as ATRAM, particularly in global feeder fund categories where ATRAM holds ~45% share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atrassetmanagement
• LinkedInlinkedin.com/company/atrassetmanagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATRAM