Guyer Group

What Guyer Group does

Guyer Group is a privately held, founder-led communications consultancy headquartered in Beverly Farms, Massachusetts, that delivers integrated communications programs exclusively to technology companies. The firm was founded by Charles Guyer (Principal + Founder), who previously held executive-level roles at Cisco and Alcatel-Lucent, and operates with a senior team that includes Managing Director Kevin Whalen (formerly with NETSCOUT) and Vice President of Client Services Alana Suko, who brings 25 years of agency experience including time at Weber Shandwick Worldwide. The client base spans the technology spectrum, from emerging startups and unicorns to large enterprises such as Cisco, IBM, Microsoft, Broadcom, Juniper Networks, Bitdefender, Veracode, and Optiv, with named case-study engagements in cybersecurity (Axis Security, Cyera, Adaptive Shield, Kasada, Forward Networks, MOXFIVE), networking/infrastructure (DriveNets, Pluribus Networks, Instana), and adjacent verticals such as wealth management technology (NDVR) and shipping/logistics (Reveel).

The firm's offering is organized as six integrated service modules — Media Relations, Analyst Relations, Social Media, Content Development, Demand Generation, and Event Management — delivered as a unified program rather than standalone contracts. The service delivery is powered by personnel rather than proprietary technology; the Content Development team is staffed by former technology analysts and journalists, and the firm cites demonstrated relationships with tier-1 business and trade publications including the Wall Street Journal, Business Insider, Bloomberg, Reuters, and Forbes. There is no proprietary software platform, no mobile application, and no published APIs; outputs are consulting deliverables (messaging frameworks, press strategies, content assets, ABM campaigns, event programming) executed by professionals. Documented client outcomes include 150+ tier-1 coverage pieces and 350M+ average yearly readership for Reveel, 35+ awards and 100+ funding-round coverage pieces culminating in a $500M acquisition by Hewlett Packard for Axis Security, and $8M+ in advertising-value-equivalent reach from a $120K retainer for NDVR.

Guyer Group generates revenue through professional-services fee arrangements typical of a B2B agency — quote-based retainers and project fees for integrated programs. Its go-to-market is direct enterprise field sales, with consultative engagement starting from business-need diagnosis and proceeding to program design and execution. The firm operates from its single Beverly Farms, Massachusetts headquarters; the Managing Director's prior global 12-country PR agency network experience at NETSCOUT implies delivery capability outside the United States, though no non-US offices are disclosed. The company is operating, private, founder-owned, and discloses no external investment, no parent company, and no subsidiaries.

Name

Guyer Group

Legal name

Guyer Group

Website

https://guyergroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Guyer Group is a privately held, founder-led communications consultancy in Beverly Farms, Massachusetts, delivering integrated media relations, analyst relations, social media, content, demand generation, and event services to technology companies ranging from startups to Cisco, IBM, and Microsoft.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Technology public relations
• Communications consulting
• Media relations services
• Analyst relations programs
• Demand generation services

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communications Consulting Services: Professional services revenue from delivering integrated communications programs including media relations, analyst relations, social media, content development, demand generation, and event management for technology companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Guyer Group is a B2B technology communications consultancy that delivers integrated communications programs for technology companies. Its offering consists of six service modules: Media Relations, Analyst Relations, Social Media, Content Development, Demand Generation, and Event Management, sold primarily as retainer-based professional services engagements designed to increase visibility, drive lead generation, and support business objectives for technology clients.

Product overview

Guyer Group is a technology communications consultancy offering a unified suite of integrated communications services for technology companies. The portfolio consists of six core service modules: Media Relations (strategic media engagement), Analyst Relations (industry analyst program management), Social Media (channel management), Content Development (whitepapers, blogs, videos, ebooks), Demand Generation (lead cultivation and ABM), and Event Management (virtual and in-person events). These services work together as an integrated communications program tailored to each client's business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media relations service for technology companies, focused on maximizing planned, proactive and reactive strategies to maximize reach and visibility in competitive markets.
• Analyst Relations Global industry analyst programs for technology clients, designed to extract maximum value from influential analysts in the technology sector.
• Social Media Strategic and tactical social media management services that help technology clients build credibility and engagement with target audiences across social channels.
• Content Development Content creation services for technology clients, leveraging former technology analysts and journalists to produce high-quality content including videos, whitepapers, ebooks, and blogs.
• Demand Generation Lead generation and cultivation services for technology buyers, providing differentiated content and resources mapped to prospects' position in the buyer journey, including Account Based Marketing programs.
• Event Management Strategic counsel and tactical support for virtual and in-person events, ensuring productive experiences and positive returns on event investments for technology clients.

Quantifiable outcome

• 150+ tier 1 coverage pieces for clients
• +4 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GL DesignminorOthersThird-party vendor responsible for website design services

Scale indicators10 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: B2B technology-focused PR and integrated marketing agency. Directly comparable to Guyer Group in serving venture-backed and enterprise technology clients with media relations, content, and demand generation services.
• Inkhouse: Technology-focused PR and content agency serving enterprise and emerging tech companies. Direct peer in business model, target customer (tech CMOs), and service mix (media relations, analyst relations, content).
• PAN Communications: Integrated marketing and PR firm with a strong technology and B2B practice. Closely comparable to Guyer Group in offering media relations, analyst relations, content, and demand gen to tech clients ranging from startups to Fortune 500.
• Codeword: Tech-focused PR and creative agency. Comparable to Guyer Group in targeting enterprise technology and developer-focused companies with integrated media, content, and brand work.
• Version 2.0 Communications: B2B technology PR and communications firm serving enterprise software, cybersecurity, and emerging tech clients. Closely comparable vertical focus and integrated services model.
• Highwire PR: Technology and consumer PR agency serving enterprise and emerging tech companies. Directly comparable client base and service offerings (media relations, analyst relations, content).
• March Communications: B2B technology PR and marketing agency serving SaaS, cybersecurity, and enterprise software clients. Comparable to Guyer Group in vertical focus, mid-market to enterprise client mix, and integrated service model.
• LEWIS Global: Global communications agency with a substantial technology practice. Comparable to Guyer Group in core B2B tech PR services but with broader international footprint and scale.
• RH Strategic: Boutique communications firm focused on technology and public policy. Closely comparable as a tech-specialist PR agency with a similar client profile and integrated communications offering.

Broad incumbents

• WE Communications: Large global communications holding-company agency with a significant technology practice. Comparable in serving enterprise technology clients but operates at much greater scale with broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GuyerGroup
• LinkedInlinkedin.com/company/guyer-group/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guyer Group