Nongfu Spring
Nongfu Spring is China's largest packaged water producer, headquartered in Hangzhou and listed in Hong Kong. It sells natural-source bottled water, tea, coffee, functional drinks, juice, and plant-protein beverages to mass-market Chinese consumers through a 40,000+-dealer national distribution network.
- Company typePublic
- Founded1996
- HeadquartersHangzhou, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nongfu Spring does
Nongfu Spring Co., Ltd. is a Chinese packaged beverage company headquartered in Hangzhou, Zhejiang, founded in 1996 and listed on the Hong Kong Stock Exchange (ticker 9633). It is China's largest packaged water producer, with a portfolio spanning eight major categories: bottled water, ready-to-drink tea, coffee, functional drinks, fruit juice, plant protein, agricultural products, and sparkling flavored drinks. The company's core differentiator is its "Never Use Tap Water" sourcing philosophy, supported by 17 strategically positioned natural water sources, 12 production bases, and 137 automated production lines (including 12 high-speed lines capable of filling 81,000 bottles per hour and 14 beverage lines meeting Log6 aseptic standards).
The company generates revenue through one-time sales of packaged beverages distributed via a national network of 40,000+ dealers and 100,000+ sales personnel, reaching mass-market Chinese consumers through convenience stores, supermarkets, and retail outlets, with growing presence in international Asian markets including Japan. Its customer base is primarily general Chinese consumers seeking natural, healthy hydration, supported by retail channel partners and a smaller corporate/B2B segment for bulk procurement. In 2025, Nongfu Spring crossed 50 billion yuan in annual revenue, reported ~23% revenue growth and >30% net profit growth, and entered the rapidly growing electrolyte water category (~20 billion RMB, growing >30%) with a new "Electrolyte" product.
Nongfu Spring firmographics
Firmographics- Name
- Nongfu Spring
- Legal name
- Nongfu Spring Co., Ltd.
- Website
- https://nongfuspring.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Nongfu Spring is China's largest packaged water producer, headquartered in Hangzhou and listed in Hong Kong. It sells natural-source bottled water, tea, coffee, functional drinks, juice, and plant-protein beverages to mass-market Chinese consumers through a 40,000+-dealer national distribution network.
- Ownership category
- akta.pro rank
Nongfu Spring industry classification
Industry- Product category
- Bottled Water & Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Spring Water Bottling (AFAFACAA), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)
Keywords
Where Nongfu Spring is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
Nongfu Spring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Packaged Water: Core business segment. Nongfu Spring is China's largest packaged water producer. The company坚守 'never uses tap water' philosophy, sourcing from natural springs and underground sources.
- Tea Beverages: Ready-to-drink tea products. By 2019 retail sales, ranked among top three in Chinese market for tea beverages.
- Functional Beverages: Functional drink products including newly launched electrolyte water. By 2019 retail sales, ranked among top three in Chinese market for functional beverages.
- Fruit Juice Products: Fruit juice beverages. By 2019 retail sales, ranked among top three in Chinese market for juice beverages.
- Coffee Products: Ready-to-drink coffee beverages as part of diversified product portfolio.
- Plant Protein Products: Plant-based protein beverages as part of diversified product matrix.
- Sparkling Flavored Drinks: Sparkling flavored beverages including sparkling water products.
- Agricultural Products: Agricultural products from company planting bases including apples, carrots, navel oranges and other raw materials sourced from Xinjiang, Yili, Ganzhou, Jiangxi.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Nongfu Spring product offering
Product offeringCore offering
Nongfu Spring manufactures and sells natural drinking water and a diversified portfolio of beverages including tea, coffee, functional drinks, fruit juices, plant protein drinks, sparkling flavored beverages, and agricultural products. The company sources water from seventeen high-quality natural water sources across China, adhering to a 'Never Use Tap Water' philosophy, and operates 137 automated production lines.
Product overview
Nongfu Spring operates as a diversified beverage company with a portfolio of eight major product categories: Water Products (the company's flagship offering sourced from seventeen natural water sources), Tea Products, Coffee Products, Functional Drink Products (including the newly launched Electrolyte water), Fruit Juice Products, Plant Protein Products, Agricultural Products, and Sparkling Flavored Drinks. The company positions itself as 'the porter of nature,' emphasizing natural and healthy ingredients while maintaining market leadership in China's bottled water segment and top-three positions in tea, functional beverages, and juice categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Products Natural drinking water sourced from seventeen high-quality natural water sources across China, adhering to the 'Never Use Tap Water' philosophy. The flagship product line and core revenue driver.
- Tea Products Ready-to-drink tea beverages in various flavors, ranking among the top three in China's tea beverage market by retail sales as of 2019.
- Coffee Products Ready-to-drink coffee beverages as part of the company's diversified product portfolio.
- Functional Drink Products Functional beverages ranking among the top three in China's functional beverage market by retail sales as of 2019, including electrolyte water products.
- Electrolyte Electrolyte water product launched in grapefruit and lemon flavors, marking Nongfu Spring's entry into the rapidly growing electrolyte water category in China.
- Fruit Juice Products Fruit juice beverages ranking among the top three in China's juice beverage market by retail sales as of 2019.
- Plant Protein Products Plant-based protein beverages as part of the company's diversified product matrix.
- Sparkling Flavored Drink Sparkling flavored beverages as part of the company's beverage diversification strategy.
- Agricultural Products Agricultural products including apples, carrots, and navel oranges sourced from partnership farms in Xinjiang and Jiangxi regions, supporting beverage raw material sourcing.
Quantifiable outcome
- Annual revenue exceeding 50 billion yuan
- +2 more outcomes
Companies that use Nongfu Spring
Customer profileSegments3 records
Ideal customer profiles2 records
Nongfu Spring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nongfu Spring partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Soong Ching Ling FoundationminorCharitable partnership for 'Drinking Water with Gratitude for Sources' activity to help poor children in water source areas. Raised over RMB 5 million donated to the foundation.
- Red Nose FoundationminorCharitable partnership in 2017 under theme 'Wearing Red Nose, Being Happy for Public Welfare', providing 250,000 free lunches to children in impoverished mountainous areas in China.
- China Manned Space ProjectminorSince 2003, Nongfu Spring has successively donated RMB 12 million to sponsor China's Manned Space Program.
- Orchard Owners and FarmersminorAgricultural partnerships for sourcing raw materials including apples, carrots, navel oranges. Bases established in Yili Xinjiang and Ganzhou Jiangxi.
Scale indicators11 records
Recent moves4 records
Expansion highlights6 records
Nongfu Spring competitors and assessment
Company assessmentDirect peers
- Tingyi (Cayman Islands) Holding Corp (Master Kong): Master Kong is the leading Chinese RTD tea and instant noodle brand and a major player in bottled water and juice, with a comparable nationwide Chinese dealer and direct-sales model. Most direct competitor across Nongfu Spring's tea, water, and juice categories.
- Hangzhou Wahaha Group: Hangzhou-based peer (same region as Nongfu Spring) competing across bottled water, RTD tea, juice, and children's nutritional drinks with a similarly broad China distribution footprint. Closest head-to-head rival in core packaged water.
- China Resources Beverage (CR C'estbon): Subsidiary of China Resources Enterprise, produces 'C'estbon' packaged water alongside tea and beverage lines; competes directly with Nongfu Spring in the mid-tier Chinese bottled water segment with similar national distribution ambitions.
- Uni-President China Holdings: Taiwanese-affiliated Chinese beverage producer with strong RTD tea (Uni Tea), juice, and water offerings, distributed through extensive Chinese retail channels. Directly comparable product mix and target consumer to Nongfu Spring.
Emerging players
- Genki Forest (Yuanqi Forest): Fast-growing Chinese brand best known for zero-sugar sparkling water and now expanding into electrolyte and functional beverages, directly contesting Nongfu Spring's flavored and electrolyte water launches with a digital-native brand.
Broad incumbents
- Coca-Cola HBC: Listed bottling partner for Coca-Cola products across emerging Europe and Nigeria with growing Asian exposure; offers broader portfolio (CSD, water, juice, tea) that competes for Chinese shelf space and consumer occasions against Nongfu Spring's range.
- Suntory Beverage & Food Asia: Japanese multinational with broad water (Suntory Tennensui), tea, and functional beverage portfolio across Asia. Comparable premium-positioned water and tea play with regional (Asian) geographic overlap to Nongfu Spring's emerging international footprint.
- Danone (Waters division: Evian, Volvic, Mizone): Global premium bottled water player with Mizone active in China; competes in the same premium-and-functional water segments while bringing global scale and brand-building expertise to the categories where Nongfu Spring is investing.
- Vitasoy International Holdings: Hong Kong-listed plant-based beverage company with strong China presence in RTD soy and plant-protein drinks. Directly comparable to Nongfu Spring's plant-protein line and a reference point for premium-positioned, health-led Asian beverage branding.
Regional players
- Thai Beverage (ThaiBev): ASEAN-focused beverage conglomerate with branded water, tea, and functional drinks. Provides a comparable Southeast Asia growth template relevant as Nongfu Spring expands into Japan and other Asian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nongfu Spring social profiles
Digital presenceNongfu Spring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nongfu Spring leadership team
Management profileNumber of profiles
Profiles1 record
Nongfu Spring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nongfu Spring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nongfu Spring
What does Nongfu Spring do?
Nongfu Spring manufactures and sells natural drinking water and a diversified portfolio of beverages including tea, coffee, functional drinks, fruit juices, plant protein drinks, sparkling flavored beverages, and agricultural products. The company sources water from seventeen high-quality natural water sources across China, adhering to a 'Never Use Tap Water' philosophy, and operates 137 automated production lines.
Is Nongfu Spring a public or private company?
Nongfu Spring is a public company. It is classified as public and is currently operating.
When was Nongfu Spring founded?
Nongfu Spring was founded in 1996. It employs 5,001 to 10,000 people.
Where is Nongfu Spring based?
Nongfu Spring is headquartered in Hangzhou, China, in the Asia region.
How does Nongfu Spring make money?
Eight revenue lines are on record. Packaged Water is the primary driver. The others are tea Beverages, functional Beverages, fruit Juice Products, coffee Products, plant Protein Products, sparkling Flavored Drinks and agricultural Products.
Who are Nongfu Spring's main competitors?
Direct peers on record are Tingyi (Cayman Islands) Holding Corp (Master Kong), Hangzhou Wahaha Group, China Resources Beverage (CR C'estbon) and Uni-President China Holdings. Genki Forest (Yuanqi Forest) is listed as an emerging player. Broad incumbents are Coca-Cola HBC, Suntory Beverage & Food Asia, Danone (Waters division: Evian, Volvic, Mizone) and Vitasoy International Holdings. Thai Beverage (ThaiBev) is listed as a regional player.
Does Nongfu Spring have an API?
No public API is recorded for Nongfu Spring.
What industry is Nongfu Spring in?
Nongfu Spring's product category is Bottled Water & Beverages. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 312112 and its SIC code is 2080.