Provoke Solutions
Provoke Solutions is a privately held AI software firm that builds the KNOVVA generative AI platform and digital coworkers to automate software development for large enterprise and public-sector customers across the US, New Zealand, and Asia Pacific.
- Company typePrivate
- Founded2001
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Provoke Solutions does
Provoke Solutions is a privately held, New Zealand-founded technology firm established in 2001 that delivers custom software and AI solutions to large enterprise and public-sector organizations across the US and Asia Pacific. The company operates four delivery centers in Dallas, Des Moines, Auckland, and Wellington, employs approximately 150 people, and serves roughly 75 enterprise customers in verticals including insurance, healthcare, fintech, biotechnology, and technology. Its go-to-market combines direct enterprise field sales with regional leadership (including a dedicated APAC CEO appointed in early 2026), and it is backed by Ponteva and Bridgewest Group.
The company's strategic anchor is KNOVVA, a patent-pending generative AI platform that deploys pre-trained digital coworkers (Quality Engineer, App Modernization, Align) into customer cloud environments (AWS, Azure) to automate software development lifecycle tasks. KNOVVA differentiates through a proprietary context-window chunking strategy that maintains state across large enterprise codebases, retrieval-augmented generation tuned by human feedback, and data isolation that prevents customer code from training public models. The broader portfolio includes specialized AI agents (Quoting AI Agent integrated with Salesforce and AWS; AI Sales Agent built on Microsoft Power Virtual Agents and Azure OpenAI), low-code application development, blockchain platforms, and consulting services (AI-Accelerated Development, Agentic Transformation, AI Readiness, AI-First UX).
Provoke generates revenue through a hybrid of recurring platform licensing for KNOVVA, multi-year enterprise professional services contracts, and fixed-fee innovation programs such as the 90-day, $90k ProvokeGo Incubation Labs. Pricing is predominantly quote-based with no public tiers disclosed, and distribution is direct rather than channel-led. The company has positioned itself as a specialist AI transformation partner for enterprises with complex SDLC and agentic-AI needs rather than a horizontal SaaS vendor.
Provoke Solutions firmographics
Firmographics- Name
- Provoke Solutions
- Legal name
- Provoke Solutions
- Website
- https://provokesolutions.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Provoke Solutions is a privately held AI software firm that builds the KNOVVA generative AI platform and digital coworkers to automate software development for large enterprise and public-sector customers across the US, New Zealand, and Asia Pacific.
- Ownership category
- akta.pro rank
Provoke Solutions industry classification
Industry- Product category
- Enterprise AI Software Development Platform
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Software Publishers (51321)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Provoke Solutions is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Provoke Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- KNOVVA Platform Licensing: Cloud-based AI platform licensing for enterprises. Customers deploy the platform in their own cloud environment (AWS, Azure, etc.) with data isolation ensuring customer data is not used to train public LLMs.
- Professional Services: Consulting and implementation services for digital transformation, AI adoption, and custom agent development. The company has delivery centers enabling global delivery of services.
- Low-Code Platform Development: Rapid application development services using low-code platforms to quickly build and deploy solutions for specific business needs (e.g., healthcare testing applications).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | ProvokeGo Incubation Labs: 90 Days, $90k program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Provoke Solutions product offering
Product offeringCore offering
Provoke Solutions delivers AI-powered enterprise software development through KNOVVA, a patent-pending generative AI platform featuring pre-trained digital coworkers that automate software development lifecycle tasks (quality engineering, test automation, DevOps, app modernization, UI alignment). The company complements this platform with professional services including AI-Accelerated Development, Agentic Transformation, AI Readiness & Data Engineering, and AI-First UX consulting, plus a fixed-price 90-day, $90k ProvokeGo Incubation Labs program.
Product overview
Provoke Solutions offers a unified platform-based portfolio anchored by KNOVVA, a patent-pending generative AI platform that provides pre-trained digital coworkers (Quality Engineer, App Modernization, Align) to automate the software development lifecycle. This core platform is complemented by specialized AI agents (AI Sales Agent, Quoting AI Agent) built on cloud infrastructure (Azure OpenAI, AWS), specialized development services (Low-Code Platform, Blockchain Platform), and consulting services (AI-Accelerated Development, Agentic Transformation, AI Readiness, AI-First UX). The KNOVVA platform operates as the central technology, with digital coworkers connected through retrieval-augmented generation and deployed in containers to customer environments.
Differentiator
Problem solved
Functional benefit
Brands
- KNOVVA: Patent-pending generative AI platform that automates software development lifecycle tasks including code development, quality assurance, test automation, and DevOps. Includes digital co-workers designed to handle routine development tasks.
Products and services
- KNOVVA Platform Patent-pending generative AI platform with pre-trained digital coworkers that automate the software development lifecycle, including code development, quality assurance, test automation, and DevOps. Cloud-based service deployed in containers to customer AWS or Azure environments.
- ProvokeGo Incubation Labs A 90-day, $90k fixed-price incubation program that turns enterprise strategy into reality through structured innovation acceleration.
- AI-Accelerated Development Service that leverages the KNOVVA platform to accelerate team productivity with AI automation, streamlining discovery, testing, code quality analysis, and DevOps workflows.
- Agentic Transformation Workforce empowerment service using KNOVVA-built AI agents, covering current-state assessment, strategic roadmap creation, and accelerated execution.
- AI Readiness & Data Engineering Service that builds AI foundations from strategy through deployment, including data harness, model training, and enterprise AI scaling.
- AI-First UX Service that reimagines traditional digital experiences with AI-driven natural language interaction, adaptive interfaces, and ultra-personalized content delivery.
Quantifiable outcome
- 10x productivity improvement (300 hours reduced to 30 hours)
- +5 more outcomes
Companies that use Provoke Solutions
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Provoke Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature6 records
Provoke Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- MicrosoftcoreMicrosoft is both a customer and technology partner. Provoke built Microsoft an intelligent content ingestion service, and KNOVVA platform integrates with Azure OpenAI and Microsoft Power Virtual Agents for AI solutions. Also used Azure Platform for blockchain platform and content metadata aggregation solutions.
- Amazon Web Services (AWS)coreAWS is the preferred cloud platform for KNOVVA deployment and AI agent solutions. Provoke's quoting AI agent is integrated with AWS, and the platform can be deployed in customer AWS environments.
- FireblockssupportingFireblocks is used for blockchain platform development (Soteria project) providing user wallet and key management functionality alongside Ethereum blockchain.
- EthereumsupportingEthereum blockchain is used as the foundation for conducting public yet anonymous transactions in blockchain platform projects.
- SalesforcesupportingSalesforce is integrated with Provoke's AI quoting agent solution, allowing the agent to scan incoming quote requests and pipe information directly into the company's quoting engine.
Scale indicators9 records
Recent moves3 records
Expansion highlights6 records
Provoke Solutions competitors and assessment
Company assessmentDirect peers
- Sourcegraph: Enterprise code intelligence platform with AI-powered search, code review, and coding assistants (Cody). Targets large codebases in enterprise environments, overlapping with KNOVVA's enterprise SDLC automation and large-codebase positioning.
- Anysphere (Cursor): Develops the Cursor AI code editor with agentic capabilities for code generation, refactoring, and multi-file edits. Overlaps with Provoke's KNOVVA on AI-assisted software development, though distributed as a developer-facing IDE rather than an enterprise agent platform.
- Cognition Labs: Builds Devin, an autonomous AI software engineering agent that plans and executes development tasks end-to-end. Directly comparable to Provoke's KNOVVA digital coworkers concept, both targeting automation of SDLC tasks for enterprise engineering teams.
- Augment Code: AI coding agent purpose-built for enterprise software teams working on large, complex codebases. Directly comparable to KNOVVA's positioning on enterprise SDLC automation with context-aware code generation.
- Tabnine: Enterprise-focused AI coding assistant supporting multiple LLMs and on-premise deployment. Directly competes with KNOVVA on enterprise AI code generation with data isolation and self-hosted LLM flexibility.
- Qodo: AI code quality and testing platform (formerly Codium) focused on automated test generation and code review. Overlaps directly with Provoke's Quality Engineer Digital Coworker on KNOVVA, both targeting AI-driven quality engineering for enterprise dev teams.
- Replit: AI-powered development platform offering an agent (Replit Agent) that builds applications end-to-end. Comparable to KNOVVA in offering agentic AI for software development, though oriented toward individual developers and SMBs rather than enterprise SDLC automation.
Broad incumbents
- Globant: Large digital transformation services firm with substantial AI and generative AI practice serving Fortune 500 enterprises. Comparable as a global enterprise AI services competitor with proprietary platforms and delivery centers across the Americas, Europe, and Asia.
- Thoughtworks: Global technology consultancy with deep enterprise software engineering and emerging AI agent practices. Comparable to Provoke's services-led model, but at significantly greater scale (10,000+ employees) and with broader enterprise footprint.
- GitHub Copilot: Microsoft's AI coding assistant and agent platform integrated across the GitHub ecosystem. Represents the largest incumbent threat to KNOVVA given Microsoft is also a Provoke partner, and bundles AI code generation directly into enterprise developer workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Provoke Solutions social profiles
Digital presenceProvoke Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provoke Solutions leadership team
Management profileNumber of profiles
Profiles9 records
Provoke Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provoke Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provoke Solutions
What does Provoke Solutions do?
Provoke Solutions delivers AI-powered enterprise software development through KNOVVA, a patent-pending generative AI platform featuring pre-trained digital coworkers that automate software development lifecycle tasks (quality engineering, test automation, DevOps, app modernization, UI alignment). The company complements this platform with professional services including AI-Accelerated Development, Agentic Transformation, AI Readiness & Data Engineering, and AI-First UX consulting, plus a fixed-price 90-day, $90k ProvokeGo Incubation Labs program.
Is Provoke Solutions a public or private company?
Provoke Solutions is a private company. It is classified as venture growth investor backed and is currently operating.
When was Provoke Solutions founded?
Provoke Solutions was founded in 2001. It employs 51 to 100 people.
Where is Provoke Solutions based?
Provoke Solutions is headquartered in Wellington, New Zealand, in the Oceania region.
How does Provoke Solutions make money?
Three revenue lines are on record. KNOVVA Platform Licensing is the primary driver. The others are professional Services and low-Code Platform Development.
Who are Provoke Solutions's main competitors?
Direct peers on record are Sourcegraph, Anysphere (Cursor), Cognition Labs, Augment Code, Tabnine, Qodo and Replit. Broad incumbents are Globant, Thoughtworks and GitHub Copilot.
Does Provoke Solutions have an API?
No public API is recorded for Provoke Solutions.
What industry is Provoke Solutions in?
Provoke Solutions's product category is Enterprise AI Software Development Platform. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7371.