La Senza Corporation
La Senza Corporation is a privately-held Canadian-founded direct-to-consumer women's intimate apparel retailer operating a Shopify e-commerce storefront shipping to 100+ countries alongside North American physical retail, selling bras, panties, lingerie, sleepwear, and accessories to individual women consumers across multiple branded collections.
- Company typePrivate
- Founded1990
- HeadquartersCalgary, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What La Senza Corporation does
La Senza Corporation is a privately-held direct-to-consumer women's intimate apparel retailer founded in 1990 and headquartered in Calgary, Canada. The company sells bras, panties, lingerie, sleepwear, and accessories to individual women consumers through its Shopify-based e-commerce website (lasenza.com), a network of physical retail stores across North America, and a recently announced channel partnership on the Air Canada Aeroplan eStore marketplace. The website supports shipping to 100+ countries with multi-currency localization, positioning La Senza as a globally accessible DTC brand anchored in its North American retail heritage. The company is co-founded and led by Irv Teitelbaum as CEO, with Stephen Gross as Co-Founder and Vice Chairman.
The product portfolio is organized around core categories — Bras, Panties, Lingerie, Sleepwear, and Accessories — and segmented through named collections targeting specific use cases and body types: So Free (wireless/comfort), Beyond Sexy (push-up and plunge), Comfort Edit (everyday soft fabrics), Obsession (romantic lace), Hello Sugar (full-figure with up to two extra cup sizes of lift), Essentials, Luxe Panties, Ultrasoft Modal, Invisible (no-show), Designer, and La Senza Body (shapewear/bodysuits), supplemented by the French-inspired DIM Paris sub-brand. Pricing is positioned at accessible tiers, with push-up bras ranging from $19.99–$56.95 and panties from $4.99–$19.95, and is supported by an aggressive promotional cadence featuring clearance events of up to 70% off.
La Senza's commercial model combines one-time product sales through DTC e-commerce and physical retail with a $10/year Club La Senza loyalty subscription that delivers 10% off every purchase, free shipping, birthday offers, and exclusive member deals to drive repeat purchasing. Marketing relies on Instagram (organic social, influencer partnerships including model Jessica Stam), email/newsletter, and on-site SEO. No revenue, funding, ownership, or financial performance data is disclosed in the available sources, and there is no evidence of AI/ML capabilities, proprietary technology beyond the Shopify storefront and OneTrust consent tooling, or third-party enterprise customers.
La Senza Corporation firmographics
Firmographics- Name
- La Senza Corporation
- Legal name
- La Senza
- Website
- https://lasenza.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- La Senza Corporation is a privately-held Canadian-founded direct-to-consumer women's intimate apparel retailer operating a Shopify e-commerce storefront shipping to 100+ countries alongside North American physical retail, selling bras, panties, lingerie, sleepwear, and accessories to individual women consumers across multiple branded collections.
- Ownership category
- akta.pro rank
La Senza Corporation industry classification
Industry- Product category
- Intimate Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
- akta.pro secondary industries
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Loungewear (Home Comfort Basics) (CRAAAIAF), Sexual Wellness & Intimacy Products DTC (CRAFACAM)
Keywords
Where La Senza Corporation is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
La Senza Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of lingerie, bras, panties, sleepwear, and accessories through e-commerce and retail stores. Products sold at various price points with regular promotional discounts and clearance sales.
- Club La Senza Membership: Annual loyalty program membership at $10/year offering 10% discount on all purchases, free shipping, birthday offers, and exclusive member deals to drive customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Push Up Bras - $19.99 (sale) to $56.95 (full price) |
| Unit Pricing | Pay-as-you-go | Panties - $4.99 to $19.95 |
| Subscription | Annual | Club La Senza Membership - $10/year |
| Unit Pricing | Pay-as-you-go | Sleepwear - $11.98 to $69.95 |
| Other | Pay-as-you-go | Shipping - Free on orders over $100, $12 standard rate |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
La Senza Corporation product offering
Product offeringCore offering
La Senza designs, sources, and retails women's intimate apparel — including bras, panties, lingerie, sleepwear, and accessories — directly to consumers through its own e-commerce site (lasenza.com) and physical retail stores across North America. It complements this assortment with the Club La Senza paid loyalty program, which offers members 10% off purchases, free shipping, and exclusive deals. The company emphasizes comfort, style variety, and frequent promotional pricing as core merchandising principles.
Product overview
La Senza Corporation operates a direct-to-consumer e-commerce platform selling women's intimate apparel and accessories. The product portfolio is organized as a single unified retail platform offering core product categories (Bras, Panties, Lingerie, Sleepwear, Accessories) complemented by multiple branded collections and sub-lines including So Free, Beyond Sexy, Comfort Edit, Obsession, Essentials, Hello Sugar, Luxe Panties, DIM Paris, Remix Cotton, Ultrasoft Modal, Invisible, Designer Collection, and La Senza Body Collection. The company also operates Club La Senza, a loyalty program offering member benefits. The platform is built on Shopify e-commerce infrastructure and sells exclusively direct-to-consumer through lasenza.com.
Differentiator
Problem solved
Functional benefit
Products and services
- La Senza Bras Women's bras offered in multiple styles including Push Up, Strapless, T-Shirt, Bralette, Full Coverage, Wireless, Sports Bra, Balconette, and Demi, sold direct-to-consumer via lasenza.com and in physical retail stores.
- La Senza Panties Women's underwear in styles including G-Strings, Thongs, Cheekies, Bikinis, Hipsters, Boyshorts, and No Show, sold direct-to-consumer via lasenza.com and in physical retail stores.
- La Senza Lingerie Romantic and sensual lingerie including Bodysuits, Lingerie Bras, Lingerie Panties, Babydolls, Robes, and Teddy styles, sold direct-to-consumer via lasenza.com and in physical retail stores.
- La Senza Sleepwear Sleepwear and loungewear including pajamas, chemises, robes, and cozy casual sleep styles, sold direct-to-consumer via lasenza.com and in physical retail stores.
- La Senza Accessories Lingerie accessories including Beauty products, Hosiery, and Shapewear, sold direct-to-consumer via lasenza.com and in physical retail stores.
- Club La Senza Membership Annual paid loyalty program for $10/year offering 10% off every purchase, free shipping on orders, birthday offers, exclusive member-only deals, and double discount days, available to consumers shopping at lasenza.com and in retail stores.
Companies that use La Senza Corporation
Customer profileSegments1 record
Ideal customer profiles1 record
La Senza Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Senza Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Air Canada AeroplanminorLa Senza is listed as a partner brand available through the Air Canada Aeroplan eStore platform. This allows Aeroplan members to shop La Senza lingerie products and earn or redeem Aeroplan points on purchases. This partnership provides La Senza access to Air Canada's customer base of frequent flyers and Aeroplan members.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
La Senza Corporation competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Senza Corporation social profiles
Digital presenceLa Senza Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Senza Corporation leadership team
Management profileNumber of profiles
Profiles3 records
La Senza Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Senza Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Senza Corporation
What does La Senza Corporation do?
La Senza designs, sources, and retails women's intimate apparel — including bras, panties, lingerie, sleepwear, and accessories — directly to consumers through its own e-commerce site (lasenza.com) and physical retail stores across North America. It complements this assortment with the Club La Senza paid loyalty program, which offers members 10% off purchases, free shipping, and exclusive deals. The company emphasizes comfort, style variety, and frequent promotional pricing as core merchandising principles.
Is La Senza Corporation a public or private company?
La Senza Corporation is a private company. It is classified as unknown and is currently operating.
When was La Senza Corporation founded?
La Senza Corporation was founded in 1990. It employs 1,001 to 5,000 people.
Where is La Senza Corporation based?
La Senza Corporation is headquartered in Calgary, Canada, in the North America region.
How does La Senza Corporation make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are club La Senza Membership.
Does La Senza Corporation have an API?
No public API is recorded for La Senza Corporation.
What industry is La Senza Corporation in?
La Senza Corporation's product category is Intimate Apparel Retail. Its primary akta.pro industry code is CRAAABAF, Intimates, Lingerie & Sleepwear Retail, with a secondary code of CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies). Its NAICS code is 458 and its SIC code is 5621.