The Body Shop International

What The Body Shop International does

The Body Shop International is a British cosmetics, skincare, haircare, and personal care company founded in 1976 by Dame Anita Roddick in Brighton, United Kingdom. Following L'Oréal's 2006 acquisition and the company's entry into UK administration in February 2024 (alongside US Chapter 7 liquidation in March 2024), The Body Shop was acquired by a consortium led by Auréa Group in 2024 and is currently executing a turnaround under CEO Mike Jatania. The company sells nature-inspired bath, body, skincare, haircare, and fragrance products through nearly 2,000 retail stores in 80+ countries, complemented by direct e-commerce (thebodyshop.com), franchise networks, third-party retail partnerships (Lookfantastic in the UK, Amazon in the US), and airport retail locations.

The product portfolio centers on iconic, high-repeat ranges including body butters with 96-hour moisture claims (20+ variants), the Ginger Anti-Dandruff haircare line (one bottle sold every 16 seconds globally in H1 2025), Hemp skincare for very dry skin, the White Musk signature fragrance, and Body Yogurt lightweight moisturizers. Pricing is accessible (£2.45–£30 per unit) with a Subscribe & Save subscription offering 10% discount and free shipping, multi-product routine bundles at 15% off, and a Love Your Body Club loyalty program offering 5 points per £1 spent, birthday rewards, and early product access. Sustainability positioning is anchored by Community Fair Trade ingredient sourcing and 800+ refill stations globally.

Operationally, the company is rebuilding post-restructuring through Centric Software's product lifecycle management platform (deployed across UK, Asia, India, and the Middle East) and RELEX Solutions' AI-driven forecasting and replenishment platform spanning stores, franchises, and distribution centres. Consumer-facing technology includes AI-driven personalization, AR tools, and smart vending machines. The company employs 10,000+ people and is headquartered in Littlehampton, UK.

Name

The Body Shop International

Legal name

The Body Shop International Limited

Website

https://thebodyshop.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Body Shop International is a 50-year-old British ethical beauty brand selling nature-inspired skincare, body care, haircare, and fragrances through nearly 2,000 stores in 80+ countries, e-commerce, and franchise networks, currently in turnaround under Auréa Group ownership following 2024 administration.

Ownership category

akta.pro rank

Product category

Natural Skincare and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Natural skincare products
• Ethical beauty retail
• Body care cosmetics
• Vegan cruelty-free beauty
• Fair trade personal care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Product Sales: The Body Shop generates the majority of its revenue through direct sales of bath, body, skincare, haircare, and fragrance products through owned retail stores and e-commerce channels. The company offers a subscription model (Subscribe & Save) providing 10% discount with free shipping, recurring revenue from loyalty members.
2. Wholesale and Third-Party Distribution: Revenue generated through third-party retail partnerships such as Lookfantastic in the UK and Amazon in the US, distributing The Body Shop products through external marketplace channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Body Shop International manufactures and retails nature-inspired bath, body, skincare, haircare, and fragrance products under its own brand, organized around ingredient-led ranges (Shea, Hemp, Ginger, Aloe, Camomile, White Musk, etc.) and cruelty-free, vegan formulations. It sells directly to consumers through nearly 2,000 owned retail stores across 80+ countries, its own e-commerce site, and third-party platforms including Lookfantastic and Amazon.

Product overview

The Body Shop International offers a comprehensive range of nature-inspired skincare, body care, haircare, and fragrance products. The portfolio centers on iconic body butters (providing up to 96-hour moisture), shower gels, hand creams, facial skincare, and fragrances. The brand's key product families include: the bestselling Ginger Anti-Dandruff haircare range; Hemp skincare for very dry skin; the classic White Musk fragrance line; Spa of the World global-inspired collections; and Body Yogurts for lightweight summer hydration. Products are sold through owned retail stores, e-commerce, and select third-party retail partners like Lookfantastic and Amazon. The company operates a loyalty program (Love Your Body Club) and emphasizes Community Fair Trade ingredient sourcing and cruelty-free formulations. The product portfolio spans bath & body, face & skincare, haircare, and fragrance categories with over 20 body butter varieties, 50+ shower gel options, and complete routine collections.

Differentiator

Problem solved

Functional benefit

Brands

• Love Your Body™ Club: The Body Shop's loyalty and rewards club program offering members discounts, points, and exclusive offers

Products and services

• Body Butters Iconic body moisturizers providing up to 96 hours of nourishment, enriched with Community Fair Trade shea butter and available in over 20 varieties for daily body moisturisation.
• Shower Gels & Body Washes Vegan shower products enriched with at least 90% natural-origin ingredients, including Community Fair Trade organic aloe vera, available across scent families such as Coconut, Shea, British Rose, Tea Tree, and Peppermint.
• Hand Creams & Balms Hand moisturisers providing intensive hydration, including the bestselling Hemp Hand Protector with 96-hour moisture and Shea Hand Balm, formulated for dry and sensitive hands.
• Face & Skincare Facial skincare products including day creams, serums, cleansing balts, masks, and moisturisers formulated for hydration, soothing, and glow.
• Ginger Anti-Dandruff Haircare Anti-dandruff shampoo, scalp care conditioner, and scalp serum for dry, itchy scalps, built on a Ginger Root Density Complex.
• Shea Haircare Shea-butter-enriched haircare including Shea Intense Repair Shampoo, Conditioner, Hair Mask, and styling treatments formulated for dry and damaged hair.
• Body Yogurts Lightweight, non-sticky body moisturisers offering fast absorption and long-lasting hydration, available in Passionfruit, Satsuma, and seasonal variants.
• Hemp Skincare Hemp seed oil-enriched skincare for very dry skin, including bestselling Hemp Hand Protector, Hemp Rescuing Face Protector, Hemp Foot Protector, Hemp Lip Rescue Stick, and Hemp Hand Scrub.
• White Musk Fragrance The Body Shop's original signature musky fragrance line, comprising eau de toilette, shower gel, body lotion, deodorant, and fragrance mist under the registered White Musk® trademark.
• Fragrance Collection Full fragrance portfolio of eau de parfum, eau de toilette, perfume oils, and fragrance mists across multiple scent families, plus limited edition launches such as Dewberry, You, Me & Bubble Tea, and seasonal editions.
• Spa of the World Global-inspired body care collection featuring ingredients and traditions from around the world, including Japanese Camellia, Tahitian Tiaré, Bulgarian Peony, Brazilian Cupuaçu, and Polynesian Monoi products.
• Love Your Body Club Free loyalty rewards programme offering members 10% off first order, points on spend, birthday rewards, free shipping on subscription orders, and exclusive early access to launches.
• Gift Sets & Collections Curated multi-product gift sets and bundles offering value versus buying individually, including Body Butter Trio, Shower Gel Trio, Nourishing Moisture Collection, Anti-Dandruff Trio, and Hydrating Skincare Routine.
• Multi-Product Routine Collections Curated multi-product routine collections combining complementary items for full skincare, haircare, or body care routines, offering 15% savings versus buying individually.

Quantifiable outcome

• Ginger Anti-Dandruff Shampoo — one bottle sold every 16 seconds globally (based on Jan–Jun 2025 sales)
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LookfantasticcoreChannel Partner/ Reseller/ DistributorThe Body Shop launched on Lookfantastic, marking the first time the British beauty brand is available through a third-party retail platform in its home market (UK). The partnership brings bestselling products and an exclusive two-week launch window for the Aurora Shimmer Mist, representing a significant shift from The Body Shop's traditional direct-channel distribution strategy. The collaboration allows The Body Shop to reach a wider online audience through a trusted beauty platform.
• RELEX SolutionscoreTechnology or IntegrationThe Body Shop partnered with RELEX Solutions to implement an AI-driven forecasting and replenishment platform, replacing legacy ERP systems and manual supply chain processes. The technology roll-out optimizes inventory management across the retailer's global stores, franchises, and distribution centres, enabling a shift from reactive operations to predictive intelligence, reducing waste, and building a more agile and resilient supply chain to support its expanding franchise network.
• Centric SoftwarecoreTechnology or IntegrationFollowing acquisition by Auréa in 2024, The Body Shop selected Centric Software's product lifecycle management platform to modernize its product development processes globally. The implementation began with project management capabilities before expanding across artwork management, quality control, compliance, and sourcing, spanning the UK, Asia, India, and the Middle East. The platform serves as a single source of truth for product data as part of the company's strategic transformation and operational excellence prioritization.
• Loop (Terracycle Partnership)minorStrategic or Co-development PartnerThe Body Shop participates in Loop's automated subscription platforms and Terracycle's recycling partnerships as part of its refill infrastructure scaling globally. Loop's automated platforms address consumer education, infrastructure costs, and hygiene standardization challenges for refillable packaging adoption.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rituals: Rituals is a direct peer in premium body care, home fragrances, and giftable personal care sold via owned retail and e-commerce across 30+ countries. It targets a similar accessible-premium price band and competes in body scrubs, mists, and home spa rituals.
• Molton Brown: Molton Brown is a UK-based direct peer in premium body care, bath products, and fragrances sold through department stores, own-brand retail, and travel retail. It overlaps with The Body Shop on shower gels, body lotions, and gifting across the UK and EMEA.
• L'Occitane en Provence: L'Occitane is a direct peer in natural-ingredient body care, skincare, and fragrance sold through owned retail stores and e-commerce globally. It competes head-to-head with The Body Shop on ethical sourcing, accessible price-point body butters, and shower products, with overlapping customer demographics.
• Lush: Lush is a direct peer in ethical, natural, and cruelty-free bath, body, and skincare sold primarily through owned retail stores. Both brands pioneered fair-trade and ethical-sourcing narratives and compete for the same values-driven consumer.
• Bath & Body Works: Bath & Body Works is a direct peer in body care, shower products, and fragrance, operating a comparable large-scale specialty retail footprint (1,800+ North American stores). It competes on similar occasions (gifting, self-care) and product categories (body lotions, mists, fragrances).

Broad incumbents

• Kiehl's: Kiehl's, owned by L'Oréal, is a broad incumbent in skincare and body care sold through standalone retail, department stores, and digital channels. It overlaps with The Body Shop on facial skincare and heritage natural-ingredient positioning and was a sister brand during L'Oréal ownership.
• Estée Lauder Companies: Estée Lauder is a broad incumbent beauty conglomerate with a portfolio including Clinique, MAC, and Jo Malone. It operates in the same body care, skincare, and fragrance categories as The Body Shop across similar department-store, travel-retail, and DTC channels.
• COTY Inc. COTY is a broad incumbent mass beauty conglomerate covering body care, fragrance, and skincare via brands such as CoverGirl, Hugo Boss, and philosophy. It competes in mass and masstige tiers that overlap with The Body Shop's accessible price positioning.

Emerging players

• The Honest Company: The Honest Company is an emerging player in natural, ethical personal care, beauty, and wellness sold primarily via DTC and select retail. It targets the same values-driven consumer as The Body Shop on clean, vegan, and sustainable product positioning.

Others

• Sephora: Sephora is a global multi-brand beauty retailer and a critical distribution and competitive context for The Body Shop. The Body Shop competes for shelf space and consumer attention inside Sephora's ecosystem against brands that share its body care and skincare categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheBodyShopUK
• Instagraminstagram.com/thebodyshop
• TikToktiktok.com/@thebodyshopuk
• Xx.com/TheBodyShopIND
• LinkedInlinkedin.com/company/the-body-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Body Shop International