What American Power Conversion does

American Power Conversion (APC), founded in 1981 in Rhode Island and operating as a flagship brand of Schneider Electric since its 2007 acquisition, manufactures power protection and IT physical infrastructure products. The company's portfolio spans uninterruptible power supply (UPS) systems from consumer-grade Back-UPS units through enterprise Smart-UPS, Smart-UPS Ultra, Smart-UPS Modular Ultra, and three-phase Symmetra systems, alongside NetShelter IT rack enclosures (SX, SV, Open Architecture, Soundproof, Rugged, Wall-mount, Specialty variants), Basic/Metered/Switched/Advanced Rack PDUs, Micro Data Centers, and the EcoStruxure IT software platform (Data Center Expert, IT Expert, SmartConnect) plus PowerChute management software. Technology foundations include lithium-ion battery integration, modular UPS architectures, and software-defined power management with cloud-based monitoring.

The business model is multi-channel and global, monetized through hardware sales (UPS units, racks, PDUs), software subscriptions (EcoStruxure IT, SmartConnect), and integrated data center infrastructure solutions distributed through IT solution providers, online resellers, distributors, and direct enterprise sales teams across 100+ countries under Schneider Electric's global infrastructure. Customers span home/SMB (Back-UPS), enterprise IT (Smart-UPS), edge computing deployments, gaming, and education/government segments, with a claimed 20M+ Smart-UPS units sold and 40+ years of industry leadership. Founder Neil Rasmussen serves as Sr. VP of Innovation, with Ajmal Hakimyar identified as a founder and CEO. Recent 2024 product launches target AI/high-density compute workloads (NetShelter Open Architecture supporting ORV3 and NVIDIA MGX, NetShelter SX Advanced) and edge computing (Smart-UPS Ultra, Micro Data Centers).

Name

American Power Conversion

Legal name

American Power Conversion (as branded subsidiary of Schneider Electric)

Website

https://apc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Power Conversion (APC), a Schneider Electric flagship brand founded in 1981, manufactures UPS systems, IT rack enclosures, rack PDUs, and power management software, serving home, SMB, enterprise, edge computing, and data center customers across 100+ countries.

Ownership category

akta.pro rank

Product category

Power Protection and IT Physical Infrastructure

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Power Distribution Units (PDUs) & Rack Power (HDACAJAC)

akta.pro secondary industries

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH)

Keywords

• Uninterruptible power supplies
• IT rack enclosures
• Rack power distribution
• Data center infrastructure
• Power protection systems

Headquarters

HQ city

West Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. UPS Systems: Sale of Uninterruptible Power Supply systems including Back-UPS (consumer/SMB), Smart-UPS (enterprise), and specialized UPS for data centers and network applications.
2. Racks and Enclosures: Sale of IT rack enclosures including NetShelter SX, Specialty Enclosures, Soundproof Racks, Wall-mount Enclosures, and Open Frame Racks for data centers and edge computing environments.
3. Rack Power Distribution: Sale of Rack PDUs including Basic, Metered, Switched Metered Outlet, and Advanced Rack PDUs with intelligent power management capabilities.
4. Software Subscriptions: EcoStruxure IT SmartConnect subscription plans (Standard and Advanced tiers) providing cloud-based UPS monitoring and management with 1, 3, and 5 year subscription terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

American Power Conversion (APC) designs, manufactures, and sells uninterruptible power supply (UPS) systems, IT rack enclosures, rack power distribution units (PDUs), and supporting software products for homes, small businesses, enterprises, edge computing environments, gaming, education and government customers. The portfolio spans consumer-grade Back-UPS models, enterprise-grade Smart-UPS and Symmetra systems, three-phase data center UPS, NetShelter rack families, intelligent rack PDUs, and EcoStruxure IT cloud monitoring and PowerChute shutdown software.

Product overview

APC (American Power Conversion), a flagship brand of Schneider Electric, provides comprehensive power protection and IT physical infrastructure solutions. The portfolio consists of multiple product lines organized around two core areas: Uninterruptible Power Supply (UPS) systems and IT Rack/Enclosure infrastructure. The UPS portfolio spans from consumer/home office products (APC Back-UPS, Back-UPS Pro, Back-UPS Connect) through enterprise-class solutions (APC Smart-UPS family including Smart-UPS On-Line, Smart-UPS Ultra, Smart-UPS Modular Ultra) to large-scale three-phase systems. The IT Infrastructure portfolio includes NetShelter rack enclosures (SX, Soundproof, Specialty, Wall-mount, Rugged, Open Frame, SV), Advanced Rack PDUs, and EcoStruxure Micro Data Centers. Software offerings include PowerChute Network Shutdown and PowerChute Serial Shutdown for graceful UPS-managed shutdown, plus the EcoStruxure IT cloud platform (SmartConnect, Data Center Expert, Expert) for remote monitoring and DCIM capabilities. Edge computing solutions round out the offerings for distributed IT environments.

Differentiator

Problem solved

Functional benefit

Brands

• APC Back-UPS: Battery backup and surge protector for home electronics and computers
• APC Smart-UPS
• APC NetShelter
• PowerChute
• EcoStruxure IT
• APC Symmetra
• APC Custom Solutions

Products and services

• APC Back-UPS Battery backup and surge protector for home electronics, computers, wireless networks, and smart home devices, providing guaranteed power protection in tower or floor styles. Targeted at consumers and home office users.
• APC Back-UPS Pro High-performance UPS delivering sinewave power with LCD interface for premium protection of computer systems, routers/modems, gaming consoles, and entertainment systems. Targets prosumers, home offices and gaming enthusiasts.
• APC Back-UPS Connect Extended runtime UPS designed for network gateway devices such as routers and modems, providing 3-5 hours of internet access during power outages. Targets residential and small office users needing continued connectivity.
• APC Smart-UPS Intelligent and efficient network power protection from entry level to scalable runtime, trusted by millions for servers, point-of-sale, routers, switches, hubs and other network devices. Industry-leading enterprise UPS product family.
• APC Smart-UPS On-Line High-density, double-conversion on-line power protection with scalable runtime for the harshest power conditions, versatile for demanding server and network applications in enterprise environments.
• APC Smart-UPS On-Line SR1 Double-conversion on-line battery backup with scalable runtime designed for the harshest conditions, developed for demanding applications requiring reliable power protection.
• APC Smart-UPS Ultra Ultra-high power density on-line power protection with Lithium-ion batteries and scalable runtime options in a compact family for edge computing environments, delivering more power in less space.
• APC Smart-UPS Modular Ultra Ultra-high power density on-line power protection with Lithium-ion batteries in a modular, internally redundant-capable architecture, positioned as the industry's most sustainable and space-optimized modular UPS solution.
• APC Symmetra Highly available single-phase UPS featuring redundant and scalable double-conversion on-line power protection, the first UPS with redundancy and scalability within a single chassis, for mission-critical enterprise environments.
• Easy UPS 1 Ph On-Line Essential power protection for unstable power conditions targeted at small to medium businesses, providing high quality cost-competitive single-phase on-line UPS for essential power protection needs.
• Data Center and Facility 3 Phase UPS Large-scale three-phase UPS systems for data center and facility applications requiring three-phase power protection at scale.
• APC NetShelter SX Enclosures High-performance IT rack for data centers, server rooms and wiring closets featuring second-generation higher load ratings, improved airflow (up to 80% perforation), and enhanced security for AI and enterprise workloads.
• APC NetShelter SX Advanced Enclosures Taller, deeper, stronger IT rack designed for AI workloads with high-strength architecture optimized for integrated liquid cooling, power distribution, and AI server support.
• APC NetShelter Open Architecture ORV3 and MGX rack for AI and high-density compute workloads, built to OCP ORV3 and NVIDIA MGX standards, providing open, deployable rack infrastructure optimized for high-density environments.
• APC NetShelter Soundproof Racks Soundproof IT rack with twice the dynamic strength, built-in PDU, cable management and whisper-quiet fans for deploying dense IT equipment in non-dedicated spaces such as offices.
• APC NetShelter Specialty Enclosures Flexible rack and cabinet platforms designed for specific environments and applications including seismic and other specialty deployments.
• APC NetShelter Wall-mount Enclosures Wall-mount rack suited for server and network applications including servers, network switches, and patch panels for edge computing deployments.
• APC NetShelter Rugged Enclosures NetShelter rugged enclosures with IP and NEMA ratings to protect sensitive IT equipment against dust and moisture in tough-to-protect IT and OT environments.
• APC NetShelter Open Frame Racks Cost-effective open rack system providing easy access to IT equipment and cabling for networking switches, patch panels, and cabling in network rooms and closets.
• APC NetShelter SV Enclosures Universal IT enclosures with essential features and functionality to meet fundamental requirements of rack-mount IT equipment in various IT environments, with a reliable design for demanding environments.
• EcoStruxure Micro Data Centers Complete IT infrastructure within a stand-alone, secure enclosure for protection of critical business applications at the edge, integrating power distribution, UPS, and environmental monitoring. Standardized and fast to deploy.
• APC NetShelter Advanced Rack PDUs Best-in-class intelligent rack power distribution with up to 50% more power, twice as many outlets, and 4-in-1 combination outlet design for fast, flexible deployment in data center environments.
• NetShelter Switched Metered Outlet PDUs Metered-by-outlet Rack PDUs with switching for real-time energy management and on/off control at the outlet level for advanced data center energy management.
• APC NetShelter Switched Rack PDUs Advanced load management plus on/off outlet-level power cycling and sequencing control for industry-leading reliability, manageability, and security of rack IT equipment power control.
• APC NetShelter Metered-by-Outlet Rack PDUs Real-time remote monitoring at the outlet level through metered-by-outlet technology providing advanced data center energy management.
• APC NetShelter Metered Rack PDUs Real-time remote monitoring of connected loads with user-defined alarms that warn of potential circuit overloads before critical IT failures occur.
• APC NetShelter Basic Rack PDUs Reliable rack power distribution providing best value rack PDU functionality for fundamental power distribution needs.
• PowerChute Network Shutdown Network-based shutdown software providing reliable unattended graceful shutdown of hyperconverged and virtual infrastructure during unexpected power events, with subscription required for virtualized and HCI environments and a 30-day trial available.
• PowerChute Serial Shutdown UPS management software for graceful system shutdown and energy management capabilities for desktops, servers and workstations using dedicated serial or USB connections, providing event logging and energy/CO2 reporting.
• EcoStruxure IT SmartConnect Cloud-connected UPS monitoring platform with built-in SmartConnect Ethernet port for remote power monitoring, health monitoring, event history, automated notifications, firmware updates, and integrations with Slack and Microsoft Teams. Standard and Advanced subscription plans available on 1, 3 and 5 year terms.
• EcoStruxure IT Data Center Expert Enterprise DCIM software providing centralized monitoring and management of UPS infrastructure, power distribution, and cooling systems across multiple locations with SNMP-based integration.
• EcoStruxure IT Expert Cloud-based DCIM software for monitoring and managing distributed IT infrastructure with secure monitoring and management accessible from anywhere, used for centralizing event monitoring via SNMP.

Quantifiable outcome

• Over 20 million Smart-UPS units sold globally
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• Schneider ElectricparentOthersAPC is a flagship brand of Schneider Electric, a global specialist in energy management and automation. Schneider Electric provides the corporate parent structure, global distribution network, R&D resources, and brand platform for APC products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/APCbySchneider
• Facebookfacebook.com/apcbyschneiderelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Power Conversion