Pacifica Hotels

What Pacifica Hotels does

Pacifica Hotels, founded in 1995 and headquartered in Aliso Viejo, California, is a privately held boutique lifestyle hotel management company operating 30+ properties primarily along the California coast and in Hawaii. The portfolio comprises directly owned/operated branded properties (e.g., Marina del Rey Hotel, Wayfarer San Diego, La Jolla Cove Hotel, Oceanpoint Ranch, Fogcatcher Inn) and franchised properties operating under Hilton (Tapestry Collection), Marriott (Residence Inn, SpringHill Suites, Courtyard, City Express by Marriott), and Choice Hotels (Quality Inn) brands. Core customers are leisure travelers and vacationers seeking coastal boutique experiences, with secondary segments in business/corporate travel, weddings, events, and outdoor enthusiasts.

The technology stack consists of standard hospitality infrastructure: a proprietary booking engine (Windsurfer CRS), a guest CRM (Maverick CRM), a property management system, and the Pacifica Perks three-tier loyalty program (Wanderer free, Explorer at $3,500 annual spend, Jetsetter at $10,000 annual spend) offering free nights, priority upgrades, retail credits, and a best-rate guarantee. Distribution occurs through direct online booking (pacifica-hotels.com), a central reservations phone line (1-800-720-0223), OTA channels, franchise brand platforms (Hilton.com, Marriott.com, ChoiceHotels.com), a corporate travel program ('Reserved - Business Travel'), and dedicated wedding/events sales.

Revenue is generated from four primary streams: hotel room rentals (transactional, per-stay), on-site food and beverage (20+ restaurants and cafés including SALT, Zephyr Café, Mojo Café, The Cow Tipper, The Deck, The Rooftop), weddings and events (venue and group room block rentals), and curated experiences and packages (Highway 1 road trips, golf, wine tasting). Ancillary programs include film/photo location rentals and philanthropy initiatives (Pacifica Perks Gives Back donating $2 per stay). The company is expanding internationally via a November 2025 Marriott franchise agreement to operate City Express by Marriott properties in Osaka, Japan, with a 2026 expected opening.

Name

Pacifica Hotels

Legal name

Pacifica Hotels

Website

https://pacificahotels.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pacifica Hotels is a privately held boutique hotel management company operating 30+ properties along the California coast and in Hawaii, serving leisure travelers, corporate clients, and event hosts under its own brand and franchise flags including Hilton Tapestry Collection, Marriott, and Choice Hotels.

Ownership category

akta.pro rank

Product category

Boutique Hotel Management and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique hotel management
• Hospitality franchise operations
• Coastal resort hotels
• Hotel loyalty programs
• Corporate travel accommodations

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Revenue: Primary revenue stream from room rentals across 30+ boutique hotel properties in California and Hawaii. Revenue varies by property type (beachfront, urban, resort), seasonality, and location. Direct bookings and third-party channel revenue.
2. Food and Beverage: On-site restaurants, cafes, bars, and room service at hotel properties including SALT Restaurant & Bar, Zephyr Cafe, Mojo Café, The Cow Tipper, The Deck, Beach Eats Café, The Rooftop, and multiple other F&B outlets.
3. Events and Weddings: Meeting space, event venue, and wedding venue rentals with group room blocks. Properties offer various indoor/outdoor spaces for corporate events, social gatherings, and destination weddings.
4. Experiences and Packages: Curated travel packages including Highway 1 road trip planning, romantic getaway bundles, golf packages, wine tasting experiences, and seasonal promotions.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Pacifica Hotels manages and operates a curated portfolio of 30+ boutique lifestyle hotels in coastal California (San Diego through the Bay Area) and Hawaii, including own-branded properties and franchised hotels under Hilton (Tapestry Collection), Marriott (Residence Inn, SpringHill Suites, Courtyard, City Express), and Choice Hotels (Quality Inn). The company sells overnight accommodations, on-site food and beverage, weddings and meeting events, curated travel experiences, and operates the Pacifica Perks loyalty program.

Product overview

Pacifica Hotels is a curated collection of boutique lifestyle hotels operating across California's coastal destinations from San Diego to the Central Coast and Bay Area, with additional properties in Hawaii. The portfolio includes both directly owned/operated branded properties (e.g., Wayfarer San Diego, Marina del Rey Hotel, Oceanpoint Ranch, Fogcatcher Inn) and franchised/managed properties under partnerships with Hilton (Tapestry Collection), Marriott, and Choice Hotels. Supplementary offerings include the Pacifica Perks loyalty program (with Wanderer/Explorer/Jetsetter tiers), special rate programs (AAA, Senior, Military, Advance Purchase, Stay Longer & Save), curated traveler experiences (Road Trippers, Outdoor Enthusiasts, Cyclists, Golfers, etc.), Highway 1 road trip packages, weddings and events services, corporate travel accounts, on-site dining restaurants, film location rentals, and a philanthropy program with charity partnerships. The company also has expansion into the Asia Pacific market through a Marriott franchise agreement for City Express by Marriott properties in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Pacifica Perks: Loyalty program with three membership tiers (Wanderer, Explorer, Jetsetter) offering benefits including free Wi-Fi, exclusive member rates, complimentary nights, and retail credits at participating Pacifica Hotels.

Products and services

• Pacifica Hotels Collection (Own-Branded Boutique Hotels) Portfolio of Pacifica-owned and operated boutique lifestyle hotels across California's coastal destinations from San Diego through the Bay Area, including Marina del Rey Hotel, Wayfarer San Diego, La Jolla Cove Hotel, Hotel Hermosa, Half Moon Bay Lodge, Oceanpoint Ranch, Sandcastle Hotel on the Beach, Fogcatcher Inn, Riviera Beach House, Spyglass Inn, Cottage Inn by the Sea, Fireside Inn on Moonstone Beach, Pelican Inn & Suites, Cambria Landing Inn & Suites, The Kinney Venice Beach, Inn at Venice Beach, and Bay Shores Peninsula Hotel. Targeted at leisure travelers, families, and couples seeking coastal stays.
• Partner Hotels (Franchise-Managed Portfolio) Hotels operated by Pacifica Hotels under franchise or management agreements with major chains: Hilton Tapestry Collection (The Wayfarer Downtown LA, The Wayfarer SLO, Jamaica Bay Inn, The Belamar, Redondo Beach Hotel, Seacliff Inn), Marriott (Residence Inn Anaheim Hills Yorba Linda, SpringHill Suites Paso Robles Atascadero, Courtyard King Kamehameha's Kona Beach Hotel in Hawaii), and Choice Hotels (Quality Inn & Suites Hermosa Beach). Guests gain access to brand loyalty programs (Hilton Honors, Marriott Bonvoy, Choice Privileges).
• Pacifica Perks Loyalty Program Three-tier spend-based loyalty program: Wanderer (free base membership), Explorer ($3,500 annual spend with 2 free nights), and Jetsetter ($10,000 annual spend with 5 free nights). Benefits include free Wi-Fi, member-only rates, best rate guarantee, $2 charity donation per stay, early access to sales, priority upgrade waitlist, extended check-out, and retail credits. Open to individual travelers.
• Highway 1 Road Trip Packages Curated Pacific Coast Highway road trip packages with multi-property stays at coastal properties including Half Moon Bay Lodge, Oceanpoint Ranch, Sandcastle Hotel on the Beach, Riviera Beach House, and Marina del Rey Hotel. Targeted at road trippers and scenic-drive travelers.
• Curated Traveler Experiences Destination experience packages tailored to traveler segments: Road Trippers (Highway 1), Outdoor Enthusiasts (surfing, hiking, fishing, whale watching), Cyclists, Family Vacationers, Dog Lovers, Romantic Couples, Wine Connoisseurs, and Golfers. Each experience bundles hotel stay with activity recommendations and local partnerships.
• Weddings & Events Venues Wedding venue rentals and event services at beachfront and coastal properties including Cottage Inn by the Sea, Half Moon Bay Lodge, Marina Del Rey Hotel, Oceanpoint Ranch, Spyglass Inn, and Sandcastle Hotel on the Beach. Includes group room blocks for guests, catering options, and dedicated event sales team.
• Meetings & Events (Parable Hospitality) Corporate meeting and event spaces across the hotel portfolio, with a dedicated sales team supporting conferences, team retreats, corporate functions, and celebrations.
• Reserved - Business Travel by Pacifica Hotels Corporate travel program offering negotiated corporate rates at participating Pacifica Hotels properties. Companies establish accounts and book via dedicated promo codes, with centralized billing and dedicated sales support.
• Restaurant & Dining Experiences On-site food and beverage outlets across the portfolio, including SALT Restaurant & Bar (Marina del Rey), Zephyr Cafe (Wayfarer San Diego), Mojo Café, The Cow Tipper (Oceanpoint Ranch), The Deck (Sandcastle), Beach Eats Café (Hotel Hermosa), The Rooftop at The Wayfarer Downtown LA, and multiple other restaurants, cafes, and bars open to both guests and the public.
• Film & Photography Location Services Film and photography production location rentals at hotel properties across San Diego, Los Angeles, Orange County, Santa Barbara, Central Coast, and San Francisco Coast regions, offered to production companies and photographers.

Quantifiable outcome

• 30+ boutique hotel properties across California and Hawaii
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marriott InternationalcoreChannel Partner/ Reseller/ Distributor · 10 November 2025Franchise agreement for City Express by Marriott brand in Asia Pacific. Pacifica Hotels' subsidiary Shin-Imamiya Hospitality G.K. operates as franchisee for properties in Osaka, Japan. AB Capital serves as investor. Properties include City Express by Marriott Osaka Namba South (143 rooms) and City Express by Marriott Osaka Shin-Imamiya (100 rooms), expected to open in 2026. Partnership leverages Marriott Bonvoy loyalty platform and positions Pacifica for Asia Pacific expansion.
• Hilton (Tapestry Collection)coreChannel Partner/ Reseller/ DistributorFranchise partnership with Hilton for multiple properties under Tapestry Collection brand: The Wayfarer Downtown LA, The Wayfarer SLO, Jamaica Bay Inn, The Belamar, Redondo Beach Hotel, Seacliff Inn. Properties access Hilton Honors loyalty program and Hilton.com distribution platform.
• Marriott International (Residence Inn, SpringHill Suites, Courtyard)coreChannel Partner/ Reseller/ DistributorFranchise partnership with Marriott for: Residence Inn Anaheim Hills Yorba Linda, SpringHill Suites Paso Robles Atascadero, King Kamehameha Kona Beach Resort (452 rooms in Hawaii). Properties access Marriott Bonvoy loyalty program and Marriott.com booking platform.
• Choice Hotels (Quality Inn)minorChannel Partner/ Reseller/ DistributorFranchise partnership for Quality Inn & Suites Hermosa Beach operating under Choice Hotels brand with access to Choice Privileges rewards program.
• Surfrider Foundation (Ocean Friendly Restaurants)minorStrategic or Co-development PartnerPartnership with Surfrider Foundation supporting the Ocean Friendly Restaurants program. Pacifica Hotels restaurants commit to sustainable practices including eliminating Styrofoam and single-use plastics to reduce plastic pollution and support clean coastlines.
• Miracles for KidsminorStrategic or Co-development PartnerPhilanthropy partnership supporting families with critically ill children at California hospitals including CHOC and UCLA Mattel Children's Hospital. Pacifica Hotels provides $2 per stay donation through Pacifica Perks Gives Back program. Impact: 110 family lunches, 55 gas tanks filled, 11 months of bill-pay assistance.
• Wildcoast CostasalvajeminorStrategic or Co-development PartnerConservation partnership protecting coastal and marine ecosystems along California and Mexico. Pacifica Hotels $2 per stay donation through Pacifica Perks Gives Back. Impact: 165 buoys installed around coral reefs, 55 students sponsored on floating lab, 8 miles of protected sea turtle habitats, 41 acres of mangroves conserved.
• PATH (People Assisting The Homeless)minorStrategic or Co-development PartnerHomelessness intervention partnership building affordable housing and providing supportive services throughout California. Pacifica Perks Gives Back impact: 33 trip transportation costs covered, 9 case management fees, 7 months grocery costs, 3 homes furnished, 1 security deposit paid.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pacificahotels
• Instagraminstagram.com/pacificahotels
• TikToktiktok.com/@pacificahotels
• Xx.com/pacificahotels
• LinkedInlinkedin.com/company/pacifica-hotel-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacifica Hotels