Zinnia Health

What Zinnia Health does

Zinnia Health, LLC is a privately held U.S. behavioral healthcare provider operating a continuum-of-care model for substance use disorders (SUD) and co-occurring mental health conditions. The company operates three physical treatment facilities — Zinnia Health Serenity Lodge in California, Zinnia Health Exeter in Rhode Island, and Harbor Village in Florida — alongside a corporate headquarters in Newport Beach, California. Service offerings span the full acuity ladder: medical detox, inpatient and residential rehabilitation, partial hospitalization, intensive outpatient, sober living, aftercare, and intervention services, supported by multiple therapy modalities including CBT, DBT, EMDR, MAT, family therapy, and adjunctive approaches such as wilderness, music, art, and yoga therapy. A specialized veterans/military program (Healing for Heroes) addresses PTSD and service-related behavioral health conditions.

Revenue is generated through insurance reimbursement under managed-care contracts; Zinnia Health is in-network with 15+ major commercial carriers including Aetna, Anthem, BCBS (multiple state plans), Cigna, United Healthcare, Optum, and UMR. Pricing is not publicly disclosed and varies by level of care, duration, and plan. The go-to-market motion is sales-led and direct-to-consumer, anchored by a 24/7 admissions helpline (844-871-0045), website-based insurance verification, and a multi-channel content/SEO engine (500+ educational pages, 40,000+ newsletter subscribers). The company holds Joint Commission National Quality Approval, CARF Accreditation, ASAM affiliation, and LegitScript certification, which collectively serve as regulatory and payer-facing credibility markers.

The underlying technology footprint is modest: an early-version mobile application for recovery support offering daily check-ins, sobriety history logging, and HIPAA/42 CFR Part 2-compliant encryption. No public API, no AI/ML capabilities, and no proprietary model layer are disclosed. The company is privately held with no disclosed parent, founders, shareholders, funding rounds, or headcount, and it has not disclosed revenue figures.

Name

Zinnia Health

Legal name

Zinnia Health, LLC

Website

https://zinniahealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zinnia Health is a privately held U.S. behavioral healthcare provider operating residential and outpatient substance use and mental health treatment facilities in California, Rhode Island, and Florida, serving insured individuals — including a specialized veterans program — through a full detox-to-aftercare continuum reimbursed by major commercial insurers.

Ownership category

akta.pro rank

Product category

Behavioral Health and Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Substance use treatment
• Mental health services
• Addiction recovery programs
• Behavioral health care
• Residential rehab services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing substance use disorder treatment and mental health services, billed primarily through insurance reimbursement. Zinnia Health is in-network with major insurance providers including Aetna, Anthem, Blue Cross Blue Shield, Cigna, United Healthcare, Optum, and others. Services include medical detox, inpatient rehab, outpatient rehab, residential treatment, and various therapy modalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Zinnia Health operates a multi-level substance use disorder and mental health treatment platform, delivering medically supervised detox, inpatient and outpatient rehabilitation, residential treatment, sober living, dual diagnosis care, and aftercare programs. Services are billed primarily through insurance reimbursement, with the company in-network with major commercial insurers, and are delivered at licensed facilities in California and Rhode Island with outreach to patients nationwide. A companion mobile application supports recovery between care episodes through daily check-ins, sobriety logging, and encrypted data handling.

Product overview

Zinnia Health is a healthcare company providing substance use disorder treatment and mental health services through a coordinated care model. The company operates a multi-level treatment platform offering Medical Detox, Inpatient Rehabilitation, Outpatient Rehabilitation, Residential Treatment, and Aftercare Programs as core components. Treatment modalities include Medication-Assisted Treatment, Family Therapy, Cognitive Behavioral Therapy, and Holistic Treatment approaches. The company provides specialized programs for co-occurring disorders (dual diagnosis), veterans/military personnel, and intervention services. Zinnia Health operates physical treatment facilities including Zinnia Health Serenity Lodge in California and Zinnia Health Exeter in Rhode Island, while offering mental health therapies such as EMDR, Dialectical Behavioral Therapy, and trauma-informed therapy through its Mental Health Treatment Programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Substance Use Treatment Programs Comprehensive substance use disorder treatment for individuals struggling with drug and alcohol addiction, covering the full continuum from medical detox through aftercare. Services are delivered in-person at licensed facilities and through in-network insurance relationships.
• Mental Health Treatment Programs Mental health treatment services for individuals experiencing anxiety, depression, PTSD, bipolar disorder, schizophrenia, and co-occurring disorders, delivered through multiple evidence-based therapy modalities.
• Healing for Heroes (Veterans and Military Treatment) Specialized behavioral health and addiction treatment program for veterans and active-duty military personnel, with trauma-informed care targeting PTSD and service-related mental health conditions.
• Intervention Services Professional intervention services that help families confront and engage loved ones struggling with addiction as a precursor to treatment admission.

Quantifiable outcome

• 94% satisfaction rate among client base
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Herren ProjectminorGTM or Marketing PartnerZinnia Health partnered with Herren Project to empower recovery. Herren Project is a nonprofit organization that provides addiction recovery support, resources, and programs. This partnership likely involves referral pathways, shared resources for patients, and collaborative efforts to support individuals seeking treatment for substance use disorders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universal Health Services (Behavioral Health Division): Major diversified healthcare operator whose behavioral health division runs residential and acute psychiatric/substance abuse facilities nationwide; broader hospital portfolio but direct overlap in SUD treatment.
• Acadia Healthcare: Large public behavioral health operator with extensive psychiatric and substance abuse treatment facilities; broader portfolio but significant direct overlap in residential SUD treatment services.

Direct peers

• Banyan Treatment Centers: Operates residential and outpatient addiction and mental health treatment programs with comparable levels of care, insurance relationships, and digital marketing acquisition strategy.
• Caron Treatment Centers: Nonprofit operator of residential and outpatient addiction treatment with similar dual-diagnosis focus, accreditation profile, and evidence-based therapy modalities.
• Promises Behavioral Health: National addiction and mental health treatment provider with residential, outpatient, and sober living programs targeting dual-diagnosis patients through in-network commercial insurance relationships.
• Hazelden Betty Ford Foundation: Operates residential and outpatient addiction treatment facilities across multiple states with strong brand recognition, accreditation, and integrated mental health/dual-diagnosis programming similar to Zinnia Health.
• Bradford Health Services: Regional multi-state addiction treatment operator offering residential, outpatient, and sober living services with comparable in-network insurance contracting strategy.
• Summit Behavioral Health: Multi-state operator of residential and outpatient substance use and mental health treatment facilities with similar payer contracting strategy and continuum-of-care model.
• Recovery Centers of America: Multi-state network of inpatient and outpatient addiction treatment facilities targeting in-network commercial insurance patients, with comparable marketing-intensive patient acquisition approach.
• American Addiction Centers: Multi-state operator of residential and outpatient substance use treatment facilities with comparable continuum-of-care model, in-network insurance relationships, and heavy digital marketing presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyan0NWef2tBvI93ZqeCBCw
• Facebookfacebook.com/people/Zinnia-Health/100076599603618
• LinkedInlinkedin.com/company/zinniahealth
• Instagraminstagram.com/zinniahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinnia Health