FeaturePoints
FeaturePoints is a Toronto-based mobile rewards platform that lets individual consumers earn cash and gift cards by completing surveys, app downloads, purchases, and referrals. Founded in 2012, the company monetizes through affiliate CPA commissions paid by brands, app developers, and market research partners.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What FeaturePoints does
FeaturePoints is a Toronto-based mobile rewards platform founded in 2012 that enables individual consumers to earn cash and gift cards by completing surveys, app downloads, purchases, and referrals. The company is privately held, operates with a small team of 1-10 employees, and has cumulatively paid out over $14 million to millions of users across more than a decade of operation. Its primary customer segment is individual consumers seeking supplemental income or free gift cards in exchange for monetizable micro-tasks on their mobile devices, served via a horizontal, self-serve model with no minimum-payout friction.
The core product is the FeaturePoints Mobile App, available on both iOS and Apple App Store and Android via Google Play, distributed globally. Underlying technology consists of offer-wall integration, survey routing to third-party market research providers, and a digital gift card and cash fulfillment system supporting PayPal cash, Visa cash, and gift cards for Amazon, Apple, Google Play, Starbucks, PlayStation, Xbox, and Cash App. Users authenticate via email, Google, or Apple sign-in and are onboarded with a $2 welcome bonus; a referral program offering up to 50% of referred friends' earnings drives viral user acquisition, supported by an active presence across Instagram, TikTok, X, Facebook, and YouTube.
FeaturePoints monetizes exclusively through affiliate commissions on a cost-per-action (CPA) basis, earning a share of partner payments each time a user completes an offer, survey, app download, or purchase. The service is free to consumers. The company is led by co-founders Steven Brener (CTO) and George Pogostin (COO and CBDO), and operates without disclosed institutional funding, patents, M&A activity, or third-party integrations, suggesting a bootstrapped, lean operating model.
FeaturePoints firmographics
Firmographics- Name
- FeaturePoints
- Website
- https://featurepoints.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FeaturePoints is a Toronto-based mobile rewards platform that lets individual consumers earn cash and gift cards by completing surveys, app downloads, purchases, and referrals. Founded in 2012, the company monetizes through affiliate CPA commissions paid by brands, app developers, and market research partners.
- Ownership category
- akta.pro rank
FeaturePoints industry classification
Industry- Product category
- Consumer Rewards Platform
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
Keywords
Where FeaturePoints is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
FeaturePoints business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate Commissions from Offer Completion: FeaturePoints earns revenue by partnering with market research companies, app developers, and brands who pay on a cost-per-action (CPA) basis when users complete offers, surveys, app downloads, or purchases. The company acts as an intermediary, aggregating offers and routing users in exchange for a commission share.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
FeaturePoints product offering
Product offeringCore offering
FeaturePoints operates a mobile rewards platform where individual users earn real cash and gift cards by completing partner offers, surveys, app downloads, and account sign-ups. The platform aggregates offers from market research companies, app developers, and brands and routes users to these offers in exchange for affiliate commissions paid on a cost-per-action basis, distributing a share of that revenue to end users.
Product overview
FeaturePoints is a single mobile rewards platform where users earn cash and gift cards by completing various activities. The core product is the FeaturePoints Mobile App available on iOS and Android, through which users complete tasks, offers, and surveys to accumulate earnings that can be redeemed for PayPal cash, Visa cash, Amazon gift cards, Google Play gift cards, Starbucks gift cards, PlayStation gift cards, Xbox gift cards, and other rewards.
Differentiator
Problem solved
Functional benefit
Products and services
- FeaturePoints Mobile App A mobile rewards application available on iOS and Android that lets individual users earn cash and gift cards by completing partner offers, surveys, app downloads, purchases, social media follows, and friend referrals. Earnings are redeemed for PayPal cash, Visa cash, Amazon, Apple, Google Play, Starbucks, PlayStation, and Xbox gift cards.
Companies that use FeaturePoints
Customer profileSegments1 record
Ideal customer profiles1 record
FeaturePoints technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FeaturePoints partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
FeaturePoints competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
FeaturePoints social profiles
Digital presenceFeaturePoints financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeaturePoints leadership team
Management profileNumber of profiles
Profiles2 records
FeaturePoints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeaturePoints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeaturePoints
What does FeaturePoints do?
FeaturePoints operates a mobile rewards platform where individual users earn real cash and gift cards by completing partner offers, surveys, app downloads, and account sign-ups. The platform aggregates offers from market research companies, app developers, and brands and routes users to these offers in exchange for affiliate commissions paid on a cost-per-action basis, distributing a share of that revenue to end users.
Is FeaturePoints a public or private company?
FeaturePoints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FeaturePoints founded?
FeaturePoints was founded in 2012. It employs 1 to 10 people.
Where is FeaturePoints based?
FeaturePoints is headquartered in Toronto, Canada, in the North America region.
How does FeaturePoints make money?
One revenue line is on record: affiliate Commissions from Offer Completion.
Does FeaturePoints have an API?
No public API is recorded for FeaturePoints.
What industry is FeaturePoints in?
FeaturePoints's product category is Consumer Rewards Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces.