FLYERALARM

What FLYERALARM does

FLYERALARM GmbH is a German online printing company founded in 2002 and headquartered in Würzburg, Germany. It operates a B2B e-commerce platform serving more than 1.5 million customers — primarily German SMBs — with a catalog of more than 3 million print, promotional, and advertising products. Core offerings include Druckprodukte (business cards, flyers, brochures, posters, stationery), Werbeartikel (promotional merchandise), Werbetechnik (large-format advertising, banners, display stands), and Kleidung & Textilien (custom apparel), supplemented by professional design services and digital marketing offerings. Customers configure and order products through the self-serve website at flyeralarm.com.

The platform is built around the Online-gestalten browser-based design tool, which lets users customize print products without prior design knowledge using free templates and drag-and-drop functionality. Production runs on a proprietary resource-saving collective printing process (Sammeldruckverfahren) that combines multiple customer orders on a single printing sheet, reducing material use and CO2 emissions by up to 70%. FLYERALARM operates 15 German production locations, enabling Same Day Delivery across 18+ German cities and regions, and has offered climate-neutral (CO2-compensated) printing since 2010, with customers having collectively offset 100,000 tonnes of greenhouse gases.

The company monetizes through transactional print product sales, tiered design services (Standard from €39.99, Premium from €99.99, Individual on request), and digital marketing services (online ads, video, website creation). It is led by founder and Managing Director Thorsten Fischer, remains privately held with no disclosed institutional investors, and has been awarded the Deutscher Fairness-Preis 10 times. Distribution is exclusively direct-to-customer via the online shop — no reseller or partner channel — and the customer base is organized horizontally across SMB verticals including event organizers, gastronomy/hotels, trades, and clubs/associations.

Name

FLYERALARM

Legal name

FLYERALARM GmbH

Website

https://flyeralarm.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FLYERALARM is a privately held German online printing company founded in 2002, serving over 1.5 million SMB customers with 3 million-plus print and promotional products through 15 German production locations, plus design and digital marketing services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (3231)

SIC

Commercial Printing (2750), Book Printing (2732)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Online printing services
• Commercial print products
• Promotional merchandise
• Print design services
• Business marketing materials

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Print Products Sales: One-time sales of customized print products including flyers, brochures, business cards, posters, promotional items, advertising technology, and clothing/textiles. Customers configure products online and pay per order.
2. Design Services: Professional layout and design services with tiered packages (Standard from €39.99, Premium from €99.99, Individual on request). Includes design suggestions, vectorization, motif tracing, and print data preparation.
3. Marketing Services: Digital marketing services including online advertising on Instagram, eBay, and Google, as well as creation of custom videos and websites for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FLYERALARM is a German online printing company that sells customized physical print products, promotional merchandise, large-format advertising technology, and custom-printed clothing/textiles through a self-serve e-commerce platform with an integrated browser-based design tool (Online-gestalten) and Same Day Delivery. Orders are produced in-house at 15 German production locations using a resource-efficient collective printing process (Sammeldruckverfahren) that combines multiple customer jobs on a single printing sheet. Professional design and digital marketing services complement the core print catalog.

Product overview

FLYERALARM operates as an online printing company and marketing partner offering a comprehensive print and design ecosystem. The core platform consists of the Online Gestalten design tool (browser-based drag-and-drop editor with free templates) and an extensive Druckprodukte portfolio covering business cards, brochures, flyers, posters, postcards, stickers, calendars, books, newspapers, magazines, and custom print materials. The ecosystem is complemented by the Design-Service (professional layout services in three tiers from €39.99), Werbeartikel (promotional merchandise), Werbetechnik (large-format advertising displays and event materials), Kleidung & Textilien (custom-printed apparel), and Verpackungen (packaging solutions). Same Day Delivery service provides courier fulfillment in major German cities. The FLYERALARM Blog serves as an educational content platform. The company operates 15 production facilities across Germany with CO2-neutral printing options. Production uses a resource-efficient collective printing process that reduces CO2 emissions by up to 70%.

Differentiator

Problem solved

Functional benefit

Brands

• FLYERALARM Design-Service: Professional layout and design service offering design packages starting from €39.99, connecting customers with graphic design professionals for print-ready layouts.
• FLYERALARM Blog
• FLYERALARM Podcast (Erfolgsdruck)

Products and services

• Druckprodukte (Print Products) Core customizable print product portfolio including business cards, flyers, brochures, posters, postcards, stickers, calendars, books, newspapers, magazines, greeting cards, menus, table sets, coasters, napkins, stamps, envelopes, labels, tags, vouchers, and packaging, available in multiple formats, paper types, and finishes.
• Werbeartikel (Promotional Items) Custom-printed promotional merchandise and giveaways, including printed pens/stationery items and other branded giveaways tailored to target groups and occasions, intended for marketing campaigns and customer gifts.
• Werbetechnik (Advertising Technology) Large-format advertising materials and event/trade-show solutions including banners, flags, signs, display stands, exhibition counters, tarpaulins, and trade-fair booth equipment.
• Kleidung & Textilien (Clothing & Textiles) Custom-printed apparel, workwear, corporate fashion, accessories, and decorative home textiles for team uniforms, branded merchandise, and corporate identity.
• FLYERALARM Design-Service Professional layout and graphic design service with three tiers: Standard (from €39.99, layout optimization with 2 correction loops for print-ready files), Premium (from €99.99, creative design proposals, 3 correction loops), and Individual (on request, custom concepts for magazines, menus, catalogs, logos, and multi-product redesigns); also includes vectorization, motif tracing, and print data check/preparation.
• Same Day Delivery Same-day courier delivery service for print orders across 15 production locations in over 18 German cities/regions (including Aachen, Amberg, Berlin, Düsseldorf, Erlangen/Fürth, Frankfurt/Rhine-Main, Hamburg, Hannover, Heidelberg, Kassel, Köln/Bonn, München, Stuttgart, Reutlingen, Ruhrgebiet, Wiesbaden, Würzburg), accepting orders until 10:00 AM for same-day fulfillment.
• CO2-kompensierter Druck (Climate-Neutral Printing) Climate-neutral printing option on many products; a portion of the product price funds certified climate protection projects. To date, customers have compensated 100,000 tonnes of greenhouse gases through this option.
• Online-gestalten (Online Design Tool) Browser-based self-serve design tool with drag-and-drop editing and numerous free templates that lets customers customize print products online without prior design software knowledge; outputs are sent directly into the print production pipeline.
• Digital Marketing Services Marketing services including online advertising campaigns on Instagram, eBay, and Google, plus creation of custom videos and websites for customers.

Quantifiable outcome

• CO2 emissions reduced by up to 70% through collective printing process
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• FCBB (FC Bayern Basketball)minorGTM or Marketing PartnerFLYERALARM is a partner of FC Bayern Basketball. Partner logo displayed on website footer.
• DFB-PokalminorGTM or Marketing PartnerFLYERALARM is a partner of the DFB-Pokal (German Football Association Cup). Partner logo displayed on website footer.
• BVMW (Bundesverband der Mittelständischen Wirtschaft)minorGTM or Marketing PartnerFLYERALARM is a partner of BVMW (German SME Association). Partner logo displayed on website footer.
• FLYERALARM Kids FoundationminorOthersFLYERALARM operates the FLYERALARM Kids Foundation, a charitable initiative supporting children.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Druck.at: Austrian online printer with a similar online B2B platform and product range; serves a different geography (Austria) but operates an essentially identical business model to FLYERALARM.

Direct peers

• WIRmachenDRUCK: German online printing company competing directly with FLYERALARM on offset/digital print products for SMBs, with similar self-serve e-commerce model and product breadth.
• Onlineprinters (Cimpress): Cimpress-owned German online printing brand directly competing in the same online B2B print market with overlapping product categories (flyers, business cards, brochures).
• CEWE Stiftung: Germany's largest direct competitor in commercial and photo printing, publicly traded with ~€800M revenue. Operates a similar online platform plus a large retail network, directly competing for SMB print customers.
• Vistaprint (Cimpress): Global online printing platform owned by Cimpress, offering the same SMB-focused product portfolio (business cards, marketing materials, signage) as FLYERALARM in the German market.
• Pixartprinting (Cimpress): European online printing platform owned by Cimpress, offering similar custom-printed products (paper, packaging, signage) to SMBs across Europe — a comparable in business model and product mix.
• Saxoprint (Bernard Group): German online printing company under the Bernard Group, offering offset and digital print products for SMBs. Directly comparable in target customer, product mix, and self-serve e-commerce delivery.
• print24 (Cimpress): Cimpress-owned online print brand specializing in larger-volume B2B print orders (offset and digital), overlapping with FLYERALARM's mid- and large-run commercial print customers.

Broad incumbents

• Bundesdruckerei: German state-owned printing and security technology company with adjacent capabilities in high-security print and identity documents — a broader incumbent operating in the German printing industry.
• Unitedprint (Onlineprinters group): Parent-brand of the Onlineprinters group covering multiple international online printing brands, offering overlapping B2B print products and competing with FLYERALARM through portfolio depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flyeralarm
• YouTubeyoutube.com/user/flyeralarmtv
• Facebookfacebook.com/Flyeralarm.Deutschland
• LinkedInlinkedin.com/company/flyeralarm
• Instagraminstagram.com/flyeralarm.official
• Pinterestde.pinterest.com/flyeralarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLYERALARM