What Tradeify does

Tradeify is a US-based proprietary futures trading firm founded in 2021 and headquartered in Boca Raton, Florida. The company provides retail traders with access to up to $750,000 in simulated trading capital through one-time-fee evaluation programs (Lightning Funded, Select, Growth Challenge) and a 90/10 profit split, with daily or five-day payouts and end-of-day drawdown measurement. Its platform spans multiple execution front-ends — Tradovate, Tradesea/Rithmic, WealthCharts, and NinjaTrader (for Elite Live) — and integrates Tradesea Compass, an AI-powered journaling and behavioral-analytics suite that produces a proprietary Compass Score and surfaces anomaly patterns such as revenge trading or over-leveraging.

The business has expanded aggressively in 2026: Tradeify 3.0 replaced recurring subscriptions with one-time purchases; Slay Markets launched as a CFTC/NFA-registered introducing brokerage clearing through NinjaTrader Clearing LLC, providing a regulated path from simulated to live CME futures; and ChartChamps was acquired in June 2026 for over $230 million to extend a year-round competitive-practice ecosystem. Distribution is community-led via TradeifyTV (70,000+ YouTube subscribers), Discord, and global brand-ambassador deals with Israel Adesanya (UFC), Travis Head (cricket), Luke Littler (darts), and esports organization FlyQuest, supplemented by an affiliate program offering 15% commissions.

Tradeify reports 80,000+ active traders, $250M+ in verified payouts, a 75% repeat-purchase rate, and a 4.8-star Trustpilot score. Revenue is generated from non-refundable evaluation/reset fees, 10% of trader profit withdrawals, affiliate commissions, and ChartChamps' premium subscription tier; no venture or institutional funding has been disclosed. The firm is pursuing geographic expansion into India (INR payout rails, SEBI F&O alternative positioning) and a crypto vertical via tradeifycrypto.co.

Name

Tradeify

Legal name

Tradeify Holdings, Corp.

Website

https://tradeify.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradeify is a US proprietary futures trading firm that gives retail traders access to up to $750,000 in simulated capital through one-time-fee evaluation programs, a 90% profit split, and a regulated path to live CME trading via its Slay Markets brokerage.

Ownership category

akta.pro rank

Product category

Proprietary Futures Trading

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Listed Derivatives Execution Platforms (Futures/Options) (FSAFANAD)

Keywords

• Proprietary trading firm
• Futures prop firm
• Simulated futures trading
• Funded trading accounts
• Trader evaluation programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Evaluation and Account Program Fees: One-time fees for evaluation programs (Growth, Select, Lightning Funded) and straight-to-sim funded accounts. No recurring subscription required. Fees range from approximately $251 (with discount) for 25K-150K accounts. Non-refundable upon purchase regardless of trader performance or completion.
2. Profit Split from Funded Traders: Tradeify retains 10% of profits withdrawn by funded traders, with 90% paid to the trader. This is the core economic relationship — the firm provides capital and takes a share of profitable trading activity. Traders are classified as 10-99 independent contractors.
3. Affiliate Revenue Share: Affiliates earn commissions on referred trader purchases: 15% for Growth/Advanced plans, 10% for Straight-to-Sim plans, plus $5 per evaluation reset and $5 per activation fee. This drives customer acquisition through a distributed partner network.
4. ChartChamps Acquisition Revenue: Acquired ChartChamps, a competitive trading platform with Elo-ranked matches, for over $230 million in June 2026. ChartChamps operates as a free-to-use platform with an optional Premium tier, adding a competitive practice ecosystem that feeds trader acquisition into the evaluation pipeline.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels12 records

Core offering

Tradeify is a proprietary futures trading firm that provides retail traders with up to $750,000 in simulated trading capital through one-time-fee evaluation programs (Growth Challenge, Select Plan) or instant Lightning Funded accounts. Funded traders keep 90% of profits via daily or 5-day payouts, and after 3 approved payouts can transition to live CME Group futures capital through Tradeify Elite (cleared via NinjaTrader) or Slay Markets (Tradeify Brokerage LLC, a CFTC/NFA-registered introducing broker). The platform spans web/mobile execution via Tradovate, Tradesea (Rithmic/TradingView), WealthCharts, and NinjaTrader, with AI-powered journaling through Tradesea Compass.

Differentiator

Problem solved

Functional benefit

Brands

• Slay Markets: Retail brokerage platform launched in May 2026, operating as a registered introducing broker with CFTC and NFA through Tradeify Brokerage LLC. Provides live CME Group futures trading capability.
• ChartChamps
• Tradeify Elite
• Grand Cup
• Tradeify Academy
• TradeifyTV

Products and services

• Lightning Funded (Instant Funding) Instant funded futures account with no evaluation phase. Trader purchases a 25K-150K account ($359 list / ~$251 with promo code), gets immediate access to simulated capital with EOD drawdown, optional 20-30% consistency rule, 5-day payouts, and up to 5 simultaneous accounts. Target: retail traders who want to skip evaluation and start trading immediately.
• Select Plan (Evaluation + Funded) Two-stage evaluation-to-funded program with 1-3 day evaluation and permanent Daily or Flex payout choice made at pass. No consistency rule once funded, EOD drawdown, $359 list per account (~$251 with promo). Daily payouts available on Select plans. Up to 5 simultaneous accounts. Target: retail traders who prefer evaluation-driven funded accounts with daily payout flexibility.
• Growth Challenge Quick 1-day evaluation product priced at $99 list for a 50K Growth Challenge, with up to $750K maximum capital available and 5-day payouts. Includes 35% consistency rule at funded stage. Target: cost-sensitive retail traders seeking affordable entry to funded trading.
• Tradeify Elite (Live Capital Path) Path to live, exchange-traded capital after 3 approved payouts on a single funded account or 10 approved payouts across accounts. Provides real CME capital cleared through NinjaTrader Clearing LLC and GFF Brokers, with performance rewards up to $18,000 per account and a $90,000 potential reward pool. Exclusively uses NinjaTrader Desktop for execution. Target: top-performing funded traders seeking real exchange capital rather than simulated.
• Slay Markets Retail Brokerage Registered retail brokerage (Tradeify Brokerage LLC, d/b/a Slay Markets) for live CME Group futures trading, with NinjaTrader Clearing LLC as the sole futures commission merchant. Provides a direct, regulated pipeline from Tradeify evaluation and funded accounts into live trading. Target: funded and Elite traders seeking to trade on regulated live exchange capital.
• ChartChamps Competitive Trading Platform Acquired competitive trading platform enabling traders to compete in live, Elo-ranked head-to-head matches using historical market data, plus a rule-based prop trading mode mirroring evaluation conditions. Free-to-use with an optional Premium subscription. Operates as a year-round competition venue and feeder into Tradeify's evaluation pipeline.
• Grand Cup Tournament Series Annual simulated-trading tournament series with $1M+ guaranteed prize pool, free entry, head-to-head knockout bracket format, and 24 Outlaw traders with $5,000 bounties each. Top 1,000 traders are rewarded with a $200,000 grand prize. Serves as flagship competitive event for trader acquisition and community engagement.

Quantifiable outcome

• Keep 90% of profits with daily payouts available on Select plans
• +8 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ChartChampscoreStrategic or Co-development Partner · 16 June 2026Tradeify acquired ChartChamps.com for over $230 million in June 2026. ChartChamps is a competitive trading platform featuring live, Elo-ranked head-to-head matches on historical market data. It will continue operating under its own brand as a free-to-use platform with an optional Premium tier. The acquisition completes Tradeify's pipeline from competitive practice to funded trading, giving the tournament-format a permanent year-round home. ChartChamps also provides a rule-based prop trading mode mirroring evaluation conditions used by proprietary trading firms.
• NinjaTrader Clearing LLCcoreTechnology or Integration · 19 May 2026NinjaTrader Clearing LLC serves as the sole futures commission merchant for Tradeify's Slay Markets retail brokerage, providing clearing, execution, and custody infrastructure. Tradeify focuses on front-end trading experience and client onboarding while NinjaTrader handles the regulated brokerage infrastructure. Also the exclusive clearing broker for Tradeify Elite Live accounts. NinjaTrader is a subsidiary of Kraken (Kraken Derivatives US).
• Kraken (NinjaTrader / Kraken Derivatives)coreTechnology or Integration · 19 May 2026Kraken's NinjaTrader division provides clearing and execution infrastructure for Slay Markets. The partnership enables Tradeify to offer live CME Group futures trading through Kraken Derivatives US, completing the regulated brokerage pipeline from simulated to live trading.
• Travis HeadminorGTM or Marketing Partner · 2 April 2026Long-term partnership with Australian cricket star Travis Head coinciding with the 2026 IPL season (April 2026). Partnership involves branding on Head's bat across all competitions and promotes the Champion Mindset campaign, emphasizing mental composure in sports and trading. Engages cricket fans through campaigns like signed bat giveaways.
• FlyQuestminorGTM or Marketing Partner · 22 January 2026Partnership with North American esports organization FlyQuest covering all esports rosters and content creators. Includes Tradeify branding on FlyQuest merchandise and jerseys, event appearances, and a planned trading LAN tournament in 2026. Marks Tradeify's first esports industry partnership, aiming to connect with gamers and educate them on trading through simulated prop trading accounts and educational tools.
• Israel AdesanyaminorGTM or Marketing Partner · 22 January 2026UFC legend Israel Adesanya joined as Tradeify's Global Brand Ambassador ahead of his return to the octagon at UFC Seattle (March 28). Partnership is part of the Champion Mindset campaign, focusing on attributes like adaptability and strategic thinking. Aims to connect with global audiences through MMA-themed initiatives.
• Luke 'The Nuke' LittlerminorGTM or Marketing Partner · 20 November 2025Darts champion Luke 'The Nuke' Littler signed as Tradeify's Global Brand Ambassador in a long-term partnership. Collaboration includes advertising and darts-themed activations promoting the Champion Mindset campaign. Coincided with Littler's upcoming title defense in December.
• GFF BrokerscoreTechnology or IntegrationGFF Brokers serves as one of the third-party regulated brokerages facilitating Tradeify Elite Live accounts, alongside NinjaTrader. Tradeify does not hold a broker-dealer license and partners with regulated brokerages to provide the live capital pathway.
• TradeseacoreTechnology or IntegrationTradesea is Tradeify's newest platform option (launched with Tradeify 3.0, March 2026). It uses Rithmic connectivity underneath, providing low-latency data feeds and execution. Selecting Tradesea at checkout unlocks access to Sierra Chart and Quantower via Rithmic. Tradesea Compass AI journaling is natively integrated with Tradeify accounts.
• ChartAcademyminorGTM or Marketing PartnerChartAcademy provides free masterclass educational content from professional traders. Promoted on Tradeify's website as a free resource for learning profitable trading strategies. No credit card required. Integrated as an affiliate partner with Tradeify as the traffic source.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FTMO: FTMO is the largest retail prop trading firm globally, primarily serving forex traders but expanding into futures and other asset classes. Comparable in evaluation-to-funded-account business model and target retail trader customer base.
• Apex Trader Funding: Apex Trader Funding is a major US futures prop firm providing evaluation accounts and funded simulated capital to retail futures traders. Competes head-to-head with Tradeify on evaluation pricing, profit splits, and platform integrations.
• The Trading Pit: The Trading Pit is a futures-focused prop firm offering funded accounts with multiple profit split tiers. Direct competitor in retail futures prop trading with similar evaluation and capital allocation mechanics.
• MyFundedFutures: MyFundedFutures is a futures-focused prop firm offering evaluation challenges and funded accounts with daily payouts. Direct competitor to Tradeify in retail futures prop trading with overlapping customer base.
• TopStep: TopStep is a leading US futures prop firm offering evaluation programs and funded accounts for retail traders. Direct competitor in the same simulated-funded-account model, serving the same retail futures trader segment with comparable evaluation mechanics and payout structures.
• FundedNext: FundedNext is a multi-asset prop firm (forex, futures, crypto) with evaluation programs and funded accounts. Operates the same simulated-capital-then-funded model as Tradeify, targeting retail traders globally.

Broad incumbents

• NinjaTrader: NinjaTrader is both a clearing partner (NinjaTrader Clearing LLC) for Tradeify's live trading and a broader futures trading platform provider serving retail and professional traders. Comparable as the regulated infrastructure underpinning Tradeify's live capital pathway.
• Interactive Brokers: Interactive Brokers is a major global retail futures broker offering direct market access. Comparable as a regulated retail futures brokerage competitor, though it does not operate the prop firm evaluation-funded model — Tradeify's Slay Markets brokerage directly competes for live trading relationships.
• Tradovate: Tradovate is a cloud-based futures trading platform that serves as a primary broker connection for Tradeify-funded traders. Comparable as a broader futures broker/execution platform serving retail traders, with whom Tradeify integrates rather than competes directly.

Emerging players

• FXIFY: FXIFY is a newer multi-asset prop firm offering evaluation challenges and funded accounts with daily payouts. Comparable in newer-generation prop firm model and target customer segment, though with broader multi-asset vs. Tradeify's futures focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tradeify
• YouTubeyoutube.com/@TradeifyTV
• Facebookfacebook.com/people/Tradeify/61566548802804
• LinkedInlinkedin.com/company/tradeifyfunding
• Instagraminstagram.com/tradeifyfunding
• TikToktiktok.com/@tradeifytv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradeify