Digi
Digi is a European telecommunications operator owned by Romanian parent Digi Communications, providing low-priced mobile, broadband, and pay-TV services to residential and SMB customers across Spain, Hungary, the UK, and Romania.
- Company typePrivate
- Founded1998
- HeadquartersBudapest, Hungary
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Digi does
Digi is a European telecommunications operator owned by Romanian parent Digi Communications, founded in 1998 and headquartered in Budapest, Hungary. The company delivers mobile, broadband (fibre and DSL), and pay-TV services to residential consumers and small businesses across Spain, Hungary, the UK, and Romania. In Hungary, the legacy DIGI Távközlési és Szolgáltató Kft. entity was rebranded to the One brand effective January 1, 2025, consolidating online, app, and physical retail channels under a unified identity. In the UK, Digi entered the consumer fibre market in March 2026 via a 51% acquisition of local network builder Whyfibre, launching a residential fibre pilot around Luton with symmetrical speeds up to 10 Gbps.
The company's underlying technology stack comprises owned mobile network infrastructure (including spectrum divested from the Orange-MásMóvil merger that positioned Digi as Spain's fourth carrier), residential fibre networks via the Whyfibre platform, and digital customer-facing channels (self-serve portals and mobile apps) alongside physical retail stores. The UK fibre product offers symmetrical 1 Gbps at £15/month and 10 Gbps at £25/month on rolling monthly terms, materially undercutting the UK market average of £30+. No AI/ML capabilities, proprietary models, or research outputs are disclosed.
Digi's business model is subscription-based recurring revenue from low-priced monthly telecom tariffs, monetised via a high-volume, price-sensitive customer base across multiple European markets. GTM is direct-to-consumer with a product-led, ultra-low-price acquisition motion, supplemented by competitive responses to incumbent promotions. The Spanish subsidiary filed for an IPO on the Madrid stock exchange in June 2026, targeting an equity valuation of up to EUR 1.7 billion and a EUR 150 million new capital raise, with Spanish institutional investor Global Portfolio Investments committing EUR 100 million. While gross customer adds remain sector-leading in Spain, broadband churn accelerated to 15.8% in 2025 (up 3 percentage points year-over-year) and customer complaints about service failures surged 59%, signalling service quality headwinds against the price-led growth model.
Digi firmographics
Firmographics- Name
- Digi
- Legal name
- DIGI Távközlési és Szolgáltató Kft.
- Website
- https://digi.hu
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Digi is a European telecommunications operator owned by Romanian parent Digi Communications, providing low-priced mobile, broadband, and pay-TV services to residential and SMB customers across Spain, Hungary, the UK, and Romania.
- Ownership category
- akta.pro rank
Digi industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Local Loop Unbundling (LLU) & Last-Mile Leasing Providers (HDAIABAG)
- akta.pro secondary industry
- Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)
Keywords
Where Digi is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Digi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Telecom Services Revenue: Digi generates revenue primarily through recurring telecom service fees — mobile plans, broadband (fibre/DSL), and pay-TV subscriptions — charged to residential and SMB customers on a monthly basis. Revenue is subscription-based and recurring, with a low-cost pricing model driving high customer volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Gbps fibre broadband — £15/month |
| Subscription | Monthly | 10 Gbps symmetrical fibre broadband — £25/month |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels1 record
Digi product offering
Product offeringCore offering
Digi is a telecommunications operator providing mobile, fixed-line broadband, fibre-to-the-home internet, cable TV, and terrestrial television services to residential and small-business customers across Hungary, Spain, Romania, and the United Kingdom. Its Hungarian operations are conducted under the rebranded "One" subsidiary (formerly DIGI), while the broader Digi group also owns a UK fibre start-up called Whyfibre. The company's business is anchored in low-cost, subscription-based connectivity services.
Product overview
Digi is a telecommunications operator primarily based in Romania with operations across Europe including Spain, UK, and Hungary. The company offers mobile services, fixed broadband, and fibre connectivity. In Hungary, the legacy DIGI Távközlési és Szolgáltató Kft. entity was rebranded to One in January 2025. Digi's core business model focuses on aggressive pricing in the European telecom market, competing against major operators like Telefónica, Orange, and Vodafone. Recent expansions include a UK residential fibre broadband pilot and an IPO filing for the Spanish operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile services (Spain, Hungary) Mobile voice, SMS, and data plans sold directly to residential and small-business customers in Spain and Hungary, typically on rolling monthly terms and at price points below incumbent operators.
- Fixed broadband (Spain, Romania) Fixed-line broadband internet services for households in Spain and Romania, marketed under the Digi low-cost positioning.
- Fibre broadband (UK pilot, Spain, Romania) Fibre-to-the-home (FTTH) broadband internet for residential customers, including a UK pilot in Luton delivered through Whyfibre.
- Cable TV Cable television service delivered over the group's fixed-line network to residential subscribers.
- Terrestrial TV (One Földfelszíni TV) Digital terrestrial television service distributed in Hungary under the rebranded One brand.
Quantifiable outcome
- Churn rate increased to 15.8% in 2025, up 3 percentage points year-over-year
- +3 more outcomes
Companies that use Digi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Digi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Digi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WhyfibrecoreDigi acquired a 51% majority stake in UK local network builder Whyfibre in March 2026. This acquisition provides Digi's entry into the UK consumer fibre broadband market, enabling the launch of residential fibre services in the Luton area (Bedfordshire and Hertfordshire). Whyfibre builds and operates local fibre networks, and Digi's ownership stake gives it control over a new network infrastructure platform in the UK.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Digi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digi social profiles
Digital presenceDigi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digi leadership team
Management profileNumber of profiles
Profiles1 record
Digi subsidiaries and ownership
Company hierarchySubsidiaries2 records
Digi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digi
What does Digi do?
Digi is a telecommunications operator providing mobile, fixed-line broadband, fibre-to-the-home internet, cable TV, and terrestrial television services to residential and small-business customers across Hungary, Spain, Romania, and the United Kingdom. Its Hungarian operations are conducted under the rebranded "One" subsidiary (formerly DIGI), while the broader Digi group also owns a UK fibre start-up called Whyfibre. The company's business is anchored in low-cost, subscription-based connectivity services.
Is Digi a public or private company?
Digi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digi founded?
Digi was founded in 1998. It employs 501 to 1,000 people.
Where is Digi based?
Digi is headquartered in Budapest, Hungary, in the Europe region.
How does Digi make money?
One revenue line is on record: telecom Services Revenue.
Does Digi have an API?
No public API is recorded for Digi.
What industry is Digi in?
Digi's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIABAG, Local Loop Unbundling (LLU) & Last-Mile Leasing Providers, with a secondary code of HDAIABAJ, Rural & Universal Service Fixed Broadband Providers. Its NAICS code is 517111 and its SIC code is 4899.